{"id":5836,"date":"2019-12-10T22:59:01","date_gmt":"2019-12-11T02:59:01","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=5836"},"modified":"2019-12-11T11:16:37","modified_gmt":"2019-12-11T15:16:37","slug":"united-states-literacy-rate","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2019\/12\/united-states-literacy-rate\/","title":{"rendered":"What\u2019s the United States literacy rate in 2003?"},"content":{"rendered":"<h2>33% of U.S. adults can\u2019t calculate the cost of office supplies<\/h2>\n<p>Just 12% of Americans read well enough to review search results from a library website to identify a book suggesting that claims made both for and against genetically modified foods are unreliable.<\/p>\n<figure id=\"attachment_44149\" aria-describedby=\"caption-attachment-44149\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/12\/united-states-literacy-rate.png\" alt=\"United States literacy rate\" title=\"United States literacy rate\" width=\"600\" height=\"300\" class=\"size-full wp-image-44149 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/12\/united-states-literacy-rate.png\" alt=\"United States literacy rate\" title=\"United States literacy rate\" width=\"600\" height=\"300\" class=\"size-full wp-image-44149\" \/><\/noscript><figcaption id=\"caption-attachment-44149\" class=\"wp-caption-text\"><strong>Johnny can\u2019t read<\/strong> 14% of Americans can\u2019t read well enough to look up shows in a TV guide. <a href=\"https:\/\/www.istockphoto.com\/photo\/imagination-from-our-brain-gm495172984-77843591\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by triloks<\/em><\/a><\/figcaption><\/figure>\n<p>Which means that if you write for these proficient readers, you&#8217;ll miss 88% of U.S. adults aged 16 to 65. Or so says the <a href=\"http:\/\/nces.ed.gov\/pubsearch\/pubsinfo.asp?pubid=2014008\" target=\"_blank\" rel=\"noopener noreferrer\">2003 Program for the International Assessment of Adult Competencies<\/a> (PIAAC).<\/p>\n<h3>About the study<\/h3>\n<p>PIAAC is a cyclical, large-scale study of adult literacy. It was developed and organized by the Organization for Economic Cooperation and Development.<\/p>\n<p>The study looks at numeracy and problem solving in technology-rich environments, as well as literacy. The literacy study tested:<\/p>\n<ul>\n<li>Vocabulary<\/li>\n<li>Sentence comprehension<\/li>\n<li>Basic passage comprehension<\/li>\n<\/ul>\n<p>In the United States, the OECD conducted the study in 2011-12. The group tested a nationally representative sample of 5,000 adults between the ages of 16 and 65.<\/p>\n<h3>How low can you go?<\/h3>\n<p>The results? U.S. adults weighed in at an average literacy rate of 270 out of 500. That puts us at level 2, or below basic, literacy skills.<\/p>\n<p>That means that, on average, we can look at a chart of generic drug use in 15 countries and count the number of countries in which the generic drug market accounts for 10% or more of drug sales. But we struggle to review an organization&#8217;s website with several links, including &#8220;contact us,&#8221; and identify which link will lead to the organization&#8217;s phone number.<\/p>\n<p>That score also puts us at the bottom of the pack internationally.<\/p>\n<p><strong>Nonliterate<\/strong><\/p>\n<p>Below level 1: 0-225<\/p>\n<p>Percentage of U.S. adults 16+: 5%<\/p>\n<p>Skills: Locate a single piece of information in familiar copy.<\/p>\n<p>Sample task: Review a simple table identifying three candidates and the number of votes they received to identify which candidate earned the fewest votes.<\/p>\n<p><strong>Below basic<\/strong><\/p>\n<p>Level 1: 226-275<\/p>\n<p>Percentage of U.S. adults 16+: 14%<\/p>\n<p>Skills: Read relatively short digital, print or mixed copy to locate a single piece of information.<\/p>\n<p>Sample task: Review two paragraphs and a chart of generic medicine usage in 15 countries to count the number of countries in which the generic drug market accounts for 10% or more of drug sales.<\/p>\n<p><strong>Basic<\/strong><\/p>\n<p>Level 2: 276-325<\/p>\n<p>Percentage of U.S. adults 16+: 34%<\/p>\n<p>Skills: Find information that may require low-level paraphrasing and drawing low-level inferences.<\/p>\n<p>Sample task: Review a website with several links, including \u201ccontact us\u201d and \u201cFAQ\u201d and identify the link leading to the organization\u2019s phone number.<\/p>\n<p><strong>Intermediate<\/strong><\/p>\n<p>Level 3: 326-375<\/p>\n<p>Percentage of U.S. adults 16+: 36%<\/p>\n<p>Skills: Click to the second page of search results from a library website to identify the author of a book called <em>Ecomyth<\/em>.<\/p>\n<p>Sample task: Review an illustration of a flattened box identifying its dimensions, then identify which of four pictures bests represents the assembled box.<\/p>\n<p><strong>Proficient<\/strong><\/p>\n<p>Level 4\/5: 376-500<\/p>\n<p>Percentage of U.S. adults 16+: 12%<\/p>\n<p>Skills: 4: Perform multiple-step operations to integrate, interpret or synthesize information from complex texts, which may require complex inferences.5: Integrate information across multiple dense texts; construct syntheses, ideas or points of view; or evaluate evidence-based arguments.<\/p>\n<p>Sample task: Review search results from a library website to identify a book suggesting that the claims made both for and against generically modified foods are unreliable.<\/p>\n<h3>Where we fit in worldwide<\/h3>\n<p>Our average literacy score of 270 gives the United States:<\/p>\n<ul>\n<li><b>Lower overall literacy scores<\/b> than the international average<\/li>\n<li><b>A higher percentage of low performers<\/b> than the international average<\/li>\n<li><b>A larger literacy gap<\/b> between lower and higher socio-economic groups than internationally<\/li>\n<\/ul>\n<p>Worse: Our overall literacy score has taken a three-point dive since 1994.<\/p>\n<p>The only good news in this bleak report: The oldest U.S. adults in the study outperformed the oldest adults internationally in literacy.<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\n<h5>We&#8217;re No. 13!<\/h5>\n<h6>(We should try harder)<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9757 lazyload\" data-src=\"http:\/\/freewritingtips.wyliecomm.com\/wp-content\/uploads\/2013\/11\/11-10-2013-11-28-07-AM.jpg\" alt=\"Closed book The average literacy rate of U.S. adults is lower than the international rate.\" width=\"591\" height=\"716\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 591px; --smush-placeholder-aspect-ratio: 591\/716;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9757\" src=\"http:\/\/freewritingtips.wyliecomm.com\/wp-content\/uploads\/2013\/11\/11-10-2013-11-28-07-AM.jpg\" alt=\"Closed book The average literacy rate of U.S. adults is lower than the international rate.\" width=\"591\" height=\"716\" \/><\/noscript> <\/p>\n<p style=\"text-align:center;\"><strong>Three types of literacy<\/strong> To be effective in their daily lives, your audience members need prose, document and qualitative literacy.<\/p>\n<\/div>\n<h3>What this means for communicators<\/h3>\n<p>How do you communicate in an environment where many people can barely read? Write for most people. <a href=\"http:\/\/revvingupreadership.com\/writing\/writers-block\/rewriting\/ctc\/readability\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn to increase readability<\/a>.<\/p>\n<p>And if you&#8217;re telling yourself that your audience can read at an 11th-grade level, well, then, you&#8217;re probably lying to the person you love most.<\/p>\n<p style=\"text-align:center; font-weight:bold;\">Bottom line: Are you smart enough to write for a fifth-grader?<\/p>\n<div id='MC-CTC-READ' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-10\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>How can you reach <em>all<\/em> of your readers?<\/h3>\r\n<p>Read it and weep. More than half of all Americans have basic or below-basic reading skills, according to the DOE\u2019s latest adult literacy test.<\/p>\r\n\r\n<p>How well are you doing reaching these folks with your messages? <a title=\"Rev Up Readability \u2014 our clear-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training.png\" alt=\"Rev Up Readability \u2014 our clear-writing workshop\" title=\"Rev Up Readability \u2014 our clear-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training.png\" alt=\"Rev Up Readability \u2014 our clear-writing workshop\" title=\"Rev Up Readability \u2014 our clear-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\t\r\n<p>To reach all of your readers \u2014 regardless of their reading level \u2014 please join me at <a title=\"Rev Up Readability \u2014 our clear-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" target=\"\" rel=\"noopener\"><strong>Rev Up Readability<\/strong><\/a>, \u2014 our clear-writing workshop.<\/p>\r\n\r\n<p>You\u2019ll learn to make every piece you write easier to read and understand. You\u2019ll walk away with secrets you can use to reach more readers, measurably improve readability and sell concise writing to management. And you\u2019ll learn to write messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>33% of U.S. adults can\u2019t calculate the cost of office supplies<\/p>\n","protected":false},"author":6,"featured_media":22371,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[152],"tags":[500,96],"class_list":{"0":"post-5836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-literacy-rates","8":"tag-literacy-rates","9":"tag-readability","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can you read me now?<\/title>\n<meta name=\"description\" content=\"What\u2019s the United States literacy rate in 2003? 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