{"id":3979,"date":"2011-08-30T09:56:13","date_gmt":"2011-08-30T13:56:13","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=3979"},"modified":"2024-01-13T04:26:49","modified_gmt":"2024-01-13T08:26:49","slug":"micro-content","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/","title":{"rendered":"How to create micro content"},"content":{"rendered":"<h2>Lift ideas off the page or screen<\/h2>\n<figure id=\"attachment_28831\" aria-describedby=\"caption-attachment-28831\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28831\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/microcontent-5\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"microcontent\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Reach nonreaders with words&lt;\/strong&gt;  Draw readers in, break copy up and communicate to flippers and skimmers with micro content.  &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/newspaper-headlines-side-on-stack-daily-140023222&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Brian A Jackson&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent.png\" alt=\"Micro content\" title=\"Micro content\" width=\"450\" height=\"300\" class=\"size-full wp-image-28831 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28831\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/microcontent-5\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"microcontent\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Reach nonreaders with words&lt;\/strong&gt;  Draw readers in, break copy up and communicate to flippers and skimmers with micro content.  &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/newspaper-headlines-side-on-stack-daily-140023222&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Brian A Jackson&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent.png\" alt=\"Micro content\" title=\"Micro content\" width=\"450\" height=\"300\" class=\"size-full wp-image-28831\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-28831\" class=\"wp-caption-text\"><strong>Reach nonreaders with words<\/strong>  Draw readers in, break copy up and communicate to flippers and skimmers with micro content.  <a href=\"https:\/\/www.shutterstock.com\/image-photo\/newspaper-headlines-side-on-stack-daily-140023222\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Brian A Jackson<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why is micro content important?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/03\/why-is-micro-content-important\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"Why is micro content important?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/why-is-micro-content-important-150.png\" alt=\"Why is micro content important?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"Why is micro content important?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/why-is-micro-content-important-150.png\" alt=\"Why is micro content important?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Why is micro content important?\" href=\"https:\/\/www.wyliecomm.com\/2021\/03\/why-is-micro-content-important\/\" target=\"\" rel=\"noopener noreferrer\">Why is micro content important?<\/a><\/p>\n<p class=\"index-story-deck\">Because &#8216;readers&#8217; don&#8217;t read<\/p>\n<p class=\"index-story-intro\">Your message\u2019s billboard: Reach flippers, skimmers and other nonreaders with display copy.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/skimmability\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27765 size-full lazyload\" title=\"How to boost skimmability \u2014 and why it\u2019s essential\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability-150.png\" alt=\"How to boost skimmability \u2014 and why it\u2019s essential\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27765 size-full\" title=\"How to boost skimmability \u2014 and why it\u2019s essential\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability-150.png\" alt=\"How to boost skimmability \u2014 and why it\u2019s essential\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to boost skimmability \u2014 and why it\u2019s essential\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/skimmability\/\" target=\"\" rel=\"noopener noreferrer\">How to boost skimmability \u2014 and why it\u2019s essential<\/a><\/p>\n<p class=\"index-story-deck\">Reach flippers, skimmers and other nonreaders with words<\/p>\n<p class=\"index-story-intro\">They\u2019re not reading: Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Types of micro content<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-bulleted-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27360 size-full lazyload\" title=\"How to write a bulleted list\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/bulleted-list-150.png\" alt=\"How to write a bulleted list\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27360 size-full\" title=\"How to write a bulleted list\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/bulleted-list-150.png\" alt=\"How to write a bulleted list\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a bulleted list\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-bulleted-list\/\" target=\"\" rel=\"noopener noreferrer\">How to write a bulleted list<\/a><\/p>\n<p class=\"index-story-deck\">People look at 70% of lists \u2014 if you write them right<\/p>\n<p class=\"index-story-intro\">Get attention, help readers skim, shave words off your word count and more with a numbered or bulleted list.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-caption\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"How to write a caption or cutline\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-caption-150.png\" alt=\"How to write a caption or cutline\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"How to write a caption or cutline\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-caption-150.png\" alt=\"How to write a caption or cutline\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a caption or cutline\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-caption\/\" target=\"\" rel=\"noopener noreferrer\">How to write a caption or cutline<\/a><\/p>\n<p class=\"index-story-deck\">Don\u2019t just describe what\u2019s in the picture<\/p>\n<p class=\"index-story-intro\">Made you look: Captions and cutlines under images get 16% more readership than text. Use that superpower to communicate key ideas.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to write a double deck headline\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/double-deck-headline\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline-150.png\" alt=\"How to write a double deck headline\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline-150.png\" alt=\"How to write a double deck headline\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a double deck headline\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/double-deck-headline\/\" target=\"\" rel=\"noopener noreferrer\">How to write a double deck headline<\/a><\/p>\n<p class=\"index-story-deck\">That second head drives readership, reaches nonreaders<\/p>\n<p class=\"index-story-intro\">Double decker: Multi-deck headlines get the word out to skimmers and scanners. So don\u2019t drop the deck.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"How to write a good headline\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-good-headline-150.png\" alt=\"How to write a good headline\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"How to write a good headline\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-good-headline-150.png\" alt=\"How to write a good headline\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a good headline\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/\" target=\"\" rel=\"noopener noreferrer\">How to write a good headline<\/a><\/p>\n<p class=\"index-story-deck\">Make the most of the first element readers see<\/p>\n<p class=\"index-story-intro\">Heads up: Headlines get twice the attention of body copy. Make your headlines clear and compelling.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/link-writing\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27792\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/link-writing-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"link-writing-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150.png\" alt=\"Get clicked with good link writing\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27792 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27792\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/link-writing-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"link-writing-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150.png\" alt=\"Get clicked with good link writing\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27792\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/link-writing-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\" ><a title=\"Get clicked with good link writing\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/link-writing\/\" target=\"\" rel=\"noopener noreferrer\">Get clicked with good link writing<\/a><\/p>\n<p class=\"index-story-deck\">Grab readers\u2019 attention, help them find their way <\/p>\n<p class=\"index-story-intro\">Only connect: Good link writing can convince screen readers, users and other visitors to read more or click. And good link text helps nonreaders who are scanning your web page.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/pull-quote\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"How to write pull quotes, callouts\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/what-is-a-pull-quote-150.png\" alt=\"How to write pull quotes, callouts\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"How to write pull quotes, callouts\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/what-is-a-pull-quote-150.png\" alt=\"How to write pull quotes, callouts\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write pull quotes, callouts\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/pull-quote\/\" target=\"\" rel=\"noopener noreferrer\">How to write pull quotes, callouts<\/a><\/p>\n<p class=\"index-story-deck\">Write your message\u2019s \u2018movie trailer\u2019<\/p>\n<p class=\"index-story-intro\">Call me! Use callouts to draw readers into the story, reinforce key ideas \u2014 even make your message more persuasive.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"How to write a subheading\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading-150.png\" alt=\"How to write a subheading\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"How to write a subheading\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading-150.png\" alt=\"How to write a subheading\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a subheading\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/\" target=\"\" rel=\"noopener noreferrer\">How to write a subheading<\/a><\/p>\n<p class=\"index-story-deck\">Subheads increase scanning and reading<\/p>\n<p class=\"index-story-intro\">Control where their eyes go: Subheads can change visitors\u2019 eye-tracking patterns so they read further and find what they want more easily.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-line-best-practices\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39173 size-full lazyload\" title=\"Email subject line best practices\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices-150.png\" alt=\"Email subject line best practices\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39173 size-full\" title=\"Email subject line best practices\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices-150.png\" alt=\"Email subject line best practices\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Email subject line best practices\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-line-best-practices\/\">Email subject line best practices<\/a><\/p>\n<p class=\"index-story-deck\">Get opened with benefits, urgency \u2014 maybe even emoticons<\/p>\n<p class=\"index-story-intro\">Get opened: Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on micro content<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/resources-on-micro-content-display-copy\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on micro content, display copy\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on micro content, display copy\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Resources on micro content, display copy\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/resources-on-micro-content-display-copy\/\" target=\"\" rel=\"noopener noreferrer\">Resources on micro content, display copy<\/a><\/p>\n<p class=\"index-story-deck\">Tips, tricks and tools<\/p>\n<p class=\"index-story-intro\">Polish your mobile messages: Lift your ideas off the small screen with these studies, secrets and expert suggestions.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/quotes-on-micro-content-display-copy\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on micro content, display copy\" title=\"Quotes on micro content, display copy\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27007 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on micro content, display copy\" title=\"Quotes on micro content, display copy\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27007\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on micro content, display copy\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/quotes-on-micro-content-display-copy\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on micro content, display copy<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cPages with too many microcontent elements are like a busy intersection with too many road signs.\u201d \u2014 Amy Gahran, creator of the weblog Contentious.com<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Lift ideas off the page or screen Why is micro content important? Why is micro content important? Because &#8216;readers&#8217; don&#8217;t read Your message\u2019s billboard: Reach flippers, skimmers and other nonreaders with display copy. How to boost skimmability \u2014 and why it\u2019s essential Reach flippers, skimmers and other nonreaders with words They\u2019re not reading: Web visitors [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28831,"parent":161,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-3979","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create micro content<\/title>\n<meta name=\"description\" content=\"Reach nonreaders with words Draw readers in, break copy up and communicate to flippers and skimmers with micro content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create micro content\" \/>\n<meta property=\"og:description\" content=\"Reach nonreaders with words Draw readers in, break copy up and communicate to flippers and skimmers with micro content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-13T08:26:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to create micro content\" \/>\n<meta name=\"twitter:description\" content=\"Reach nonreaders with words Draw readers in, break copy up and communicate to flippers and skimmers with micro content.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent-twitter.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/\",\"name\":\"How to create micro content\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent.png\",\"datePublished\":\"2011-08-30T13:56:13+00:00\",\"dateModified\":\"2024-01-13T08:26:49+00:00\",\"description\":\"Reach nonreaders with words Draw readers in, break copy up and communicate to flippers and skimmers with micro content.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/microcontent.png\",\"width\":450,\"height\":300,\"caption\":\"Reach nonreaders with words Draw readers in, break copy up and communicate to flippers and skimmers with micro content. 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