{"id":33413,"date":"2024-03-11T12:44:10","date_gmt":"2024-03-11T16:44:10","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=33413"},"modified":"2024-03-11T13:02:01","modified_gmt":"2024-03-11T17:02:01","slug":"writing-guidelines","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-guidelines\/","title":{"rendered":"Writing guidelines for professional communicators"},"content":{"rendered":"
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Writing guidelines for professional communicators<\/h1>\n

Roll out best practices with reference tools and checklists<\/h2>\n

Ever wish you had a book you could hand off to new team members to answer the question, \u201cHow do we write around here?\u201d<\/p>\n

\"Writing

How about a resource you could use to show serial offenders how to fix label headlines, passive voice or boring leads?<\/p>\n

Wouldn\u2019t you love to present a document that helps you tell your approvers, \u201cWhile I personally would love to press \u2018Send\u2019 on your engineering dissertation, our policy demands that we hit 60 or higher on the Flesch Reading Ease test. We\u2019ll need to make this brochure measurably easier to read for our customers\u201d?<\/p>\n

Writing guidelines and checklists can help.<\/p>\n<\/div>\n

Get moving in the right direction<\/h3>\n

Think of writing guidelines as your team\u2019s GPS for moving from good writing to great. These are rules you agree to live by to boost your ability to reach more readers, get the word out and move people to act.<\/p>\n

We\u2019re not talking about a style guide here. Consistent style is essential, but it\u2019s not going to move the needle on the bottom line. This is not the place to tackle whether to use the serial comma or add a hyphen to \u201cemail.\u201d<\/p>\n

Writing guidelines address bigger issues: How do we write to get readers to pay attention to, understand, remember and act on our messages?<\/p>\n

Get everyone on the same page<\/h3>\n

Now you can get everyone \u2014 writers, managers, approvers and reviewers \u2014 on the same page with writing guidelines based on the best practices Ann shares in her popular writing workshops<\/a>.<\/p>\n

With these guidelines, your team will:<\/p>\n