{"id":9282,"date":"2014-12-13T13:27:38","date_gmt":"2014-12-13T17:27:38","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=9282"},"modified":"2023-07-05T08:43:37","modified_gmt":"2023-07-05T12:43:37","slug":"brand-storytelling-training","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/","title":{"rendered":"Engage your readers with our brand-storytelling training"},"content":{"rendered":"<h2>Bring Master the Art of Storytelling to your team<\/h2>\n<p>As ad giant David Ogilvy famously said, \u201cNobody ever sold anybody anything by boring them to death.\u201d Most organizations seem to have missed that memo.<\/p>\n<figure id=\"attachment_30993\" aria-describedby=\"caption-attachment-30993\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30993\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/brand-storytelling-training\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"brand-storytelling-training\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Surprise and delight readers Learn to craft compelling corporate stories in our Master the Art of Storytelling workshop.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training.png\" alt=\"Brand storytelling training\" title=\"Brand storytelling training\" width=\"600\" height=\"300\" class=\"size-full wp-image-30993 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30993\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/brand-storytelling-training\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"brand-storytelling-training\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Surprise and delight readers Learn to craft compelling corporate stories in our Master the Art of Storytelling workshop.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training.png\" alt=\"Brand storytelling training\" title=\"Brand storytelling training\" width=\"600\" height=\"300\" class=\"size-full wp-image-30993\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-30993\" class=\"wp-caption-text\"><strong>Surprise and delight readers<\/strong> Learn to craft compelling corporate stories in our Master the Art of Storytelling workshop.<\/figcaption><\/figure>\n<h5>\u201cAnn transformed my writing in a mere 12 hours.\u201d<\/h5>\n<h6>\u2014 Brent Buchanan, communication, advocacy &amp; political professional, Cygnal<br \/><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/brand-storytelling-workshop\/\">Read more rave reviews<\/a><\/h6>\n<p>But at <a href=\"https:\/\/www.wyliecomm.com\/about\/corporate-communication-trainer\/\">writing coach Ann Wylie\u2019s<\/a> Master the Art of Storytelling, you\u2019ll learn how to engage readers with a great story, as well as other creative elements like concrete details, description, wordplay and metaphor.<\/p>\n<figure id=\"attachment_32275\" aria-describedby=\"caption-attachment-32275\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32275\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/corporate-communication-skills-training\/ann-wylie-new-s\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" data-orig-size=\"424,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Ann Wylie\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you read me now?&lt;\/strong&gt; Master 130 years of clear-writing best practices at our effective communication training program for boosting readability.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" alt=\"Corporate communication trainer\" title=\"Corporate communication trainer\" width=\"424\" height=\"300\" class=\"size-full wp-image-32275 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png 424w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png 300w\" data-sizes=\"(max-width: 424px) 100vw, 424px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 424px; --smush-placeholder-aspect-ratio: 424\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32275\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/corporate-communication-skills-training\/ann-wylie-new-s\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" data-orig-size=\"424,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Ann Wylie\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you read me now?&lt;\/strong&gt; Master 130 years of clear-writing best practices at our effective communication training program for boosting readability.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" alt=\"Corporate communication trainer\" title=\"Corporate communication trainer\" width=\"424\" height=\"300\" class=\"size-full wp-image-32275\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png 424w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/noscript><figcaption id=\"caption-attachment-32275\" class=\"wp-caption-text\"><strong>Work with an internationally award-winning writing coach<\/strong> Learn to write successful content in Ann Wylie\u2019s online courses. Get proven-in-the-lab tricks from this Gold Quill Award-winning content writer.<\/figcaption><\/figure>\n<h3>Agenda<\/h3>\n<p>In this business storytelling training, you will learn how to:<\/p>\n<table style=\"background-color:#fff; border:0px;\" class=\"pinktable\" cellpadding=\"0\" cellspacing=\"0\" border=\"1\" width=\"100%\">\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31636\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/master-the-art-of-storytelling-200-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Master-the-Art-of-Storytelling-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31636 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31636\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/master-the-art-of-storytelling-200-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Master-the-Art-of-Storytelling-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31636\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Master-the-Art-of-Storytelling-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Master the Art of Storytelling<\/strong><\/h4>\n<p>Storytelling is \u201cthe most powerful form of human communication,\u201d according to Peg Neuhauser, author of <em>Corporate Legends and Lore<\/em>.<\/p>\n<p>Learn, step-by-step, to write brand stories, case studies, content marketing and digital marketing pieces that:<\/p>\n<ul style=\"font-size:18px;\">\n<li>Get shared<\/li>\n<li>Grab attention<\/li>\n<li>Boost credibility<\/li>\n<li>Communicate better<\/li>\n<li>Make your messages more memorable<\/li>\n<li>Build better connections with customers<\/li>\n<\/ul>\n<p>Learn how to find the narrative line, structure for story and start with the snake. Plus: Our four-part story template will change your life.\n\t\t<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31634\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/color-readers-fascinated-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Color-Readers-Fascinated-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31634 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31634\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/color-readers-fascinated-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Color-Readers-Fascinated-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31634\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Color-Readers-Fascinated-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Color Readers Fascinated<\/strong><\/h4>\n<p>There\u2019s a 1:1 correlation between concrete words and understanding. Concrete headlines with concrete text are 70% more effective than abstract headlines with abstract text.<\/p>\n<p>Concrete phrases are 400% more memorable than abstract ones. And concrete detail changes hearts and minds.<\/p>\n<p>Learn to make your great stories easier to understand, remember and act on with concrete detail. Plus: Leave with a checklist of 6 ways to get more colorful detail into your messages.\n\t\t<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31637\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/play-with-your-words-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Play-With-Your-Words-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31637 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31637\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/play-with-your-words-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Play-With-Your-Words-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31637\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Play-With-Your-Words-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Play With Your Words<\/strong><\/h4>\n<p>Wordplay is 166% more persuasive and 229% easier to remember, according to one study.<\/p>\n<p>Learn to make your readers\u2019 brains light up with wordplay. You\u2019ll go beyond twist of phrase to flip phrases; compress details; sub soundalikes; list, rhyme and twist \u2014 even coin new words.<\/p>\n<p>Steal techniques from <em>The New York Times<\/em> and other award-winning communications to make your own wordplay more effective. Learn wordplay techniques like List, Rhyme and Twist.<\/p>\n<p>Plus: Walk away with links to some of the best (free!) wordplay resources \u2014 as well as ideas for how to use them.\n\t\t<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31638\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/make-magic-metaphor-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Make-Magic-Metaphor-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31638 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31638\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/make-magic-metaphor-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Make-Magic-Metaphor-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31638\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Make-Magic-Metaphor-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Make Magic with Metaphor<\/strong><\/h4>\n<p>Metaphor makes a point more concretely, makes numbers easier to understand, makes the complex clear \u2014 even keeps literary zombies from eating readers\u2019 brains. (Seriously: Wait until you learn about Dead and Dead2 metaphors!)<\/p>\n<p>In this class, you\u2019ll learn to craft a compelling metaphor with our fill-in-the-blanks formula. Plus: Learn which kinds of metaphors to choose, which to avoid and where in your message to place them \u2014 all based on 50 years of research.\n\t\t<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31639\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/model-the-masters-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Model-the-Masters-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31639 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31639\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/model-the-masters-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Model-the-Masters-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31639\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/Model-the-Masters-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Model the Masters<\/strong><\/h4>\n<p>Learn how to find free writer mentors on the pages of your favorite newspapers, magazines and novels.<\/p>\n<p>You\u2019ll get a five-step system for reverse-engineering your favorite quotes, metaphors, wordplay and other passages. The result: You\u2019ll soon be using this technique to write executive quotes worthy of Winston Churchill.\n\t\t<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31640\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/think-outside-the-pyramid-200-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"think-outside-the-pyramid-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31640 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31640\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/think-outside-the-pyramid-200-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"think-outside-the-pyramid-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31640\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/think-outside-the-pyramid-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Think Outside the Pyramid<\/strong><\/h4>\n<p>You wouldn\u2019t tell the Cinderella story by leading with the bottom line: And they lived happily ever after. It\u2019s a sad fact: Storytelling and the inverted pyramid are mutually exclusive.<\/p>\n<p>In this session, you\u2019ll learn a structure that makes your social media and other messages more fascinating and engaging. You\u2019ll soon be writing leads that draw readers into your story, middles that prove your points and endings that leave a lasting impression.<\/p>\n<p>Plus: Leave with our one-page annotated \u201cmap\u201d of this structure, a checklist (with examples!) of leads to try and another checklist (with examples!) of leads to avoid.\n\t\t<\/td>\n<\/tr>\n<\/table>\n<h5>\u201cFantastic! Often times, I come to these workshops and speakers give good ideas but aren\u2019t always scalable to a company as large as the one I work for. These tips are relevant regardless of audience size. So helpful!\u201d<\/h5>\n<h6>\u2014 Angelica Kelly, lead consultant, internal communications, AT&amp;T<\/h6>\n<h3>I\u2019m ready to become a great storyteller!<\/h3>\n<p>Whether you\u2019re writing business brand or personal brand stories, choose from these formats for Ann\u2019s business storytelling training courses:<\/p>\n<ul>\n<li><a href=\"https:\/\/ce447.infusionsoft.com\/app\/form\/request-for-proposal\/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Book Ann<\/strong><\/a> to train your whole team in an <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/training-corporate-communications\/\">in-house professional-development program<\/a>.<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/brand-storytelling-course\/\"><strong>Attend Master the Art of Storytelling<\/strong><\/a>, Ann\u2019s public brand-storytelling workshop.<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/\"><strong>Browse Ann\u2019s other Master Classes<\/strong><\/a>: Build your writing skills when you attend one of our public writing workshops.<\/li>\n<\/ul>\n<p><strong>Questions? Contact Ann.<\/strong><\/p>\n<div id='Contact-Ann-email' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-54\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; clear: both; margin: 10px 0 20px; width:100%;\">\r\n<a title=\"\" href=\"mailto:ann@wyliecomm.com?subject=Question about training\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/contact-now.png\" alt=\"Contact us\" title=\"Contact us\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 166px; --smush-placeholder-aspect-ratio: 166\/60;float:none; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/contact-now.png\" alt=\"Contact us\" title=\"Contact us\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:none; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a>\r\n<\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<div id='Whitelist' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-52\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><hr style=\"width:90%; color:#c0c0c0; margin:20px 0;\"\/>\r\n<span style=\"text-align:left;font-size: 20px !important;font-weight: bold;\">Don't miss our response!<\/span> To make sure you receive our response to your request, please add ann@wyliecomm.com to your allow list. Not sure how to do that? <a href=\"https:\/\/help.keap.com\/help\/email-address-whitelisting\" rel=\"noopener noreferrer\" target=\"_blank\">Follow these step-by-step instructions<\/a>.<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<h5>\u201cTHIS WAS AMAZING \u2014 the end.\u201d<\/h5>\n<h6>\u2014 Kara Bishop, managing editor, Texas Tech University Health Sciences Center<\/h6>\n<p><!--\n\n<h4><strong>Master the Art of Storytelling<\/strong><\/h4>\n\n\n\nStorytelling is \u201cthe most powerful form of human communication,\u201d according to Peg Neuhauser, author of <em>Corporate Legends and Lore<\/em>.\n\nLearn, step-by-step, to write brand stories, case studies, content marketing and digital marketing pieces that:\n\n\n\n<ul>\n\t\n\n<li>Get shared<\/li>\n\n\n\t\n\n<li>Grab attention<\/li>\n\n\n\t\n\n<li>Boost credibility<\/li>\n\n\n\t\n\n<li>Communicate better<\/li>\n\n\n\t\n\n<li>Make your messages more memorable<\/li>\n\n\n\t\n\n<li>Build better connections with customers<\/li>\n\n\n<\/ul>\n\n\n\nLearn how to find the narrative line, structure for story and start with the snake. Plus: Our four-part story template will change your life.\n\n\n\n<h4><strong>Color Readers Fascinated<\/strong><\/h4>\n\n\n\nThere\u2019s a 1:1 correlation between concrete words and understanding. Concrete headlines with concrete text are 70% more effective than abstract headlines with abstract text.\n\nConcrete phrases are 400% more memorable than abstract ones. And concrete detail changes hearts and minds.\n\nLearn to make your great stories easier to understand, remember and act on with concrete detail. Plus: Leave with a checklist of 6 ways to get more colorful detail into your messages.\n\n\n\n<h4><strong>Play With Your Words<\/strong><\/h4>\n\n\n\nWordplay is 166% more persuasive and 229% easier to remember, according to one study.\n\nLearn to make your readers\u2019 brains light up with wordplay. You\u2019ll go beyond twist of phrase to flip phrases; compress details; sub soundalikes; list, rhyme and twist \u2014 even coin new words.\n\nSteal techniques from <em>The New York Times<\/em> and other award-winning communications to make your own wordplay more effective. Learn wordplay techniques like List, Rhyme and Twist.\n\nPlus: Walk away with links to some of the best (free!) wordplay resources \u2014 as well as ideas for how to use them.\n\n\n\n<h4><strong>Make Magic with Metaphor<\/strong><\/h4>\n\n\n\nMetaphor makes a point more concretely, makes numbers easier to understand, makes the complex clear \u2014 even keeps literary zombies from eating readers\u2019 brains. (Seriously: Wait until you learn about Dead and Dead2 metaphors!)\n\nIn this class, you\u2019ll learn to craft a compelling metaphor with our fill-in-the-blanks formula. Plus: Learn which kinds of metaphors to choose, which to avoid and where in your message to place them \u2014 all based on 50 years of research.\n\n\n\n<h4><strong>Model the Masters<\/strong><\/h4>\n\n\n\nLearn how to find free writer mentors on the pages of your favorite newspapers, magazines and novels.\n\nYou\u2019ll get a five-step system for reverse-engineering your favorite quotes, metaphors, wordplay and other passages. The result: You\u2019ll soon be using this technique to write executive quotes worthy of Winston Churchill.\n\n\n\n<h4><strong>Think Outside the Pyramid<\/strong><\/h4>\n\n\n\nYou wouldn\u2019t tell the Cinderella story by leading with the bottom line: And they lived happily ever after. It\u2019s a sad fact: Storytelling and the inverted pyramid are mutually exclusive.\n\nIn this session, you\u2019ll learn a structure that makes your social media and other messages more fascinating and engaging. You\u2019ll soon be writing leads that draw readers into your story, middles that prove your points and endings that leave a lasting impression.\n\nPlus: Leave with our one-page annotated \u201cmap\u201d of this structure, a checklist (with examples!) of leads to try and another checklist (with examples!) of leads to avoid.--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bring Master the Art of Storytelling to your team As ad giant David Ogilvy famously said, \u201cNobody ever sold anybody anything by boring them to death.\u201d Most organizations seem to have missed that memo. \u201cAnn transformed my writing in a mere 12 hours.\u201d \u2014 Brent Buchanan, communication, advocacy &amp; political professional, CygnalRead more rave reviews [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30993,"parent":17828,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-9282","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand storytelling training<\/title>\n<meta name=\"description\" content=\"In this business-storytelling training program, you&#039;ll learn to write great corporate stories from story consultant Ann Wylie. Leave with fresh storytelling techniques and case studies of how to write it right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand storytelling training\" \/>\n<meta property=\"og:description\" content=\"In this business-storytelling training program, you&#039;ll learn to write great corporate stories from story consultant Ann Wylie. Leave with fresh storytelling techniques and case studies of how to write it right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/brand-storytelling-training\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-05T12:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/brand-storytelling-training.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Brand storytelling training\" \/>\n<meta name=\"twitter:description\" content=\"In this business-storytelling training program, you&#039;ll learn to write great corporate stories from story consultant Ann Wylie. 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