{"id":3981,"date":"2011-08-30T09:56:39","date_gmt":"2011-08-30T13:56:39","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=3981"},"modified":"2023-09-20T02:22:05","modified_gmt":"2023-09-20T06:22:05","slug":"public-relations-writing","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/","title":{"rendered":"Get the word out with public relations writing"},"content":{"rendered":"<h2>Reach journalists, bloggers and real readers with pitches and news releases<\/h2>\n<figure id=\"attachment_26787\" aria-describedby=\"caption-attachment-26787\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26787\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/public-relations-writing-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing.png\" data-orig-size=\"396,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"public-relations-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get the word out&lt;\/strong&gt; How can you write media relations pieces that are among the 3% to 45% of those that actually get the word out?  &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/business-black-woman-holding-megaphone-563112940&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Asier Romero&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing-300x227.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing.png\" alt=\"Public relations writing\" title=\"Public relations writing\" width=\"396\" height=\"300\" class=\"size-full wp-image-26787 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing.png 396w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing-300x227.png 300w\" data-sizes=\"(max-width: 396px) 100vw, 396px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 396px; --smush-placeholder-aspect-ratio: 396\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26787\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/public-relations-writing-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing.png\" data-orig-size=\"396,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"public-relations-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get the word out&lt;\/strong&gt; How can you write media relations pieces that are among the 3% to 45% of those that actually get the word out?  &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/business-black-woman-holding-megaphone-563112940&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Asier Romero&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing-300x227.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing.png\" alt=\"Public relations writing\" title=\"Public relations writing\" width=\"396\" height=\"300\" class=\"size-full wp-image-26787\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing.png 396w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing-300x227.png 300w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/noscript><figcaption id=\"caption-attachment-26787\" class=\"wp-caption-text\"><strong>Get the word out<\/strong> How can you write media relations pieces that are among the 3% to 45% of those that actually get the word out?  <a href=\"https:\/\/www.shutterstock.com\/image-photo\/business-black-woman-holding-megaphone-563112940\" rel=\"noopener\" target=\"_blank\"><em>Image by Asier Romero<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why public relations writing?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"What\u2019s the importance of public relations writing?\" href=\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing-150.png\" alt=\"What\u2019s the importance of public relations writing?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing-150.png\" alt=\"What\u2019s the importance of public relations writing?\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/\" target=\"\" title=\"How to write a good PR pitch or news release\" rel=\"noopener noreferrer\">What\u2019s the importance of public relations writing?<\/a><\/p>\n<p class=\"index-story-deck\">Just 3% to 45% of releases actually get the word out<\/p>\n<p class=\"index-story-intro\">Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Importance of writing in public relations?\" href=\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-writing-in-public-relations\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-writing-in-public-relations-150.png\" alt=\"Importance of writing in public relations?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-writing-in-public-relations-150.png\" alt=\"Importance of writing in public relations?\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-writing-in-public-relations\/\" target=\"\" rel=\"noopener noreferrer\">Importance of writing in public relations?<\/a><\/p>\n<p class=\"index-story-deck\">Journalists and bloggers need help<\/p>\n<p class=\"index-story-intro\">Journalists have more to do, fewer resources to get it done with. So write news releases that do the job for them.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to improve PR writing<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"How to write relevant public relations pieces\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"23893\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-write-a-good-press-release-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-good-press-release-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-good-press-release-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-good-press-release-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-good-press-release-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relation-150.png\" alt=\"How to write relevant public relations pieces\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-23893 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"23893\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-write-a-good-press-release-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-good-press-release-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-good-press-release-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-good-press-release-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-good-press-release-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relation-150.png\" alt=\"How to write relevant public relations pieces\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-23893\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/\" target=\"\" rel=\"noopener noreferrer\">How to write relevant public relations pieces<\/a><\/p>\n<p class=\"index-story-deck\">Think Like a Reporter to find story angles that target the reader<\/p>\n<p class=\"index-story-intro\">Bullseye! Want more press coverage? Write about the reader, not about <em>us and our stuff<\/em>. Don\u2019t bury your target audience\u2019s needs below your product or service.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"How to organize a press release\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release-150.png\" alt=\"How to organize a press release\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release-150.png\" alt=\"How to organize a press release\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/\" target=\"\" rel=\"noopener noreferrer\">How to organize a press release<\/a><\/p>\n<p class=\"index-story-deck\">Anatomy of a release, from lead to boilerplate<\/p>\n<p class=\"index-story-intro\">Better by design: What goes where for a successful press release that gains media coverage. (Hint: Don\u2019t use the inverted pyramid!)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-quotes\/\" target=\"\" title=\"How to write good press release quotes\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quotes-150.png\" alt=\"How to write good press release quotes\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/press-release-quotes-150.png\" alt=\"How to write good press release quotes\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"How to write a good quotation\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-quotes\/\" target=\"\" rel=\"noopener noreferrer\">How to write good press release quotes<\/a><\/p>\n<p class=\"index-story-deck\">Turn lame-ass quotes into snappy sound bites<\/p>\n<p class=\"index-story-intro\">Write killer bites: Quotes can add creativity, humanity and color to your story. But too often, quotes are the most boring \u2014 not the most interesting \u2014 parts of our message.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length-150.png\" alt=\"What\u2019s the best press release length?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-26843 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length-150.png\" alt=\"What\u2019s the best press release length?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-26843\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/\" target=\"\" rel=\"noopener noreferrer\">What\u2019s the best press release length?<\/a><\/p>\n<p class=\"index-story-deck\">How to write short headlines, quotes, leads &amp; more<\/p>\n<p class=\"index-story-intro\">Cut Through the Clutter: How long is too long \u2014 for news releases, paragraphs, sentences, words and more?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"How to write press release headlines\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-headline\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines-150.png\" alt=\"How to write press release headlines\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines-150.png\" alt=\"How to write press release headlines\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-headline\/\" target=\"\" rel=\"noopener noreferrer\">How to write press release headlines<\/a><\/p>\n<p class=\"index-story-deck\">Reach skimmers with display copy<\/p>\n<p class=\"index-story-intro\">They\u2019re not reading: 67% of media audiences skim \u2014 they don\u2019t read \u2014 news online, according to a Harris Interactive Poll. Reach skimmers with headlines bulleted lists, links and other display copy.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-25962 size-full lazyload\" title=\"Resources for PR writing skills\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources for PR writing skills\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-25962 size-full\" title=\"Resources for PR writing skills\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources for PR writing skills\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Resources for PR writing skills\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/\" target=\"\" rel=\"noopener noreferrer\">Resources for PR writing skills<\/a><\/p>\n<p class=\"index-story-deck\">Websites, books &amp; tools<\/p>\n<p class=\"index-story-intro\">The write stuff: If you are a PR pro, you\u2019ll gain more earned media and otherwise improve your PR efforts with these PR writing tips, tricks and techniques.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Our favorite public relations quotes\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-on-pr-writing\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Our favorite public relations quotes\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27007 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Our favorite public relations quotes\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27007\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-on-pr-writing\/\" target=\"\" title=\"Our favorite public relations quotes\" rel=\"noopener noreferrer\">Our favorite public relations quotes<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say about PR writing<\/p>\n<p class=\"index-story-intro\">\u201cSome are born great, some achieve greatness, and some hire public relations officers.\u201d \u2014 Daniel J. Boorstin, American social historian and educator\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Reach journalists, bloggers and real readers with pitches and news releases Why public relations writing? What\u2019s the importance of public relations writing? Just 3% to 45% of releases actually get the word out Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out? Importance [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26787,"parent":161,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-3981","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get the word out with public relations writing<\/title>\n<meta name=\"description\" content=\"Get the word out: How can you write media relations pieces that are among the 3% to 45% of those that actually get the word out?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get the word out with public relations writing\" \/>\n<meta property=\"og:description\" content=\"Get the word out: How can you write media relations pieces that are among the 3% to 45% of those that actually get the word out?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T06:22:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-writing-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Get the word out with public relations writing\" \/>\n<meta name=\"twitter:description\" content=\"Get the word out: How can you write media relations pieces that are among the 3% to 45% of those that actually get the word out?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-writing-tw.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/\",\"name\":\"Get the word out with public relations writing\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing.png\",\"datePublished\":\"2011-08-30T13:56:39+00:00\",\"dateModified\":\"2023-09-20T06:22:05+00:00\",\"description\":\"Get the word out: How can you write media relations pieces that are among the 3% to 45% of those that actually get the word out?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/public-relations-writing.png\",\"width\":396,\"height\":300,\"caption\":\"Get the word out How can you write media relations pieces that are among the 3% to 45% of those that actually get the word out? 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