{"id":30047,"date":"2022-07-06T06:42:32","date_gmt":"2022-07-06T10:42:32","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=30047"},"modified":"2022-07-06T07:08:59","modified_gmt":"2022-07-06T11:08:59","slug":"importance-of-public-relations-writing","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/","title":{"rendered":"What\u2019s the importance of public relations writing?"},"content":{"rendered":"<h2>Just 3% to 45% of releases actually get the word out<\/h2>\n<p>PR professionals have been married to the traditional PR writing approach since Ivy Lee created the news release more than 100 years ago.<\/p>\n<figure id=\"attachment_30048\" aria-describedby=\"caption-attachment-30048\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30048\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/importance-of-public-relations-writing-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"importance-of-public-relations-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out? &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/african-woman-making-an-announcement-with-megaphone-gm1056239482-282266508&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;&lt;em&gt;Image from izusek&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png\" alt=\"Importance of public relations writing?\" title=\"Importance of public relations writing?\" width=\"450\" height=\"300\" class=\"size-full wp-image-30048 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30048\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/importance-of-public-relations-writing-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"importance-of-public-relations-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out? &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/african-woman-making-an-announcement-with-megaphone-gm1056239482-282266508&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;&lt;em&gt;Image from izusek&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png\" alt=\"Importance of public relations writing?\" title=\"Importance of public relations writing?\" width=\"450\" height=\"300\" class=\"size-full wp-image-30048\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30048\" class=\"wp-caption-text\">Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out? <a href=\"https:\/\/www.istockphoto.com\/photo\/african-woman-making-an-announcement-with-megaphone-gm1056239482-282266508\" target=\"_blank\" rel=\"noopener\"><em>Image from izusek<\/em><\/a><\/figcaption><\/figure>\n<p>Why, then, do we need a new approach?<\/p>\n<p>With an estimated 3,000 releases going out over the wires each day \u2014 that\u2019s one every 29 seconds \u2014 the impact of your traditional PR piece ain\u2019t what it used to be.<\/p>\n<p>In fact, fewer than 50% of all traditional PR pieces ever get covered, according to PR Newswire\u2019s own research. Dennis L. Wilcox and Lawrence W. Nolte, authors of <em>Public Relations Writing and Media Techniques<\/em>, go further. They estimate that some 55% to 97% of all PR pieces sent to media outlets are never used.<\/p>\n<p>Why?<\/p>\n<h3>What\u2019s wrong with releases?<\/h3>\n<p>Most news releases are:<\/p>\n<h4><strong>1. Irrelevant<\/strong><\/h4>\n<p>Most journalists receive more than 50 releases a day, according to a survey by Greentarget. But those releases aren\u2019t useful to their target audiences:<\/p>\n<ul>\n<li>Most trade magazine editors surveyed said <strong>fewer than half of the releases they receive are relevant to their publication<\/strong>, according to a survey by Thomas Rankin Associates.<\/li>\n<li>65% to 75% of city editors surveyed believed <strong>press releases promote \u201cproducts, services and other activities that don\u2019t legitimately deserve promotion<\/strong>,\u201d write Wilcox and Nolte.<\/li>\n<li>No wonder journalists\u2019 biggest pet peeves are <strong>releases that don\u2019t pertain to their beats or aren\u2019t relevant to the audiences they serve<\/strong>, according to the Greentarget survey.<\/li>\n<\/ul>\n<p>\u201cI recently got a message from a reporter working at a small local paper who received 80 press releases in one day,\u201d says Jeremy Porter, digital communications strategist. \u201cOf them, only two were relevant to the information his paper covers.\u201d<\/p>\n<h4><strong>2. Poorly written<\/strong><\/h4>\n<p>Most PR pros are bad at pitch writing, according to a study by New York-based DS Simon Productions.<\/p>\n<ul>\n<li>Television news professionals reported that <strong>only 41% of the pitches they receive are good<\/strong>.<\/li>\n<li>Those TV journalists say that <strong>only 33% of the PR people they work with are knowledgeable<\/strong> about the program they\u2019re pitching.<\/li>\n<li>And <strong>pitches are getting \u201csignificantly worse\u201d<\/strong> than they used to be, according to 22% of the reporters, editors and analysts surveyed in a Softletterpoll.<\/li>\n<\/ul>\n<p>Entry-level PR pros are worse, according to a study by Michigan State University and Calgary\u2019s Mount Royal University.<\/p>\n<p>In the study, more than 950 members of the Public Relations Society of America and the Canadian Public Relations Society gave PR pros with five or fewer years of experience failing grades in writing skills.<\/p>\n<p>That\u2019s too bad. Because <strong>writing tops the list of five essential PR skills<\/strong>, according to Wilcox.<\/p>\n<h4><strong>3. Ineffective<\/strong><\/h4>\n<p>As a result, according to Greentarget, journalists turn to other sources for stories:<\/p>\n<ul>\n<li><strong>68%<\/strong> of journalists surveyed by Greentarget <strong>get their story ideas from sources<\/strong>.<\/li>\n<li><strong>41%<\/strong> get ideas from other <strong>news outlets<\/strong>.<\/li>\n<li>Just <strong>34%<\/strong> get them from <strong>releases<\/strong>.<\/li>\n<\/ul>\n<h3>Write better releases.<\/h3>\n<p>But a well-written release can help you gain media coverage, reach clients and customers directly, get shared as social media content and draw more visitors to your site.<\/p>\n<p>So how can public relations professionals and PR firms write releases that are among the 3% to 45% of those that actually get the word out? Write releases that:<\/p>\n<ul>\n<li><strong>Are relevant and valuable to the journalist and her readers<\/strong>. Focus on \u201cnews you can use to live your life better\u201d and tipsheets and other value-added story angles.<\/li>\n<li><strong>Tell a story instead of just reporting facts<\/strong>. The traditional news release format, with its terse hierarchical blurtation of facts, is so tedious and dry, it makes folks\u2019 eyes glaze over.<\/li>\n<li><strong>Make it easy to read and use<\/strong>. Subheads, bullets and other display approaches make details easier for the reporter to read. Multimedia elements make the release easier to use.<\/li>\n<\/ul>\n<p>Good public relations writing is good strategic communication.<\/p>\n<div id='MC-PR-OVW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-48\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/pr-writing-training.png\" alt=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop, starting Nov. 13\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/pr-writing-training.png\" alt=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop, starting Nov. 13\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you get your story picked up?<\/h3>\r\n<p>PR professionals have been married to the traditional news release format since Ivy Lee created the release more than 100 years ago. Why, then, do we need a new approach?<\/p>\r\n\t\r\n<p>With 2,500 releases going out each day \u2014 that\u2019s one every 35 seconds \u2014 the impact of your traditional news release ain\u2019t what it used to be. In fact, fewer than 50% of all traditional news releases ever get covered, according to PR Newswire\u2019s own research.<\/p>\r\n\t\r\n<p>Learn to put your PR pieces among the 50% that actually get the word out at <a title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener\"><strong>NOT Your Father\u2019s PR Writing<\/strong><\/a> \u2014 our PR-writing workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn current best PR-writing practices. And you\u2019ll improve your writing with personal feedback and coaching from the Public Relations Society of America\u2019s \u201cnational writing coach.\u201d<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Just 3% to 45% of releases actually get the word out<\/p>\n","protected":false},"author":6,"featured_media":30048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13057],"tags":[89,150],"class_list":{"0":"post-30047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-average-reading-time","8":"tag-pr-writing","9":"tag-releases","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s the importance of public relations writing?<\/title>\n<meta name=\"description\" content=\"Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s the importance of public relations writing?\" \/>\n<meta property=\"og:description\" content=\"Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ann.wylie.33\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T10:42:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T11:08:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Wylie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What\u2019s the importance of public relations writing?\" \/>\n<meta name=\"twitter:description\" content=\"Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing-twitter.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Wylie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/\"},\"author\":{\"name\":\"Ann Wylie\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\"},\"headline\":\"What\u2019s the importance of public relations writing?\",\"datePublished\":\"2022-07-06T10:42:32+00:00\",\"dateModified\":\"2022-07-06T11:08:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/\"},\"wordCount\":655,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png\",\"keywords\":[\"PR writing\",\"releases\"],\"articleSection\":[\"Average reading time\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/\",\"url\":\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/\",\"name\":\"What\u2019s the importance of public relations writing?\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png\",\"datePublished\":\"2022-07-06T10:42:32+00:00\",\"dateModified\":\"2022-07-06T11:08:59+00:00\",\"description\":\"Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png\",\"width\":450,\"height\":300,\"caption\":\"Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out? Image from izusek\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Average reading time\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/average-reading-time\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What\u2019s the importance of public relations writing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\",\"name\":\"Ann Wylie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"caption\":\"Ann Wylie\"},\"description\":\"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.\",\"sameAs\":[\"https:\/\/www.facebook.com\/ann.wylie.33\",\"https:\/\/x.com\/AnnWylie\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What\u2019s the importance of public relations writing?","description":"Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/","og_locale":"en_US","og_type":"article","og_title":"What\u2019s the importance of public relations writing?","og_description":"Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out?","og_url":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_author":"https:\/\/www.facebook.com\/ann.wylie.33","article_published_time":"2022-07-06T10:42:32+00:00","article_modified_time":"2022-07-06T11:08:59+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing-fb.png","type":"image\/png"}],"author":"Ann Wylie","twitter_card":"summary_large_image","twitter_title":"What\u2019s the importance of public relations writing?","twitter_description":"Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out?","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing-twitter.png","twitter_creator":"@AnnWylie","twitter_site":"@AnnWylie","twitter_misc":{"Written by":"Ann Wylie","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#article","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/"},"author":{"name":"Ann Wylie","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e"},"headline":"What\u2019s the importance of public relations writing?","datePublished":"2022-07-06T10:42:32+00:00","dateModified":"2022-07-06T11:08:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/"},"wordCount":655,"commentCount":0,"publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png","keywords":["PR writing","releases"],"articleSection":["Average reading time"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/","url":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/","name":"What\u2019s the importance of public relations writing?","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png","datePublished":"2022-07-06T10:42:32+00:00","dateModified":"2022-07-06T11:08:59+00:00","description":"Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out?","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png","width":450,"height":300,"caption":"Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out? Image from izusek"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/2022\/07\/importance-of-public-relations-writing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Average reading time","item":"https:\/\/www.wyliecomm.com\/category\/average-reading-time\/"},{"@type":"ListItem","position":3,"name":"What\u2019s the importance of public relations writing?"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]},{"@type":"Person","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e","name":"Ann Wylie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","caption":"Ann Wylie"},"description":"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.","sameAs":["https:\/\/www.facebook.com\/ann.wylie.33","https:\/\/x.com\/AnnWylie"]}]}},"jetpack_featured_media_url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/importance-of-public-relations-writing.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4rlSw-7OD","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/30047"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=30047"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/30047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/30048"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=30047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/categories?post=30047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/tags?post=30047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}