{"id":31546,"date":"2023-05-19T13:31:15","date_gmt":"2023-05-19T17:31:15","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=31546"},"modified":"2024-01-17T09:29:32","modified_gmt":"2024-01-17T13:29:32","slug":"skimmable","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/","title":{"rendered":"Skimmable text boosts web usability by 47%"},"content":{"rendered":"<h2>Increases understanding, memory, satisfaction<\/h2>\n<p>When usability guru <a href=\"http:\/\/www.useit.com\/papers\/webwriting\/writing.html\" target=\"_blank\" rel=\"noopener noreferrer\">Jakob Nielsen wanted to measure the effects of scannable web copy<\/a>, he studied a webpage about Nebraska.<\/p>\n<figure id=\"attachment_32110\" aria-describedby=\"caption-attachment-32110\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32110\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/skimmable-text\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skimmable-text\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Scannable text outperformed dense webpages in one of the earliest studies on web writing, by Jakob Nielsen. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/sight-test-seen-through-eye-glasses-108121349&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Ahmet Misirligul&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png\" alt=\"Skimmable\" title=\"Skimmable\" width=\"600\" height=\"300\" class=\"size-full wp-image-32110 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32110\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/skimmable-text\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skimmable-text\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Scannable text outperformed dense webpages in one of the earliest studies on web writing, by Jakob Nielsen. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/sight-test-seen-through-eye-glasses-108121349&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Ahmet Misirligul&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png\" alt=\"Skimmable\" title=\"Skimmable\" width=\"600\" height=\"300\" class=\"size-full wp-image-32110\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-32110\" class=\"wp-caption-text\">Scannable text outperformed dense webpages in one of the earliest studies on web writing, by Jakob Nielsen. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/iris-recognition-concept-smart-wearable-eyecompatible-1382420018\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by Ahmet Misirligul<\/em><\/a><\/figcaption><\/figure>\n<p>One of the original passages said:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. [Last year], some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park &amp; Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<\/div>\n<p>Not very skimmable.<\/p>\n<p>So Nielsen rewrote the webpage, adding subheads, bold-faced text and bullets, among other scannable elements:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\nNebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. [Last year], some of the most popular places were:<\/p>\n<ul>\n<li>Fort Robinson State Park (355,000 visitors)<\/li>\n<li>Scotts Bluff National Monument (132,166)<\/li>\n<li>Arbor Lodge State Historical Park &amp; Museum (100,000)<\/li>\n<li>Carhenge (86,598)<\/li>\n<li>Stuhr Museum of the Prairie Pioneer (60,002)<\/li>\n<li>Buffalo Bill Ranch State Historical Park (28,446)<\/li>\n<\/ul>\n<\/div>\n<h3>Skimmable webpage: 47% more usable.<\/h3>\n<p>Then Nielsen tested both pages for metrics including:<\/p>\n<ul>\n<li><strong>Task time<\/strong>: the number of seconds it took users to find answers to questions like \u201cOn what date did Nebraska become a state?\u201d<\/li>\n<li><strong>Errors<\/strong>, or a percentage score based on the number of questions readers answered incorrectly<\/li>\n<li><strong>Memory<\/strong> \u2014 a recall test asking such questions as \u201cPlease list any names of tourist attractions you remember from the site.\u201d<\/li>\n<li><strong>Subjective satisfaction<\/strong>, or how participants felt about the site\u2019s quality, ease of use and likeability. This was measured by questions like \u201cHow frustrated did you feel while working on this site?\u201d<\/li>\n<\/ul>\n<p>The result: The skimmable rewrite was 47% more usable.<\/p>\n<p>Nearly half again more usable just by adding some bullets and bold-face? That&#8217;s a pretty good ROI on scannable copy!<\/p>\n<h3>The 124% solution<\/h3>\n<p>Finally, Nielsen made the Nebraska webpage more:<\/p>\n<ul>\n<li>Scannable<\/li>\n<li>Concise<\/li>\n<li>Objective<\/li>\n<\/ul>\n<p>Here&#8217;s his rewrite:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\n[Last year], some of the most popular places were:<\/p>\n<ul>\n<li>Fort Robinson State Park<\/li>\n<li>Scotts Bluff National Monument<\/li>\n<li>Arbor Lodge State Historical Park &amp; Museum<\/li>\n<li>Carhenge<\/li>\n<li>Stuhr Museum of the Prairie Pioneer<\/li>\n<li>Buffalo Bill Ranch State Historical Park<\/li>\n<\/ul>\n<\/div>\n<p>With just these three tweaks, he more than doubled usability, to 124%.<\/p>\n<p style=\"text-align: center; font-weight:bold;\">How do you make your webpages more skimmable?<\/p>\n<div id='MMC-Display' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-87\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Display copy-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/display-copy-writing-training-mmc.png\" alt=\"Display copy-writing workshop, a mini master class\" title=\"Display copy-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/display-copy-writing-training-mmc.png\" alt=\"Display copy-writing workshop, a mini master class\" title=\"Display copy-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Get the word out with display copy<\/h3>\r\n\t\r\n<p>\u201cReaders\u201d don\u2019t read. Even highly educated web visitors read fewer than 20% of the words on a webpage.<\/p>\r\n\t\r\n<p>So how do you reach \u201creaders\u201d who won\u2019t read your paragraphs?<\/p>\r\n\t\r\n<p>Learn how to put your messages where your readers\u2019 eyes really are \u2014 in links, lists and CTAs \u2014 at our <a title=\"Display copy-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>display copy-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Increases understanding, memory, satisfaction<\/p>\n","protected":false},"author":6,"featured_media":32110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13084],"tags":[457],"class_list":{"0":"post-31546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-scannable","8":"tag-scannable","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skimmable text boosts web usability by 47%<\/title>\n<meta name=\"description\" content=\"Scannable text outperformed dense web pages in one of the earliest studies on web writing, by Jakob Nielsen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skimmable text boosts web usability by 47%\" \/>\n<meta property=\"og:description\" content=\"Scannable text outperformed dense web pages in one of the earliest studies on web writing, by Jakob Nielsen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ann.wylie.33\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-19T17:31:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-17T13:29:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Wylie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Skimmable text boosts web usability by 47%\" \/>\n<meta name=\"twitter:description\" content=\"Scannable text outperformed dense web pages in one of the earliest studies on web writing, by Jakob Nielsen.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text-twitter.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Wylie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/\"},\"author\":{\"name\":\"Ann Wylie\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\"},\"headline\":\"Skimmable text boosts web usability by 47%\",\"datePublished\":\"2023-05-19T17:31:15+00:00\",\"dateModified\":\"2024-01-17T13:29:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/\"},\"wordCount\":398,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png\",\"keywords\":[\"scannable\"],\"articleSection\":[\"scannable\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/\",\"url\":\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/\",\"name\":\"Skimmable text boosts web usability by 47%\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png\",\"datePublished\":\"2023-05-19T17:31:15+00:00\",\"dateModified\":\"2024-01-17T13:29:32+00:00\",\"description\":\"Scannable text outperformed dense web pages in one of the earliest studies on web writing, by Jakob Nielsen.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png\",\"width\":600,\"height\":300,\"caption\":\"Scannable text outperformed dense webpages in one of the earliest studies on web writing, by Jakob Nielsen. Image by Ahmet Misirligul\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"scannable\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/scannable\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Skimmable text boosts web usability by 47%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\",\"name\":\"Ann Wylie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"caption\":\"Ann Wylie\"},\"description\":\"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.\",\"sameAs\":[\"https:\/\/www.facebook.com\/ann.wylie.33\",\"https:\/\/x.com\/AnnWylie\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Skimmable text boosts web usability by 47%","description":"Scannable text outperformed dense web pages in one of the earliest studies on web writing, by Jakob Nielsen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/","og_locale":"en_US","og_type":"article","og_title":"Skimmable text boosts web usability by 47%","og_description":"Scannable text outperformed dense web pages in one of the earliest studies on web writing, by Jakob Nielsen.","og_url":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_author":"https:\/\/www.facebook.com\/ann.wylie.33","article_published_time":"2023-05-19T17:31:15+00:00","article_modified_time":"2024-01-17T13:29:32+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text-fb.png","type":"image\/png"}],"author":"Ann Wylie","twitter_card":"summary_large_image","twitter_title":"Skimmable text boosts web usability by 47%","twitter_description":"Scannable text outperformed dense web pages in one of the earliest studies on web writing, by Jakob Nielsen.","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text-twitter.png","twitter_creator":"@AnnWylie","twitter_site":"@AnnWylie","twitter_misc":{"Written by":"Ann Wylie","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#article","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/"},"author":{"name":"Ann Wylie","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e"},"headline":"Skimmable text boosts web usability by 47%","datePublished":"2023-05-19T17:31:15+00:00","dateModified":"2024-01-17T13:29:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/"},"wordCount":398,"commentCount":0,"publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png","keywords":["scannable"],"articleSection":["scannable"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/","url":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/","name":"Skimmable text boosts web usability by 47%","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png","datePublished":"2023-05-19T17:31:15+00:00","dateModified":"2024-01-17T13:29:32+00:00","description":"Scannable text outperformed dense web pages in one of the earliest studies on web writing, by Jakob Nielsen.","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png","width":600,"height":300,"caption":"Scannable text outperformed dense webpages in one of the earliest studies on web writing, by Jakob Nielsen. Image by Ahmet Misirligul"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"scannable","item":"https:\/\/www.wyliecomm.com\/category\/scannable\/"},{"@type":"ListItem","position":3,"name":"Skimmable text boosts web usability by 47%"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]},{"@type":"Person","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e","name":"Ann Wylie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","caption":"Ann Wylie"},"description":"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.","sameAs":["https:\/\/www.facebook.com\/ann.wylie.33","https:\/\/x.com\/AnnWylie"]}]}},"jetpack_featured_media_url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-text.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4rlSw-8cO","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/31546"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=31546"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/31546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/32110"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=31546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/categories?post=31546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/tags?post=31546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}