{"id":29828,"date":"2022-06-14T06:50:17","date_gmt":"2022-06-14T10:50:17","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=29828"},"modified":"2022-06-17T10:13:00","modified_gmt":"2022-06-17T14:13:00","slug":"how-to-play-with-words","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/06\/how-to-play-with-words\/","title":{"rendered":"How to play with words"},"content":{"rendered":"<h2>Twist a list to add humor to your message<\/h2>\n<p>Long ago, on an episode of \u201cThe Colbert Report,\u201d Stephen Colbert compared:<\/p>\n<figure id=\"attachment_29841\" aria-describedby=\"caption-attachment-29841\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29841\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/how-to-play-with-words\/how-to-play-with-words-500\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-play-with-words-500\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;In a twist&lt;\/strong&gt; Twist a list to develop plays with words. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/female-asian-teenager-exercising-yoga-against-100509436&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by ifong&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500.png\" alt=\"How to play with words\" title=\"How to play with words\" width=\"500\" height=\"300\" class=\"size-full wp-image-29841 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500-300x180.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29841\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/how-to-play-with-words\/how-to-play-with-words-500\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-play-with-words-500\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;In a twist&lt;\/strong&gt; Twist a list to develop plays with words. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/female-asian-teenager-exercising-yoga-against-100509436&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by ifong&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500.png\" alt=\"How to play with words\" title=\"How to play with words\" width=\"500\" height=\"300\" class=\"size-full wp-image-29841\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-play-with-words-500-300x180.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><figcaption id=\"caption-attachment-29841\" class=\"wp-caption-text\"><strong>In a twist<\/strong> Twist a list to develop plays with words. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/female-asian-teenager-exercising-yoga-against-100509436\" rel=\"noopener\" target=\"_blank\"><em>Image by ifong<\/em><\/a><\/figcaption><\/figure>\n<h5 class=\"standalone\">Christianity, Islam, Hinduism, Buddhism and the Toyota Camry<\/h5>\n<p>He was using a wordplay technique called \u201ctwist a list.\u201d Think of it as the \u201cOne of these things is not like the others\u201d approach.<\/p>\n<p>You can use it, too.<\/p>\n<ul>\n<li><strong>Set up your list with two or more serious items<\/strong> that conceptually go together: Christianity, Islam, Hinduism and Buddhism, for instance.<\/li>\n<li><strong>Add a funny final item that\u2019s not like the others<\/strong>: the Toyota Camry, in this case.<\/li>\n<\/ul>\n<p>Comedians twist a list to add humor to their routines. Now you can use this approach in your own copy.<\/p>\n<h3>List twisting in action<\/h3>\n<p>Professional speaker Mary Fisher uses this approach in her keynote, \u201cHumor in the Workplace. She asked the audience to:<\/p>\n<h5 class=\"standalone\">Please raise your hand if you feel you have a touch of Humor Deficit Disorder.<\/h5>\n<h5 class=\"standalone\">Raise your hand if you have to live with someone who has Humor Deficit Disorder.<\/h5>\n<h5 class=\"standalone\">Raise your hand if you have to work with someone who has Humor Deficit Disorder.<\/h5>\n<h5 class=\"standalone\">Raise your hand if you have to work with someone who has it, but you can\u2019t raise your hand because he\u2019s sitting next to you now.<\/h5>\n<p>In \u201cKinky Boots,\u201d Lola calls out to:<\/p>\n<h5 class=\"standalone\">Ladies and gentlemen \u2026 and those who have yet to make up your minds.\u201d<\/h5>\n<p>David Dixon won Salon\u2019s Haiku Error Messages challenge with this verse:<\/p>\n<h5 class=\"standalone\">Three things are certain:<br \/>\nDeath, taxes, and lost data.<br \/>\nGuess which has occurred.<\/h5>\n<p>In <em>Gone Girl<\/em>, Gillian Flynn paints a quick snapshot of a character with this twisted list:<\/p>\n<h5 class=\"standalone\">Her bookshelves are stocked with coffee-table crap: <em>The Irish in America. Mizzou Football: A History in Pictures. We Remember 9\/11. Something Dumb with Kittens<\/em>.<\/h5>\n<p>Scott Beckett, copy editor for the Corpus Christi Caller-Times, twisted this list to earn an American Copy Editors Society (ACES) headline contest award:<\/p>\n<h5>Going once, going twice, going to be confused<\/h5>\n<h6>Critics of state\u2019s foreclosure auction process call for more accountability, while lenders say the system protects homebuyers<\/h6>\n<h3>Twist a familiar list.<\/h3>\n<p>You can also twist a familiar list for a funny result. William Shakespeare, for instance, wrote:<\/p>\n<h5 class=\"standalone\">Some are born great, some achieve greatness, and some have greatness thrust upon them.<\/h5>\n<p>Now twist it: \u201cSome are born great, some achieve greatness, and some \u2026.\u201d How would you finish that sentence?<\/p>\n<h3>How to play with words<\/h3>\n<p>Twisting a list is one of a wide variety of word games you can play to turn plain words and phrases into double entendres, puns and other plays on words. How can you make your messages more engaging by playing with your words?<\/p>\n<div id='MC-AOS-PWYW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-31\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds in our <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling workshops<\/strong><\/a>.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. How to start an anecdote with a bang \u2014 instead of a whimper. And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center 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message<\/p>\n","protected":false},"author":6,"featured_media":29841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57],"tags":[234,478,13055],"class_list":{"0":"post-29828","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wordplay-creative-writing-tipsheets","8":"tag-humor","9":"tag-message","10":"tag-twist","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to play with words<\/title>\n<meta name=\"description\" content=\"In a twist: Twist a list 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