{"id":32935,"date":"2023-11-08T12:25:01","date_gmt":"2023-11-08T16:25:01","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=32935"},"modified":"2024-03-03T08:09:17","modified_gmt":"2024-03-03T12:09:17","slug":"3-tips-for-writing-better-pr-headlines","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/","title":{"rendered":"3 tips for writing better PR headlines"},"content":{"rendered":"<h2>How long should your headline be?<\/h2>\n<p>Here are three ways to write news release headlines that readers want to read and that journalists want to cover:<\/p>\n<figure id=\"attachment_32936\" aria-describedby=\"caption-attachment-32936\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32936\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/3-tips-for-writing-better-pr-headlines-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png\" data-orig-size=\"457,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"3-tips-for-writing-better-pr-headlines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Win journalists and readers over with these 3 tips for writing better news release headlines. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/online-news-mobile-phone-close-smartphone-1204164946&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Tero Vesalainen&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines-300x197.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png\" alt=\"3 tips for writing better PR headlines\" title=\"3 tips for writing better PR headlines\" width=\"457\" height=\"300\" class=\"size-full wp-image-32936 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png 457w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines-300x197.png 300w\" data-sizes=\"(max-width: 457px) 100vw, 457px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 457px; --smush-placeholder-aspect-ratio: 457\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32936\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/3-tips-for-writing-better-pr-headlines-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png\" data-orig-size=\"457,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"3-tips-for-writing-better-pr-headlines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Win journalists and readers over with these 3 tips for writing better news release headlines. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/online-news-mobile-phone-close-smartphone-1204164946&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Tero Vesalainen&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines-300x197.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png\" alt=\"3 tips for writing better PR headlines\" title=\"3 tips for writing better PR headlines\" width=\"457\" height=\"300\" class=\"size-full wp-image-32936\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png 457w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines-300x197.png 300w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/><\/noscript><figcaption id=\"caption-attachment-32936\" class=\"wp-caption-text\">Win journalists and readers over with these 3 tips for writing better news release headlines. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/online-news-mobile-phone-close-smartphone-1204164946\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by Tero Vesalainen<\/em><\/a><\/figcaption><\/figure>\n<h3>1. Lead with the reader.<\/h3>\n<p>Journalists care about their readers. And their readers care about themselves, not about you and your stuff. So take a tip from these PRSA Silver Anvil winners, and lead with the reader:<\/p>\n<h5><span style=\"font-weight:bold; color: #F16522;\">Blood Cancer Patients<\/span>\u00a0and Advocates Visit Capitol Hill to Inspire Continued Support for Be the Match<\/h5>\n<h6>July 18 Legislative Day event aimed at delivering more cures to patients in need<\/h6>\n<h5><span style=\"font-weight:bold; color: #F16522;\">Teens Get Opportunity<\/span>\u00a0to Celebrate With an Idol<\/h5>\n<h6>State Farm and Grammy Award Winner Kelly Clarkson team up for teen driver safety<\/h6>\n<h5><span style=\"font-weight:bold; color: #F16522;\">Parents and teen<\/span>\u00a0drivers dangerously disconnected<\/h5>\n<h6>New State Farm survey reveals an alarming gap between parents\u2019 and teens views on driver safety licensing laws<\/h6>\n<p>Repeat after me: The topic isn\u2019t the topic. The product isn\u2019t the topic. Your organization isn\u2019t the topic. The <strong><em>reader<\/em><\/strong> is the topic.<\/p>\n<h3>2. Use strong verbs.<\/h3>\n<p>\u201cA story is a verb, not a noun,\u201d writes Byron Dobell, former editor of\u00a0<em>Esquire<\/em>. The verb is the story. Something should be happening here. So model the strong verbs in these two\u00a0<em>Wall Street Journal<\/em>\u00a0heads:<\/p>\n<h5 class=\"standalone\">Stocks <em>Roar<\/em> Back Late in Day<\/h5>\n<h5 class=\"standalone\">Medicare Flip-Flop <em>Roils<\/em> Elderly<\/h5>\n<p>And avoid weak PR verbs: <em>announces, launches, partners <\/em>and <em>introduces.<\/em><\/p>\n<h3>3. Don\u2019t get your head cut off.<\/h3>\n<p>To avoid getting your head cut off by Google, social, mobile or readers, keep your headline to 30 to 40 characters or less. At 36 words long, this is a paragraph, people:<\/p>\n<h5 class=\"standalone\">UPDATE \u2013 INVESTOR ALERT: Levi &amp; Korsinsky, LLP Commences an Investigation of the Board of Directors of Entropic Communications, Inc. In Connection With the Fairness of the Sale of the Company to MaxLinear Inc. \u2014 ENTR<\/h5>\n<p>But don\u2019t make it too short: Google prefers headlines of at least 5 words. Shorter, and your release may not get indexed.<\/p>\n<p><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\"><strong>Learn my full system for getting more coverage<\/strong><\/a><strong> with PR writing. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How long should your headline be?<\/p>\n","protected":false},"author":6,"featured_media":32936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88],"tags":[],"class_list":{"0":"post-32935","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-headlines","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 tips for writing better PR headlines<\/title>\n<meta name=\"description\" content=\"Win journalists and readers over with these 3 tips for writing better news release headlines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 tips for writing better PR headlines\" \/>\n<meta property=\"og:description\" content=\"Win journalists and readers over with these 3 tips for writing better news release headlines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ann.wylie.33\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-08T16:25:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-03T12:09:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Wylie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"3 tips for writing better PR headlines\" \/>\n<meta name=\"twitter:description\" content=\"Win journalists and readers over with these 3 tips for writing better news release headlines.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines-tw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Wylie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/\"},\"author\":{\"name\":\"Ann Wylie\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\"},\"headline\":\"3 tips for writing better PR headlines\",\"datePublished\":\"2023-11-08T16:25:01+00:00\",\"dateModified\":\"2024-03-03T12:09:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/\"},\"wordCount\":357,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png\",\"articleSection\":[\"Headlines\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/\",\"url\":\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/\",\"name\":\"3 tips for writing better PR headlines\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png\",\"datePublished\":\"2023-11-08T16:25:01+00:00\",\"dateModified\":\"2024-03-03T12:09:17+00:00\",\"description\":\"Win journalists and readers over with these 3 tips for writing better news release headlines.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png\",\"width\":457,\"height\":300,\"caption\":\"Win journalists and readers over with these 3 tips for writing better news release headlines. Image by Tero Vesalainen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Writing and editing\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/writing-and-editing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Headlines\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/writing-and-editing\/headlines\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"3 tips for writing better PR headlines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\",\"name\":\"Ann Wylie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"caption\":\"Ann Wylie\"},\"description\":\"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.\",\"sameAs\":[\"https:\/\/www.facebook.com\/ann.wylie.33\",\"https:\/\/x.com\/AnnWylie\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 tips for writing better PR headlines","description":"Win journalists and readers over with these 3 tips for writing better news release headlines.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/","og_locale":"en_US","og_type":"article","og_title":"3 tips for writing better PR headlines","og_description":"Win journalists and readers over with these 3 tips for writing better news release headlines.","og_url":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_author":"https:\/\/www.facebook.com\/ann.wylie.33","article_published_time":"2023-11-08T16:25:01+00:00","article_modified_time":"2024-03-03T12:09:17+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines-fb.png","type":"image\/png"}],"author":"Ann Wylie","twitter_card":"summary_large_image","twitter_title":"3 tips for writing better PR headlines","twitter_description":"Win journalists and readers over with these 3 tips for writing better news release headlines.","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines-tw.png","twitter_creator":"@AnnWylie","twitter_site":"@AnnWylie","twitter_misc":{"Written by":"Ann Wylie","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#article","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/"},"author":{"name":"Ann Wylie","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e"},"headline":"3 tips for writing better PR headlines","datePublished":"2023-11-08T16:25:01+00:00","dateModified":"2024-03-03T12:09:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/"},"wordCount":357,"commentCount":0,"publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png","articleSection":["Headlines"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/","url":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/","name":"3 tips for writing better PR headlines","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png","datePublished":"2023-11-08T16:25:01+00:00","dateModified":"2024-03-03T12:09:17+00:00","description":"Win journalists and readers over with these 3 tips for writing better news release headlines.","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png","width":457,"height":300,"caption":"Win journalists and readers over with these 3 tips for writing better news release headlines. Image by Tero Vesalainen"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/2023\/11\/3-tips-for-writing-better-pr-headlines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Writing and editing","item":"https:\/\/www.wyliecomm.com\/category\/writing-and-editing\/"},{"@type":"ListItem","position":3,"name":"Headlines","item":"https:\/\/www.wyliecomm.com\/category\/writing-and-editing\/headlines\/"},{"@type":"ListItem","position":4,"name":"3 tips for writing better PR headlines"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]},{"@type":"Person","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e","name":"Ann Wylie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","caption":"Ann Wylie"},"description":"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.","sameAs":["https:\/\/www.facebook.com\/ann.wylie.33","https:\/\/x.com\/AnnWylie"]}]}},"jetpack_featured_media_url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/3-tips-for-writing-better-pr-headlines.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4rlSw-8zd","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/32935"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=32935"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/32935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/32936"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=32935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/categories?post=32935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/tags?post=32935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}