{"id":32361,"date":"2023-08-07T09:51:46","date_gmt":"2023-08-07T13:51:46","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=32361"},"modified":"2023-08-08T12:14:53","modified_gmt":"2023-08-08T16:14:53","slug":"one-minute-release","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/08\/one-minute-release\/","title":{"rendered":"Get your story across in 120 seconds or less"},"content":{"rendered":"<h2>5 steps to telling your story fast<\/h2>\n<p>Journalists spend, on average, less than a minute reading news releases, according to a study by Greentarget. You can reverse-engineer that to less than 200 words.<\/p>\n<figure id=\"attachment_32362\" aria-describedby=\"caption-attachment-32362\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32362\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/08\/one-minute-release\/one-minute-release\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"one-minute-release\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Get your story across in one minute or less with a 200-word release.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release.png\" alt=\"Get your story across in 120 seconds or less\" title=\"Get your story across in 120 seconds or less\" width=\"500\" height=\"300\" class=\"size-full wp-image-32362 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release-300x180.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32362\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/08\/one-minute-release\/one-minute-release\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"one-minute-release\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Get your story across in one minute or less with a 200-word release.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release.png\" alt=\"Get your story across in 120 seconds or less\" title=\"Get your story across in 120 seconds or less\" width=\"500\" height=\"300\" class=\"size-full wp-image-32362\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release-300x180.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><figcaption id=\"caption-attachment-32362\" class=\"wp-caption-text\">Get your story across in one minute or less with a 200-word release. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/news-wooden-clothes-pegs-178017113\" rel=\"noopener\" target=\"_blank\"><em>Image by qvist<\/em><\/a><\/figcaption><\/figure>\n<p>So how do you write a one-minute release?<\/p>\n<p>I worked with a PR pro in my <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/pr-writing-workshop\/\">PR-writing workshop<\/a> to boil down an 800-word release to 200 words or less with these five steps:<\/p>\n<p><strong>1. Tell what happened<\/strong> in an 8-word headline.<\/p>\n<h5 class=\"Standalone\">XX earns honors from Institute for Medicaid Innovation<\/h5>\n<p><strong>2. Summarize the impact<\/strong> in a short deck. Bonus points for emotional language, like \u201cfeed the hungry\u201d instead of \u201creduce food insecurity.\u201d<\/p>\n<h5 class=\"Standalone\">Programs fed the hungry, provided street medicine for the homeless<\/h5>\n<p><strong>3. Show how your program changed lives<\/strong> in the lead. Try a triad: Summarize three outcomes in quick sentences. Make people the subject of every sentence.<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Rural Californians were able to meet with their doctors online during lockdown. Diabetic people living on the street received checkups and insulin shots. Hungry people without transportation had food delivered to their doors.<\/div>\n<p><strong>4. Transition to the body <\/strong>in the nut graph.<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">These four XX programs earned recognition from the Institute for Medicaid Innovation:<\/div>\n<p><strong>5. Write a quick list <\/strong>for the body. Keep the focus on people who benefited from your programs, not on the programs themselves. Make it scannable with bold-faced lead-ins:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\n<ol>\n<li><span style=\"text-decoration-line: underline; font-weight: bold;\">Program A<\/span>. Californians were able to meet with their doctors online thanks to $XX4 million in grants.<\/li>\n<li><span style=\"text-decoration-line: underline; font-weight: bold;\">Program B<\/span>. Specialists delivered care to the homeless with $XX million in grants.<\/li>\n<li><span style=\"text-decoration-line: underline; font-weight: bold;\">Program C<\/span>. Parents got help raising healthier children with $XX million in grants.<\/li>\n<li><span style=\"text-decoration-line: underline; font-weight: bold;\">Program D<\/span>. Hungry Californians learned to get more out of their food stamps with $XX million in grants. Plus, elderly neighbors received meals at home via an online food bank delivery program.<\/li>\n<\/ol>\n<\/div>\n<p><strong>6. Link to more details<\/strong> in the conclusion.<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\"><span style=\"text-decoration-line: underline;\">Learn how we provide equal health for everyone<\/span>.<\/div>\n<p>Would your release be twice as good if it were half as long?<\/p>\n<div id='MC-PR-CTC' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-45\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/pr-writing-training.png\" alt=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 10px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/pr-writing-training.png\" alt=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 10px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you write PR pieces that get read?<\/h3>\r\n<p>Journalists spend, on average, just one minute reading a news release. So how can you get the word across in your PR piece?<\/p>\r\n\r\n<p>Learn a simple formula for getting the word across to journalists in 60 seconds or less at <a title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener\"><strong>NOT Your Father\u2019s PR Writing<\/strong><\/a> \u2014 our PR-writing workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how long your PR piece should be \u2026 how to write paragraphs people will read, not skip \u2026 how to write sentences that readers can understand \u2026 how long journalists think your first paragraph should be.<\/p>\r\n\r\n<p>Plus: Find out how to stop doing one thing that reporters and editors say gets in the way of their covering your story.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>5 steps to telling your story fast<\/p>\n","protected":false},"author":6,"featured_media":32362,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45],"tags":[12938,308,13089],"class_list":{"0":"post-32361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr-writing","8":"tag-body","9":"tag-conclusion","10":"tag-new-release","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get your story across in 120 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