{"id":32926,"date":"2023-11-08T10:28:00","date_gmt":"2023-11-08T14:28:00","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=32926"},"modified":"2024-02-28T11:31:22","modified_gmt":"2024-02-28T15:31:22","slug":"headline-writing-course","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/","title":{"rendered":"Headline writing course: Grab reader attention"},"content":{"rendered":"<div id=\"ChatGPTCont\" class=\"TopRowCont\" style=\"\">\n<div id=\"ChatGPTLeft\" class=\"TopRowLeft\" style=\"padding: 50px 5px 5px 20px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32388\" data-permalink=\"https:\/\/www.wyliecomm.com\/?attachment_id=32388\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/how-to-use-chatgpt-to-write.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-use-chatgpt-to-write\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/how-to-use-chatgpt-to-write-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/how-to-use-chatgpt-to-write.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\" alt=\"\" width=\"457\" height=\"300\" class=\"alignright size-full wp-image-32388 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 457px; --smush-placeholder-aspect-ratio: 457\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32388\" data-permalink=\"https:\/\/www.wyliecomm.com\/?attachment_id=32388\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/how-to-use-chatgpt-to-write.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-use-chatgpt-to-write\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/how-to-use-chatgpt-to-write-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/how-to-use-chatgpt-to-write.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\" alt=\"\" width=\"457\" height=\"300\" class=\"alignright size-full wp-image-32388\" \/><\/noscript>\n<\/div>\n<div id=\"ChatGPTRight\" class=\"TopRowRight\" style=\"\">\n<h1 class=\"HPH2\">Headline writing course: Grab reader attention<\/h1>\n<h3>Nail this skill in just 3 hours in a Mini Master Class* or webinar<\/h3>\n<p>By the time you\u2019ve written your headline, said ad man David Ogilvy, you\u2019ve spent 80 cents of your communication dollar.<\/p>\n<p>Indeed, many times more people will read your headline than your body copy. Are you getting 80% of your ROI out of your headline?<\/p>\n<p>In this writing workshop, you\u2019ll learn how to use the most important line in your message to:<\/p>\n<ul>\n<li><strong>Grab attention<\/strong><\/li>\n<li><strong>Communicate<\/strong> your key idea<\/li>\n<li><strong>Pull people into<\/strong> your message<\/li>\n<\/ul>\n<p>Best of all, you\u2019ll perfect this skill in just three hours in our Mini Master Class* or webinar.<\/p>\n<\/div>\n<\/div>\n<h5>\u201cAfter using Ann\u2019s headline-writing techniques, we saw the clickthrough rate on our featured video increase by 434% to 821%.\u201d<\/h5>\n<h6>\u2014 Cindy Javelet, communication coordinator, City of Arvada<br \/>\nRead more rave reviews<\/h6>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<div id=\"WYWL\">\n<h2 class=\"HPH3\">What you\u2019ll learn in this writing workshop<\/h2>\n<p>In this headline-writing course, you\u2019ll learn step-by-step how to write irresistible headlines:<\/p>\n<div class=\"WLRow\" style=\"min-height: 100px;\">\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32900\" data-permalink=\"https:\/\/www.wyliecomm.com\/news-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"news-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small.png\" alt=\"Write news, benefits and web headlines\" title=\"Write news, benefits and web headlines\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32900 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32900\" data-permalink=\"https:\/\/www.wyliecomm.com\/news-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"news-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small.png\" alt=\"Write news, benefits and web headlines\" title=\"Write news, benefits and web headlines\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32900\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/news-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Write news, benefits and web headlines<\/strong>. Draw audience members into your press releases, blog posts, social media posts, emails, marketing and sales pages and more.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32903\" data-permalink=\"https:\/\/www.wyliecomm.com\/formula-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"formula-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small.png\" alt=\"CSteal headline formulas from The New York Times\" title=\"Steal headline formulas from The New York Times\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32903 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32903\" data-permalink=\"https:\/\/www.wyliecomm.com\/formula-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"formula-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small.png\" alt=\"CSteal headline formulas from The New York Times\" title=\"Steal headline formulas from The New York Times\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32903\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/formula-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Steal headline formulas from <em>The New York Times<\/em><\/strong>, from the creator of the world\u2019s best online headlines, from Silver Anvil Award winners and others.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32901\" data-permalink=\"https:\/\/www.wyliecomm.com\/number-3-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"number-3-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small.png\" alt=\"Use the right number\" title=\"Use the right number\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32901 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32901\" data-permalink=\"https:\/\/www.wyliecomm.com\/number-3-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"number-3-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small.png\" alt=\"Use the right number\" title=\"Use the right number\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32901\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/number-3-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Use the right number<\/strong> (hint: 7 is better than 10) in your headline. Find out which power words to use. And learn about free online tools for writing better headlines and email subject lines.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32902\" data-permalink=\"https:\/\/www.wyliecomm.com\/tape-measure-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tape-measure-small.png\" data-orig-size=\"104,116\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tape-measure-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tape-measure-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tape-measure-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tape-measure-small.png\" alt=\"Get the word out\" title=\"Get the word out\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32902 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32902\" data-permalink=\"https:\/\/www.wyliecomm.com\/tape-measure-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tape-measure-small.png\" data-orig-size=\"104,116\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tape-measure-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tape-measure-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tape-measure-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/tape-measure-small.png\" alt=\"Get the word out\" title=\"Get the word out\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32902\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Avoid getting your head cut off<\/strong>. Find out how long your mobile headline should be. And learn to write headlines that humans \u2014 and search engines \u2014 will love.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32905\" data-permalink=\"https:\/\/www.wyliecomm.com\/blog-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small.png\" alt=\"Let Ann help you write your message\" title=\"Let Ann help you write your message\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32905 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32905\" data-permalink=\"https:\/\/www.wyliecomm.com\/blog-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small.png\" alt=\"Let Ann help you write your message\" title=\"Let Ann help you write your message\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32905\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/blog-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Get the word out<\/strong> to the 81% of \u201creaders\u201d who skim news online (Harris Interactive) with successful headlines.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32904\" data-permalink=\"https:\/\/www.wyliecomm.com\/star-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"star-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small.png\" alt=\"Stop using amateur approaches\" title=\"Stop using amateur approaches\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32904 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32904\" data-permalink=\"https:\/\/www.wyliecomm.com\/star-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"star-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small.png\" alt=\"Stop using amateur approaches\" title=\"Stop using amateur approaches\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32904\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/star-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Stop using amateur approaches<\/strong> with our pro tips. Discover what the father of <em>The Wall Street Journal<\/em> wanted you to know about writing great headlines.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"margin-left: 0;\">\n<div class=\"WLImg\" style=\"width: 75px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32906\" data-permalink=\"https:\/\/www.wyliecomm.com\/content-writing-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" alt=\"Get Ann to help you write a powerful headline\" title=\"Get Ann to help you write a powerful headline\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32906 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small-100x100.png 100w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32906\" data-permalink=\"https:\/\/www.wyliecomm.com\/content-writing-small\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-small\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png\" alt=\"Get Ann to help you write a powerful headline\" title=\"Get Ann to help you write a powerful headline\" width=\"75\" height=\"75\" class=\"aligncenter size-full wp-image-32906\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/11\/content-writing-small-100x100.png 100w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<p><strong>Get Ann to help you write a powerful headline<\/strong>. Watch as <a href=\"https:\/\/www.wyliecomm.com\/about\/corporate-communication-trainer\/\">writing coach Ann Wylie<\/a> edits your homework live in class. That\u2019s how we put the <strong><em>master<\/em><\/strong> in the Mini Master Class!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h5>\u201cThe clickthrough rate on our email newsletter increased by 400% after I applied Ann\u2019s suggestions for writing online headlines.\u201d<\/h5>\n<h6>\u2014 Jamie Porter, industry communications content editor, Travel Oregon<\/h6>\n<h3>*What\u2019s a Mini Master Class?<\/h3>\n<p>In our Mini Master Class, you\u2019ll do a deep dive on a single subject in just 3 hours:<\/p>\n<ul>\n<li><strong>Learn how to write better headlines<\/strong> in one 90-minute class.<\/li>\n<li><strong>Practice the techniques you\u2019ve learned<\/strong> on your own communications.<\/li>\n<li><strong>Get coaching and feedback<\/strong> from Ann.<\/li>\n<\/ul>\n<p>In our webinars, your team will learn a new writing skill in one 90-minute class.<\/p>\n<h3>Are you ready to grab readers with great headlines?<\/h3>\n<p>Become a better headline writer: Start writing attention-grabbing headlines now.<\/p>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<p style=\"clear:both;\"><strong><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/\">Learn more<\/a><\/strong> about our other writing workshops.<\/p>\n<p><strong>Questions?<\/strong> Please <a href=\"mailto:Ann@WylieComm.com?subject=Question about Headlines writing course\" target=\"_blank\" rel=\"noopener\">contact Ann<\/a>.<\/p>\n<style>\n.entry-header {display: none;}\n.breadcrumb {display:none;}\n.site-inner {padding-top: 0px;}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Headline writing course: Grab reader attention Nail this skill in just 3 hours in a Mini Master Class* or webinar By the time you\u2019ve written your headline, said ad man David Ogilvy, you\u2019ve spent 80 cents of your communication dollar. Indeed, many times more people will read your headline than your body copy. Are you [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":32870,"parent":32961,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-32926","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Headline writing course<\/title>\n<meta name=\"description\" content=\"Nail this skill in just 3 hours in a Mini Master Class\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Headline writing course\" \/>\n<meta property=\"og:description\" content=\"Nail this skill in just 3 hours in a Mini Master Class\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T15:31:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\" \/>\n\t<meta property=\"og:image:width\" content=\"457\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Headline writing course\" \/>\n<meta name=\"twitter:description\" content=\"Nail this skill in just 3 hours in a Mini Master Class\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/\",\"url\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/\",\"name\":\"Headline writing course\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\",\"datePublished\":\"2023-11-08T14:28:00+00:00\",\"dateModified\":\"2024-02-28T15:31:22+00:00\",\"description\":\"Nail this skill in just 3 hours in a Mini Master Class\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\",\"width\":457,\"height\":300,\"caption\":\"Web headlines, decks, subheads, bulleted lists and links help readers get the gist of your message without reading paragraphs. 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