{"id":9286,"date":"2014-12-13T13:47:17","date_gmt":"2014-12-13T17:47:17","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=9286"},"modified":"2023-07-05T08:51:27","modified_gmt":"2023-07-05T12:51:27","slug":"pr-writing-training","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/","title":{"rendered":"NOT Your Father\u2019s PR Writing training"},"content":{"rendered":"<h2>Learn to get the word out with media relations<\/h2>\n<p>PR professionals have been married to the traditional PR writing approach since Ivy Lee created the news release more than 100 years ago.<\/p>\n<figure id=\"attachment_31018\" aria-describedby=\"caption-attachment-31018\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31018\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/pr-writing-training-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PR-writing-training\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Get the word out Learn to put your PR pieces among the 3% to 45% of those that actually get picked up.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training.png\" alt=\"PR writing training\" title=\"PR writing training\" width=\"600\" height=\"300\" class=\"size-full wp-image-31018 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31018\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/pr-writing-training-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PR-writing-training\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Get the word out Learn to put your PR pieces among the 3% to 45% of those that actually get picked up.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training.png\" alt=\"PR writing training\" title=\"PR writing training\" width=\"600\" height=\"300\" class=\"size-full wp-image-31018\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/PR-writing-training-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-31018\" class=\"wp-caption-text\"><strong>Get the word out<\/strong> Learn to put your PR pieces among the 3% to 45% of those that actually get picked up.<\/figcaption><\/figure>\n<p>Why, then, do we need a new approach?<\/p>\n<p>With 2,500 releases going out each day \u2014 that\u2019s one every 35 seconds \u2014 the impact of your traditional PR piece ain\u2019t what it used to be.<\/p>\n<p>In fact, fewer than 50% of all traditional PR pieces ever get covered, according to PR Newswire\u2019s own research. Dennis L. Wilcox and Lawrence W. Nolte, authors of <em>Public Relations Writing and Media Techniques<\/em>, go further. They estimate that some 55% to 97% of all PR pieces sent to media outlets are never used.<\/p>\n<h5>\u201cSince I attended Ann\u2019s PR writing class and started implementing her tips, every press release I\u2019ve written has been picked up by the media. That\u2019s what I call ROI!\u201d<\/h5>\n<h6>\u2014 Stephanie Sobotik, senior manager, global marketing communications at Freescale Semiconductor<br \/>\n<a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/pr-writing-courses\/\">Read more rave reviews<\/a><\/h6>\n<p>So how can PR and communications professionals create PR pieces that are among the 3% to 45% of those that actually get the word out?<\/p>\n<p>In <a href=\"https:\/\/www.wyliecomm.com\/about\/corporate-communication-trainer\/\">writing coach Ann Wylie\u2019s<\/a> PR-writing training program, you\u2019ll learn current best PR-writing practices. And you\u2019ll improve your writing with the Public Relations Society of America\u2019s \u201cnational writing coach.\u201d<\/p>\n<figure id=\"attachment_32275\" aria-describedby=\"caption-attachment-32275\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32275\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/corporate-communication-skills-training\/ann-wylie-new-s\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" data-orig-size=\"424,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Ann Wylie\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you read me now?&lt;\/strong&gt; Master 130 years of clear-writing best practices at our effective communication training program for boosting readability.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" alt=\"Corporate communication trainer\" title=\"Corporate communication trainer\" width=\"424\" height=\"300\" class=\"size-full wp-image-32275 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png 424w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png 300w\" data-sizes=\"(max-width: 424px) 100vw, 424px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 424px; --smush-placeholder-aspect-ratio: 424\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32275\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/corporate-communication-skills-training\/ann-wylie-new-s\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" data-orig-size=\"424,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Ann Wylie\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you read me now?&lt;\/strong&gt; Master 130 years of clear-writing best practices at our effective communication training program for boosting readability.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" alt=\"Corporate communication trainer\" title=\"Corporate communication trainer\" width=\"424\" height=\"300\" class=\"size-full wp-image-32275\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png 424w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/noscript><figcaption id=\"caption-attachment-32275\" class=\"wp-caption-text\"><strong>Work with an internationally award-winning writing coach<\/strong> Learn to write successful PR pieces in Ann Wylie\u2019s online courses. Get proven-in-the-lab tricks from this Gold Quill Award-winning public relations writer.<\/figcaption><\/figure>\n<h3>Agenda<\/h3>\n<p>Learn techniques for writing online PR forms including news releases, email pitches and other media relations pieces in this highly recommended guide to PR writing. Specifically, you will learn how to:<\/p>\n<table style=\"background-color:#fff; border:0px;\" class=\"pinktable\" cellpadding=\"0\" cellspacing=\"0\" border=\"1\" width=\"100%\">\n<tr>\n<td class=\"indextabletdleft\" style=\"width:40%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31702\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/think-like-a-reporter-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Think-Like-a-Reporter-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31702 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31702\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/think-like-a-reporter-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Think-Like-a-Reporter-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31702\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Like-a-Reporter-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Think Like a Reporter<\/strong><\/h4>\n<p>Develop story angles and key messages that your target audience wants to read (and that journalists and bloggers want to run):<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Fill in the blanks to a great benefits lead<\/strong>: Sell the story and stand out from the crowd with these winning lead formulas. Stop writing like a communications director; start writing like a journalist.<\/li>\n<li><strong>Move from event to impact<\/strong>: Transform your event, speech or meeting coverage into news readers can use to live their lives better.<\/li>\n<li><strong>Steal secrets from Silver Anvil winners<\/strong>: What do nationally acclaimed PR writers do that you don\u2019t do?<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31698\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/anatomy-of-a-pr-piece-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Anatomy-of-a-PR-Piece-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31698 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31698\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/anatomy-of-a-pr-piece-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Anatomy-of-a-PR-Piece-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31698\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Anatomy-of-a-PR-Piece-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Think Outside the Pyramid<\/strong><\/h4>\n<p>Learn to craft the perfect pitch, news release or other PR piece. Organize media-relations pieces to grab reader attention, keep it for the long haul and leave a lasting impression:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Choose a structure that increases readership<\/strong>, engagement and sharing, according to more than 20 years of research. (The one you\u2019re using now is probably doing the opposite.)<\/li>\n<li><strong>Steal a trick from <em>The New York Times<\/em><\/strong>: Trade in your bloated fact pack for snappy synthesis leads. They work for everything from social media to thought leadership.<\/li>\n<li><strong>Build a better lead<\/strong> with our fill-in-the-blanks approach.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31699\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/cut-through-the-clutter-in-pr-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cut-Through-the-Clutter-in-PR-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31699 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31699\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/cut-through-the-clutter-in-pr-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cut-Through-the-Clutter-in-PR-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31699\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-PR-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Cut Through the Clutter in PR<\/strong><\/h4>\n<p>How long should your press release or other PR piece be? Your headline? Your lead? Learn \u201cthe numbers\u201d you need to measurably improve your readability:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Write a one-minute release<\/strong>: That\u2019s the amount of time journalists typically spend reading media content. (How many minutes a day do you think they\u2019ll spend slogging through your messages.)<\/li>\n<li><strong>Write by the numbers<\/strong>: What\u2019s the right length for your PR piece? Your paragraphs? Your quotes? Your sentences? Your words?<\/li>\n<li><strong>Measurably improve readability<\/strong>. PR pros in our press release workshops have improved readability by up to 300% with our cool \u2014 free! \u2014 tool.<\/li>\n<li>Plus: <strong>How to use ChatGPT<\/strong> to write a press release<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31700\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/write-killer-bites-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Write-Killer-Bites-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31700 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31700\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/write-killer-bites-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Write-Killer-Bites-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31700\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Write-Killer-Bites-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Write Killer Soundbites<\/strong><\/h4>\n<p>Learn to turn lame-ass quotes into scintillating sound bites that reporters will actually use:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Write tight bites<\/strong>. Even a lame quote will sound better when you use our quote length targets. (Stop being passed over for promotions when your CEO starts seeing her quotes in her favorite business publication!)<\/li>\n<li><strong>Put a quota on quotes<\/strong>. Steal a trick from <em>The New York Times<\/em> to avoid over-quoting. (Over-quoting is one of the biggest liabilities of organizational public relations efforts.)<\/li>\n<li><strong>Avoid the worst PR clich\u00e9s<\/strong>. PR Newswire sees 1,284 of these in a single month.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31701\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/reach-nonreaders-with-releases-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Reach-nonreaders-with-releases-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31701 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31701\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/reach-nonreaders-with-releases-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Reach-nonreaders-with-releases-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31701\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-nonreaders-with-releases-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Reach Reporters Where They Look<\/strong><\/h4>\n<p>People skim 67% of news, according to a recent Harris Poll. Just 19% read news word-by-word. Learn to write PR pieces that get the word out to flippers and skimmers:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Make your press release 47% more usable<\/strong> by adding a few simple elements.<\/li>\n<li><strong>Get found with Ann\u2019s simple SEO techniques<\/strong> and tools.<\/li>\n<li><strong>And more \u2026<\/strong> Learn other PR writing best practices from the author of PRSA Strategies &amp; Tactics\u2019 \u201cWriting With Wylie.\u201d<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/table>\n<h5>\u201cI truly believe that one tip I learned from Ann has enhanced the interest of the media at least threefold, as we received better media coverage than expected at several events.\u201d<\/h5>\n<h6>\u2014 Carl Walton, U.S. Postal Service<\/h6>\n<h3>I\u2019m ready to boost my PR-writing skills!<\/h3>\n<p>Whether you\u2019re learning corporate communications or other writing skills, you can polish your skills in Ann\u2019s PR-writing courses:<\/p>\n<ul>\n<li><a href=\"https:\/\/ce447.infusionsoft.com\/app\/form\/request-for-proposal\/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Book Ann<\/strong><\/a> to train your whole team in an <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/training-corporate-communications\/\">in-house training program<\/a>.<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/pr-writing-workshop\/\"><strong>Attend NOT Your Father\u2019s News Release<\/strong><\/a>, Ann\u2019s public PR-writing master class.<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/\"><strong>Browse Ann\u2019s other Master Classes<\/strong><\/a>: Build your writing skills when you attend one of our public writing workshops.<\/li>\n<\/ul>\n<p><strong>Questions? Contact Ann.<\/strong><\/p>\n<div id='Contact-Ann-email' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-54\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; clear: both; margin: 10px 0 20px; width:100%;\">\r\n<a title=\"\" href=\"mailto:ann@wyliecomm.com?subject=Question about training\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/contact-now.png\" alt=\"Contact us\" title=\"Contact us\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 166px; --smush-placeholder-aspect-ratio: 166\/60;float:none; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/contact-now.png\" alt=\"Contact us\" title=\"Contact us\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:none; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a>\r\n<\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<div id='Whitelist' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-52\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><hr style=\"width:90%; color:#c0c0c0; margin:20px 0;\"\/>\r\n<span style=\"text-align:left;font-size: 20px !important;font-weight: bold;\">Don't miss our response!<\/span> To make sure you receive our response to your request, please add ann@wyliecomm.com to your allow list. Not sure how to do that? <a href=\"https:\/\/help.keap.com\/help\/email-address-whitelisting\" rel=\"noopener noreferrer\" target=\"_blank\">Follow these step-by-step instructions<\/a>.<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Learn to get the word out with media relations PR professionals have been married to the traditional PR writing approach since Ivy Lee created the news release more than 100 years ago. Why, then, do we need a new approach? With 2,500 releases going out each day \u2014 that\u2019s one every 35 seconds \u2014 the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":31018,"parent":17828,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-9286","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PR writing training<\/title>\n<meta name=\"description\" content=\"Whether you&#039;re writing press releases, thought leadership posts or social media pieces, learn current best PR-writing practices from PRSA&#039;s 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