{"id":4371,"date":"2011-11-14T00:01:28","date_gmt":"2011-11-14T04:01:28","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=4371"},"modified":"2022-05-31T11:45:26","modified_gmt":"2022-05-31T15:45:26","slug":"examples-prove-the-rule","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2011\/11\/examples-prove-the-rule\/","title":{"rendered":"Examples prove the rule"},"content":{"rendered":"<h2>Illustrate your point with for instances<\/h2>\n<p>You could say that in Cleopatra\u2019s time, women had few legal rights. Or you could say, as Stacy Schiff does in\u00a0<em>Cleopatra: A Life<\/em>:<\/p>\n<figure id=\"attachment_17422\" aria-describedby=\"caption-attachment-17422\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"17422\" data-permalink=\"https:\/\/www.wyliecomm.com\/2011\/11\/examples-prove-the-rule\/examples-prove-the-rule-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule.jpg\" data-orig-size=\"600,362\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"examples-prove-the-rule\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule-300x181.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule.jpg\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule.jpg\" alt=\"Examples prove the rule\" title=\"Examples prove the rule\" width=\"600\" height=\"362\" class=\"size-full wp-image-17422 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule.jpg 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule-300x181.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/362;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"17422\" data-permalink=\"https:\/\/www.wyliecomm.com\/2011\/11\/examples-prove-the-rule\/examples-prove-the-rule-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule.jpg\" data-orig-size=\"600,362\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"examples-prove-the-rule\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule-300x181.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule.jpg\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule.jpg\" alt=\"Examples prove the rule\" title=\"Examples prove the rule\" width=\"600\" height=\"362\" class=\"size-full wp-image-17422\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule.jpg 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2011\/11\/examples-prove-the-rule-300x181.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-17422\" class=\"wp-caption-text\"><strong>Lead by example<\/strong> Show, don&#8217;t just tell about, Cleopatra. <em>Image by \u00c1ngel M. Felic\u00edsimo<\/em><\/figcaption><\/figure>\n[I]n a city where women enjoyed the same legal rights as infants or chickens, the posting called upon a whole new set of skills.<\/p>\n<p>When it comes to writing concretely, lead by example. Add an example \u2014 an illustration or a \u201cfor instance\u201d \u2014 to prove your point.<\/p>\n<p>Why? Concrete examples like <a class=\"locked\" href=\"https:\/\/revvingupreadership.com\/2020\/02\/concrete-writing-style\/\" target=\"_blank\" rel=\"noopener\">Darth Vader toothbrushes<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.wyliecomm.com\/2021\/05\/how-to-interview-a-person-for-an-article\/\">Pepto-Bismol-slathered schnauzers<\/a>\u00a0change pictures in readers&#8217; minds and move them to act.<\/p>\n<p>Or, as my favorite philosopher, Anonymous, says, &#8220;A pint of example is worth a\u00a0gallon\u00a0of advice.&#8221; And as Albert Schweitzer, Nobel Prize-winning theologian, writes, \u201cExample isn\u2019t the main thing influencing others. It\u2019s the only thing.\u201d<\/p>\n<p>For your inspiration, here are three more examples of examples from <em>Cleopatra: A Life<\/em>:<\/p>\n<h3>1. Paint a picture.<\/h3>\n<p>This passage shows the street life during Cleopatra&#8217;s day in a handful of concrete examples:<\/p>\n<div class=\"excerptbox dropshadow\">To be trampled by litters or splattered with mud constituted peripheral dangers. Pedestrians routinely crumpled into hidden hollows. Every window represented a potential assault. Given the frequency with which pots propelled themselves from ledges, the smart man, warned Juvenal, went to dinner only after having made his will.<\/div>\n<h3>2. Bring personality to life.<\/h3>\n<p>This example gives readers better insight into a name from history books and plays:<\/p>\n<div class=\"excerptbox dropshadow\">[Caesar] was strict on this count as only a lover of magnificence \u2014 as the first host in history to offer his guests a selection of four fine wines \u2014 can be.<\/div>\n<p>And:<\/p>\n<div class=\"excerptbox dropshadow\">Though the Romans were said to have no taste for personal luxury, Caesar was, as in so many matters, the exception. Even on campaign he was an insatiable collector of mosaic, marble, and gems. His invasion of Britain had been written down to his fondness for freshwater pearls.<\/div>\n<p>\u201cInsatiable collector\u201d says one thing. \u201cStarted a war for freshwater pearls\u201d says something else again.<\/p>\n<h3>3. Illustrate culture.<\/h3>\n<p>And it\u2019s one thing to say \u201ca good Roman avoided Greek\u201d and another to offer these examples:<\/p>\n<div class=\"excerptbox dropshadow\">A generation earlier, a good Roman had avoided Greek wherever possible, going so far even as to feign ignorance. \u201cThe better one gets to know Greek, \u201cwent the wisdom, \u201cthe more a scoundrel one becomes.\u201c It was the tongue of high art and low morals, the dialect of sex manuals, a language &#8220;with fingers of its own.&#8221; The Greeks covered all bases, noted a later scholar, &#8220;including some I should not care to explain in class.\u201d<\/div>\n<h3>Show, don&#8217;t just tell.<\/h3>\n<p>Example is one of more than <a class=\"locked\" href=\"https:\/\/revvingupreadership.com\/2018\/04\/details-make-the-difference-2\/\" target=\"_blank\" rel=\"noopener\">6 types of concrete material to try<\/a>.<\/p>\n<p>\u201cIf you really want to shake people out of their reverie and motivate them to sit up and take notice,&#8221; writes Sam Horn, author of <em>POP! Stand Out In Any Crowd,<\/em> &#8220;say those two simple words, &#8216;for example.&#8217;\u201d<\/p>\n<p style=\"text-align: center;\"><strong>How can you make your point with example?<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>What questions do you have about using examples in your message?<\/strong><\/p>\n<div id='MC-CD' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-39\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 5px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 5px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you make tedious topics interesting?<\/h3>\r\n<p>Fun facts and juicy details might seem like the Cheez Doodles and Cronuts of communication: tempting, for sure, but a little childish and not particularly good for you.<\/p>\r\n\r\n<p>Not so. Concrete details are more like salad dressing and aioli \u2014 the secret sauces it takes to get the nutritious stuff down.<\/p>\r\n\t\r\n<p>Now you can learn to use concrete details to change people's minds \u2014 and behavior \u2014 at <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling<\/strong><\/a>, our creative-writing workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn six quick ways to add color to your message and how to help readers understand big ideas through specific details.<\/p>\r\n\t\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Illustrate your point with for instances<\/p>\n","protected":false},"author":6,"featured_media":17422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170],"tags":[101,223],"class_list":{"0":"post-4371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-copy","8":"tag-concrete-copy","9":"tag-creative-writing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Concrete copy: Examples prove the rule<\/title>\n<meta name=\"description\" content=\"They may be the two most beautiful words in the English language: for example. 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