{"id":33112,"date":"2023-11-23T11:30:12","date_gmt":"2023-11-23T15:30:12","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=33112"},"modified":"2024-02-28T11:56:51","modified_gmt":"2024-02-28T15:56:51","slug":"subject-line-writing-workshop","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/","title":{"rendered":"Subject line writing workshop: Get opened"},"content":{"rendered":"<div id=\"ChatGPTCont\" class=\"TopRowCont\" style=\"\">\n<div id=\"ChatGPTLeft\" class=\"TopRowLeft\" style=\"\"><img decoding=\"async\" data-attachment-id=\"33082\" data-permalink=\"https:\/\/www.wyliecomm.com\/subject-line-writing-workshop-white\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-line-writing-workshop-white.png\" data-orig-size=\"258,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"subject-line&#8211;writing-workshop-white\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-line-writing-workshop-white.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-line-writing-workshop-white.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-line-writing-workshop-white.png\" alt=\"Subject line writing workshop\" title=\"Subject line writing workshop\" width=\"258\" height=\"auto\" class=\"alignright size-full wp-image-33082 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 258px; --smush-placeholder-aspect-ratio: 258\/300;\" \/><noscript><img decoding=\"async\" data-attachment-id=\"33082\" data-permalink=\"https:\/\/www.wyliecomm.com\/subject-line-writing-workshop-white\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-line-writing-workshop-white.png\" data-orig-size=\"258,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"subject-line&#8211;writing-workshop-white\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-line-writing-workshop-white.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-line-writing-workshop-white.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-line-writing-workshop-white.png\" alt=\"Subject line writing workshop\" title=\"Subject line writing workshop\" width=\"258\" height=\"auto\" class=\"alignright size-full wp-image-33082\" \/><\/noscript>\n<\/div>\n<div id=\"ChatGPTRight\" class=\"TopRowRight\" style=\"\">\n<h1 class=\"HPH2\" style=\"margin-top: 25px;\">Subject line writing workshop: Get opened<\/h1>\n<h3>Nail this skill in just 3 hours in a Mini Master Class* or webinar<\/h3>\n<p>Some 68% of emails don\u2019t get opened \u2014 let alone read. In fact, an average of 276 emails languish unread in inboxes at any given time. That\u2019s an increase of 300% in just four years.<\/p>\n<p>In this environment, how do you make your emails stand out in the inbox and boost your clickthrough rates?<\/p>\n<p>In this writing workshop, you\u2019ll learn how to grab attention in the inbox to get your emails opened, read, clicked and shared.<\/p>\n<p>Best of all, you\u2019ll perfect this skill in just three hours in our Mini Master Class* or webinar.<\/p>\n<\/div>\n<\/div>\n<h5 style=\"clear:both;\">\u201cThe clickthrough rate on our email newsletter increased by 400% after I applied Ann\u2019s suggestions for writing online headlines.\u201d<\/h5>\n<h6>\u2014 Jamie Porter, industry communications content editor, Travel Oregon<\/h6>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<div id=\"WYWL\">\n<h2 class=\"HPH3\">What you\u2019ll learn in this writing workshop<\/h2>\n<p>In this subject line-writing workshop, you\u2019ll learn how to write great subject lines that increase your open rates and clickthrough rates. Specifically, you\u2019ll learn how to:<\/p>\n<div class=\"WLRow\" style=\"min-height: 100px;\">\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33078\" data-permalink=\"https:\/\/www.wyliecomm.com\/layers-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"layers-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small.png\" alt=\"Go beyond the subject line\" title=\"Go beyond the subject line\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33078 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33078\" data-permalink=\"https:\/\/www.wyliecomm.com\/layers-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"layers-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small.png\" alt=\"Go beyond the subject line\" title=\"Go beyond the subject line\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33078\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/layers-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Go beyond the subject line<\/strong>. Recipients look at four elements \u2014 not just the subject line \u2014 to decide whether to open or delete. Are you ignoring 75% of your chance to get opened? (This might be your No. 1 email marketing strategy.)<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32915\" data-permalink=\"https:\/\/www.wyliecomm.com\/lead-avoid-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"lead-avoid-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" alt=\"Avoid the No. 1 reason people unsubscribe\" title=\"Avoid the No. 1 reason people unsubscribe\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32915 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32915\" data-permalink=\"https:\/\/www.wyliecomm.com\/lead-avoid-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"lead-avoid-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" alt=\"Avoid the No. 1 reason people unsubscribe\" title=\"Avoid the No. 1 reason people unsubscribe\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32915\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Avoid the No. 1 reason people unsubscribe<\/strong>. And find out how to take advantage of  the most sharable word in the English language to boost opens.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33079\" data-permalink=\"https:\/\/www.wyliecomm.com\/scissors-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"scissors-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small.png\" alt=\"Write email subject lines that aren\u2019t too long\" title=\"Write email subject lines that aren\u2019t too long\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33079 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33079\" data-permalink=\"https:\/\/www.wyliecomm.com\/scissors-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"scissors-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small.png\" alt=\"Write email subject lines that aren\u2019t too long\" title=\"Write email subject lines that aren\u2019t too long\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33079\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/scissors-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Write email subject lines that aren\u2019t too long<\/strong>. Chances are, yours are twice as long as they should be for mobile devices. <\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33080\" data-permalink=\"https:\/\/www.wyliecomm.com\/wrench-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wrench-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small.png\" alt=\"Use a cool, free tool for testing your subject lines\" title=\"Use a cool, free tool for testing your subject lines\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33080 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33080\" data-permalink=\"https:\/\/www.wyliecomm.com\/wrench-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wrench-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small.png\" alt=\"Use a cool, free tool for testing your subject lines\" title=\"Use a cool, free tool for testing your subject lines\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33080\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/wrench-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Use a cool, free tool for testing your subject lines<\/strong>. At Wylie Communications, we\u2019d never send emails without using this. (This also helps you avoid spam trigger words.)<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33077\" data-permalink=\"https:\/\/www.wyliecomm.com\/laugh-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"laugh-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small.png\" alt=\"Use emojis to get your email list to open the email\" title=\"Use emojis to get your email list to open the email\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33077 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33077\" data-permalink=\"https:\/\/www.wyliecomm.com\/laugh-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"laugh-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small.png\" alt=\"Use emojis to get your email list to open the email\" title=\"Use emojis to get your email list to open the email\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33077\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/laugh-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Use emojis to get your email list to open the email<\/strong>. And what about exclamation points? (Works for blog post headlines too!)<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32918\" data-permalink=\"https:\/\/www.wyliecomm.com\/cwc-concise-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cwc-concise-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small.png\" alt=\"Use AI for writing subject lines\" title=\"Use AI for writing subject lines\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32918 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32918\" data-permalink=\"https:\/\/www.wyliecomm.com\/cwc-concise-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cwc-concise-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small.png\" alt=\"Use AI for writing subject lines\" title=\"Use AI for writing subject lines\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32918\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/cwc-concise-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Use AI for writing subject lines<\/strong>. Yes, a robot can help you write good subject lines that boost our email open rates and newsletter open rates.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32906\" data-permalink=\"https:\/\/www.wyliecomm.com\/content-writing-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" alt=\"Get Ann to help you write reader-focused messages\" title=\"Get Ann to help you write reader-focused messages\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32906 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32906\" data-permalink=\"https:\/\/www.wyliecomm.com\/content-writing-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" alt=\"Get Ann to help you write reader-focused messages\" title=\"Get Ann to help you write reader-focused messages\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32906\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Get Ann to help you write reader-focused messages<\/strong>. Watch as <a href=\"https:\/\/www.wyliecomm.com\/about\/corporate-communication-trainer\/\">writing coach Ann Wylie<\/a> edits your homework live in class. That\u2019s how we put the <strong><em>master<\/em><\/strong> in the Mini Master Class!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h5>\u201cThis is definitely a must for all digital communications professionals.\u201d<\/h5>\n<h6>\u2014 Chet Jechura, audience engagement manager, Bread for the World<\/h6>\n<h3>*What\u2019s a Mini Master Class?<\/h3>\n<p>In our Mini Master Class, you\u2019ll do a deep dive on a single subject in just 3 hours:<\/p>\n<ul>\n<li><strong>Learn how to write effective emails that get opened<\/strong> in one 90-minute class.<\/li>\n<li><strong>Practice the techniques you\u2019ve learned<\/strong> on your own communications.<\/li>\n<li><strong>Get coaching and feedback<\/strong> from Ann.<\/li>\n<\/ul>\n<p>In our webinars, your team will learn a new writing skill in one 90-minute class.<\/p>\n<h3>Are you ready to make recipients love you?<\/h3>\n<p>Start writing subject lines that get opened today.<\/p>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<p style=\"clear:both;\"><strong><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/\">Learn more<\/a><\/strong> about our other writing workshops.<\/p>\n<p><strong>Questions?<\/strong> Please <a href=\"mailto:Ann@WylieComm.com?subject=Question about Press release quotes-writing workshop\" target=\"_blank\" rel=\"noopener\">contact Ann<\/a>.<\/p>\n<style>\n.entry-header {display: none;}\n.breadcrumb {display:none;}\n.site-inner {padding-top: 0px;}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Subject line writing workshop: Get opened Nail this skill in just 3 hours in a Mini Master Class* or webinar Some 68% of emails don\u2019t get opened \u2014 let alone read. In fact, an average of 276 emails languish unread in inboxes at any given time. That\u2019s an increase of 300% in just four years. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":33082,"parent":32961,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-33112","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Subject line writing workshop: Get opened<\/title>\n<meta name=\"description\" content=\"Subject line writing workshop: Get opened Nail this skill in just 3 hours in a Mini Master Class* or webinar Some 68% of emails don\u2019t get opened \u2014 let\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subject line writing workshop: Get opened\" \/>\n<meta property=\"og:description\" content=\"Subject line writing workshop: Get opened Nail this skill in just 3 hours in a Mini Master Class* or webinar Some 68% of emails don\u2019t get opened \u2014 let\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta 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