{"id":3993,"date":"2011-08-30T10:01:06","date_gmt":"2011-08-30T14:01:06","guid":{"rendered":"http:\/\/www.wyliecomm.com\/newsroom\/tipsheets\/web-writing\/"},"modified":"2023-10-14T06:04:09","modified_gmt":"2023-10-14T10:04:09","slug":"writing-for-the-web-and-mobile","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/","title":{"rendered":"Writing for the web and mobile"},"content":{"rendered":"<h2>Craft copy that clicks<\/h2>\n<figure id=\"attachment_30831\" aria-describedby=\"caption-attachment-30831\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30831\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/writing-for-the-web\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"writing-for-the-web\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Reach readers online&lt;\/strong&gt; Screen reading hurts visitors\u2019 eyes, back and brain. Here\u2019s how to overcome the obstacles to getting the word out on the web. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/mykolaiv-ukraine-july-07-2020-woman-1806295789&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by New Africa&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web.png\" alt=\"Writing for the web and mobile\" title=\"Writing for the web and mobile\" width=\"450\" height=\"300\" class=\"size-full wp-image-30831 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30831\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/writing-for-the-web\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"writing-for-the-web\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Reach readers online&lt;\/strong&gt; Screen reading hurts visitors\u2019 eyes, back and brain. Here\u2019s how to overcome the obstacles to getting the word out on the web. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/mykolaiv-ukraine-july-07-2020-woman-1806295789&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by New Africa&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web.png\" alt=\"Writing for the web and mobile\" title=\"Writing for the web and mobile\" width=\"450\" height=\"300\" class=\"size-full wp-image-30831\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30831\" class=\"wp-caption-text\"><strong>Reach readers online<\/strong> Screen reading hurts visitors\u2019 eyes, back and brain. Here\u2019s how to overcome the obstacles to getting the word out on the web. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/mykolaiv-ukraine-july-07-2020-woman-1806295789\" rel=\"noopener\" target=\"_blank\"><em>Image by New Africa<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Problems with writing for the web and mobile<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/why-writing-for-the-web-and-mobile\/\" target=\"\" title=\"Why writing for the web and mobile?\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/why-writing-for-the-web-and-mobile-150.png\" alt=\"Why writing for the web and mobile?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29673 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/why-writing-for-the-web-and-mobile-150.png\" alt=\"Why writing for the web and mobile?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29673\" \/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/why-writing-for-the-web-and-mobile\/\" target=\"\" rel=\"noopener noreferrer\">Why writing for the web and mobile?<\/a><\/p>\n<p class=\"index-story-deck\">Because screen reading hurts, and we\u2019re technologically illiterate<\/p>\n<p class=\"index-story-intro\">Reading online hurts. No wonder people avoid it! Learn how to overcome the obstacles of reading on the screen to reach readers online.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Solutions to writing for the web and mobile<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/above-the-fold\/\" target=\"\" title=\"Get to the point above the fold online\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold-150.png\" alt=\"Get to the point above the fold online\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold-150.png\" alt=\"Get to the point above the fold online\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/above-the-fold\/\" target=\"\" rel=\"noopener noreferrer\">Get to the point above the fold online<\/a><\/p>\n<p class=\"index-story-deck\">Web visitors spend 74% of their time on the first two mobile screens<\/p>\n<p class=\"index-story-intro\">Put the hot stuff up top: Visitors focus on the top screens of your web page \u2014 aka \u2018above the fold\u2019 in newspaper parlance. The solution? Get to the point faster.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\" height=\"\"><a title=\"Master content structure for web pages\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/content-structure-for-web-pages\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/master-content-structure-for-web-pages-150.png\" alt=\"Master content structure for web pages\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/master-content-structure-for-web-pages-150.png\" alt=\"Master content structure for web pages\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Master content structure for web pages\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/content-structure-for-web-pages\/\" target=\"\" rel=\"noopener noreferrer\">Master content structure for web pages<\/a><\/p>\n<p class=\"index-story-deck\">This format increases reading by 520%<\/p>\n<p class=\"index-story-intro\">Five steps to success: Multiply readership with this proven structure for web content.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/website-readability\/\" target=\"\" title=\"How to boost website readability\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/website-readability-150.png\" alt=\"How to boost website readability\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/website-readability-150.png\" alt=\"How to boost website readability\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/website-readability\/\" target=\"\" rel=\"noopener noreferrer\">How to boost website readability<\/a><\/p>\n<p class=\"index-story-deck\">Cut Through the Clutter Online<\/p>\n<p class=\"index-story-intro\">Cut it down! Web visitors understand only 39% of what they read. On mobile, they understand only 19%. How can you make your webpages clearer and easier to understand?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/\" target=\"\" title=\"How users read on the web\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-users-read-on-the-web-150.png\" alt=\"How users read on the web\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-users-read-on-the-web-150.png\" alt=\"How users read on the web\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/\" target=\"\" rel=\"noopener noreferrer\">How users read on the web<\/a><\/p>\n<p class=\"index-story-deck\">They\u2019re not reading; write for skimmers instead<\/p>\n<p class=\"index-story-intro\">Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/seo-tips-for-writers\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18440 size-full lazyload\" title=\"Easy SEO tips for writers\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/seo-for-writers-150.png\" alt=\"Easy SEO tips for writers\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18440 size-full\" title=\"Easy SEO tips for writers\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/seo-for-writers-150.png\" alt=\"Easy SEO tips for writers\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Easy SEO tips for writers\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/seo-tips-for-writers\/\" target=\"\" rel=\"noopener noreferrer\">Easy SEO tips for writers<\/a><\/p>\n<p class=\"index-story-deck\">Help Google find you<\/p>\n<p class=\"index-story-intro\">Search me: Write copy that\u2019s optimized for humans as well as Google.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on writing for the web and mobile<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/resources-on-writing-for-the-web-and-mobile\/\" target=\"\" title=\"Resources on writing for the web and mobile\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on writing for the web and mobile\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on writing for the web and mobile\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/resources-on-writing-for-the-web-and-mobile\/\" target=\"\" rel=\"noopener noreferrer\">Resources on writing for the web and mobile<\/a><\/p>\n<p class=\"index-story-deck\">Websites, books &amp; tools<\/p>\n<p class=\"index-story-intro\">Write this way: Reach readers online with these tips and tools.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/quotes-on-writing-for-the-web-and-mobile\/\" target=\"\" title=\"Quotes on writing for the web and mobile\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on writing for the web and mobile\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on writing for the web and mobile\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/quotes-on-writing-for-the-web-and-mobile\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on writing for the web and mobile<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cReading a web page on an iPhone is like reading War and Peace through a keyhole.\u201d \u2014 Ann Wylie, president, Wylie Communications Inc.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><br style=\"clear:both;\"><br \/>\nWant more web-writing tips? <a href=\"http:\/\/revvingupreadership.com\/amember\/signup\" title=\"Join RevvingUpReadership now\" target=\"_blank\" rel=\"noopener noreferrer\">Join now<\/a> to view more <span class=\"paid-content\"><a class=\"paid-content\" href=\"https:\/\/revvingupreadership.com\/writing\/writing-for-the-web\/\" title=\"More web-writing tips on RevvingUpReadership.com\" target=\"_blank\" rel=\"noopener noreferrer\">web-writing tips on RevvingUpReadership.com<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Craft copy that clicks Problems with writing for the web and mobile Why writing for the web and mobile? Because screen reading hurts, and we\u2019re technologically illiterate Reading online hurts. No wonder people avoid it! Learn how to overcome the obstacles of reading on the screen to reach readers online. Solutions to writing for the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30831,"parent":161,"menu_order":1,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-3993","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Writing for the web and mobile<\/title>\n<meta name=\"description\" content=\"Reach readers online: Screen reading hurts visitors\u2019 eyes, back and brain. Here\u2019s how to overcome the obstacles to getting the word out on the web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing for the web and mobile\" \/>\n<meta property=\"og:description\" content=\"Reach readers online: Screen reading hurts visitors\u2019 eyes, back and brain. 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