{"id":32820,"date":"2023-10-10T02:15:21","date_gmt":"2023-10-10T06:15:21","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=32820"},"modified":"2024-02-28T11:24:55","modified_gmt":"2024-02-28T15:24:55","slug":"press-release-writing-course","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/","title":{"rendered":"Get the word out: Press release-writing course"},"content":{"rendered":"<div id=\"ChatGPTCont\" class=\"TopRowCont\" style=\"\">\n<div id=\"ChatGPTLeft\" class=\"TopRowLeft\" style=\"\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32658\" data-permalink=\"https:\/\/www.wyliecomm.com\/press-release-writing-course-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-writing-course\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\" alt=\"Press release-writing course\" title=\"Press release-writing course\" width=\"300\" height=\"300\" class=\"alignright size-full wp-image-32658 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32658\" data-permalink=\"https:\/\/www.wyliecomm.com\/press-release-writing-course-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-writing-course\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\" alt=\"Press release-writing course\" title=\"Press release-writing course\" width=\"300\" height=\"300\" class=\"alignright size-full wp-image-32658\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript>\n<\/div>\n<div id=\"ChatGPTRight\" class=\"TopRowRight\" style=\"\">\n<h1 class=\"HPH2\">Get the word out: Press release-writing course<\/h1>\n<h3>Learn to boost media coverage in this writing workshop<\/h3>\n<p>PR professionals have been married to the traditional PR writing approach since Ivy Lee created the news release in 1906.<\/p>\n<p>Now 2,500 releases go out each day \u2014 that\u2019s one every 35 seconds. The impact of your traditional PR piece ain\u2019t what it used to be.<\/p>\n<p>In fact, fewer than 50% of all traditional PR pieces ever get covered, according to PR Newswire\u2019s own research. Wilcox &amp; Nolte, authors of <em>Public Relations Writing and Media Techniques<\/em>, go further. They say some 55% to 97% of all PR pieces sent to media outlets are never used.<\/p>\n<p>So how can you put your release among the 3% to 45% of those that actually get the word out?<\/p>\n<p>In this writing workshop, you\u2019ll learn out-of-the-box, proven-in-the-lab PR-writing techniques. You\u2019ll learn how to write releases that stand out from the crowd. You\u2019ll discover how to tell stories that journalists want to cover and that readers want to read.<\/p>\n<h5>\u201cThe release I worked on in Ann\u2019s Master Class got 68.5% more page views vs. our top competitors than average. It also got 19% more coverage. It got picked up by two targeted industry publications. And it resulted in a follow-up interview with our metro daily.\u201d<\/h5>\n<h6>\u2014 Loren LeVasseur, public relations supervisor, Coverys<br \/>\n<a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/pr-writing-courses\/\">Read more rave reviews<\/a><\/h6>\n<\/div>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<div id=\"WYWL\">\n<h2 class=\"HPH3\">What you\u2019ll learn in this writing workshop<\/h2>\n<p>In this press release-writing course, you\u2019ll learn real-world techniques for boosting media coverage. You\u2019ll find out how to:<\/p>\n<div class=\"WLRow\" style=\"\">\n<div class=\"WLUnit\" style=\"\">\n<div class=\"WLImg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32659\" data-permalink=\"https:\/\/www.wyliecomm.com\/reporter\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reporter\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter.png\" alt=\"Think Like a Reporter\" title=\"Think Like a Reporter\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32659 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter-100x100.png 100w\" data-sizes=\"(max-width: 104px) 100vw, 104px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 104px; --smush-placeholder-aspect-ratio: 104\/104;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32659\" data-permalink=\"https:\/\/www.wyliecomm.com\/reporter\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reporter\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter.png\" alt=\"Think Like a Reporter\" title=\"Think Like a Reporter\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32659\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/reporter-100x100.png 100w\" sizes=\"(max-width: 104px) 100vw, 104px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<h4><strong>Think Like a Reporter<\/strong><\/h4>\n<p>Find story angles that your readers will love and that no editor will be able to pass up. Learn how to write like a journalist, not like a PR agency.<\/p>\n<p>Steal tricks from nationally award-winning campaigns. Plus: Our fill-in-the-blanks lead template will change your life.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"\">\n<div class=\"WLImg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32650\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/pyramid\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pyramid\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid.png\" alt=\"Think Outside the Pyramid\" title=\"Think Outside the Pyramid\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32650 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid-100x100.png 100w\" data-sizes=\"(max-width: 104px) 100vw, 104px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 104px; --smush-placeholder-aspect-ratio: 104\/104;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32650\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/pyramid\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pyramid\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid.png\" alt=\"Think Outside the Pyramid\" title=\"Think Outside the Pyramid\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32650\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/pyramid-100x100.png 100w\" sizes=\"(max-width: 104px) 100vw, 104px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<h4><strong>Think Outside the Pyramid<\/strong><\/h4>\n<p>Craft the perfect pitch, news release or other media-relations piece. Our structure has been proven in the lab to reach more readers than the traditional release format.<\/p>\n<p>And substitute <em>The New York Times\u2019<\/em> news lead approach for your bloated fact packs and PR 101 leads.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"\">\n<div class=\"WLImg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32651\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/clutter\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"clutter\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter.png\" alt=\"Cut Through the Clutter\" title=\"Cut Through the Clutter\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32651 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter-100x100.png 100w\" data-sizes=\"(max-width: 104px) 100vw, 104px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 104px; --smush-placeholder-aspect-ratio: 104\/104;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32651\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/clutter\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"clutter\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter.png\" alt=\"Cut Through the Clutter\" title=\"Cut Through the Clutter\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32651\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/clutter-100x100.png 100w\" sizes=\"(max-width: 104px) 100vw, 104px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<h4><strong>Cut Through the Clutter<\/strong><\/h4>\n<p>Reporters spend an average of 59 seconds reading news releases. Learn how to stop writing long, boring pieces that nobody reads.<\/p>\n<p>Plus: Learn how long your paragraphs, quotes, sentences and words should be.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"\">\n<div class=\"WLImg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32660\" data-permalink=\"https:\/\/www.wyliecomm.com\/soundbites\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"soundbites\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites.png\" alt=\"Write Killer Sound bites\" title=\"Write Killer Sound bites\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32660 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites-100x100.png 100w\" data-sizes=\"(max-width: 104px) 100vw, 104px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 104px; --smush-placeholder-aspect-ratio: 104\/104;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32660\" data-permalink=\"https:\/\/www.wyliecomm.com\/soundbites\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"soundbites\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites.png\" alt=\"Write Killer Sound bites\" title=\"Write Killer Sound bites\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32660\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/soundbites-100x100.png 100w\" sizes=\"(max-width: 104px) 100vw, 104px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<h4><strong>Write Killer Sound bites<\/strong><\/h4>\n<p>Turn lame-ass quotes into killer bites. Steal a trick from <em>The New York Times<\/em> for putting the bite in the sound bite. Model Silver Anvil winners to make your sound bites sound better. <\/p>\n<p>You\u2019ll love your life once your CEO starts seeing her quotes in her favorite business media.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"\">\n<div class=\"WLImg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32652\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/look\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"look\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look.png\" alt=\"Reach Reporters (And Readers) Where They Look\" title=\"Reach Reporters (And Readers) Where They Look\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32652 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look-100x100.png 100w\" data-sizes=\"(max-width: 104px) 100vw, 104px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 104px; --smush-placeholder-aspect-ratio: 104\/104;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32652\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/look\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"look\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look.png\" alt=\"Reach Reporters (And Readers) Where They Look\" title=\"Reach Reporters (And Readers) Where They Look\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32652\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/look-100x100.png 100w\" sizes=\"(max-width: 104px) 100vw, 104px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<h4><strong>Reach Reporters (And Readers) Where They Look<\/strong><\/h4>\n<p>Just 19% of people read news word-by-word (Harris Interactive). So how can you get the word out to nonreaders? Find out how to put your key ideas where readers look.<\/p>\n<p>Plus: Learn to write headlines that journalists want to steal.<\/p>\n<\/div>\n<\/div>\n<div class=\"WLUnit\" style=\"\">\n<div class=\"WLImg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32653\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/help\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"help\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help.png\" alt=\"Let Ann help you write your message\" title=\"Let Ann help you write your message\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32653 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help-100x100.png 100w\" data-sizes=\"(max-width: 104px) 100vw, 104px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 104px; --smush-placeholder-aspect-ratio: 104\/104;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32653\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/help\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help.png\" data-orig-size=\"104,104\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"help\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help.png\" alt=\"Let Ann help you write your message\" title=\"Let Ann help you write your message\" width=\"104\" height=\"104\" class=\"aligncenter size-full wp-image-32653\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help.png 104w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/help-100x100.png 100w\" sizes=\"(max-width: 104px) 100vw, 104px\" \/><\/noscript><\/div>\n<div class=\"WLtxt\" style=\"\">\n<h4><strong>Let Ann help you write your message<\/strong><\/h4>\n<p>In our Master Classes, you\u2019ll get feedback from Ann on quick writing assignments. You\u2019ll watch as Ann edits your homework live in class.<\/p>\n<p>And you\u2019ll learn from your colleagues\u2019 feedback as well. That\u2019s how we put the <strong><em>master<\/em><\/strong> in the Master Class!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"CGPTWho\">\n<h2>Who should attend this writing workshop<\/h2>\n<p>Join us in this press release-writing course if you write:<\/p>\n<div class=\"WTRow\" style=\"padding: 10px 0;\">\n<div class=\"WTUnit WCUnit\" style=\"\">\n<ul id=\"WCFList\" class=\"WCList\">\n<li>Blog posts<\/li>\n<li>Bylined articles <\/li>\n<li>Corporate social responsibility releases<\/li>\n<li>Employee relations releases<\/li>\n<li>Fact sheets<\/li>\n<\/ul>\n<\/div>\n<div class=\"WTUnit WCUnit\" style=\"\">\n<ul id=\"WCSList\" class=\"WCList\">\n<li>Feature articles <\/li>\n<li>Media relations pieces<\/li>\n<li>New business releases<\/li>\n<li>New service releases<\/li>\n<li>News releases<\/li>\n<li>Pitches<\/li>\n<\/ul>\n<\/div>\n<div class=\"WTUnit WCUnit\" style=\"\">\n<ul id=\"WCTList\" class=\"WCList\">\n<li>Press releases<\/li>\n<li>Product releases<\/li>\n<li>Public relations pieces<\/li>\n<li>Research announcements<\/li>\n<li>Social media messages <\/li>\n<li>Speeches<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"AboutAnnDiv\" class=\"twoCol\">\n<div id=\"AboutAnnHeaderDiv\">\n<h2 id=\"AboutAnnHeader\">About the writing workshop trainer, Ann Wylie<\/h2>\n<\/div>\n<div id=\"AboutAnnImgDiv\"><img decoding=\"async\" data-attachment-id=\"32846\" data-permalink=\"https:\/\/www.wyliecomm.com\/ann-wylie-275\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275.png\" data-orig-size=\"488,275\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ann-wylie-275\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275.png\" tabindex=\"0\" role=\"button\" id=\"AboutAnnImg\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275.png\" alt=\"About the writing workshop trainer, Ann Wylie\" title=\"About the writing workshop trainer, Ann Wylie\" width=\"auto\" height=\"auto\" class=\"alignright size-full wp-image-32846 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275.png 488w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275-300x169.png 300w\" data-sizes=\"(max-width: 488px) 100vw, 488px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 488px; --smush-placeholder-aspect-ratio: 488\/275;\" \/><noscript><img decoding=\"async\" data-attachment-id=\"32846\" data-permalink=\"https:\/\/www.wyliecomm.com\/ann-wylie-275\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275.png\" data-orig-size=\"488,275\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ann-wylie-275\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275.png\" tabindex=\"0\" role=\"button\" id=\"AboutAnnImg\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275.png\" alt=\"About the writing workshop trainer, Ann Wylie\" title=\"About the writing workshop trainer, Ann Wylie\" width=\"auto\" height=\"auto\" class=\"alignright size-full wp-image-32846\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275.png 488w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/ann-wylie-275-300x169.png 300w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/noscript><\/div>\n<div id=\"AboutAnnDescDiv\">Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out.<\/p>\n<p>Ann has earned <strong>60 communication awards<\/strong>, including two International Association of Business Communicators Gold Quills \u2014 the Pulitzer Prizes of corporate communications. Now she shares her award-winning techniques with other communicators via her writing workshops.<\/p>\n<p>Ann\u2019s training business has taken her from <strong>Hollywood<\/strong> to <strong>Helsinki<\/strong>. There, she helps communicators in organizations like <strong>Coca-Cola, Toyota, Salesforce<\/strong> and <strong>Eli Lilly<\/strong> polish their skills and find new inspiration for their work.<\/p>\n<\/div>\n<\/div>\n<div id=\"CGPTHi\" class=\"fullWidth\">\n<h2>Are you ready to be loved by the media?<\/h2>\n<p>It\u2019s been 117 years since Ivy Lee invented the news release. Popular communication technologies of the day included the telegraph, the postal service and a newfangled device called the radio.<\/p>\n<p>Some PR pros are still writing releases as if nothing has changed since 1906.<\/p>\n<p>Are you ready to get the word out to the media, boost coverage and surprise and delight this generation of readers? Then don\u2019t miss out on this writing workshop.\n<\/p><\/div>\n<h5>\u201cSince I attended Ann\u2019s PR writing class, every press release I\u2019ve written has been picked up by the media. That\u2019s what I call ROI!\u201d<\/h5>\n<h6>\u2014 Stephanie Sobotik, senior manager, global marketing communications at Freescale Semiconductor<\/h6>\n<div id=\"ChatGPTCTACont\" style=\"text-align:center; width:50%; margin-left: auto; margin-right: auto;\">\n<div class=\"ChatGPTCTA\"  style=\"float:none; width:100%;\">\n<h2 style=\"font-weight: 900;\">Team training<\/h2>\n<p>Get a customized workshop at your convenience.<\/p>\n<div id='Book-now' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-88\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"Book now\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/rfp\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#D96237\" color2=\"#D96237\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<\/div>\n<\/div>\n<p style=\"clear:both;\">Learn about our other <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/\">writing workshops and training courses<\/a>.<\/p>\n<p><strong>Questions?<\/strong> Please <a href=\"mailto:Ann@WylieComm.com?subject=Question about ChatGPT workshop\" target=\"_blank\" rel=\"noopener\">contact Ann<\/a>.<\/p>\n<style>\n.entry-header {display: none;}\n.breadcrumb {display:none;}\n.site-inner {padding-top: 0px;}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Get the word out: Press release-writing course Learn to boost media coverage in this writing workshop PR professionals have been married to the traditional PR writing approach since Ivy Lee created the news release in 1906. Now 2,500 releases go out each day \u2014 that\u2019s one every 35 seconds. The impact of your traditional PR [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":32658,"parent":11728,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-32820","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get the word out: Press release-writing course<\/title>\n<meta name=\"description\" content=\"Learn to boost media coverage in this writing workshop\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get the word out: Press release-writing course\" \/>\n<meta property=\"og:description\" content=\"Learn to boost media coverage in this writing workshop\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T15:24:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Get the word out: Press release-writing course\" \/>\n<meta name=\"twitter:description\" content=\"Learn to boost media coverage in this writing workshop\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\",\"url\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\",\"name\":\"Get the word out: Press release-writing course\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\",\"datePublished\":\"2023-10-10T06:15:21+00:00\",\"dateModified\":\"2024-02-28T15:24:55+00:00\",\"description\":\"Learn to boost media coverage in this writing workshop\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Corporate communications training\",\"item\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Writing classes\",\"item\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Get the word out: Press release-writing course\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Get the word out: Press release-writing course","description":"Learn to boost media coverage in this writing workshop","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/","og_locale":"en_US","og_type":"article","og_title":"Get the word out: Press release-writing course","og_description":"Learn to boost media coverage in this writing workshop","og_url":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_modified_time":"2024-02-28T15:24:55+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Get the word out: Press release-writing course","twitter_description":"Learn to boost media coverage in this writing workshop","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png","twitter_site":"@AnnWylie","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/","url":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/","name":"Get the word out: Press release-writing course","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png","datePublished":"2023-10-10T06:15:21+00:00","dateModified":"2024-02-28T15:24:55+00:00","description":"Learn to boost media coverage in this writing workshop","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-writing-course.png","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Corporate communications training","item":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/"},{"@type":"ListItem","position":3,"name":"Writing classes","item":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/"},{"@type":"ListItem","position":4,"name":"Get the word out: Press release-writing course"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]}]}},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P4rlSw-8xm","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/32820"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=32820"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/32820\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/11728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/32658"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=32820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}