{"id":5709,"date":"2013-09-09T00:01:39","date_gmt":"2013-09-09T04:01:39","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=5709"},"modified":"2019-03-06T03:40:51","modified_gmt":"2019-03-06T07:40:51","slug":"punch-out-your-punch-line","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2013\/09\/punch-out-your-punch-line\/","title":{"rendered":"All\u2019s well that ends in storytelling structure"},"content":{"rendered":"<h2>Punch out your punch line<\/h2>\n<p>The punch line of a story is like the punch line of a joke \u2014 the place where you surprise your audience and make your point.<\/p>\n<figure id=\"attachment_20045\" aria-describedby=\"caption-attachment-20045\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20045\" data-permalink=\"https:\/\/www.wyliecomm.com\/2013\/09\/punch-out-your-punch-line\/punch-out-your-punch-line-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"punch-out-your-punch-line\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;MEANS TO AN END&lt;\/strong&gt; What&#8217;s the secret to writing the last line of a story? &lt;em&gt;Image by Matt Botsford&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line.png\" alt=\"Punch out your punch line\" title=\"Punch out your punch line\" width=\"600\" height=\"300\" class=\"size-full wp-image-20045 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20045\" data-permalink=\"https:\/\/www.wyliecomm.com\/2013\/09\/punch-out-your-punch-line\/punch-out-your-punch-line-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"punch-out-your-punch-line\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;MEANS TO AN END&lt;\/strong&gt; What&#8217;s the secret to writing the last line of a story? &lt;em&gt;Image by Matt Botsford&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line.png\" alt=\"Punch out your punch line\" title=\"Punch out your punch line\" width=\"600\" height=\"300\" class=\"size-full wp-image-20045\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2013\/09\/punch-out-your-punch-line-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-20045\" class=\"wp-caption-text\"><strong>Means to an end<\/strong> What\u2019s the secret to writing the last line of a story? Here\u2019s how Hallmark\u2019s late, great Gordon MacKenzie did it in a parable in <em>Orbiting the Giant Hairball<\/em>, his delightful tome on corporate creativity. (Edited, it must be said, by yours truly!) <em>Image by Matt Botsford<\/em><\/figcaption><\/figure>\n<p>Hallmark&#8217;s late, great Gordon MacKenzie used this technique in his parable about the baby and the artist\u2019s canvas in <a href=\"http:\/\/www.amazon.com\/Orbiting-Giant-Hairball-Corporate-Surviving\/dp\/0670879835\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Orbiting the Giant Hairball<\/em><\/a>, his delightful tome on corporate creativity. He writes:<\/p>\n<div class=\"excerptbox dropshadow\">Before you were born, God came to you and said, &#8216;Hi. I just thought I&#8217;d drop by to wish you luck. You&#8217;re going to be having some very interesting experiences coming up pretty soon. I was wondering, would you take this artist&#8217;s canvas with you and, while you&#8217;re living your life, paint a masterpiece for me?&#8217;<\/p>\n<p>&#8216;Sure,&#8217; you chirp. And you take the pristine canvas, roll it up, tuck it under your arm, and head off on your adventure.<\/p>\n<p>When you are born, some doctor or nurse looks down at you in amazement and gasps, &#8216;Look! The little kid&#8217;s carrying a rolled-up artist&#8217;s canvas!&#8217;<\/p>\n<p>Believing that you don&#8217;t yet have the skills to do anything meaningful with your canvas, the adults gently take it away from you and give it to society for safekeeping. But society can&#8217;t resist unrolling the canvas and drawing pale blue lines and pale blue numbers on its virgin surface. Eventually society gives the canvas back to you \u2013 its rightful owner \u2013 but with the implied message that if you will paint inside the pale blue lines and follow the instructions of the pale blue numbers, your life will be a masterpiece.<\/p>\n<p>And that&#8217;s a lie.<\/p><\/div>\n<h3>Punch out your punch line.<\/h3>\n<p>To make the most of this powerful element, really punch out your punch line:<\/p>\n<h3>1. Tighten your setup.<\/h3>\n<p>Two straight lines followed by the punch line is the rule of thumb on the comedy circuit. Here, four fascinating paragraphs with longish sentences lull us into an expected rhythm, which MacKenzie breaks with the punch line.<\/p>\n<h3>2. Create a pause before the punch line.<\/h3>\n<p>Why slow the story down before you reach the end?<\/p>\n<p>For the same reason stand-up comics pause and pan before delivering the punch line. The comedians are building tension in their audience members \u2014 tension that can be broken only by laughing. In comedy clubs, the greater the tension, the bigger the laugh. In storytelling, the greater the tension, the bigger the emotional payoff.<\/p>\n<p>Whereas comedians can pause and pan, writers can create a slight pause before the punch line with the three P&#8217;s:<\/p>\n<ul>\n<li>Phrasing<\/li>\n<li>Punctuation<\/li>\n<li>Paragraphing<\/li>\n<\/ul>\n<p>Notice how MacKenzie punches out his punch line through paragraphing. He builds the tension by making the last line a separate paragraph.<\/p>\n<h3>3. Put the punch line at the end.<\/h3>\n<p>Put the most powerful phrase at the end of the sentence, the end of the paragraph, the end of the anecdote.<\/p>\n<p>We all have friends who tell jokes by starting with the punch line. Then they say, \u201cOh, I forgot to tell you, it was two ducks and the Pope in a bar.\u201d And you\u2019re thinking, \u201cYou know, nothing you say now is going to make this funny.\u201d<\/p>\n<p>The same is true of an anecdote. If you don\u2019t withhold the important point until the end, the anecdote loses its power.<\/p>\n<p>For those of us raised on the inverted pyramid, it takes a lot of discipline to withhold the revealing point until the end. But that\u2019s the challenge of mastering new skills. Occasionally we have to temporarily put aside some of the techniques that brought us here in the first place.<\/p>\n<h3>Meanwhile, back at the masterpiece \u2026<\/h3>\n<p>Fair disclosure: I was friends with MacKenzie and had the honor of editing his wonderful book. (An easier and more pleasant project there has never been.)<\/p>\n<p>As a fan of MacKenzie \u2014 and as a fan of <b><i>you! <\/i><\/b>\u2014 I&#8217;ll share the end of his &#8220;masterpiece&#8221; story. Check out how he handles the punch line here:<\/p>\n<div class=\"excerptbox dropshadow\">Every single one of us has a masterpiece inside us. Some of us are working on our masterpieces, some of us aren&#8217;t. Each of us has options: We can choose to do nothing on the canvas, we can paint by numbers, or we can create.<\/p>\n<p>But if you go to your grave without painting your masterpiece, it will not get painted.<\/p>\n<p>No one else can paint it.<\/p>\n<p>Only you.<\/p><\/div>\n<p>See another example of <a href=\"http:\/\/revvingupreadership.com\/2010\/06\/punch-out-your-punch-line\/\" target=\"_blank\" class=\"unlocked\" rel=\"noopener noreferrer\">punching out your punch line<\/a>.<\/p>\n<div id='MC-ST' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-19\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds in our <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling workshops<\/strong><\/a>.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. How to start an anecdote with a bang \u2014 instead of a whimper. And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center 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line<\/p>\n","protected":false},"author":6,"featured_media":20180,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[66],"tags":[231],"class_list":{"0":"post-5709","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-storytelling","8":"tag-storytelling","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Punch out your punch line<\/title>\n<meta name=\"description\" content=\"All\u2019s well that ends in storytelling structure: Punch out your punch line\" 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