{"id":33090,"date":"2023-11-22T08:44:51","date_gmt":"2023-11-22T12:44:51","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=33090"},"modified":"2024-02-28T11:56:06","modified_gmt":"2024-02-28T15:56:06","slug":"press-release-quotes","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/press-release-quotes\/","title":{"rendered":"Press release quotes-writing workshop"},"content":{"rendered":"<div id=\"ChatGPTCont\" class=\"TopRowCont\" style=\"\">\n<div id=\"ChatGPTLeft\" class=\"TopRowLeft\" style=\"\"><img decoding=\"async\" data-attachment-id=\"33062\" data-permalink=\"https:\/\/www.wyliecomm.com\/press-release-quotes-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes.png\" alt=\"Press release quotes\" title=\"Press release quotes\" width=\"375\" height=\"auto\" class=\"alignright size-full wp-image-33062 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img decoding=\"async\" data-attachment-id=\"33062\" data-permalink=\"https:\/\/www.wyliecomm.com\/press-release-quotes-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes.png\" alt=\"Press release quotes\" title=\"Press release quotes\" width=\"375\" height=\"auto\" class=\"alignright size-full wp-image-33062\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/press-release-quotes-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript>\n<\/div>\n<div id=\"ChatGPTRight\" class=\"TopRowRight\" style=\"\">\n<h1 class=\"HPH2\" style=\"margin-top: 25px;\">Press release quotes-writing workshop<\/h1>\n<h3>Nail this skill in just 3 hours in a Mini Master Class* or webinar<\/h3>\n<p>25% of reporters rank quotes as the least important element in a press release \u2014 after the boilerplate and dateline (Greentarget).<\/p>\n<p>How can you turn lame-ass quotes into scintillating sound bites that reporters actually appreciate and use?<\/p>\n<p>In this writing workshop, you\u2019ll learn how to write killer sound bites for your releases and other messages.<\/p>\n<p>Best of all, you\u2019ll perfect this skill in just three hours in our Mini Master Class* or webinar.<\/p>\n<\/div>\n<\/div>\n<h5 style=\"clear:both;\">\u201cSince I attended Ann\u2019s PR writing class and started implementing her tips, every press release I\u2019ve written has been picked up by the media. That\u2019s what I call ROI!\u201d<\/h5>\n<h6>\u2014 Stephanie Sobotik, senior manager, global marketing communications at Freescale Semiconductor<\/h6>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<div id=\"WYWL\">\n<h2 class=\"HPH3\">What you\u2019ll learn in this writing workshop<\/h2>\n<p>In this writing workshop, you\u2019ll learn to write executive quotes that readers want to read and that journalists want to steal. Specifically, you\u2019ll learn how to:<\/p>\n<div class=\"WLRow\" style=\"min-height: 100px;\">\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33058\" data-permalink=\"https:\/\/www.wyliecomm.com\/human-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"human-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small.png\" alt=\"Write quotes that sound human\" title=\"Write quotes that sound human\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33058 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33058\" data-permalink=\"https:\/\/www.wyliecomm.com\/human-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"human-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small.png\" alt=\"Write quotes that sound human\" title=\"Write quotes that sound human\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33058\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/human-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Write quotes that sound human<\/strong> \u2014 not like a computer spit them out. 50% of journalists complain that press release quotes don\u2019t sound natural. Don\u2019t forget to add the human element.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33057\" data-permalink=\"https:\/\/www.wyliecomm.com\/eloquent-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"eloquent-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small.png\" alt=\"Make executives sound eloquent\" title=\"Make executives sound eloquent\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33057 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33057\" data-permalink=\"https:\/\/www.wyliecomm.com\/eloquent-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"eloquent-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small.png\" alt=\"Make executives sound eloquent\" title=\"Make executives sound eloquent\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33057\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/eloquent-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Make executives sound eloquent<\/strong>. Get your next promotion when your CEO starts seeing her quotes in her favorite business publication!\n<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33061\" data-permalink=\"https:\/\/www.wyliecomm.com\/tight-bites-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tight bites-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small.png\" alt=\"Write tight bites\" title=\"Write tight bites\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33061 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33061\" data-permalink=\"https:\/\/www.wyliecomm.com\/tight-bites-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tight bites-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small.png\" alt=\"Write tight bites\" title=\"Write tight bites\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33061\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tight-bites-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Write tight bites<\/strong>. Even a lame quote will sound better when you use our quote length targets.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33059\" data-permalink=\"https:\/\/www.wyliecomm.com\/quota-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quota-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small.png\" alt=\"Put a quota on quotes\u201d\" title=\"Put a quota on quotes\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33059 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33059\" data-permalink=\"https:\/\/www.wyliecomm.com\/quota-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quota-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small.png\" alt=\"Put a quota on quotes\u201d\" title=\"Put a quota on quotes\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33059\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/quota-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Put a quota on quotes<\/strong>. Steal a trick from <em>The New York Times<\/em> to put the bite in the sound bite. Use our trick to keep every vice president from expecting to be quoted in the release.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33060\" data-permalink=\"https:\/\/www.wyliecomm.com\/soundbites-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"soundbites-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small.png\" alt=\"Make your sound bites sound better\" title=\"Make your sound bites sound better\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33060 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33060\" data-permalink=\"https:\/\/www.wyliecomm.com\/soundbites-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"soundbites-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small.png\" alt=\"Make your sound bites sound better\" title=\"Make your sound bites sound better\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33060\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/soundbites-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Make your sound bites sound better<\/strong> when you model Silver Anvil Award winners, <em>The New York Times<\/em> and other masters of executive quotations. <\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32915\" data-permalink=\"https:\/\/www.wyliecomm.com\/lead-avoid-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"lead-avoid-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" alt=\"Avoid the worst PR clich\u00e9s\" title=\"Avoid the worst PR clich\u00e9s\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32915 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32915\" data-permalink=\"https:\/\/www.wyliecomm.com\/lead-avoid-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"lead-avoid-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" alt=\"Avoid the worst PR clich\u00e9s\" title=\"Avoid the worst PR clich\u00e9s\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32915\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Avoid the worst PR clich\u00e9s<\/strong>. PR Newswire sees 1,284 of these in a single month. Make your sound bites stand out by avoiding them.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32906\" data-permalink=\"https:\/\/www.wyliecomm.com\/content-writing-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" alt=\"Get Ann to help you write killer bites\" title=\"Get Ann to help you write killer bites\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32906 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32906\" data-permalink=\"https:\/\/www.wyliecomm.com\/content-writing-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" alt=\"Get Ann to help you write killer bites\" title=\"Get Ann to help you write killer bites\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32906\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Get Ann to help you write killer bites<\/strong>. Watch as <a href=\"https:\/\/www.wyliecomm.com\/about\/corporate-communication-trainer\/\">writing coach Ann Wylie<\/a> edits your homework live in class. That\u2019s how we put the <strong><em>master<\/em><\/strong> in the Mini Master Class!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>*What\u2019s a Mini Master Class?<\/h3>\n<p>In our Mini Master Class, you\u2019ll do a deep dive on a single subject in just 3 hours:<\/p>\n<ul>\n<li><strong>Learn how to write good quotes<\/strong> in one 90-minute class.<\/li>\n<li><strong>Practice the techniques you\u2019ve learned<\/strong> on your own communications.<\/li>\n<li><strong>Get coaching and feedback<\/strong> from Ann.<\/li>\n<\/ul>\n<p>In our webinars, your team will learn a new writing skill in one 90-minute class.<\/p>\n<h3>Are you ready to write killer bites?<\/h3>\n<p>Don\u2019t waste time: Start writing great executive quotes in your press release and other messages. Don\u2019t miss out!<\/p>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<p style=\"clear:both;\"><strong><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/\">Learn more<\/a><\/strong> about our other writing workshops.<\/p>\n<p><strong>Questions?<\/strong> Please <a href=\"mailto:Ann@WylieComm.com?subject=Question about Press release quotes-writing workshop\" target=\"_blank\" rel=\"noopener\">contact Ann<\/a>.<\/p>\n<style>\n.entry-header {display: none;}\n.breadcrumb {display:none;}\n.site-inner {padding-top: 0px;}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Press release quotes-writing workshop Nail this skill in just 3 hours in a Mini Master Class* or webinar 25% of reporters rank quotes as the least important element in a press release \u2014 after the boilerplate and dateline (Greentarget). How can you turn lame-ass quotes into scintillating sound bites that reporters actually appreciate and use? [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":32961,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-33090","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press release quotes-writing workshop<\/title>\n<meta name=\"description\" content=\"Learn to write executive quotes that readers want to read and that journalists want to steal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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