{"id":31520,"date":"2023-01-02T04:25:54","date_gmt":"2023-01-02T08:25:54","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=31520"},"modified":"2023-02-20T07:43:24","modified_gmt":"2023-02-20T11:43:24","slug":"metaphor-research","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/01\/metaphor-research\/","title":{"rendered":"How to handle metaphor research"},"content":{"rendered":"<h2>Go beyond the interview<\/h2>\n<p>My writing team had one of those tough assignments recently that only a geek like me can fully appreciate.<\/p>\n<figure id=\"attachment_31521\" aria-describedby=\"caption-attachment-31521\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31521\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/01\/metaphor-research\/metaphor-research\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"metaphor-research\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;4 ways to research metaphor&lt;\/strong&gt; 1) Ask your subject-matter expert; 2) Use Google as your dictionary; 3) Research online; 4) Get a quick online education. &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/man-carries-large-gift-box-art-2221141597&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by svetazi&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research.png\" alt=\"Metaphor research\" title=\"Metaphor research\" width=\"450\" height=\"300\" class=\"size-full wp-image-31521 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31521\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/01\/metaphor-research\/metaphor-research\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"metaphor-research\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;4 ways to research metaphor&lt;\/strong&gt; 1) Ask your subject-matter expert; 2) Use Google as your dictionary; 3) Research online; 4) Get a quick online education. &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/man-carries-large-gift-box-art-2221141597&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by svetazi&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research.png\" alt=\"Metaphor research\" title=\"Metaphor research\" width=\"450\" height=\"300\" class=\"size-full wp-image-31521\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/metaphor-research-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-31521\" class=\"wp-caption-text\"><strong>4 ways to research metaphor<\/strong> 1) Ask your subject-matter expert; 2) Use Google as your dictionary; 3) Research online; 4) Get a quick online education. <a href=\"https:\/\/www.shutterstock.com\/es\/image-photo\/human-desire-knowledge-educational-concept-2217914161\" rel=\"noopener\" target=\"_blank\"><em>Image by svetazi<\/em><\/a><\/figcaption><\/figure>\n<p>Our job: to transform technical medical text into a fascinating research report that patients, donors and neurointerventionalists alike can understand and enjoy. In some sections, superstar writer Dawn Grubb literally had to look up and define a term in every sentence.<\/p>\n<p>But definitions and descriptions take you only so far. Sometimes it takes an analogy to fully explain technical topics to readers. So I was delighted to read this passage by Dawn:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Think of functional mapping as the Google Earth of the brain. Like Google Earth, functional mapping creates extremely sophisticated 3-D, real-time images.<\/p>\n<p>Google Earth allows users to zoom in on its satellite images to see the smallest detail \u2014 from continent, to country, to state, to city, to street, to building. With functional mapping, our doctors can view the whole brain\u2019s structure and activity the same way \u2014 down to its regions, functional lobes, neuron bundles, individual neurons, and neuron particles.<\/p><\/div>\n<p>Writing complex copy? Add an analogy.<\/p>\n<p>Here\u2019s how:<\/p>\n<h3>1. Ask your subject-mattter expert.<\/h3>\n<p>Sometimes, all you need to do to get a comparison is to ask. The question to ask to get a metaphor is \u201cWhat\u2019s it like?\u201d<\/p>\n<p>That\u2019s the approach Roger von Oech, author of <a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0446674559\/wwwwyliecomco-20?creative=0&amp;camp=0&amp;adid=0STXC6GW24BRH5KQ8XN1&amp;link_code=as1\" rel=\"noopener\" target=\"_blank\">A Whack on the Side of the Head<\/a>, recommends. His workshop participants ask:<br \/>\n\u201cWhat\u2019s it like?\u201d to create metaphors for the meaning of life. Two of my favorites:<\/p>\n<h5 class=\"standalone\">Life is like an unassembled abacus. It\u2019s what you make of it that counts.<\/h5>\n<h5 class=\"standalone\">Life is like a maze in which you try to avoid the exit.<\/h5>\n<p>To help your subject-matter expert provide an analogy that anyone can understand, ask the question:<\/p>\n<h5 class=\"standalone\">If you were explaining this concept to a class of third graders, what would you say it was like?<\/h5>\n<h3>2.\u00a0 Ask Google a question.<\/h3>\n<p>But what do you do when it\u2019s just you and a ream of technical documents with no human expert in sight? That\u2019s when Dawn and I turn to our best friend and research assistant, Google, for help.<\/p>\n<p>Dawn started her search on neurointerventionalists by typing \u201cWhat is brain mapping?\u201d into the Google search box. The results took her to <a href=\"http:\/\/health.howstuffworks.com\/brain-mapping.htm\" rel=\"noopener\" target=\"_blank\">an almost poetic answer<\/a> at <a href=\"http:\/\/www.howstuffworks.com\/\" rel=\"noopener\" target=\"_blank\">How Stuff Works<\/a>, one of my favorite Websites for defining, describing and comparing technical terms.<\/p>\n<p>At How Stuff Works, you can learn enough about complicated processes and procedures \u2014 from LASIK surgery to liposuction, from cloning to currency \u2014 to be able to describe them in conversational terms. And, if you\u2019re as lucky as Dawn was, you might find a good analogy there, as well.<\/p>\n<h3>3. Turn Google into a thesaurus.<\/h3>\n<p>Just type \u201cdefine: term\u201d into Google\u2019s search box. You\u2019ll get all the definitions of your terms that appear on the Web \u2014 and you just might get a free, bonus analogy.<\/p>\n<p>For a blog post, I recently Googled \u201cdefine: cochlear implant.\u201d One result included this analogy:<\/p>\n<h5 class=\"standalone\">The cochlear implant is often referred to as a bionic ear.<\/h5>\n<p>My lead for the blog post:<\/p>\n<h5 class=\"standalone\">Think of a cochlear implant as a bionic ear.<\/h5>\n<h3>4. Get a quick education online.<\/h3>\n<p>Once you\u2019ve chosen your analogy, you need to develop it.<\/p>\n<p>When I was developing a horse-racing analogy for a behavioral finance article in a mutual fund company\u2019s marketing magazine, I needed a lot of help.<\/p>\n<p>I turned to <a href=\"https:\/\/onelook.com\/reverse-dictionary.shtml\" rel=\"noopener\" target=\"_blank\">OneLook Reverse Dictionary<\/a> and looked up horse-racing to brush up on the vocabulary. This tool lets you describe a concept to get a list of words and phrases related to that concept.<\/p>\n<p>Then I looked at Wikipedia\u2019s horse-racing page for a fast education on the topic.<\/p>\n<p>Between these two resources, I found enough anecdotes and analogies, facts and phrases and images and ideas to develop extended analogies for several articles. Here\u2019s one section of the final piece:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\n<h5 class=\"standalone\">Don\u2019t lose by a head.<\/h5>\n<p>In the 1957 Kentucky Derby, jockey Bill Shoemaker misjudged the finish line and stopped riding Gallant Man for just a moment. That move gave Iron Liege and Bill Bartack the victory.<\/p>\n<p>There are a lot of inches in a 1 3\/16-mile race, and Gallant Man lost by just a few of them.<\/p>\n<p>There are a lot of decisions in a lifetime of investing, and your portfolio can get beaten by a few bad ones. Here are four common emotional investing missteps to avoid \u2026<\/p><\/div>\n<h3>Find and develop your analogy.<\/h3>\n<p>Don\u2019t have access to a subject-matter expert? That\u2019s no reason not to add an analogy to make your technical topic easier to understand. Instead, use Google and other online tools to identify and develop analogies for your complex concept.<\/p>\n<div id='MC-AOS-MP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-40\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds at <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling<\/strong><\/a>, our content-writing training workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. How to start an anecdote with a bang \u2014 instead of a whimper. And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Go beyond the interview<\/p>\n","protected":false},"author":6,"featured_media":31521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48],"tags":[13083,47,190],"class_list":{"0":"post-31520","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-metaphor","8":"tag-intervoew","9":"tag-metaphor","10":"tag-research","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to handle metaphor research<\/title>\n<meta name=\"description\" content=\"4 ways to research metaphor: 1) Ask your subject-matter expert; 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