{"id":33130,"date":"2023-11-27T04:10:09","date_gmt":"2023-11-27T08:10:09","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=33130"},"modified":"2024-02-28T12:05:43","modified_gmt":"2024-02-28T16:05:43","slug":"display-copy-writing-workshop","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/","title":{"rendered":"Links, Lists &#038; CTAs: Reach nonreaders"},"content":{"rendered":"<div id=\"ChatGPTCont\" class=\"TopRowCont\" style=\"\">\n<div id=\"ChatGPTLeft\" class=\"TopRowLeft\" style=\"\"><img decoding=\"async\" data-attachment-id=\"33280\" data-permalink=\"https:\/\/www.wyliecomm.com\/display-copy-writing-workshop-300\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"display-copy-writing-workshop-300\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300.png\" alt=\"Links, Lists &#038; CTAs\" title=\"Links, Lists &#038; CTAs\" width=\"300\" height=\"auto\" class=\"alignright size-full wp-image-33280 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img decoding=\"async\" data-attachment-id=\"33280\" data-permalink=\"https:\/\/www.wyliecomm.com\/display-copy-writing-workshop-300\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"display-copy-writing-workshop-300\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300.png\" alt=\"Links, Lists &#038; CTAs\" title=\"Links, Lists &#038; CTAs\" width=\"300\" height=\"auto\" class=\"alignright size-full wp-image-33280\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/display-copy-writing-workshop-300-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript>\n<\/div>\n<div id=\"ChatGPTRight\" class=\"TopRowRight\" style=\"\">\n<h1 class=\"HPH2\" style=\"margin-top: 25px;\">Links, Lists &amp; CTAs: Reach nonreaders<\/h1>\n<h3>Nail this skill in just 3 hours in a Mini Master Class* or webinar<\/h3>\n<p>\u201cReaders\u201d don\u2019t read. Even highly educated web visitors read fewer than 20% of the words on a webpage.<\/p>\n<p>So how do you reach \u201creaders\u201d who won\u2019t read your paragraphs?<\/p>\n<p>In this session, you\u2019ll learn how to put your messages where your readers\u2019 eyes really are. You\u2019ll find out how to use your display copy to:<\/p>\n<ul>\n<li>Communicate to flippers and skimmers<\/li>\n<li>Get more people to read your message<\/li>\n<li>Move people to act on your calls to action<\/li>\n<\/ul>\n<p>Best of all, you\u2019ll perfect this skill in just three hours in our Mini Master Class* or webinar.<\/p>\n<\/div>\n<\/div>\n<h5 style=\"clear:both;\">\u201cMy mind was blown in the first hour.\u201d<\/h5>\n<h6>\u2014 Kelly Whitman, senior marketing specialist, Magna International<\/h6>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<div id=\"WYWL\">\n<h2 class=\"HPH3\">What you\u2019ll learn in this writing workshop<\/h2>\n<p>In this display copy-writing course, you\u2019ll learn how to:<\/p>\n<div class=\"WLRow\" style=\"min-height: 100px;\">\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33137\" data-permalink=\"https:\/\/www.wyliecomm.com\/communicate-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"communicate-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small.png\" alt=\"Communicate\" title=\"Communicate\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33137 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33137\" data-permalink=\"https:\/\/www.wyliecomm.com\/communicate-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"communicate-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small.png\" alt=\"Communicate\" title=\"Communicate\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33137\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/communicate-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Communicate<\/strong> to people who spend just 2 minutes with your piece.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33136\" data-permalink=\"https:\/\/www.wyliecomm.com\/key-ideas-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"key ideas-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small.png\" alt=\"Make sure people get your key ideas\" title=\"Make sure people get your key ideas\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33136 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33136\" data-permalink=\"https:\/\/www.wyliecomm.com\/key-ideas-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"key ideas-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small.png\" alt=\"Make sure people get your key ideas\" title=\"Make sure people get your key ideas\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33136\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/key-ideas-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Make sure people get your key ideas<\/strong> without reading the paragraphs.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33135\" data-permalink=\"https:\/\/www.wyliecomm.com\/increase-smal\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"increase-smal\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal.png\" alt=\"Increase readership\" title=\"Increase readership\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33135 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33135\" data-permalink=\"https:\/\/www.wyliecomm.com\/increase-smal\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"increase-smal\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal.png\" alt=\"Increase readership\" title=\"Increase readership\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33135\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/increase-smal-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Increase readership<\/strong> by making your message look easier to read.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33132\" data-permalink=\"https:\/\/www.wyliecomm.com\/reach-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reach-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small.png\" alt=\"Reach nonreaders\" title=\"Reach nonreaders\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33132 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33132\" data-permalink=\"https:\/\/www.wyliecomm.com\/reach-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reach-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small.png\" alt=\"Reach nonreaders\" title=\"Reach nonreaders\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33132\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/reach-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Reach nonreaders<\/strong> by running a simple test on your message.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33134\" data-permalink=\"https:\/\/www.wyliecomm.com\/friendly-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"friendly-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small.png\" alt=\"Make your message more reader friendly\" title=\"Make your message more reader friendly\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33134 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33134\" data-permalink=\"https:\/\/www.wyliecomm.com\/friendly-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"friendly-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small.png\" alt=\"Make your message more reader friendly\" title=\"Make your message more reader friendly\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33134\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/friendly-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Make your message more reader friendly<\/strong> by using the palm of your hand.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33133\" data-permalink=\"https:\/\/www.wyliecomm.com\/better-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"better-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small.png\" alt=\"Write better links, lists, CTAs\" title=\"Write better links, lists, CTAs\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33133 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33133\" data-permalink=\"https:\/\/www.wyliecomm.com\/better-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"better-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small.png\" alt=\"Write better links, lists, CTAs\" title=\"Write better links, lists, CTAs\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33133\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/better-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Write better links, lists, CTAs<\/strong> and other pieces of display copy.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32906\" data-permalink=\"https:\/\/www.wyliecomm.com\/content-writing-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" alt=\"Get Ann to help you lift ideas off the screen\" title=\"Get Ann to help you lift ideas off the screen\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32906 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32906\" data-permalink=\"https:\/\/www.wyliecomm.com\/content-writing-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" alt=\"Get Ann to help you lift ideas off the screen\" title=\"Get Ann to help you lift ideas off the screen\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32906\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Get Ann to help you lift ideas off the screen<\/strong>. Watch as <a href=\"https:\/\/www.wyliecomm.com\/about\/corporate-communication-trainer\/\">writing coach Ann Wylie<\/a> edits your homework live in class. That\u2019s how we put the <strong><em>master<\/em><\/strong> in the Mini Master Class!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h5>\u201cMy mind is blown, and I\u2019m looking at everything through a new lens!\u201d<\/h5>\n<h6>\u2014 Chelsea Ornelas, marketing &amp; public relations lead, Sourcewell<\/h6>\n<h3>*What\u2019s a Mini Master Class?<\/h3>\n<p>In our Mini Master Class, you\u2019ll do a deep dive on a single subject in just 3 hours:<\/p>\n<ul>\n<li><strong>Learn how to write better display copy<\/strong> in one 90-minute class.<\/li>\n<li><strong>Practice the techniques you\u2019ve learned<\/strong> on your own communications.<\/li>\n<li><strong>Get coaching and feedback<\/strong> from Ann.<\/li>\n<\/ul>\n<p>In our webinars, your team will learn a new writing skill in one 90-minute class.<\/p>\n<h3>Are you ready to reach nonreaders with lists, links and CTAs?<\/h3>\n<p>Find out how to get the word out even to the huge and growing number of people who will not read your paragraphs.<\/p>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<p style=\"clear:both;\"><strong><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/\">Learn more<\/a><\/strong> about our other writing workshops.<\/p>\n<p><strong>Questions?<\/strong> Please <a href=\"mailto:Ann@WylieComm.com?subject=Question about display copy-writing course\" target=\"_blank\" rel=\"noopener\">contact Ann<\/a>.<\/p>\n<style>\n.entry-header {display: none;}\n.breadcrumb {display:none;}\n.site-inner {padding-top: 0px;}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Links, Lists &amp; CTAs: Reach nonreaders Nail this skill in just 3 hours in a Mini Master Class* or webinar \u201cReaders\u201d don\u2019t read. Even highly educated web visitors read fewer than 20% of the words on a webpage. So how do you reach \u201creaders\u201d who won\u2019t read your paragraphs? In this session, you\u2019ll learn how [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":33280,"parent":32961,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-33130","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Links, Lists &amp; CTAs: Reach nonreaders<\/title>\n<meta name=\"description\" content=\"Learn how to put your messages where your readers\u2019 eyes really are.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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