{"id":30767,"date":"2022-10-19T09:48:38","date_gmt":"2022-10-19T13:48:38","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=30767"},"modified":"2022-12-26T09:31:19","modified_gmt":"2022-12-26T13:31:19","slug":"creative-process-steps","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/10\/creative-process-steps\/","title":{"rendered":"Analyzing is the 2nd creative process step"},"content":{"rendered":"<h2>Look for themes, holes, relationships, structure<\/h2>\n<p>What\u2019s the best way to come up with great ideas? What are the thought processes that drive the world\u2019s most creative individuals?<\/p>\n<figure id=\"attachment_30768\" aria-describedby=\"caption-attachment-30768\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30768\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/10\/creative-process-steps\/creative-process-steps-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"creative process steps\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The right connection&lt;\/strong&gt; Analyzing and organizing information helps you see new connections \u2014 and primes your brain for the next step of the creative process. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/japanese-businessman-who-draws-illustration-chart-1239592792&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by kazuya goto&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps.png\" alt=\"Creative process steps\" title=\"Creative process steps\" width=\"450\" height=\"300\" class=\"size-full wp-image-30768 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30768\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/10\/creative-process-steps\/creative-process-steps-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"creative process steps\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The right connection&lt;\/strong&gt; Analyzing and organizing information helps you see new connections \u2014 and primes your brain for the next step of the creative process. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/japanese-businessman-who-draws-illustration-chart-1239592792&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by kazuya goto&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps.png\" alt=\"Creative process steps\" title=\"Creative process steps\" width=\"450\" height=\"300\" class=\"size-full wp-image-30768\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30768\" class=\"wp-caption-text\"><strong>The right connection<\/strong> Sifting through and organizing information helps you see new connections \u2014 and primes your brain for the next step of the creative process. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/japanese-businessman-who-draws-illustration-chart-1239592792\" rel=\"noopener\" target=\"_blank\"><em>Image by kazuya goto<\/em><\/a><\/figcaption><\/figure>\n<p>For many, the secret is <a href=\"https:\/\/www.wyliecomm.com\/2022\/10\/5-steps-in-the-creative-process\/\">the 5-step creative process<\/a>. The five stages of the creative process include the preparation stage, illumination stage, insight stage and evaluation stage.<\/p>\n<p>In addition, there\u2019s Step 2 of the process: analyzing your information. Once <a href=\"https:\/\/www.wyliecomm.com\/2022\/10\/5-step-creative-process\/\">you\u2019ve foraged the raw materials for your idea<\/a>, focus, sift through and organize them to see how the pieces fit together.<\/p>\n<p>This process helps creative people develop creative solutions to a problem in minutes that might otherwise take weeks or months to come up with.<\/p>\n<p>So how do you get from market research to the aha moment? Here\u2019s how to turn your raw data into creative ideas:<\/p>\n<h3>1. Seek connections.<\/h3>\n<p>While you\u2019re sorting, look for themes, holes, relationships and structure.<\/p>\n<p>\u201cAn idea is nothing more nor less than a new combination of old elements,\u201d wrote James Webb Young, the pre-Mad Men-era ad executive who invented the 5-step creative process and put it down in a book called <em>A Technique for Producing Ideas<\/em>.<\/p>\n<h5>\u201cInnovation most of the time is simply taking A, B, C, and D, which already exist, and putting them together in a form called E.\u201d<\/h5>\n<h6>\u2014 Wolfgang Schmitt, chairman of Rubbermaid Corp.<\/h6>\n<p>\u201cThe capacity to bring old elements into new combinations depends largely on the ability to see relationships.\u201d<\/p>\n<p>Poet Robert Frost agreed. \u201cAn idea is a feat of association,\u201d he wrote.<\/p>\n<p>So did South African author William Plomer: \u201cCreativity \u2014 the power to connect the seemingly unconnected.\u201d<\/p>\n<p>As did Wolfgang Schmitt, chairman of Rubbermaid Corp.: \u201cInnovation most of the time is simply taking A, B, C, and D, which already exist, and putting them together in a form called E.\u201d<\/p>\n<h3>2. Turn the kaleidoscope.<\/h3>\n<p>Those who develop the habit of seeing relationships between facts, Young wrote, will produce more and better ideas.<\/p>\n<p>\u201cThe process is something like that which takes place in the kaleidoscope,\u201d he wrote. \u201cEvery turn of its crank shifts these bits of glass into a new relationship and reveals a new pattern. The \u2026 greater the number of pieces of glass in it the greater become the possibilities for new and striking combinations.\u201d<\/p>\n<h3>3. <a href=\"https:\/\/revvingupreadership.com\/2021\/05\/focus-the-angle-of-a-story-on-a-single-idea\/\" rel=\"noopener\" target=\"_blank\">Develop your story angle<\/a>.<\/h3>\n<p>To <a href=\"https:\/\/www.wyliecomm.com\/2022\/11\/what-is-a-story-angle\/\">find your focus<\/a>, start with a single idea.<\/p>\n<p>Think of it this way: Like a tree, your piece might branch out in several directions. But you need to build the story on a single idea or trunk. If you find a sapling \u2014 a detail or message that doesn\u2019t contribute to that single theme \u2014 pull it out.<\/p>\n<p>A topic, obviously, isn\u2019t an idea. \u201cKansas City\u201d is a topic, not a theme. \u201cPRSA Digital Media Conference\u201d doesn\u2019t make a good brochure headline, because it lacks an angle. Your product name is not an idea.<\/p>\n<p>Build your story on a firmer foundation. What about Kansas City, your conference or your product?<\/p>\n<h3>4. <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/effective-writing-process\/prewriting\/how-to-organize-your-writing\/\">Organize your information<\/a>.<\/h3>\n<p>Save time \u2014 and hit your word count the first time, every time \u2014 by organizing your piece before you write it.<\/p>\n<h3>Upload your brain for Step 3.<\/h3>\n<p>You might call this step outlining, writing a walkaway sentence or developing a theme. That\u2019s part of this process, sure.<\/p>\n<p>But the real goal is to upload the information to your brain so it can take over working on this project while you\u2019re doing something more interesting.<\/p>\n<p>That\u2019s Step 3 in the creative process: <a href=\"https:\/\/www.wyliecomm.com\/2022\/10\/incubation-in-creative-process\/\">the incubation stage<\/a>. It\u2019s one of the most important stages for achieving your creative potential.<\/p>\n<div id='MC-BEF-OVW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-41\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Write Better, Easier and Faster - Ann Wylie's writing-process workshops\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/writing-process-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/writing-process-training.png\" alt=\"Write Better, Easier and Faster - Ann Wylie's writing-process workshops\" title=\"Write Better, Easier and Faster - Ann Wylie's writing-process workshops\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/writing-process-training.png\" alt=\"Write Better, Easier and Faster - Ann Wylie's writing-process workshops\" title=\"Write Better, Easier and Faster - Ann Wylie's writing-process workshops\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Work with \u2014 not against \u2014 your brain<\/h3>\r\n<p>While we talk a lot about what to write \u2014 More stories! Fewer words! Shorter sentences! \u2014 we don\u2019t focus so much on how.<\/p>\r\n\r\n<p>Writing is hard because we weren\u2019t taught how to write. Instead, we were taught how to edit: how to spell, punctuate and use the right grammar.<\/p>\r\n\t\r\n<p>But there is a <em>how<\/em> to writing. Learn a few simple steps that will make your writing time more effective and efficient at <a title=\"Write Better, Easier and Faster - Ann Wylie's writing-process workshops\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/writing-process-workshop\/\" target=\"\" rel=\"noopener\"><strong>Write Better, Easier &amp; Faster<\/strong><\/a> \u2014 our writing-process workshops.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>You\u2019ll learn to invest your time where it\u2019ll do you the most good \u2026 stop committing creative incest \u2026 even save time by editing <em>before<\/em> writing.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/writing-process-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p 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structure<\/p>\n","protected":false},"author":6,"featured_media":30768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[351],"tags":[349,510],"class_list":{"0":"post-30767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-process","8":"tag-creative-process","9":"tag-story-angle","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analyzing is the 2nd creative process step<\/title>\n<meta name=\"description\" content=\"The right connection: Sifting 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