{"id":4482,"date":"2011-12-28T11:01:45","date_gmt":"2011-12-28T15:01:45","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=4482"},"modified":"2023-12-06T13:06:32","modified_gmt":"2023-12-06T17:06:32","slug":"how-to-write-an-email","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/","title":{"rendered":"How to write an email blast or newsletter"},"content":{"rendered":"<h2>Increase open rates, click-through rates &amp; more<\/h2>\n<figure id=\"attachment_30567\" aria-describedby=\"caption-attachment-30567\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30567\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-an-email-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email.png\" data-orig-size=\"401,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-an-email\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Email copywriters&lt;\/strong&gt; Increase open rates, click-through rates, reading, sharing and action when you write good email subject lines and content.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email-300x224.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email.png\" alt=\"How to write an email\" title=\"How to write an email\" width=\"401\" height=\"300\" class=\"size-full wp-image-30567 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email.png 401w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email-300x224.png 300w\" data-sizes=\"(max-width: 401px) 100vw, 401px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 401px; --smush-placeholder-aspect-ratio: 401\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30567\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-an-email-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email.png\" data-orig-size=\"401,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-an-email\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Email copywriters&lt;\/strong&gt; Increase open rates, click-through rates, reading, sharing and action when you write good email subject lines and content.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email-300x224.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email.png\" alt=\"How to write an email\" title=\"How to write an email\" width=\"401\" height=\"300\" class=\"size-full wp-image-30567\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email.png 401w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/how-to-write-an-email-300x224.png 300w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/noscript><figcaption id=\"caption-attachment-30567\" class=\"wp-caption-text\"><strong>Email copywriters<\/strong> Increase open rates, click-through rates, reading, sharing and action when you write good email subject lines and content. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/wooden-email-address-symbol-arroba-icon-1142616773\" rel=\"noopener\" target=\"_blank\"><em>Image by tete_escape<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to write an email blast or newsletter<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18673\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/subject-line-secrets-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"subject-line-secrets-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18673 size-full lazyload\" title=\"Why email writing is important\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important-150.png\" alt=\"Why email writing is important\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18673\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/subject-line-secrets-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"subject-line-secrets-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18673 size-full\" title=\"Why email writing is important\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important-150.png\" alt=\"Why email writing is important\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Why email writing is important\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/\" target=\"\" rel=\"noopener noreferrer\">Why email writing is important<\/a><\/p>\n<p class=\"index-story-deck\">How to reach recipients on the small screen<\/p>\n<p class=\"index-story-intro\">The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-lines\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39173 size-full lazyload\" title=\"Email subject lines, from lines, preheaders &#038; preview panes\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-subject-lines-150.png\" alt=\"Email subject lines, from lines, preheaders &#038; preview panes\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39173 size-full\" title=\"Email subject lines, from lines, preheaders &#038; preview panes\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-subject-lines-150.png\" alt=\"Email subject lines, from lines, preheaders &#038; preview panes\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Email subject lines, from lines, preheaders &#038; preview panes\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-lines\/\">Email subject lines, from lines, preheaders &amp; preview panes<\/a><\/p>\n<p class=\"index-story-deck\">4 elements recipients use to decide whether to \u2018open the envelope\u2019<\/p>\n<p class=\"index-story-intro\">Address the envelope: Boost open rates by addressing all 4 elements of the email \u2018envelope.\u2019<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-a-great-email-newsletter\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18682\" data-permalink=\"https:\/\/www.wyliecomm.com\/?attachment_id=18682\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-emails-relevant-to-readers-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"make-emails-relevant-to-readers-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-emails-relevant-to-readers-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-emails-relevant-to-readers-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18682 size-full lazyload\" title=\"How to write a great email newsletter or blast\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-a-great-email-blast-150.png\" alt=\"How to write a great email newsletter or blast\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18682\" data-permalink=\"https:\/\/www.wyliecomm.com\/?attachment_id=18682\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-emails-relevant-to-readers-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"make-emails-relevant-to-readers-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-emails-relevant-to-readers-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-emails-relevant-to-readers-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18682 size-full\" title=\"How to write a great email newsletter or blast\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-a-great-email-blast-150.png\" alt=\"How to write a great email newsletter or blast\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"How to write a great email newsletter or blast\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-a-great-email-newsletter\/\" target=\"\" rel=\"noopener noreferrer\">How to write a great email newsletter or blast<\/a><\/p>\n<p class=\"index-story-deck\">Think Like a Recipient to target your audience<\/p>\n<p class=\"index-story-intro\">Hit the target: Boost open and click-through rates and reduce unsubscribes with reader-centric email messages and campaigns.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to craft the feature story structure\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29976\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure-150-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-story-structure-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150.png\" alt=\"How to craft the feature story structure\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29976 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29976\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure-150-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-story-structure-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150.png\" alt=\"How to craft the feature story structure\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29976\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/feature-story-structure-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/\" target=\"\" rel=\"noopener noreferrer\">How to craft the feature story structure<\/a><\/p>\n<p class=\"index-story-deck\">The \u2018stacked boxes\u2019 format outperforms the pyramid<\/p>\n<p class=\"index-story-intro\">For most articles, use the \u201cstacked boxes\u201d format \u2014 aka the feature-style story structure. Instead of sliding down the pyramid, give your readers a beginning, middle and end.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"23452\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/email-marketing-length-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/email-marketing-length-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-marketing-length-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/email-marketing-length-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/email-marketing-length-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-23452 size-full lazyload\" title=\"How long should an email be?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be-150.png\" alt=\"How long should an email be?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"23452\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/email-marketing-length-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/email-marketing-length-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-marketing-length-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/email-marketing-length-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/email-marketing-length-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-23452 size-full\" title=\"How long should an email be?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be-150.png\" alt=\"How long should an email be?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"How long should an email be?\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/\" target=\"\" rel=\"noopener noreferrer\">How long should an email be?<\/a><\/p>\n<p class=\"index-story-deck\">How to make emails shorter and easier to read<\/p>\n<p class=\"index-story-intro\">Shorten your email messages: How long should your email newsletter be? Your marketing email? Your online paragraphs? And what reading grade level should you target?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27765 size-full lazyload\" title=\"Do recipients skim, read or scan your email?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read-150.png\" alt=\"Do recipients skim, read or scan your email?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27765 size-full\" title=\"Do recipients skim, read or scan your email?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read-150.png\" alt=\"Do recipients skim, read or scan your email?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Do recipients skim, read or scan your email?\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/\" target=\"\" rel=\"noopener noreferrer\">Do recipients skim, read or scan your email?<\/a><\/p>\n<p class=\"index-story-deck\">Reach flippers, skimmers and other nonreaders with words<\/p>\n<p class=\"index-story-intro\">They\u2019re not reading. Email recipients skim or glance at 75% of the emails they receive. So how can you reach these nonreaders with words?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on how to write an email blast, newsletter<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18685\" data-permalink=\"https:\/\/www.wyliecomm.com\/?attachment_id=18685\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-short-email-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-short-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-short-email-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-short-email-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18685 size-full lazyload\" title=\"Resources on how to write an email blast or newsletter\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on how to write an email blast or newsletter\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18685\" data-permalink=\"https:\/\/www.wyliecomm.com\/?attachment_id=18685\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-short-email-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-short-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-short-email-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-short-email-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18685 size-full\" title=\"Resources on how to write an email blast or newsletter\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on how to write an email blast or newsletter\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Resources on how to write an email blast or newsletter\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/\" target=\"\" rel=\"noopener noreferrer\">Resources on how to write an email blast or newsletter<\/a><\/p>\n<p class=\"index-story-deck\">Websites, books &amp; tools<\/p>\n<p class=\"index-story-intro\">Skill builders: Learn more about creating effective email communications.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-good-marketing-emails\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22647\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/quotes-on-the-power-of-email-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-the-power-of-email-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-the-power of-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-the-power-of-email-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-the-power-of-email-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on how to write good marketing emails\" title=\"Quotes on how to write good marketing emails\" width=\"150\" height=\"150\" class=\"alignone size-full wp-image-22647 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22647\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/quotes-on-the-power-of-email-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-the-power-of-email-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-the-power of-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-the-power-of-email-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-the-power-of-email-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on how to write good marketing emails\" title=\"Quotes on how to write good marketing emails\" width=\"150\" height=\"150\" class=\"alignone size-full wp-image-22647\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on how to write good marketing emails\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-good-marketing-emails\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on how to write good marketing emails<\/a><\/p>\n<p class=\"index-story-deck\">What writers and others say<\/p>\n<p class=\"index-story-intro\">\u201cSeven days without email: Priceless.\u201d \u2014 MasterCard ad<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Increase open rates, click-through rates &amp; more How to write an email blast or newsletter Why email writing is important How to reach recipients on the small screen The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier. Email subject lines, from lines, preheaders &amp; preview panes 4 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30567,"parent":161,"menu_order":1,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-4482","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write an email<\/title>\n<meta name=\"description\" content=\"Email copywriters: Increase open rates, click-through rates, reading, sharing and action when you write good email subject lines and content.\" \/>\n<meta name=\"robots\" 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