{"id":9254,"date":"2014-12-11T14:08:45","date_gmt":"2014-12-11T18:08:45","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=9254"},"modified":"2024-02-29T11:14:20","modified_gmt":"2024-02-29T15:14:20","slug":"persuasive-writing-course","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/","title":{"rendered":"Catch Your Readers persuasive-writing course"},"content":{"rendered":"<h2>Learn to draw people in and move them to act<\/h2>\n<p>It\u2019s the art of persuasive writing: If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.<\/p>\n<figure id=\"attachment_31005\" aria-describedby=\"caption-attachment-31005\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31005\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/persuasive-writing-course-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"persuasive-writing-course\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Use the bait your readers like Whatever type of writing you do, you\u2019ll learn the practice of rhetoric, or persuasive writing and speech, in this workshop.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course.png\" alt=\"Persuasive writing course\" title=\"Persuasive writing course\" width=\"600\" height=\"300\" class=\"size-full wp-image-31005 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31005\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/persuasive-writing-course-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"persuasive-writing-course\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Use the bait your readers like Whatever type of writing you do, you\u2019ll learn the practice of rhetoric, or persuasive writing and speech, in this workshop.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course.png\" alt=\"Persuasive writing course\" title=\"Persuasive writing course\" width=\"600\" height=\"300\" class=\"size-full wp-image-31005\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-course-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-31005\" class=\"wp-caption-text\"><strong>Use the bait your readers like<\/strong> Whatever type of writing you do, you\u2019ll learn the practice of rhetoric, or persuasive writing and speech, in this workshop.<\/figcaption><\/figure>\n<p>Problem is, many of the writing processes we\u2019ve institutionalized in communications are not the bait the reader likes. In fact, some of the standards in the communicator\u2019s repertoire are more likely to hinder than help your chances at getting the word out.<\/p>\n<h5>\u201cI have been a journalist for 30 years, published more than 10,000 times, and I have learned more about writing in the past two days from Ann than I have in all that time. I so needed this!\u201d<\/h5>\n<h6>\u2014 Jim Masters, internal communications specialist, Accenture<br \/>\n<a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/persuasive-writing-online-course\/\">Read more rave reviews<\/a><\/h6>\n<p>In <a href=\"https:\/\/www.wyliecomm.com\/about\/corporate-communication-trainer\/\">writing coach Ann Wylie\u2019s<\/a> persuasive-writing workshop, we\u2019ll debunk destructive writing myths. You\u2019ll leave with scientific, proven-in-the-lab techniques for getting people to pay attention to, understand, remember and act on your messages.<\/p>\n<figure id=\"attachment_32275\" aria-describedby=\"caption-attachment-32275\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32275\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/corporate-communication-skills-training\/ann-wylie-new-s\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" data-orig-size=\"424,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Ann Wylie\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you read me now?&lt;\/strong&gt; Master 130 years of clear-writing best practices at our effective communication training program for boosting readability.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" alt=\"Corporate communication trainer\" title=\"Corporate communication trainer\" width=\"424\" height=\"300\" class=\"size-full wp-image-32275 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png 424w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png 300w\" data-sizes=\"(max-width: 424px) 100vw, 424px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 424px; --smush-placeholder-aspect-ratio: 424\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32275\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/corporate-communication-skills-training\/ann-wylie-new-s\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" data-orig-size=\"424,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Ann Wylie\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you read me now?&lt;\/strong&gt; Master 130 years of clear-writing best practices at our effective communication training program for boosting readability.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" alt=\"Corporate communication trainer\" title=\"Corporate communication trainer\" width=\"424\" height=\"300\" class=\"size-full wp-image-32275\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png 424w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/noscript><figcaption id=\"caption-attachment-32275\" class=\"wp-caption-text\"><strong>Work with an internationally award-winning writing coach<\/strong> Conveying a convincing message can benefit your personal, public and professional life. Learn the art of persuasive writing from this Gold Quill Award-winning content writer.<\/figcaption><\/figure>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<h3>Agenda<\/h3>\n<p>In this workshop, you will learn how to:<\/p>\n<table style=\"background-color:#fff; border:0px;\" class=\"pinktable\" cellpadding=\"0\" cellspacing=\"0\" border=\"1\" width=\"100%\">\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31925\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/think-like-a-reader-200-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Think-Like-a Reader-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31925 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31925\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/think-like-a-reader-200-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Think-Like-a Reader-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31925\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/Think-Like-a-Reader-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Think Like a Reader<\/strong><\/h4>\n<p>Steal techniques from prominent twentieth-century Americans including Martin Luther King Jr., John Kennedy, Margaret Chase Smith, Ronald Reagan and Barack Obama for engaging in civil discourse and defending compelling arguments. <\/p>\n<p>You\u2019ll learn a four-step strategy for finding your voice and writing from the readers\u2019 point of view. This ability will help you engage your readers and move them to act. Specifically, you\u2019ll learn how to:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Take advantage of the formula readers<\/strong> use to decide what to read.<\/li>\n<li><strong>Tap 2 rewards of reading<\/strong> to boost interest in your message.<\/li>\n<li><strong>Answer the No. 1 question<\/strong> your reader is asking about your piece.<\/li>\n<li><strong>Make a 2-minute perspective shift<\/strong> to focus your message on reader value \u2014 not on \u201cus and our stuff.\u201d<\/li>\n<li><strong>Use a 3-letter word that magically increases relevance to your readers<\/strong>.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31691\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/think-outside-the-pyramid-200-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Think-Outside-the-Pyramid-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31691 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31691\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/think-outside-the-pyramid-200-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Think-Outside-the-Pyramid-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31691\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Think-Outside-the-Pyramid-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Master a Better Structure<\/strong><\/h4>\n<p>Writers say, \u201cWe use the inverted pyramid because readers stop reading after the first paragraph.\u201d But in new research, readers say, \u201cWe stop reading after the first paragraph because you use the inverted pyramid.\u201d<\/p>\n<p>Indeed, our old friend the inverted pyramid hasn\u2019t fared well in recent studies. Research shows that the traditional news structure reduces readership, understanding, sharing, engagement and action.<\/p>\n<p>In this session, you\u2019ll learn a structure that\u2019s been proven in the lab to grab readers\u2019 attention, pull them through the piece and leave a lasting impression. Specifically, you\u2019ll learn how to:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Pull readers in<\/strong> with our checklist of good lead approaches.<\/li>\n<li><strong>Stop bewildering readers<\/strong> by leaving out a key paragraph.<\/li>\n<li><strong>Avoid the \u201cmuddle in the middle\u201d<\/strong> with our menu of structural approaches.<\/li>\n<li><strong>Draw to a satisfying conclusion<\/strong> in the penultimate paragraph.<\/li>\n<li><strong>End with a bang, not a whimper<\/strong>, by using our three-step test.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31692\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/cut-through-the-clutter-200-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cut-Through-the-Clutter-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31692 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31692\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/cut-through-the-clutter-200-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cut-Through-the-Clutter-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31692\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Cut Through the Clutter<\/strong><\/h4>\n<p>Is your copy easy to read? According to communication experts, that\u2019s one of the two key questions people ask to determine whether to read a piece \u2014 or toss it.<\/p>\n<p>Fortunately, academics have tested and quantified what makes copy easy to read. Unfortunately, that research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it.<\/p>\n<p>But you\u2019ll leave this session with readability targets to hit to reach all of your audience members, tools to measure your copy\u2019s readability and techniques for hitting those targets. Specifically, you\u2019ll learn how to:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Apply a 6-step system<\/strong> for measurably boosting readability.<\/li>\n<li><strong>Use a cool, free tool<\/strong> to measure and manage reading ease.<\/li>\n<li><strong>Figure out how long your message really should be<\/strong>.<\/li>\n<li><strong>Hit the targets<\/strong>. What\u2019s the best length for paragraphs? Sentences? Words?<\/li>\n<li><strong>Increase reading<\/strong> by hitting one key on your keyboard more often.<\/li>\n<li>Plus: <strong>How to use ChatGPT<\/strong> to write persuasively<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31693\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/lift-ideas-off-the-page-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Lift-Ideas-Off-the-Page-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31693 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31693\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/lift-ideas-off-the-page-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Lift-Ideas-Off-the-Page-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31693\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Lift-Ideas-Off-the-Page-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Reach Readers Where They Look<\/strong><\/h4>\n<p>\u201cReaders\u201d don\u2019t read. Even highly educated web visitors read fewer than 20% of the words on a webpage. So how do you reach \u201creaders\u201d who won\u2019t read your paragraphs?<\/p>\n<p>In this session, you\u2019ll learn how to put your messages where your readers\u2019 eyes really are \u2014 to use your display copy to pull readers into your message, make your piece more inviting and even communicate to flippers and skimmers. Specifically, you\u2019ll learn how to:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Communicate to people who spend just 2 minutes<\/strong> with your piece.<\/li>\n<li><strong>Get the word out to those who read 20% of the words<\/strong> on the page.<\/li>\n<li><strong>Avoid dropping the piece of display copy that 95% of people read<\/strong>.<\/li>\n<li><strong>Make sure people get your key ideas<\/strong> without reading the paragraphs.<\/li>\n<li><strong>Increase readership<\/strong> by making your message look easier to read.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/table>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<h3>I\u2019m ready to boost my persuasive-writing skills!<\/h3>\n<p>I\u2019d like to:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.wyliecomm.com\/rfp\/\" rel=\"noopener noreferrer\" target=\"\"><strong>Book Ann<\/strong><\/a> to train your whole team in an <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/training-corporate-communications\/\">in-house training program<\/a>.<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/persuasive-writing-training-program\/\"><strong>Attend Catch Your Readers<\/strong><\/a>, Ann\u2019s public persuasive-writing master class.<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/\"><strong>Browse Ann\u2019s other Master Classes<\/strong><\/a>: Build your writing skills when you attend one of our public writing workshops.<\/li>\n<\/ul>\n<p><strong>Questions? Contact Ann<\/strong>.<\/p>\n<div id='Contact-Ann-email' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-54\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; clear: both; margin: 10px 0 20px; width:100%;\">\r\n<a title=\"\" href=\"mailto:ann@wyliecomm.com?subject=Question about training\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/contact-now.png\" alt=\"Contact us\" title=\"Contact us\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 166px; --smush-placeholder-aspect-ratio: 166\/60;float:none; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/contact-now.png\" alt=\"Contact us\" title=\"Contact us\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:none; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a>\r\n<\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<div id='Whitelist' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-52\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><hr style=\"width:90%; color:#c0c0c0; margin:20px 0;\"\/>\r\n<span style=\"text-align:left;font-size: 20px !important;font-weight: bold;\">Don't miss our response!<\/span> To make sure you receive our response to your request, please add ann@wyliecomm.com to your allow list. Not sure how to do that? <a href=\"https:\/\/help.keap.com\/help\/email-address-whitelisting\" rel=\"noopener noreferrer\" target=\"_blank\">Follow these step-by-step instructions<\/a>.<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<h5>\u201cAmazing! I learned more in two days than I did in all my college classes combined. I feel so much more confident in writing pieces that work!\u201d<\/h5>\n<h6>\u2014 Katie Johnson, public relations manager, Iowa Soybean Association<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Learn to draw people in and move them to act It\u2019s the art of persuasive writing: If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like. Problem is, many of the writing processes we\u2019ve institutionalized in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":31005,"parent":17828,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-9254","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persuasive writing course<\/title>\n<meta name=\"description\" content=\"Boost your persuasive writing skills and learn effective persuasion techniques in these persuasive writing courses.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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