{"id":29909,"date":"2022-06-23T09:24:42","date_gmt":"2022-06-23T13:24:42","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=29909"},"modified":"2023-12-27T11:58:38","modified_gmt":"2023-12-27T15:58:38","slug":"blog-post-length","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/","title":{"rendered":"What\u2019s the best blog post length?"},"content":{"rendered":"<h2>Are you writing about Brussels sprouts or brain surgery?<\/h2>\n<p><em>Blog posts are supposed to be 2,000 words long!<\/em> insists a participant on one of my webinars.<\/p>\n<figure id=\"attachment_31472\" aria-describedby=\"caption-attachment-31472\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31472\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/blog-readability\/blog-post-length-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;How long should your blog post be?&lt;\/strong&gt; Experts recommend 1,500 words, 2,000 words, 2,500 words and longer content. The right answer: It depends. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/many-thumbs-204520963&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by fotogestoeber&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length.png\" alt=\"Blog post length\" title=\"Blog post length\" width=\"533\" height=\"300\" class=\"size-full wp-image-31472 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length-300x169.png 300w\" data-sizes=\"(max-width: 533px) 100vw, 533px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 533px; --smush-placeholder-aspect-ratio: 533\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31472\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/blog-readability\/blog-post-length-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;How long should your blog post be?&lt;\/strong&gt; Experts recommend 1,500 words, 2,000 words, 2,500 words and longer content. The right answer: It depends. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/many-thumbs-204520963&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by fotogestoeber&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length.png\" alt=\"Blog post length\" title=\"Blog post length\" width=\"533\" height=\"300\" class=\"size-full wp-image-31472\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/blog-post-length-300x169.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/noscript><figcaption id=\"caption-attachment-31472\" class=\"wp-caption-text\"><strong>How long should your blog post be?<\/strong> Experts recommend 1,500 words, 2,000 words, 2,500 words and longer content. The right answer: It depends. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/many-thumbs-204520963\" rel=\"noopener\" target=\"_blank\"><em>Image by fotogestoeber<\/em><\/a><\/figcaption><\/figure>\n<p><em>Excuse me<\/em>, her colleague interrupts. Pillar <em>posts should be 2,000 words long<\/em>. Regular <em>posts should be 1,750 words long<\/em>.<\/p>\n<p>No wonder people are so confused about blog-post length. Research (and you\u2019ll find a collection of it below) argues persuasively that the longer the post, the higher it will rank on search engine results pages, the more readership it will get and the more likely it will be to get shared.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29912\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-2-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2.png\" alt=\"\" width=\"450\" height=\"300\" class=\"aligncenter size-full wp-image-29912 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29912\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-2-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2.png\" alt=\"\" width=\"450\" height=\"300\" class=\"aligncenter size-full wp-image-29912\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-2-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><\/p>\n<p>And it\u2019s true. The most robust, insightful, thoroughly researched posts do tend to reap the highest rewards.<\/p>\n<p>But does that mean <em>your<\/em> post should be 2,000 words long? That depends. Are you writing about rocket science? Or radicchio salad?<\/p>\n<p>Sometimes short posts are best; sometimes the ideal blog post length is longer. The right word length for a blog post depends on the topic. Fortunately, there\u2019s a cool tool that tells you the best length for a blog post on <em>your<\/em> topic.<\/p>\n<h3>How long should <em>your<\/em> blog post be?<\/h3>\n<p>The tool: SEMRush SEO Writing Assistant in Google Docs. (You\u2019ll need a subscription to SEMRush to use it.)<\/p>\n<figure id=\"attachment_29913\" aria-describedby=\"caption-attachment-29913\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29913\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-3\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Characters count&lt;\/strong&gt; How long should your blog post be? Ask SEMRush Writing Assistant for Google Docs.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3.png\" alt=\"\" width=\"450\" height=\"300\" class=\"size-full wp-image-29913 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29913\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-3\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Characters count&lt;\/strong&gt; How long should your blog post be? Ask SEMRush Writing Assistant for Google Docs.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3.png\" alt=\"\" width=\"450\" height=\"300\" class=\"size-full wp-image-29913\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-3-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-29913\" class=\"wp-caption-text\"><strong>Characters count<\/strong> How long should your blog post be? Ask SEMRush Writing Assistant for Google Docs.<\/figcaption><\/figure>\n<p>In addition to offering keyword research for your topic, SEMRush Writing Assistant lets you know how long your blog post should be, based on an analysis of the top-ranked blog posts on your topic.<\/p>\n<p>The best length for a blog post on \u201cWhat\u2019s the best length for a blog post?,\u201d for instance, is 1,121 words. The tool tracks your word count and reading ease and also gives you helpful tips for improving readability.<\/p>\n<p>That said, longer posts in general do tend to perform better.<\/p>\n<h3>Why long-form content?<\/h3>\n<p>Remember when the perfect article length was 300 words, 500 words, 600 words, 1,000 words long? Turns out long, in-depth blog articles showcase your expertise better, climb higher on search engine results pages, and get shared more often than shorter blog posts.<\/p>\n<p>Whether you\u2019re starting a blog or managing an established one, why write blogs that are longer?<\/p>\n<h4><strong>1. Longer blog posts boost search engine optimization.<\/strong><\/h4>\n<p>Google\u2019s clear: <a href=\"https:\/\/www.seroundtable.com\/google-word-count-is-not-a-ranking-factor-27994.html\" target=\"_blank\" rel=\"noopener\">Blog content length is not a ranking factor<\/a> for organic search engine results pages, or SERPs. Google has also said that <a href=\"https:\/\/www.searchenginejournal.com\/google-word-count-does-not-equal-quality-content\/262963\/\" target=\"_blank\" rel=\"noopener\">word count doesn\u2019t indicate the quality of content<\/a>.<\/p>\n<p>Google does, however, take into consideration backlinks, social shares, social engagement and organic traffic. Longer blog posts deliver all of those metrics. As a result, longer posts rank higher on Google search engine results pages, or SERPs.<\/p>\n<p>Plus, the more words you have, the more longtail keywords and phrases you can include. That increases your chances of showing up higher on search engine results pages.<\/p>\n<figure id=\"attachment_29914\" aria-describedby=\"caption-attachment-29914\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29914\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4.png\" data-orig-size=\"423,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-4\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Page rank&lt;\/strong&gt; The average word count of a Google first page result is 1,447 words. &lt;em&gt;Chart by Backlinko&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4-300x213.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4.png\" alt=\"\" width=\"423\" height=\"300\" class=\"size-full wp-image-29914 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4.png 423w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4-300x213.png 300w\" data-sizes=\"(max-width: 423px) 100vw, 423px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 423px; --smush-placeholder-aspect-ratio: 423\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29914\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4.png\" data-orig-size=\"423,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-4\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Page rank&lt;\/strong&gt; The average word count of a Google first page result is 1,447 words. &lt;em&gt;Chart by Backlinko&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4-300x213.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4.png\" alt=\"\" width=\"423\" height=\"300\" class=\"size-full wp-image-29914\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4.png 423w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-4-300x213.png 300w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/noscript><figcaption id=\"caption-attachment-29914\" class=\"wp-caption-text\"><strong>Page rank<\/strong> The average word count of a Google first page result is 1,447 words. <em>Chart by Backlinko<\/em><\/figcaption><\/figure>\n<p>So what\u2019s the best post length for SEO?<\/p>\n<ul>\n<li><strong>Blog posts that earned Top 10 spots on search results averaged more than 2,000 words<\/strong>, according to research by Capsicum Mediaworks. Of those top posts, the longer posts \u2014 up to more than 2,400 words \u2014 performed better in search than shorter posts.<\/li>\n<li><a href=\"https:\/\/seocopywriting.com\/whats-the-best-word-count-for-seo-copywriting\/\" target=\"_blank\" rel=\"noopener\"><strong>Longer blog posts earn higher rankings on search engine results pages<\/strong><\/a>, according to a study by Ahrefs.<\/li>\n<li>Hubspot\u2019s <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-long-should-your-blog-posts-be-faq\" target=\"_blank\" rel=\"noopener\">posts of 2,100 to 2,400 words get the most organic traffic<\/a>, according to HubSpot\u2019s own analysis.<\/li>\n<li><a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener\"><strong>The average word count of a Google first page result is 1,447 words<\/strong><\/a>, according to a Backlinko analysis.<\/li>\n<\/ul>\n<figure id=\"attachment_29915\" aria-describedby=\"caption-attachment-29915\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29915\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-5\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5.png\" data-orig-size=\"521,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-5\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;More is more&lt;\/strong&gt; Longer blog posts rank higher on Google. &lt;em&gt;Chart by Capsicum Mediaworks&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5-300x173.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5.png\" alt=\"\" width=\"521\" height=\"300\" class=\"size-full wp-image-29915 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5.png 521w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5-300x173.png 300w\" data-sizes=\"(max-width: 521px) 100vw, 521px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 521px; --smush-placeholder-aspect-ratio: 521\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29915\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-5\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5.png\" data-orig-size=\"521,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-5\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;More is more&lt;\/strong&gt; Longer blog posts rank higher on Google. &lt;em&gt;Chart by Capsicum Mediaworks&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5-300x173.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5.png\" alt=\"\" width=\"521\" height=\"300\" class=\"size-full wp-image-29915\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5.png 521w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-5-300x173.png 300w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/noscript><figcaption id=\"caption-attachment-29915\" class=\"wp-caption-text\"><strong>More is more<\/strong> Longer blog posts rank higher on Google. <em>Chart by Capsicum Mediaworks<\/em><\/figcaption><\/figure>\n<h4><strong>2. Longer blog posts get more links.<\/strong><\/h4>\n<p>Once posts land higher in search results, they get more visits. If those posts offer a great deal of value, visitors might link back to them in their own social media status updates. Those links boost SEO, which boosts visitors, which boost linkbacks.<\/p>\n<figure id=\"attachment_29916\" aria-describedby=\"caption-attachment-29916\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29916\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-6\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6.png\" data-orig-size=\"413,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-6\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Pass it on&lt;\/strong&gt; Posts with 1,800 or more words have a higher average number of links than thinner posts. &lt;em&gt;Chart by Moz&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6-300x218.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6.png\" alt=\"\" width=\"413\" height=\"300\" class=\"size-full wp-image-29916 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6.png 413w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6-300x218.png 300w\" data-sizes=\"(max-width: 413px) 100vw, 413px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 413px; --smush-placeholder-aspect-ratio: 413\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29916\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-6\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6.png\" data-orig-size=\"413,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-6\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Pass it on&lt;\/strong&gt; Posts with 1,800 or more words have a higher average number of links than thinner posts. &lt;em&gt;Chart by Moz&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6-300x218.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6.png\" alt=\"\" width=\"413\" height=\"300\" class=\"size-full wp-image-29916\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6.png 413w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-6-300x218.png 300w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/noscript><figcaption id=\"caption-attachment-29916\" class=\"wp-caption-text\"><strong>Pass it on<\/strong> Posts with 1,800 or more words have a higher average number of links than thinner posts. <em>Chart by Moz<\/em><\/figcaption><\/figure>\n<p>No wonder:<\/p>\n<ul>\n<li><strong>Posts averaging 1,800 words or more get the most linkbacks<\/strong>, according to research by Moz.<\/li>\n<li><a href=\"https:\/\/backlinko.com\/content-study\" target=\"_blank\" rel=\"noopener\"><strong>Long blog posts get more links than short blog posts<\/strong><\/a>, according to a study by BuzzSumo and Brian Dean.<\/li>\n<\/ul>\n<p>Call it The Circle of SEO.<\/p>\n<figure id=\"attachment_29917\" aria-describedby=\"caption-attachment-29917\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29917\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-7\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7.png\" data-orig-size=\"436,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-7\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Longer is better&lt;\/strong&gt; Blog posts of 3,000 to 10,000 words get the most linkbacks. &lt;em&gt;Chart by BuzzSumo&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7-300x206.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7.png\" alt=\"\" width=\"436\" height=\"300\" class=\"size-full wp-image-29917 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7.png 436w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7-300x206.png 300w\" data-sizes=\"(max-width: 436px) 100vw, 436px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 436px; --smush-placeholder-aspect-ratio: 436\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29917\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-7\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7.png\" data-orig-size=\"436,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-7\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Longer is better&lt;\/strong&gt; Blog posts of 3,000 to 10,000 words get the most linkbacks. &lt;em&gt;Chart by BuzzSumo&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7-300x206.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7.png\" alt=\"\" width=\"436\" height=\"300\" class=\"size-full wp-image-29917\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7.png 436w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-7-300x206.png 300w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/noscript><figcaption id=\"caption-attachment-29917\" class=\"wp-caption-text\"><strong>Longer is better<\/strong> Blog posts of 3,000 to 10,000 words get the most linkbacks. <em>Chart by BuzzSumo<\/em><\/figcaption><\/figure>\n<h4><strong>3. Longer blog posts get more shares.<\/strong><\/h4>\n<p>The more <em>information I can use to live my life<\/em> better you deliver in your blog post, the more people share it.<br \/>\n<figure id=\"attachment_29918\" aria-describedby=\"caption-attachment-29918\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29918\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-8\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8.png\" data-orig-size=\"417,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-8\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Share, but not alike&lt;\/strong&gt; Massive blog posts get shared way more often, especially on Facebook. &lt;em&gt;Chart by OkDork&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8-300x216.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8.png\" alt=\"\" width=\"417\" height=\"300\" class=\"size-full wp-image-29918 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8.png 417w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8-300x216.png 300w\" data-sizes=\"(max-width: 417px) 100vw, 417px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 417px; --smush-placeholder-aspect-ratio: 417\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29918\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-8\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8.png\" data-orig-size=\"417,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-8\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Share, but not alike&lt;\/strong&gt; Massive blog posts get shared way more often, especially on Facebook. &lt;em&gt;Chart by OkDork&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8-300x216.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8.png\" alt=\"\" width=\"417\" height=\"300\" class=\"size-full wp-image-29918\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8.png 417w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-8-300x216.png 300w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/noscript><figcaption id=\"caption-attachment-29918\" class=\"wp-caption-text\"><strong>Share, but not alike<\/strong> Massive blog posts get shared way more often, especially on Facebook. <em>Chart by OkDork<\/em><\/figcaption><\/figure>\n<ul>\n<li><a href=\"https:\/\/moz.com\/blog\/generate-content-ideas-using-buzzsumo-and-apis\" target=\"_blank\" rel=\"noopener\"><strong>Posts of 3,000 to 10,000 words get shared many times more often<\/strong><\/a>, especially on Facebook, according to research by Aria.<\/li>\n<li><strong>Longer articles got shared more<\/strong> at one popular online journal, reports Neil Patel. Their posts with more than 1,500 words got 51% more tweets, 66% more Facebook shares and 87% more LinkedIn shares than those under 400 words.<\/li>\n<li>Patel\u2019s own posts of <strong>more than 1,500 words receive 68% more tweets and 22% more Facebook likes<\/strong> than shorter pieces, he reports.<\/li>\n<\/ul>\n<figure id=\"attachment_29919\" aria-describedby=\"caption-attachment-29919\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29919\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-9\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9.png\" data-orig-size=\"500,112\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-9\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Size matters&lt;\/strong&gt; Longer articles get shared more often. The sweet spot: 1,500 words. &lt;em&gt;Source: Neil Patel, QuickSprout&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9-300x67.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9.png\" alt=\"\" width=\"500\" height=\"112\" class=\"size-full wp-image-29919 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9-300x67.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/112;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29919\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-9\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9.png\" data-orig-size=\"500,112\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-9\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Size matters&lt;\/strong&gt; Longer articles get shared more often. The sweet spot: 1,500 words. &lt;em&gt;Source: Neil Patel, QuickSprout&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9-300x67.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9.png\" alt=\"\" width=\"500\" height=\"112\" class=\"size-full wp-image-29919\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-9-300x67.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><figcaption id=\"caption-attachment-29919\" class=\"wp-caption-text\"><strong>Size matters<\/strong> Longer articles get shared more often. The sweet spot: 1,500 words. <em>Source: Neil Patel, QuickSprout<\/em><\/figcaption><\/figure>\n<h4><strong>4. Longer posts get read more carefully. Or do they?<\/strong><\/h4>\n<p>Reading may also increase with word count.<\/p>\n<figure id=\"attachment_29920\" aria-describedby=\"caption-attachment-29920\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29920\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-10\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10.png\" data-orig-size=\"420,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-10\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Beat the clock&lt;\/strong&gt; Time spent reading a blog post peaks at 7 minutes. &lt;em&gt;Chart by Medium&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10-300x214.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10.png\" alt=\"\" width=\"420\" height=\"300\" class=\"size-full wp-image-29920 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10.png 420w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10-300x214.png 300w\" data-sizes=\"(max-width: 420px) 100vw, 420px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 420px; --smush-placeholder-aspect-ratio: 420\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29920\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-10\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10.png\" data-orig-size=\"420,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-10\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Beat the clock&lt;\/strong&gt; Time spent reading a blog post peaks at 7 minutes. &lt;em&gt;Chart by Medium&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10-300x214.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10.png\" alt=\"\" width=\"420\" height=\"300\" class=\"size-full wp-image-29920\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10.png 420w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-10-300x214.png 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/noscript><figcaption id=\"caption-attachment-29920\" class=\"wp-caption-text\"><strong>Beat the clock<\/strong> Time spent reading a blog post peaks at 7 minutes. <em>Chart by Medium<\/em><\/figcaption><\/figure>\n<ul>\n<li><a href=\"https:\/\/medium.com\/data-lab\/the-optimal-post-is-7-minutes-74b9f41509b\" target=\"_blank\" rel=\"noopener\"><strong>Time spent on a blog post peaks at 7 minutes<\/strong><\/a>, according to Medium. So, Medium suggests, strive for 7-minute posts. How long is that? Figure 7 minutes of reading time at about 200 words per minute for about 1,400 words.<\/li>\n<li><a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noopener\"><strong>However, the longer the page, the less of it people read<\/strong><\/a>, according to a study by the Nielsen Norman Group. People read about 20% of the words on the page. The longer the page, the smaller percentage of words they read. The solution: Make your long-form blog post scannable.<\/li>\n<\/ul>\n<figure id=\"attachment_29921\" aria-describedby=\"caption-attachment-29921\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29921\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-11\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11.png\" data-orig-size=\"373,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-11\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The more you write, the less they read&lt;\/strong&gt; People read about 20% of the words on the page. The longer the page, the smaller percentage of words they read. &lt;em&gt;Chart by the Nielsen Norman Group&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11-300x241.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11.png\" alt=\"\" width=\"373\" height=\"300\" class=\"size-full wp-image-29921 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11.png 373w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11-300x241.png 300w\" data-sizes=\"(max-width: 373px) 100vw, 373px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 373px; --smush-placeholder-aspect-ratio: 373\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29921\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/blog-post-length\/blog-post-length-11\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11.png\" data-orig-size=\"373,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"blog-post-length-11\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The more you write, the less they read&lt;\/strong&gt; People read about 20% of the words on the page. The longer the page, the smaller percentage of words they read. &lt;em&gt;Chart by the Nielsen Norman Group&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11-300x241.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11.png\" alt=\"\" width=\"373\" height=\"300\" class=\"size-full wp-image-29921\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11.png 373w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/blog-post-length-11-300x241.png 300w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/noscript><figcaption id=\"caption-attachment-29921\" class=\"wp-caption-text\"><strong>The more you write, the less they read<\/strong> People read about 20% of the words on the page. The longer the page, the smaller percentage of words they read. <em>Chart by the Nielsen Norman Group<\/em><\/figcaption><\/figure>\n<h4><strong>5. Longer blog posts boost your reputation.<\/strong><\/h4>\n<p>\u201cTo demonstrate world-class expertise,\u201d <a href=\"https:\/\/www.nngroup.com\/articles\/write-articles-not-blogs\/\" target=\"_blank\" rel=\"noopener\">Jacob Nielsen writes<\/a>, \u201cavoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts\u201d clients and customers.<\/p>\n<p>Want to be seen as the expert in the field? Go deep, not shallow.<\/p>\n<h3>What\u2019s the best blog post length?<\/h3>\n<p>Whatever the best length for your blog post, don\u2019t just write longer to reach your word count. You won\u2019t get the results you\u2019re looking for with 2,000 words of filler. So pack your post with great research and insight.<\/p>\n<p>As author Maureen Howard said, \u201cI like density, not volume.\u201d<\/p>\n<p>___<\/p>\n<p>Sources: Brian Dean, \u201c<a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener\">We Analyzed 11.8 Million Google Search Results. Here\u2019s What We Learned About SEO<\/a>,\u201d BackLinko, April 28, 2020<\/p>\n<p>Brian Dean, \u201c<a href=\"https:\/\/backlinko.com\/content-study\" target=\"_blank\" rel=\"noopener\">We Analyzed 912 Million Blog Posts. Here\u2019s What We Learned About Content Marketing<\/a>,\u201d BackLinko, Feb. 19, 2019<\/p>\n<p>Kevin Espiritu, \u201cHow Important is Content Length? Why Data-Driven SEO Trumps Guru Opinions,\u201d serpIQ, April 26, 2012<\/p>\n<p>Casey Henry, \u201c<a href=\"https:\/\/moz.com\/blog\/what-makes-a-link-worthy-post-part-1\" target=\"_blank\" rel=\"noopener\">What Makes a Link Worthy Post \u2013 Part 1<\/a>,\u201d Moz, Oct. 19, 2009<\/p>\n<p>Lindsay Kolowich, \u201c<a href=\"https:\/\/blog.hubspot.com\/marketing\/character-count-guide#sm.000exv3wj1c8bf40pj62iiic7s0b3\" target=\"_blank\" rel=\"noopener\">The Character Count Guide for Blog Posts, Videos, Tweets &amp; More<\/a>,\u201d HubSpot, Oct. 31, 2017<\/p>\n<p>Quincy Larson, \u201c<a href=\"https:\/\/www.freecodecamp.org\/news\/how-to-write-medium-stories-people-will-actually-read-92e58a27c8d8\/\" target=\"_blank\" rel=\"noopener\">How to write Medium stories people will actually read<\/a>,\u201d freeCodeCamp (a Medium publication)<\/p>\n<p>Heather Lloyd-Martin, \u201c<a href=\"https:\/\/seocopywriting.com\/whats-the-best-word-count-for-seo-copywriting\/\" target=\"_blank\" rel=\"noopener\">What\u2019s the \u2018Best\u2019 Word Count for Google? [Updated for 2019]<\/a>,\u201d Success Works, Aug. 21, 2019<\/p>\n<p>Paddy Moogan, \u201c<a href=\"https:\/\/moz.com\/blog\/generate-content-ideas-using-buzzsumo-and-apis\" target=\"_blank\" rel=\"noopener\">How to Generate Content Ideas Using Buzzsumo (and APIs)<\/a><span style=\"font-weight: 400;\">,\u201d Moz, June 3, 2015<\/p>\n<p>Dave Nirav, \u201c<a href=\"https:\/\/capsicummediaworks.com\/content-length\/\" target=\"_blank\" rel=\"noopener\">How Important is Content Length for SEO &amp; Conversion in 2022 [Infographic]<\/a>,\u201d Capsicum Mediaworks<\/p>\n<p>Jakob Nielsen, \u201c<a href=\"https:\/\/www.nngroup.com\/articles\/write-articles-not-blogs\/\" target=\"_blank\" rel=\"noopener\">Write Articles, Not Blog Postings<\/a>,\u201d Nielsen Norman Group, July 9, 2007<\/p>\n<p>Neil Patel, \u201c<a href=\"https:\/\/www.quicksprout.com\/2014\/03\/31\/how-long-should-each-blog-post-be-a-data-driven-answer\/\" target=\"_blank\" rel=\"noopener\">How Long Should Each Blog Post Be? A Data Driven Answer<\/a>,\u201d Quick Sprout, March 31, 2014<\/p>\n<p>Mike Sall, \u201c<a href=\"https:\/\/medium.com\/data-lab\/the-optimal-post-is-7-minutes-74b9f41509b\" target=\"_blank\" rel=\"noopener\">The Optimal Post is 7 Minutes<\/a>,\u201d Medium, Dec, 2, 2013<\/p>\n<p>Barry Schwartz, \u201c<a href=\"https:\/\/www.seroundtable.com\/google-word-count-is-not-a-ranking-factor-27994.html\" target=\"_blank\" rel=\"noopener\">Google: Word Count Is Not A Ranking Factor<\/a>,\u201d Search Engine Roundtable, Aug. 5, 2019<\/p>\n<p>Matt Southern, \u201c<a href=\"https:\/\/www.searchenginejournal.com\/google-word-count-does-not-equal-quality-content\/262963\/#close\" target=\"_blank\" rel=\"noopener\">Google: Word Count Does Not Equal Quality Content<\/a>,\u201d <em>Search Engine Journal<\/em>, July 25, 2018<\/p>\n<p>Jakob Nielsen, \u201c<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noopener\">How Little Do Users Read?<\/a>,\u201d Nielsen Norman Group, May 5, 2008<\/p>\n<p>Neil Patel, \u201c<a href=\"https:\/\/neilpatel.com\/blog\/long-blog-articles\/\" target=\"_blank\" rel=\"noopener\">How Long Should Your Blog Articles Be? (With Word Counts for Every Industry)<\/a><br \/>\n\u201d<\/span><\/p>\n<div id='MMC-Clear' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-81\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Reach more readers with tight writing<\/h3>\r\n\t\r\n<p>Would your piece be twice as good if it were half as long? Yes, say readability experts.<\/p>\r\n\t\r\n<p>So how long should your message be? Your paragraphs? Your sentences? Your words? What reading ease level should you hit?<\/p>\r\n\t\r\n<p>Learn how to write clearer, more concise messages at our <a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><strong>clear-writing course<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Are you writing about Brussels sprouts or brain surgery?<\/p>\n","protected":false},"author":6,"featured_media":31472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13057],"tags":[493,13058],"class_list":{"0":"post-29909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-average-reading-time","8":"tag-blog","9":"tag-post-length","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s the best blog post length?<\/title>\n<meta name=\"description\" content=\"How long should your blog post be? 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