{"id":5477,"date":"2013-04-08T00:01:45","date_gmt":"2013-04-08T04:01:45","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=5477"},"modified":"2016-12-03T10:12:29","modified_gmt":"2016-12-03T14:12:29","slug":"the-mighty-metaphor","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2013\/04\/the-mighty-metaphor\/","title":{"rendered":"The Mighty Metaphor"},"content":{"rendered":"<h2>Karen Brooks brings the Portland dining scene to life<\/h2>\n<p>The rumor that I moved to Portland, Ore., solely because of the restaurants is only slightly exaggerated. But boy, do these people know how to eat.<\/p>\n<p>So I found Karen Brooks&#8217; new book, <i>The Mighty Gastropolis,<\/i> delicious on several counts: Not only did I gobble up the juicy back story on Portland&#8217;s restaurant scene, but I also devoured Brooks&#8217; delectable metaphors.<\/p>\n<p>Here are some highlights to amuse your brain as well as your bouche:<\/p>\n<p>On butchery at Simpatica Dining Hall:<\/p>\n<h5>&#8220;It began with the sudden appearance<br \/>\nof an outsized leg of prosciutto<br \/>\nswinging from a ceiling pipe<br \/>\nlike a shout-out from a Francis Bacon painting.&#8221;<\/h5>\n<p>On Portland&#8217;s dining scene:<\/p>\n<h5>&#8220;For years, Portland was a backwater,<br \/>\nits food scene relegated to the kids\u2019 table<br \/>\nwhile rival sister Seattle sat with the big boys.&#8221;<\/h5>\n<p>On the 2011 James Beard Award nominations, held in Portland:<\/p>\n<h5>&#8220;Inside the Oregon Culinary Institute,<br \/>\nthe air was tighter than the stock market floor<br \/>\nduring President Obama&#8217;s<br \/>\n&#8216;let&#8217;s get tough on Wall Street&#8217; speech.&#8221;<\/h5>\n<p>On dining at Evoe:<\/p>\n<h5>&#8220;Scan the wall-size blackboard menu,<br \/>\nevery inch crammed with possibility,<br \/>\ncall out your order, and Kevin Gibson begins performing<br \/>\nlike a biology professor on Restaurant: Impossible.&#8221;<\/h5>\n<p>On Oregon&#8217;s natural bounty:<\/p>\n<h5>&#8220;Enterprising pickers and pluckers<br \/>\nwheel up to the back doors of restaurants,<br \/>\nscales in hand, to peddle wild porcini<br \/>\nthe size of small purses<br \/>\nor twenty kinds of heirloom tomatoes.&#8221;<\/h5>\n<p>On Xocolatl de David Raleigh Bars:<\/p>\n<h5>&#8220;\u2026 the thinking person\u2019s Snickers:<br \/>\none bite, and there\u2019s no going back.&#8221;<\/h5>\n<p>On Laurelhurst Market:<\/p>\n<h5>&#8220;Dyer calls it &#8216;a reaction<br \/>\nto where the meat industry failed itself,<br \/>\na response to cutlets on foam trays<br \/>\nwrapped in plastic with a diaper underneath.'&#8221;<\/h5>\n<p>On a dish at Castagna:<\/p>\n<h5>&#8220;No one seems to notice<br \/>\nthat the famed steak and haystack fries<br \/>\nhave been replaced by halibut<br \/>\ncloaked like a Christo installation<br \/>\nin an outsized cabbage leaf.&#8221;<\/h5>\n<p>On pizzas at Tastebud:<\/p>\n<h5>&#8220;The pizzas are back, and, on Saturdays,<br \/>\nthe oven spits out the original flatbread<br \/>\nin salty flaps as big as a queen-size pillow.&#8221;<\/h5>\n<p style=\"text-align: center;\"><b>How can you cook up metaphors like Brooks does<br \/>\nto make your readers devour your messages?<\/b><\/p>\n<div id='MC-AOS-MP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-40\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds at <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling<\/strong><\/a>, our content-writing training workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. How to start an anecdote with a bang \u2014 instead of a whimper. And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Karen Brooks brings the Portland dining scene to life<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48],"tags":[108],"class_list":{"0":"post-5477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-metaphor","7":"tag-creative-copywriting","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Mighty Metaphor<\/title>\n<meta name=\"description\" content=\"The rumor that I moved to Portland, Ore., solely because of the restaurants is only slightly exaggerated. 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