{"id":33012,"date":"2023-11-14T11:36:39","date_gmt":"2023-11-14T15:36:39","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=33012"},"modified":"2023-11-14T11:51:22","modified_gmt":"2023-11-14T15:51:22","slug":"3-steps-to-better-subject-lines","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/11\/3-steps-to-better-subject-lines\/","title":{"rendered":"3 steps to better subject lines"},"content":{"rendered":"<h2>Keep your email out of the sp@m filter!<\/h2>\n<p>Reach more email recipients with this three-step process for writing subject lines:<\/p>\n<figure id=\"attachment_33016\" aria-describedby=\"caption-attachment-33016\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33016\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/11\/3-steps-to-better-subject-lines\/subject-lines\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"subject-lines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;35% of recipients open emails&lt;\/strong&gt; based solely on the subject line, according to Omnisend. How can you make the most of yours? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-vector\/email-marketing-rules-regarding-relevant-subject-1442145386&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;&lt;em&gt;Image by bearsky23&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines.png\" alt=\"3 steps to better subject lines\" title=\"3 steps to better subject lines\" width=\"450\" height=\"300\" class=\"size-full wp-image-33016 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33016\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/11\/3-steps-to-better-subject-lines\/subject-lines\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"subject-lines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;35% of recipients open emails&lt;\/strong&gt; based solely on the subject line, according to Omnisend. How can you make the most of yours? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-vector\/email-marketing-rules-regarding-relevant-subject-1442145386&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;&lt;em&gt;Image by bearsky23&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines.png\" alt=\"3 steps to better subject lines\" title=\"3 steps to better subject lines\" width=\"450\" height=\"300\" class=\"size-full wp-image-33016\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/subject-lines-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-33016\" class=\"wp-caption-text\"><strong>35% of recipients open emails<\/strong> based solely on the subject line, according to Omnisend. How can you make the most of yours? <a href=\"https:\/\/www.shutterstock.com\/image-vector\/email-marketing-rules-regarding-relevant-subject-1442145386\" target=\"_blank\" rel=\"noopener\"><em>Image by bearsky23<\/em><\/a><\/figcaption><\/figure>\n<ol>\n<li><strong>Post your email in ChatGPT<\/strong>. Ask for three subject lines.<\/li>\n<li><strong>Test those subject lines<\/strong> in Omnisend\u2019s email subject line tester. Use its suggestions for improving your subject line.<\/li>\n<li><strong>Choose the strongest element for the subject line<\/strong>. Use the others for the headline, deck or preheader.<\/li>\n<\/ol>\n<p>That\u2019s important. Because 69% of recipients mark emails spam based on the subject line.<\/p>\n<p>Thank you to David Brierley of Sentry for sharing this tip. One thing I love about teaching is that I always learn from my brilliant students!<\/p>\n<p><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\"><strong>Learn my full system<\/strong><\/a> for writing subject lines that get opened and emails that get read, clicked and shared!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keep your email out of the sp@m filter!<\/p>\n","protected":false},"author":6,"featured_media":33016,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[158],"tags":[],"class_list":{"0":"post-33012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 steps to better subject lines<\/title>\n<meta name=\"description\" content=\"35% of recipients open emails based solely on the subject line, according to Omnisend. 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