{"id":30304,"date":"2022-08-17T05:47:11","date_gmt":"2022-08-17T09:47:11","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=30304"},"modified":"2022-09-08T04:20:17","modified_gmt":"2022-09-08T08:20:17","slug":"how-to-write-a-table-of-contents","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/08\/how-to-write-a-table-of-contents\/","title":{"rendered":"How to write a table of contents"},"content":{"rendered":"<h2>Help email newsletter subscribers find stories without scrolling<\/h2>\n<p>When you have a longer email newsletter, add a table of contents to help subscribers see all of the stories available without having to scroll.<\/p>\n<figure id=\"attachment_30338\" aria-describedby=\"caption-attachment-30338\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30338\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-to-write-a-table-of-contents\/how-to-write-a-table-of-contents\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents.png\" data-orig-size=\"450,350\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-table-of-contents\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Table it &lt;\/strong&gt;When you have 5 or more pieces in a newsletter that covers more than 2 printed pages, add a table of contents. &lt;a href=&quot;https:\/\/hbr.org\/archive-toc\/BR2105&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents-300x233.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents.png\" alt=\"How to write a table of contents\" title=\"How to write a table of contents\" width=\"450\" height=\"350\" class=\"size-full wp-image-30338 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents-300x233.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/350;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30338\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-to-write-a-table-of-contents\/how-to-write-a-table-of-contents\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents.png\" data-orig-size=\"450,350\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-table-of-contents\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Table it &lt;\/strong&gt;When you have 5 or more pieces in a newsletter that covers more than 2 printed pages, add a table of contents. &lt;a href=&quot;https:\/\/hbr.org\/archive-toc\/BR2105&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents-300x233.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents.png\" alt=\"How to write a table of contents\" title=\"How to write a table of contents\" width=\"450\" height=\"350\" class=\"size-full wp-image-30338\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents-300x233.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30338\" class=\"wp-caption-text\"><strong>Table it <\/strong>When you have 5 or more pieces in a newsletter that covers more than 2 printed pages, add a table of contents. <a href=\"https:\/\/www.shutterstock.com\/image-vector\/modern-infographic-template-place-custom-content-220874542\" rel=\"noopener\" target=\"_blank\">Image by nomadFra<\/a><\/figcaption><\/figure>\n<p>Here&#8217;s how:<\/p>\n<ul>\n<li><strong>Add a table of contents <\/strong>when you have 5 or more pieces in a newsletter that covers more than 2 printed pages.<\/li>\n<li><strong>Place the table of contents<\/strong> so that it&#8217;s visible, along with some content, <strong>on the first screen<\/strong>.<\/li>\n<li><strong>Consider mobile readers.<\/strong> How does your table of contents look on the small screen? Don&#8217;t make readers zoom to read.<\/li>\n<li><strong>Include brief headlines.<\/strong> That&#8217;s full headlines, not just <em>Case study<\/em>.<\/li>\n<li><strong>Avoid redundancy.<\/strong> Don&#8217;t include a blurb if it just repeats the headline.<\/li>\n<\/ul>\n<p>___<\/p>\n<p>Source: Kim Flaherty, Amy Schade, and Jakob Nielsen; <em><a href=\"https:\/\/www.nngroup.com\/reports\/email-newsletter-design\/\" target=\"_blank\" rel=\"noopener\">Marketing Email and Newsletter Design to Increase Conversion and Loyalty, 6th Edition<\/a><\/em>; Nielsen Norman Group, 2017<\/p>\n<div id='MC-EMAIL-SCANNABLE' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-18\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>How can you reach nonreaders with email?<\/h3>\r\n<p>Just 24% of email recipients fully read email newsletters on mobile devices. The rest skim \u2014 or just glance at \u2014 their messages.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>So how do you get the word out to flippers and skimmers via email?<a title=\"Get Opened, Read, Clicked, our email-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/email-writing-training.png\" alt=\"Get Opened, Read, Clicked, our email-writing workshop\" title=\"Get Opened, Read, Clicked, our email-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/email-writing-training.png\" alt=\"Get Opened, Read, Clicked, our email-writing workshop\" title=\"Get Opened, Read, Clicked, our email-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\t\r\n<p>Find out at <a title=\"Get Opened, Read, Clicked, our email-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener\"><strong>Get Opened, Read, Clicked<\/strong><\/a> \u2014 our email-writing workshop.<\/p>\r\n\r\n<p>You\u2019ll learn how to get the word out to email recipients with our simple test, boost readership by choosing the right template for your email newsletter, and avoid getting your headline cut off on mobile email apps.<\/p>\r\n\r\n<p>Plus: Find out how to write links that boost your click-through rate on mobile, where email recipients click on 40% fewer links.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Help email newsletter subscribers find stories without scrolling<\/p>\n","protected":false},"author":6,"featured_media":30338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[158],"tags":[],"class_list":{"0":"post-30304","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a table of contents<\/title>\n<meta name=\"description\" content=\"Table it: When you have 5 or more pieces in a newsletter that covers more than 2 printed pages, add a table 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