{"id":32987,"date":"2023-11-12T05:26:12","date_gmt":"2023-11-12T09:26:12","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=32987"},"modified":"2023-11-13T05:53:48","modified_gmt":"2023-11-13T09:53:48","slug":"how-to-write-like-your-ceos-favorite-newsletter","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter\/","title":{"rendered":"How to write like your CEO&#8217;s favorite newsletter"},"content":{"rendered":"<h2>Are you ready to be loved by recipients?<\/h2>\n<p>It might be your CEO\u2019s favorite email. Every policy wonk in D.C. sits by their inbox waiting for it to come. It\u2019s the only newsletter I know of that has ever been covered \u2014 for formatting! \u2014 by <em>The New York Times.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32988\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter\/how-to-write-like-your-ceos-favorite-newsletter-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter.png\" data-orig-size=\"536,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-like-your-ceos-favorite-newsletter\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-300x168.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter.png\" alt=\"How to write like your CEO's favorite newsletter\" title=\"How to write like your CEO's favorite newsletter\" width=\"536\" height=\"300\" class=\"aligncenter size-full wp-image-32988 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter.png 536w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-300x168.png 300w\" data-sizes=\"(max-width: 536px) 100vw, 536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 536px; --smush-placeholder-aspect-ratio: 536\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32988\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter\/how-to-write-like-your-ceos-favorite-newsletter-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter.png\" data-orig-size=\"536,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-like-your-ceos-favorite-newsletter\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-300x168.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter.png\" alt=\"How to write like your CEO's favorite newsletter\" title=\"How to write like your CEO's favorite newsletter\" width=\"536\" height=\"300\" class=\"aligncenter size-full wp-image-32988\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter.png 536w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-300x168.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/noscript><\/p>\n<p>It\u2019s Axios. And if you haven\u2019t started stealing from it yet, started stealing from it now.<br \/>\nHere are four things to steal from \u2014 and one way to improve on \u2014 everybody\u2019s favorite newsletter.<\/p>\n<h3>1. Report average reading time. <\/h3>\n<p>If your newsletter is short, you might boost readership by letting readers know.<\/p>\n<p>This issue of Axios weighs in at 4.5 minutes. That would be a little long, if editors didn\u2019t have a great formatting trick. (See No. 4.)<\/p>\n<h3>2. Run a short breaking news story. <\/h3>\n<p>This one\u2019s one paragraph \u2014 one sentence \u2014 of 29 words long. Outwrite Axios: For clarity, chop your 29-word sentences in half.<\/p>\n<h3>3. Cover One Big Thing.<\/h3>\n<p>Email newsletter subscribers ding senders for underpromising and overdelivering. Give them less, and make it better.<\/p>\n<p>Focus your newsletter on one story, and cover it well.<br \/>\n<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32991\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter\/how-to-write-like-your-ceos-favorite-newsletter-2-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2.png\" data-orig-size=\"534,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-like-your-ceos-favorite-newsletter-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2.png\" alt=\"\" width=\"534\" height=\"300\" class=\"aligncenter size-full wp-image-32991 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2.png 534w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2-300x169.png 300w\" data-sizes=\"(max-width: 534px) 100vw, 534px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 534px; --smush-placeholder-aspect-ratio: 534\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32991\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter\/how-to-write-like-your-ceos-favorite-newsletter-2-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2.png\" data-orig-size=\"534,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-like-your-ceos-favorite-newsletter-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2.png\" alt=\"\" width=\"534\" height=\"300\" class=\"aligncenter size-full wp-image-32991\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2.png 534w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/how-to-write-like-your-ceos-favorite-newsletter-2-300x169.png 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/noscript><\/p>\n<h3>4. Pass the Palm Test.<\/h3>\n<p>Break your copy up with bullets, bold-faced lead-ins and links to make it look easier to read. The easier it looks, the more people will read it.<\/p>\n<p>(And there\u2019s your solution for the 4.5-minute newsletter.)<\/p>\n<h3>5. Pass the Skim Test.<\/h3>\n<p>Outwrite Axios: Can skimmers learn everything you want them to know about your topic \u2014 without reading the paragraphs? If so, you pass the Skim Test. If not, you need to keep working.<\/p>\n<p>Axios breaks the newsletter up \u2014 but does not facilitate skimming \u2014 with emphasized words. Here\u2019s what a skimmer would read:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\"><em>Voicemail might be dead\u2026 People are dropping\u2026 The voice message\u2026 Supposedly abandoning\u2026 What\u2019s happening\u2026 A group chat studded\u2026 By the numbers\u2026 YouGov poll, conducted by Vox\u2026 On Hinge\u2026<\/em><\/div>\n<p>Help skimmers get more from your message with a better strategy for emphasized words.<\/p>\n<h3>Are you ready to be loved by your recipients?<\/h3>\n<p><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\">Boost open and clickthrough rates, readership and shares<\/a>: Learn my full system for writing marketing emails and newsletters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you ready to be loved by recipients?<\/p>\n","protected":false},"author":6,"featured_media":32988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[158],"tags":[],"class_list":{"0":"post-32987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write like your CEO&#039;s favorite newsletter<\/title>\n<meta name=\"description\" content=\"Are you ready to be loved by recipients?\" \/>\n<meta name=\"robots\" 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