{"id":32965,"date":"2023-11-10T10:58:39","date_gmt":"2023-11-10T14:58:39","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=32965"},"modified":"2023-11-11T12:11:42","modified_gmt":"2023-11-11T16:11:42","slug":"how-long-should-your-press-release-lead-be","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/11\/how-long-should-your-press-release-lead-be\/","title":{"rendered":"How long should your press release lead be?"},"content":{"rendered":"<div id=\"ChatGPTCont\" class=\"TopRowCont\" style=\"\">\n<div id=\"ChatGPTLeft\" class=\"TopRowLeft\" style=\"\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32983\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/11\/how-long-should-your-press-release-lead-be\/still-cramming-the-5-ws-into-your-lead\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead.png\" data-orig-size=\"325,214\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"still-cramming-the-5-ws-into-your-lead\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead-300x198.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead.png\" alt=\"Still cramming the 5 W\u2019s into your lead\" title=\"Still cramming the 5 W\u2019s into your lead\" width=\"325\" height=\"214\" class=\"aligncenter size-full wp-image-32983 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead.png 325w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead-300x198.png 300w\" data-sizes=\"(max-width: 325px) 100vw, 325px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 325px; --smush-placeholder-aspect-ratio: 325\/214;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32983\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/11\/how-long-should-your-press-release-lead-be\/still-cramming-the-5-ws-into-your-lead\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead.png\" data-orig-size=\"325,214\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"still-cramming-the-5-ws-into-your-lead\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead-300x198.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead.png\" alt=\"Still cramming the 5 W\u2019s into your lead\" title=\"Still cramming the 5 W\u2019s into your lead\" width=\"325\" height=\"214\" class=\"aligncenter size-full wp-image-32983\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead.png 325w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/still-cramming-the-5-ws-into-your-lead-300x198.png 300w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><\/noscript><\/div>\n<h3>Stop writing 103-word leads<\/h3>\n<p>Are you still smooshing all of the W\u2019s into the first paragraph of your press release?<\/p>\n<p>Stop that!<\/p>\n<p>\u201cIf the copy doesn\u2019t excite me within 20 words,\u201d says one editor, \u201cI won\u2019t read the rest of it.\u201d<\/p>\n<p>You\u2019d think PR pros would have noticed that the media outlets they wish to get published in write short, snappy leads.<\/p>\n<p>Here, for example, is an 8-word lead by <em>The New York Times:<\/em><\/p>\n<h5 class=\"standalone\">Russia has a new enemy: the currency markets.<\/h5>\n<p>And here\u2019s a 103-word news release lead:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">An international committee assigned to review all of the available evidence on red meat and cancer risk were divided on their opinion whether to label red meat a \u201cprobable\u201d cause of cancer,\u00a0according to the Beef Checkoff nutrition scientist and registered dietitian who observed the International Agency for Research on Cancer (IARC) process. After seven days of deliberation in Lyon, France,\u00a0IARC was unable to reach a consensus agreement from a group of 22 experts in the field of cancer research, something that IARC has proudly highlighted they strive for and typically achieve. In this case, they had to settle for \u201cmajority\u201d agreement.<\/div>\n<p>Which would you rather read?<\/p>\n<h3>Your news vs. creation of the universe \u2026<\/h3>\n<p>But don\u2019t ask me. Ask the media.<\/p>\n<p>\u201c\u2018In the beginning, God created the heavens and the earth,\u2019\u201d says John McIntyre, copy desk chief, <em>Baltimore Sun. \u201c<\/em>The creation of the universe has a 10-word lead!<\/p>\n<p>\u201cSo why do you need 40 words to say that your chief accountant has just completed the necessary certification? The answer, of course, is you don\u2019t.\u201d<\/p>\n<h3>Are you ready to make journalists love you?<\/h3>\n<p>Want to learn more tricks for gaining better press coverage? <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\">Learn my full system<\/a> for getting the word out via PR.\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stop writing 103-word leads<\/p>\n","protected":false},"author":6,"featured_media":32983,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88],"tags":[],"class_list":{"0":"post-32965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-headlines","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How long should your press release lead be?<\/title>\n<meta name=\"description\" content=\"How long should your press release lead be? 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