{"id":3866,"date":"2011-07-27T12:46:40","date_gmt":"2011-07-27T16:46:40","guid":{"rendered":"http:\/\/www.wyliecomm.com\/"},"modified":"2023-03-25T12:06:52","modified_gmt":"2023-03-25T16:06:52","slug":"persuasive-writing","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/","title":{"rendered":"Think Like a Reader for persuasive writing"},"content":{"rendered":"<h2>Grab readers\u2019 attention and move them to act<\/h2>\n<figure id=\"attachment_30827\" aria-describedby=\"caption-attachment-30827\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30827\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/persuasive-writing-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-jpg.webp\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"persuasive-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;It\u2019s all about you&lt;\/strong&gt; To reach your reader, write to and about your reader. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/view-golden-fish-bag-isolated-on-64547419&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Ljupco Smokovski&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-300x200.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-jpg.webp\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-jpg.webp\" alt=\"Persuasive writing\" title=\"Persuasive writing\" width=\"450\" height=\"300\" class=\"size-full wp-image-30827 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-jpg.webp 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-300x200.jpg 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30827\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/persuasive-writing-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-jpg.webp\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"persuasive-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;It\u2019s all about you&lt;\/strong&gt; To reach your reader, write to and about your reader. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/view-golden-fish-bag-isolated-on-64547419&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Ljupco Smokovski&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-300x200.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-jpg.webp\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-jpg.webp\" alt=\"Persuasive writing\" title=\"Persuasive writing\" width=\"450\" height=\"300\" class=\"size-full wp-image-30827\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-jpg.webp 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30827\" class=\"wp-caption-text\"><strong>It\u2019s all about you<\/strong> To reach your reader, write to and about your reader. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/view-golden-fish-bag-isolated-on-64547419\" rel=\"noopener\" target=\"_blank\"><em>Image by Ljupco Smokovski<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<hr class=\"indextablehr\"><\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-24219 size-full lazyload\" title=\"Find the WIIFM, or What\u2019s In It For Me?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm-150.png\" alt=\"Find the WIIFM, or What\u2019s In It For Me?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-24219 size-full\" title=\"Find the WIIFM, or What\u2019s In It For Me?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm-150.png\" alt=\"Find the WIIFM, or What\u2019s In It For Me?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Find the WIIFM, or What\u2019s In It For Me?\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/\" target=\"\" rel=\"noopener noreferrer\">Find the WIIFM, or <em>What\u2019s In It For Me?<\/em><\/a><\/p>\n<p class=\"index-story-deck\">Stop writing about <em>us and our stuff<\/em><\/p>\n<p class=\"index-story-intro\">It\u2019s all about <em>me<\/em>: Yes, we know your Whatzit is world class. But what can your readers <em>do<\/em> with it?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-vs-benefits\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18345\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/benefits-copy-moves-readers-to-act-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"benefits-copy-moves-readers-to-act-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18345 size-full lazyload\" title=\"How to write with features vs. benefits\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-to-write-with-features-vs-benefit-150.png\" alt=\"How to write with features vs. benefits\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18345\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/benefits-copy-moves-readers-to-act-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"benefits-copy-moves-readers-to-act-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18345 size-full\" title=\"How to write with features vs. benefits\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-to-write-with-features-vs-benefit-150.png\" alt=\"How to write with features vs. benefits\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"How to write with features vs. benefits\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-vs-benefits\/\" target=\"\" rel=\"noopener noreferrer\">How to write with features vs. benefits<\/a><\/p>\n<p class=\"index-story-deck\">Lead with the benefits, substantiate with the features<\/p>\n<p class=\"index-story-intro\">Write about benefits, not features: People don\u2019t care about your stuff. So write about what they can <em>do<\/em> with your stuff instead.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/guidelines-for-reader-centered-communication\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18346\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/you-writing-puts-the-reader-first-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"you-writing-puts-the-reader-first-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18346 size-full lazyload\" title=\"Guidelines for reader-centered communication\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png\" alt=\"Guidelines for reader-centered communication\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18346\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/you-writing-puts-the-reader-first-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"you-writing-puts-the-reader-first-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18346 size-full\" title=\"Guidelines for reader-centered communication\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png\" alt=\"Guidelines for reader-centered communication\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Guidelines for reader-centered communication\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/guidelines-for-reader-centered-communication\/\" target=\"\" rel=\"noopener noreferrer\">Guidelines for reader-centered communication<\/a><\/p>\n<p class=\"index-story-deck\">The topic is never the topic; the reader is always the topic<\/p>\n<p class=\"index-story-intro\">Target the reader: The best way to reach your readers is to write reader-centric communications. That is, write to and about your readers.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/fear-appeals\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"Don\u2019t be afraid of fear appeals\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/fear-appeals-150.png\" alt=\"Don\u2019t be afraid of fear appeals\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"Don\u2019t be afraid of fear appeals\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/fear-appeals-150.png\" alt=\"Don\u2019t be afraid of fear appeals\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Don\u2019t be afraid of fear appeals\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/fear-appeals\/\" target=\"\" rel=\"noopener noreferrer\">Don\u2019t be afraid of fear appeals<\/a><\/p>\n<p class=\"index-story-deck\">Make \u2019em sick, make \u2019em well<\/p>\n<p class=\"index-story-intro\">Negative messages work, according to a meta analysis by Kim Witte and Mike Allen of 100 studies and 50 years of research on fear appeals.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/03\/7-persuasive-writing-techniques-to-try\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39181 size-full lazyload\" title=\"7 persuasive writing techniques to try\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/11\/persuasive-writing-techniques-150.png\" alt=\"7 persuasive writing techniques to try\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39181 size-full\" title=\"7 persuasive writing techniques to try\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/11\/persuasive-writing-techniques-150.png\" alt=\"7 persuasive writing techniques to try\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"7 persuasive writing techniques to try\" href=\"https:\/\/www.wyliecomm.com\/2022\/03\/7-persuasive-writing-techniques-to-try\/\" target=\"\" rel=\"noopener noreferrer\">7 persuasive writing techniques to try<\/a><\/p>\n<p class=\"index-story-deck\">\u2018Make \u2019em sick, make \u2019em well\u2019 &amp; 6 other ways to move people to act<\/p>\n<p class=\"index-story-intro\">Lead the pack: Stand out from the crowd and align readers with your point of view with these persuasive writing techniques.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/persuasive-writing-resources-to-try\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Persuasive writing resources to try\" title=\"Persuasive writing resources to try\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Persuasive writing resources to try\" title=\"Persuasive writing resources to try\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Ann\u2019s favorite quotes on persuasive writing\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/persuasive-writing-resources-to-try\/\" target=\"\" rel=\"noopener noreferrer\">Persuasive writing resources to try<\/a><\/p>\n<p class=\"index-story-deck\">Websites, books &amp; tools to try<\/p>\n<p class=\"index-story-intro\">Learn to grab readers\u2019 attention and move them to act.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/quotes-about-persuasive-writing\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22739\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/quotes-on-writing-to-persuade-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-to-persuade-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-writing-to-persuade-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-to-persuade-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-to-persuade-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Ann\u2019s favorite quotes on persuasive writing\" title=\"Ann\u2019s favorite quotes on persuasive writing\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22739 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22739\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/quotes-on-writing-to-persuade-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-to-persuade-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-writing-to-persuade-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-to-persuade-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-to-persuade-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Ann\u2019s favorite quotes on persuasive writing\" title=\"Ann\u2019s favorite quotes on persuasive writing\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22739\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Ann\u2019s favorite quotes on persuasive writing\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/quotes-about-persuasive-writing\/\" target=\"\" rel=\"noopener noreferrer\">Ann\u2019s favorite quotes on persuasive writing<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cIs the juice worth the squeeze?\u201d \u2014 Allison Harmon Lane, external communications, SAS Institute Inc.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"clear:both;\">Get <strong><a class=\"locked\" title=\"Persuasive writing techniques - Rev Up Readership\" href=\"https:\/\/revvingupreadership.com\/writing\/persuasive-writing-techniques\/persuasive-writing\/\" target=\"_blank\" rel=\"noopener noreferrer\">more tips on persuasive writing<\/a><\/strong> on Rev Up Readership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grab readers\u2019 attention and move them to act Find the WIIFM, or What\u2019s In It For Me? Stop writing about us and our stuff It\u2019s all about me: Yes, we know your Whatzit is world class. But what can your readers do with it? How to write with features vs. benefits Lead with the benefits, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30827,"parent":161,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-3866","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Think Like a Reader for persuasive writing<\/title>\n<meta name=\"description\" content=\"It\u2019s all about you: To reach your reader, write to and about your reader.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Think Like a Reader for persuasive writing\" \/>\n<meta property=\"og:description\" content=\"It\u2019s all about you: To reach your reader, write to and about your reader.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-25T16:06:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Think Like a Reader for persuasive writing\" \/>\n<meta name=\"twitter:description\" content=\"It\u2019s all about you: To reach your reader, write to and about your reader.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-twitter.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/\",\"name\":\"Think Like a Reader for persuasive writing\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-jpg.webp\",\"datePublished\":\"2011-07-27T16:46:40+00:00\",\"dateModified\":\"2023-03-25T16:06:52+00:00\",\"description\":\"It\u2019s all about you: To reach your reader, write to and about your reader.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-jpg.webp\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/persuasive-writing-jpg.webp\",\"width\":450,\"height\":300,\"caption\":\"It\u2019s all about you To reach your reader, write to and about your reader. 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