{"id":4362,"date":"2011-11-02T15:30:42","date_gmt":"2011-11-02T19:30:42","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=4362"},"modified":"2023-01-18T07:33:40","modified_gmt":"2023-01-18T11:33:40","slug":"press-release-quotes","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-quotes\/","title":{"rendered":"How to write good press release quotes"},"content":{"rendered":"<h2>Turn lame-ass quotes into snappy sound bites<\/h2>\n<figure id=\"attachment_26924\" aria-describedby=\"caption-attachment-26924\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26924\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/press-release-quote\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-quote\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Write killer bites &lt;\/strong&gt;Quotes can add creativity, humanity and color to your story. But too often, quotes are the most boring \u2014 not the most interesting \u2014 parts of our message.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote.png\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-26924 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote.png\" alt=\"Press release quotes\" title=\"Press release quotes\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26924\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/press-release-quote\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-quote\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Write killer bites &lt;\/strong&gt;Quotes can add creativity, humanity and color to your story. But too often, quotes are the most boring \u2014 not the most interesting \u2014 parts of our message.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote.png\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-26924\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote.png\" alt=\"Press release quotes\" title=\"Press release quotes\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quote-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><figcaption id=\"caption-attachment-26924\" class=\"wp-caption-text\"><strong>Write killer bites <\/strong>Quotes can add creativity, humanity and color to your story. But too often, quotes are the most boring \u2014 not the most interesting \u2014 parts of our message.<\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why write good press release quotes?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/06\/why-ceo-press-release-quotes-suck\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone lazyload\" title=\"Why CEO press release quotes suck\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/ceo-press-release-quotes-150.png\" alt=\"Why CEO press release quotes suck\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Why CEO press release quotes suck\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/ceo-press-release-quotes-150.png\" alt=\"Why CEO press release quotes suck\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Why CEO press release quotes suck\" href=\"https:\/\/www.wyliecomm.com\/2021\/06\/why-ceo-press-release-quotes-suck\/\" target=\"\" rel=\"noopener noreferrer\">Why CEO press release quotes suck<\/a><\/p>\n<p class=\"index-story-deck\">Reporters hate PR quotes<\/p>\n<p class=\"index-story-intro\">Say it ain\u2019t so: If it doesn\u2019t sound conversational and substantive, don\u2019t expect journalists to pick it up.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to write good press release quotes<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/06\/how-to-write-good-press-release-quotes\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone lazyload\" title=\"How to write good press release quotes\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/good-press-release-quotes-150.png\" alt=\"How to write good press release quotes\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"How to write good press release quotes\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/good-press-release-quotes-150.png\" alt=\"How to write good press release quotes\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write good press release quotes\" href=\"https:\/\/www.wyliecomm.com\/2021\/06\/how-to-write-good-press-release-quotes\/\" target=\"\" rel=\"noopener noreferrer\">How to write good press release quotes<\/a><\/p>\n<p class=\"index-story-deck\">Add passion, personality to your sound bites<\/p>\n<p class=\"index-story-intro\">Like a real person said it: Write quotes that sound human, not like a computer spit them out.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/06\/how-to-write-a-good-testimonial\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone lazyload\" title=\"How to write a good testimonial\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/how-to-write-a-good-testimonial-150.png\" alt=\"How to write a good testimonial\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"How to write a good testimonial\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/how-to-write-a-good-testimonial-150.png\" alt=\"How to write a good testimonial\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a good testimonial\" href=\"https:\/\/www.wyliecomm.com\/2021\/06\/how-to-write-a-good-testimonial\/\" target=\"\" rel=\"noopener noreferrer\">How to write a good testimonial<\/a><\/p>\n<p class=\"index-story-deck\">Help clients put in a good word for you<\/p>\n<p class=\"index-story-intro\">Thumbs up: \u201cWhat others say about you and your product, service, or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent.\u201d \u2014 Dan Kennedy, author of <em>No B.S. Sales Success<\/em>.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/06\/how-many-quotes-in-press-releases\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone lazyload\" title=\"How many quotes in press releases?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-many-quotes-in-press-releases-150.png\" alt=\"How many quotes in press releases?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"How many quotes in press releases?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-many-quotes-in-press-releases-150.png\" alt=\"How many quotes in press releases?\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How many quotes in press releases?\" href=\"https:\/\/www.wyliecomm.com\/2021\/06\/how-many-quotes-in-press-releases\/\" target=\"\" rel=\"noopener noreferrer\">How many quotes in press releases?<\/a><\/p>\n<p class=\"index-story-deck\">Put a quota on quotes<\/p>\n<p class=\"index-story-intro\">Don\u2019t quote every VP: As anyone who\u2019s ever interviewed an engineer knows, the words that spew out of people\u2019s mouths aren\u2019t necessarily intriguing.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/06\/how-to-write-short-quotes\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone lazyload\" title=\"How to write short quotes\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/how-to-write-short-quotes-150.png\" alt=\"How to write short quotes\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"How to write short quotes\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/how-to-write-short-quotes-150.png\" alt=\"How to write short quotes\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write short quotes\" href=\"https:\/\/www.wyliecomm.com\/2021\/06\/how-to-write-short-quotes\/\" target=\"\" rel=\"noopener noreferrer\">How to write short quotes<\/a><\/p>\n<p class=\"index-story-deck\">Put the <em>bite<\/em> in the sound bite<\/p>\n<p class=\"index-story-intro\">More sense, less sound: If sound bites are, as Mark Twain said, \u201ca minimum of sound to a maximum of sense,\u201d how much sense does a 100+-word PR quote make?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on press release quotes<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-quotes\/quotes-about-public-relations-quotes\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone lazyload\" title=\"Quotes about public relations quotes\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes about public relations quotes\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Quotes about public relations quotes\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes about public relations quotes\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes about public relations quotes\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-quotes\/quotes-about-public-relations-quotes\/\" target=\"\" rel=\"noopener noreferrer\">Quotes about public relations quotes<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cMost quotes in press releases sound like the teacher in Charlie Brown cartoons: \u2018Wah wah wah wah.\u2019\u201d \u2014  A frustrated PR pro<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Turn lame-ass quotes into snappy sound bites Why write good press release quotes? Why CEO press release quotes suck Reporters hate PR quotes Say it ain\u2019t so: If it doesn\u2019t sound conversational and substantive, don\u2019t expect journalists to pick it up. How to write good press release quotes How to write good press release quotes [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26924,"parent":3981,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-4362","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write good press release quotes<\/title>\n<meta name=\"description\" content=\"Write killer bites: Quotes can add creativity, humanity and color to your story. 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