{"id":33028,"date":"2023-11-15T06:43:45","date_gmt":"2023-11-15T10:43:45","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=33028"},"modified":"2024-02-28T11:51:10","modified_gmt":"2024-02-28T15:51:10","slug":"feature-writing-workshop","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/feature-writing-workshop\/","title":{"rendered":"Feature writing workshop: Draw readers in"},"content":{"rendered":"<div id=\"ChatGPTCont\" class=\"TopRowCont\" style=\"\">\n<div id=\"ChatGPTLeft\" class=\"TopRowLeft\" style=\"\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33029\" data-permalink=\"https:\/\/www.wyliecomm.com\/feature-writing-workshop-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop.png\" data-orig-size=\"375,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-writing-workshop\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop-300x240.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop.png\" alt=\"Feature writing workshop\" title=\"Feature writing workshop\" width=\"375\" height=\"300\" class=\"alignright size-full wp-image-33029 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop.png 375w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop-300x240.png 300w\" data-sizes=\"(max-width: 375px) 100vw, 375px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 375px; --smush-placeholder-aspect-ratio: 375\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33029\" data-permalink=\"https:\/\/www.wyliecomm.com\/feature-writing-workshop-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop.png\" data-orig-size=\"375,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-writing-workshop\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop-300x240.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop.png\" alt=\"Feature writing workshop\" title=\"Feature writing workshop\" width=\"375\" height=\"300\" class=\"alignright size-full wp-image-33029\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop.png 375w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-writing-workshop-300x240.png 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/noscript>\n<\/div>\n<div id=\"ChatGPTRight\" class=\"TopRowRight\" style=\"\">\n<h1 class=\"HPH2\" style=\"\">Feature writing workshop: Draw readers in<\/h1>\n<h3>Nail this skill in just 3 hours in a Mini Master Class* or webinar<\/h3>\n<p>Writers say, \u201cWe use the inverted pyramid because readers stop reading after the first paragraph.\u201d<\/p>\n<p>But in new research, readers say, \u201cWe stop reading after the first paragraph because you use the inverted pyramid.\u201d<\/p>\n<p>In this writing workshop, you\u2019ll learn a structure that\u2019s been proven in the lab to outperform the inverted pyramid.<\/p>\n<p>Best of all, you\u2019ll perfect this skill in just three hours in our Mini Master Class* or webinar.<\/p>\n<\/div>\n<\/div>\n<h5 style=\"clear:both;\">\u201cI have been a journalist for 30 years, published more than 10,000 times, and I have learned more about writing in the past two days from Ann than I have in all that time. I so needed this!\u201d<\/h5>\n<h6>\u2014 Jim Masters, internal communications specialist, Accenture<\/h6>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<div id=\"WYWL\">\n<h2 class=\"HPH3\">What you\u2019ll learn in this writing workshop<\/h2>\n<p>In this feature-style story structure workshop, you\u2019ll learn a writing structure that\u2019s been proven in the lab to grab readers\u2019 attention, pull them through the piece and leave a lasting impression. Specifically, you\u2019ll learn how to:<\/p>\n<div class=\"WLRow\" style=\"min-height: 100px;\">\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33000\" data-permalink=\"https:\/\/www.wyliecomm.com\/pyramid-chart-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pyramid-chart-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small.png\" alt=\"Master a structure that outperforms the inverted pyramid\" title=\"Master a structure that outperforms the inverted pyramid\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33000 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33000\" data-permalink=\"https:\/\/www.wyliecomm.com\/pyramid-chart-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pyramid-chart-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small.png\" alt=\"Master a structure that outperforms the inverted pyramid\" title=\"Master a structure that outperforms the inverted pyramid\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33000\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/pyramid-chart-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Master a structure that outperforms the inverted pyramid<\/strong>. The traditional news structure reduces readership, understanding, engagement and action. The feature story structure increases readership, sharing and more.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33032\" data-permalink=\"https:\/\/www.wyliecomm.com\/feature-pull-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-pull-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small.png\" alt=\"Pull readers into your message with\" title=\"Pull readers into your message with\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33032 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33032\" data-permalink=\"https:\/\/www.wyliecomm.com\/feature-pull-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-pull-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small.png\" alt=\"Pull readers into your message with\" title=\"Pull readers into your message with\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33032\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-pull-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Pull readers into your message with<\/strong> three effective elements of a great lead \u2014 and five leads to avoid.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33033\" data-permalink=\"https:\/\/www.wyliecomm.com\/feature-stop-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-stop-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small.png\" alt=\"Stop bewildering readers\" title=\"Stop bewildering readers\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33033 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33033\" data-permalink=\"https:\/\/www.wyliecomm.com\/feature-stop-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-stop-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small.png\" alt=\"Stop bewildering readers\" title=\"Stop bewildering readers\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33033\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-stop-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Stop bewildering readers<\/strong> by leaving out an essential paragraph. (Most communicators forget it.)<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32915\" data-permalink=\"https:\/\/www.wyliecomm.com\/lead-avoid-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"lead-avoid-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" alt=\"Avoid the \u201cmuddle in the middle\u201d\" title=\"Avoid the \u201cmuddle in the middle\u201d\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32915 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32915\" data-permalink=\"https:\/\/www.wyliecomm.com\/lead-avoid-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"lead-avoid-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png\" alt=\"Avoid the \u201cmuddle in the middle\u201d\" title=\"Avoid the \u201cmuddle in the middle\u201d\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32915\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-avoid-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Avoid the \u201cmuddle in the middle\u201d<\/strong> with our five-step approach for organizing the body of your message.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33031\" data-permalink=\"https:\/\/www.wyliecomm.com\/feature-bang-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-bang-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small.png\" alt=\"End with a bang\" title=\"End with a bang\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33031 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33031\" data-permalink=\"https:\/\/www.wyliecomm.com\/feature-bang-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-bang-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small.png\" alt=\"End with a bang\" title=\"End with a bang\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-33031\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/feature-bang-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>End with a bang<\/strong> with our three-step test for the final paragraph.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32916\" data-permalink=\"https:\/\/www.wyliecomm.com\/lead-ai-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"lead-AI-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small.png\" alt=\"Get help from AI\" title=\"Get help from AI\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32916 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32916\" data-permalink=\"https:\/\/www.wyliecomm.com\/lead-ai-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"lead-AI-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small.png\" alt=\"Get help from AI\" title=\"Get help from AI\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32916\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/lead-AI-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Get help from AI<\/strong> to organize your piece. Learn writing prompts to help you structure a feature article-style piece.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32906\" data-permalink=\"https:\/\/www.wyliecomm.com\/content-writing-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" alt=\"Get Ann to help you write reader-focused messages\" title=\"Get Ann to help you write reader-focused messages\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32906 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32906\" data-permalink=\"https:\/\/www.wyliecomm.com\/content-writing-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" alt=\"Get Ann to help you write reader-focused messages\" title=\"Get Ann to help you write reader-focused messages\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32906\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Get Ann to help you write reader-focused messages<\/strong>. Watch as <a href=\"https:\/\/www.wyliecomm.com\/about\/corporate-communication-trainer\/\">writing coach Ann Wylie<\/a> edits your homework live in class. That\u2019s how we put the <strong><em>master<\/em><\/strong> in the Mini Master Class!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h5>\u201cThe best writing training I\u2019ve ever taken. The best online training I\u2019ve ever taken.\u201d<\/h5>\n<h6>\u2014 Alex Smith, PR and marcomms manager, Connected Places Catapult<\/h6>\n<h3>*What\u2019s a Mini Master Class?<\/h3>\n<p>In our Mini Master Class, you\u2019ll do a deep dive on a single subject in just 3 hours:<\/p>\n<ul>\n<li><strong>Learn how to write effective features<\/strong> in one 90-minute class.<\/li>\n<li><strong>Practice the techniques you\u2019ve learned<\/strong> on your own communications.<\/li>\n<li><strong>Get coaching and feedback<\/strong> from Ann.<\/li>\n<\/ul>\n<p>In our webinars, your team will learn a new writing skill in one 90-minute class.<\/p>\n<h3>Are you ready to draw readers in?<\/h3>\n<p>The inverted pyramid has been proven in the lab not to work with a small subset of your audience called humans. In just two class sessions, you could master an approach that outperforms the tired news form. Don\u2019t miss out!<\/p>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<p style=\"clear:both;\"><strong><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/\">Learn more<\/a><\/strong> about our other writing workshops.<\/p>\n<p><strong>Questions?<\/strong> Please <a href=\"mailto:Ann@WylieComm.com?subject=Question about Feature writing course\" target=\"_blank\" rel=\"noopener\">contact Ann<\/a>.<\/p>\n<style>\n.entry-header {display: none;}\n.breadcrumb {display:none;}\n.site-inner {padding-top: 0px;}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Feature writing workshop: Draw readers in Nail this skill in just 3 hours in a Mini Master Class* or webinar Writers say, \u201cWe use the inverted pyramid because readers stop reading after the first paragraph.\u201d But in new research, readers say, \u201cWe stop reading after the first paragraph because you use the inverted pyramid.\u201d In [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":33029,"parent":32961,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-33028","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Feature writing workshop<\/title>\n<meta name=\"description\" content=\"Nail this skill in just 3 hours in a Mini Master Class\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/feature-writing-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feature writing workshop\" \/>\n<meta property=\"og:description\" content=\"Nail this skill in just 3 hours in a Mini Master Class\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/feature-writing-workshop\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie 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