{"id":29825,"date":"2022-06-14T06:38:14","date_gmt":"2022-06-14T10:38:14","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=29825"},"modified":"2022-07-07T04:43:13","modified_gmt":"2022-07-07T08:43:13","slug":"how-to-write-puns","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/06\/how-to-write-puns\/","title":{"rendered":"How to write puns: List, rhyme and twist"},"content":{"rendered":"<h2>Choose fluent words for wordplay<\/h2>\n<p>When the Federal Trade Commission needed to explain why the agency has decided not to develop a do-not-spam registry \u2014 officials feared that spammers would target people on the list \u2014 a spokesperson said:<\/p>\n<figure id=\"attachment_30060\" aria-describedby=\"caption-attachment-30060\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30060\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/how-to-write-puns\/list-rhyme-and-twist\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"list-rhyme-and-twist\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Twist a phrase&lt;\/strong&gt; with these three steps to better wordplay. &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/lemon-peel-isolated-on-white-background-1053774239&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by domnitsky&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist.png\" alt=\"How to write puns\" title=\"How to write puns\" width=\"450\" height=\"300\" class=\"size-full wp-image-30060 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30060\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/how-to-write-puns\/list-rhyme-and-twist\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"list-rhyme-and-twist\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Twist a phrase&lt;\/strong&gt; with these three steps to better wordplay. &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/lemon-peel-isolated-on-white-background-1053774239&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by domnitsky&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist.png\" alt=\"How to write puns\" title=\"How to write puns\" width=\"450\" height=\"300\" class=\"size-full wp-image-30060\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/list-rhyme-and-twist-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30060\" class=\"wp-caption-text\"><strong>Twist a phrase<\/strong> with these three steps to better wordplay. <a href=\"https:\/\/www.shutterstock.com\/es\/image-photo\/lemon-peel-isolated-on-white-background-1053774239\" rel=\"noopener\" target=\"_blank\"><em>Image by domnitsky<\/em><\/a><\/figcaption><\/figure>\n<h5 class=\"standalone\">\u201cYou\u2019ll be spammed if we do \u2014 and spammed if we don\u2019t.\u201d<\/h5>\n<p>How can you craft such a good pun or play on words? One approach is to list, rhyme and twist. Here\u2019s how:<\/p>\n<h3>1. List.<\/h3>\n<p>Write down the key or topic words from your article.<\/p>\n<p>Then expand your list. The more words, the better. Try synonyms, antonyms and different forms of your keyword \u2014 <em>spam, spams, spammed<\/em> and <em>spamming<\/em>, for instance.<\/p>\n<p><a href=\"https:\/\/revvingupreadership.com\/visual-thesaurus\/\" target=\"_blank\" rel=\"noopener\">Visual Thesaurus<\/a> and <a href=\"https:\/\/www.onelook.com\/thesaurus\/\" target=\"_blank\" rel=\"noopener\">OneLook Reverse Dictionary<\/a> are great tools for adding words to your list.<\/p>\n<h3>2. Rhyme.<\/h3>\n<p>Use rhyming dictionaries to find words that sound similar to your keywords. My favorite is <a href=\"http:\/\/www.rhymezone.com\/\" target=\"_blank\" rel=\"noopener\">RhymeZone<\/a>.<\/p>\n<p>Keep looking. RhymeZone doesn\u2019t recognize \u201cspammed.\u201d But it did send me to <a href=\"http:\/\/www.onelook.com\/\" target=\"_blank\" rel=\"noopener\">OneLook Dictionary Search<\/a> for words ending in \u201cammed.\u201d (Input \u201c*ammed.\u201d)<\/p>\n<p>I searched for one of them \u2014 <em>slammed<\/em> \u2014 back at RhymeZone, which gave me this list: <em>crammed, dammed, damned, jammed, rammed, scammed<\/em>.<\/p>\n<p>Next, find phrases that include those rhyming words at <a href=\"http:\/\/www.phrases.org.uk\/phrase-thesaurus\/index.html\" target=\"_blank\" rel=\"noopener\">Phrase Thesaurus<\/a> or Clich\u00e9Site.com. In fact, I found another starting point for the FTC sound bite by doing this research:<\/p>\n<h5 class=\"standalone\">Publish and be damned.<\/h5>\n<h3>3. Twist.<\/h3>\n<p>Now substitute your key word for the rhyming word. Make it:<\/p>\n<h5 class=\"standalone\">Publish and be spammed.<\/h5>\n<h3>List, rhyme and twist in action.<\/h3>\n<p>This approach can result in headlines covering \u2026<\/p>\n<p>\u2026 The Chicago\u2019s Ritz-Carlton ranking best hotel in the United States in a reader poll:<\/p>\n<h5 class=\"standalone\">How the Ritz Was One<\/h5>\n<p>\u2026 A couple of new movie theaters being built in the same neighborhood:<\/p>\n<h5 class=\"standalone\">Coming soon: Two theaters near you<\/h5>\n<p>\u2026 Turbulent Spanish elections:<\/p>\n<h5 class=\"standalone\">New Reign in Spain<\/h5>\n<p>\u2026 A consultant hiring a personal trainer after he hit a plateau working out on his own:<\/p>\n<h5 class=\"standalone\">My muscles, so to speak, had grown accustomed to the pace.<\/h5>\n<p>\u2026 A blistering (and bearish) week in August:<\/p>\n<h5 class=\"standalone\">It\u2019s Not the Heat, It\u2019s the Economy<\/h5>\n<p>The launch of Playboy.com:<\/p>\n<h5 class=\"standalone\">Silly Rabbit, These Clicks Aren\u2019t For Kids<\/h5>\n<h3>Choose fluent words.<\/h3>\n<p>The best words to play with are <a href=\"https:\/\/www.wyliecomm.com\/2021\/03\/why-is-rhyming-important-to-communication\/\">fluent words<\/a> \u2014 that is, they\u2019re short (one syllable\u2019s best), sweet and easy to pronounce.<\/p>\n<p>That\u2019s why the first step in wordplay is to expand your word list by finding related words. For a story on how to manage your inheritance without making common missteps, for instance, the word in my head was \u201cinherit\u201d \u2014 not very fluent. So I ran it through OneLook Reverse Dictionary and landed on the word \u201cheir.\u201d<\/p>\n<p>Now, \u201cheir\u201d may be one of the best words to play with in the English language. That\u2019s because \u201cheir\u201d:<\/p>\n<ul>\n<li><strong>Is a <a href=\"https:\/\/www.google.com\/search?q=homophone\" target=\"_blank\" rel=\"noopener\">homophone<\/a><\/strong> that sounds like <em>err<\/em> and <em>air<\/em>. That makes it easy to sub a soundalike, like:<\/li>\n<\/ul>\n<h5 class=\"standalone\">Err apparent<\/h5>\n<ul>\n<li><strong>Looks as if it sounds like <em>hair<\/em><\/strong>, which makes it easy to list and twist:<\/li>\n<\/ul>\n<h5 class=\"standalone\">Bad hair day<\/h5>\n<ul>\n<li><strong>Rhymes with dozens of words<\/strong>, including <em>care, dare, fair, pair, prayer, rare, scare, share<\/em> and <em>their<\/em> \u2014 all good candidates for listing, rhyming and twisting.<\/li>\n<li><strong>Looks as if it could be pronounced<\/strong> <em>here<\/em>, which allows more listing and twisting:<\/li>\n<\/ul>\n<h5 class=\"standalone\">Heir today, gone tomorrow<\/h5>\n<ul>\n<li><strong>Is short, sweet<\/strong> and easy to pronounce.<\/li>\n<\/ul>\n<h3>Don\u2019t wait for the muse.<\/h3>\n<p>Some lucky communicators are natural-born phrase twisters. I have to substitute systems and processes for talent.<\/p>\n<p>If you\u2019re like me, list, rhyme and twist key words in your next story for a sassy sound bite or surprising headline.<\/p>\n<div id='MC-AOS-PWYW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-31\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds in our <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling workshops<\/strong><\/a>.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. 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And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center 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