{"id":30849,"date":"2022-11-06T10:27:41","date_gmt":"2022-11-06T14:27:41","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=30849"},"modified":"2023-12-27T12:08:13","modified_gmt":"2023-12-27T16:08:13","slug":"point-in-writing","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/11\/point-in-writing\/","title":{"rendered":"Make your key point in writing"},"content":{"rendered":"<h2>Use it as a headline, deck or nut graph<\/h2>\n<p>Once you&#8217;ve <a href=\"https:\/\/www.wyliecomm.com\/2022\/11\/what-is-a-story-angle\/\">found your focus<\/a> and written your <a href=\"https:\/\/www.wyliecomm.com\/2022\/11\/angle-of-a-story\/\">one-sentence story summary<\/a>, use it.<\/p>\n<figure id=\"attachment_30850\" aria-describedby=\"caption-attachment-30850\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30850\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/11\/point-in-writing\/point-in-writing\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"point-in-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Point it out&lt;\/strong&gt;  Use your one-sentence story angle in your piece. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/kid-hand-pointing-with-index-finger-isolated-gm939627170-256900935&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Prostock-Studio&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing.png\" alt=\"Point in writing\" title=\"Point in writing\" width=\"450\" height=\"300\" class=\"size-full wp-image-30850 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30850\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/11\/point-in-writing\/point-in-writing\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"point-in-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Point it out&lt;\/strong&gt;  Use your one-sentence story angle in your piece. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/kid-hand-pointing-with-index-finger-isolated-gm939627170-256900935&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Prostock-Studio&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing.png\" alt=\"Point in writing\" title=\"Point in writing\" width=\"450\" height=\"300\" class=\"size-full wp-image-30850\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30850\" class=\"wp-caption-text\"><strong>Point it out<\/strong>  Use your one-sentence story angle in your piece. <a href=\"https:\/\/www.istockphoto.com\/photo\/kid-hand-pointing-with-index-finger-isolated-gm939627170-256900935\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Prostock-Studio<\/em><\/a><\/figcaption><\/figure>\n<p>A well-written summary statement can become a <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/\">headline<\/a>, <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/double-deck-headline\/\">deck<\/a> or <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/nut-graph\/\">theme sentence<\/a>. That summary communicates your idea clearly to your reader while it keeps you on track.<\/p>\n<p>Here&#8217;s how some writers and editors have used summary sentences to make their points:<\/p>\n<ul>\n<li><strong>What to buy when you have enough to give the very best<\/strong>: the theme sentence for <em>Ingram&#8217;s<\/em> magazine guide to luxury gift giving<\/li>\n<li><strong>How to manage your newfound nest egg<\/strong>: the theme sentence for a mutual fund company&#8217;s marketing magazine article on how baby boomers should handle an inheritance<\/li>\n<li><strong>Build new networks, reach real people, master social media<\/strong>: the theme sentence for PRSA&#8217;s 2009 Digital Impact Conference<\/li>\n<\/ul>\n<p>&#8220;When you have that &#8216;one thing&#8217; &#8230; that free offer, 20% discount or whatever &#8230; get it into your headline,&#8221; writes Nick Usborne, author of <em>NetWords<\/em>.<\/p>\n<h5 class=\"standalone\">Use it \u2026 or your readers might lose it.<\/h5>\n<h3>Test for focus.<\/h3>\n<p>Finally, make sure every paragraph \u2014 indeed, every sentence, every phrase, every word \u2014 in your piece works together to support your theme. To test this, reread your copy with your focus in mind.<\/p>\n<h5 class=\"standalone\">With each paragraph, don&#8217;t just ask, &#8220;Does this paragraph work?&#8221; Also ask, &#8220;Does this paragraph work to further my focus?&#8221;<\/h5>\n<p>You define your focus more by what you leave out than by what you put into your story. So if a phrase or sentence doesn&#8217;t pass the test, take it out.<\/p>\n<p><em>That&#8217;s <\/em>focus.<\/p>\n<div id='MMC-Clear' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-81\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Reach more readers with tight writing<\/h3>\r\n\t\r\n<p>Would your piece be twice as good if it were half as long? Yes, say readability experts.<\/p>\r\n\t\r\n<p>So how long should your message be? Your paragraphs? Your sentences? Your words? What reading ease level should you hit?<\/p>\r\n\t\r\n<p>Learn how to write clearer, more concise messages at our <a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><strong>clear-writing course<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" 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graph<\/p>\n","protected":false},"author":6,"featured_media":30850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[506],"tags":[373,13081,372,263],"class_list":{"0":"post-30849","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tighten-your-story-angle","8":"tag-deck","9":"tag-focus","10":"tag-headline","11":"tag-nut-graph","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make your key point in writing<\/title>\n<meta name=\"description\" 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