{"id":30551,"date":"2022-09-15T08:36:06","date_gmt":"2022-09-15T12:36:06","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=30551"},"modified":"2024-01-18T10:28:37","modified_gmt":"2024-01-18T14:28:37","slug":"emojis-in-subject-lines","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/09\/emojis-in-subject-lines\/","title":{"rendered":"Should you use emojis in email subject lines?"},"content":{"rendered":"<h2>What about special characters, all caps?<\/h2>\n<p>Oh, those darling emojis: red heart, face with tears of joy, naughty eggplant. Surely\u00a0<em>they<\/em> have a use in subject lines for marketing emails.<\/p>\n<figure id=\"attachment_30552\" aria-describedby=\"caption-attachment-30552\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30552\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/09\/emojis-in-subject-lines\/emojis-in-subject-lines\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"emojis-in-subject-lines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Does face with tears of joy have a place in email blast and newsletter subject lines? Maybe, say the folks at the Nielsen Norman Group. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/toy-ball-on-white-background-793098556&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Alzay&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines.png\" alt=\"Emojis in subject lines\" title=\"Emojis in subject lines\" width=\"450\" height=\"300\" class=\"size-full wp-image-30552 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30552\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/09\/emojis-in-subject-lines\/emojis-in-subject-lines\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"emojis-in-subject-lines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Does face with tears of joy have a place in email blast and newsletter subject lines? Maybe, say the folks at the Nielsen Norman Group. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/toy-ball-on-white-background-793098556&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Alzay&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines.png\" alt=\"Emojis in subject lines\" title=\"Emojis in subject lines\" width=\"450\" height=\"300\" class=\"size-full wp-image-30552\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30552\" class=\"wp-caption-text\">Does face with tears of joy have a place in email blast and newsletter subject lines? Maybe, say the folks at the Nielsen Norman Group. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/toy-ball-on-white-background-793098556\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Alzay<\/em><\/a><\/figcaption><\/figure>\n<p>Indeed, they do, say the conservative folks at the Nielsen Norman Group.<\/p>\n<p>They say emojis in subject lines can:<\/p>\n<ul>\n<li><strong>Draw attention to your message<\/strong> in a crowded inbox<\/li>\n<li><strong>Help communicate the topic<\/strong> of your email<\/li>\n<li><strong>Add emotion<\/strong> <strong>and context<\/strong> to a message<\/li>\n<li><strong>Even replace words<\/strong> \u2014 a heart for\u00a0<em>love,<\/em>for instance \u2014 if used carefully<\/li>\n<\/ul>\n<p>But beware. Emojis:<\/p>\n<ul>\n<li><strong>Can be hard to distinguish<\/strong> on a desktop \u2014 let alone smartphone \u2014 screen<\/li>\n<li><strong>May not be correctly displayed<\/strong> across all email clients, browsers and devices<\/li>\n<li><strong>Might confuse people<\/strong> unless you choose only very familiar emojis<\/li>\n<li><strong>Might be seen as mass mail<\/strong> and \u201cmarketese\u201d<\/li>\n<\/ul>\n<p>Still, used carefully \u2014 and with the blessings of the NNG researchers \u2014 why not give them a go? At least A\/B test emojis and find out whether they work for you.<\/p>\n<h3>ALL CAPS: Use it? Or lose it?<\/h3>\n<p>WE THOUGHT IT WAS YELLING, BUT \u2026 capitalized subject lines get opened significantly more often than upper and lower case,\u00a0<a title=\"according to a study byMailChimp\" href=\"https:\/\/blog.mailchimp.com\/subject-line-data-choose-your-words-wisely\/\" target=\"_blank\" rel=\"noopener noreferrer\">according to a study by MailChimp<\/a>.<\/p>\n<figure id=\"attachment_30553\" aria-describedby=\"caption-attachment-30553\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30553\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/09\/emojis-in-subject-lines\/emojis-in-subject-lines-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2.png\" data-orig-size=\"580,203\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"emojis-in-subject-lines-2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Capital gains&lt;\/strong&gt; Want to get opened? Capitalize your entire subject line. Image by MailChimp&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2-300x105.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2.png\" alt=\"Capital gains\" width=\"580\" height=\"203\" class=\"size-full wp-image-30553 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2.png 580w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2-300x105.png 300w\" data-sizes=\"(max-width: 580px) 100vw, 580px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/203;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30553\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/09\/emojis-in-subject-lines\/emojis-in-subject-lines-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2.png\" data-orig-size=\"580,203\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"emojis-in-subject-lines-2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Capital gains&lt;\/strong&gt; Want to get opened? Capitalize your entire subject line. Image by MailChimp&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2-300x105.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2.png\" alt=\"Capital gains\" width=\"580\" height=\"203\" class=\"size-full wp-image-30553\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2.png 580w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-2-300x105.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/noscript><figcaption id=\"caption-attachment-30553\" class=\"wp-caption-text\"><strong>Capital gains<\/strong> Want to get opened? Capitalize your entire subject line. Image by MailChimp<\/figcaption><\/figure>\n<p>A couple of caveats:<\/p>\n<ul>\n<li><strong>Personalizing? Avoid all caps for names<\/strong>. Recipients are especially sensitive to seeing their name in all-caps in a subject line, especially when the rest of the subject line is in sentence case or title case, according to the Nielsen Norman Group.\u00a0Instead, capitalize the first letter of the recipient\u2019s name only.<\/li>\n<li><strong>Don\u2019t be afraid to use questions in your subject lines<\/strong>. But skip exclamation points.<\/li>\n<li><strong>Be careful<\/strong>. MailChimp is an outlier with this advice. Proceed with caution. A\/B test.<\/li>\n<\/ul>\n<p>___<\/p>\n<p>Sources: Kim Flaherty, Amy Schade, and Jakob Nielsen; <a title=\"Marketing Email and Newsletter Design to Increase Conversion and Loyalty, 6th Edition\" href=\"https:\/\/www.nngroup.com\/reports\/email-newsletter-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Marketing Email and Newsletter Design to Increase Conversion and Loyalty, 6th Edition<\/em><\/a>; Nielsen Norman Group, 2017<\/p>\n<p>&#8220;<a title=\"Subject Line Data: Choose Your Words Wisely\" href=\"https:\/\/blog.mailchimp.com\/subject-line-data-choose-your-words-wisely\/\" target=\"_blank\" rel=\"noopener noreferrer\">Subject Line Data: Choose Your Words Wisely<\/a>,&#8221; Mailchimp, Nov. 13, 2013<\/p>\n<div id='MMC-Subject-Lines' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-86\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Subject-Line-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/subject-line-writing-training-mmc.png\" alt=\"Subject-Line-writing workshop, a mini master class\" title=\"Subject-Line-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/subject-line-writing-training-mmc.png\" alt=\"Subject-Line-writing workshop, a mini master class\" title=\"Subject-Line-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Get opened with stellar subject lines<\/h3>\r\n\t\r\n<p>Some 68% of emails don\u2019t get opened \u2014 let alone read. In fact, an average of 276 emails languishes unread in inboxes at any given time. That\u2019s an increase of 300% in just four years.<\/p>\r\n\t\r\n<p>In this environment, how do you write subject lines that get opened, read, clicked through and shared?<\/p>\r\n\t\r\n<p>Learn how to grab attention in the inbox \u2014 and boost your open rates \u2014 at our <a title=\"Subject-Line-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>subject line-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>What about special characters, all caps?<\/p>\n","protected":false},"author":6,"featured_media":30552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[158],"tags":[459,167],"class_list":{"0":"post-30551","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email","8":"tag-emails","9":"tag-subject-lines","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should you use emojis in email subject lines?<\/title>\n<meta name=\"description\" content=\"Does face with tears of joy have a place in email blast and newsletter subject lines? 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