{"id":29820,"date":"2022-06-14T06:25:13","date_gmt":"2022-06-14T10:25:13","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=29820"},"modified":"2022-06-17T10:12:08","modified_gmt":"2022-06-17T14:12:08","slug":"how-to-write-a-pun","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/06\/how-to-write-a-pun\/","title":{"rendered":"How to write a pun"},"content":{"rendered":"<h2>Four steps to crafting a twist of phrase<\/h2>\n<p>Some people are natural-born phrase twisters. The rest of us will likely need some help.<\/p>\n<figure id=\"attachment_29821\" aria-describedby=\"caption-attachment-29821\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29821\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/how-to-write-a-pun\/how-to-write-a-pun\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun.png\" data-orig-size=\"487,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-pun\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Play twister&lt;\/strong&gt; You\u2019re just four steps away from a great twist of phrase. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/childs-hands-on-twister-game-529461466&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by IhorL&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun-300x185.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun.png\" alt=\"How to write a pun\" title=\"How to write a pun\" width=\"487\" height=\"300\" class=\"size-full wp-image-29821 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun.png 487w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun-300x185.png 300w\" data-sizes=\"(max-width: 487px) 100vw, 487px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 487px; --smush-placeholder-aspect-ratio: 487\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29821\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/how-to-write-a-pun\/how-to-write-a-pun\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun.png\" data-orig-size=\"487,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-pun\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Play twister&lt;\/strong&gt; You\u2019re just four steps away from a great twist of phrase. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/childs-hands-on-twister-game-529461466&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by IhorL&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun-300x185.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun.png\" alt=\"How to write a pun\" title=\"How to write a pun\" width=\"487\" height=\"300\" class=\"size-full wp-image-29821\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun.png 487w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-write-a-pun-300x185.png 300w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/noscript><figcaption id=\"caption-attachment-29821\" class=\"wp-caption-text\"><strong>Play twister<\/strong> You\u2019re just four steps away from a great twist of phrase. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/childs-hands-on-twister-game-529461466\" rel=\"noopener\" target=\"_blank\"><em>Image by IhorL<\/em><\/a><\/figcaption><\/figure>\n<p>Want to write twists of phrase that are as clever as puns in literature? Can you write the corporate equivalent of Oscar Wilde\u2019s play, \u201cThe Importance of Being Earnest\u201d? Could you pull off a compound pun, twist a list, or list, rhyme and twist?<\/p>\n<p>Here\u2019s a process for hunting down the muse:<\/p>\n<h3>1. Identify your topic word.<\/h3>\n<p>What\u2019s the key word in your story?<\/p>\n<h3>2. Find related words.<\/h3>\n<p>Create a list of synonyms, antonyms, rhyming words, homophones and other related words. Find words and phrases that sound similar to your topic word. These tools should get you started:<\/p>\n<ul>\n<li><a href=\"https:\/\/revvingupreadership.com\/visual-thesaurus\/\" target=\"_blank\" rel=\"noopener\"><strong>Visual Thesaurus<\/strong><\/a>. This thesaurus presents search results as a series of three-dimensional maps of connotative associations.<\/li>\n<li><a href=\"http:\/\/onelook.com\/reverse-dictionary.html\" target=\"_blank\" rel=\"noopener\"><strong>OneLook Reverse Dictionary<\/strong><\/a>. It\u2019s like a thesaurus on steroids.<\/li>\n<li><strong>Google \u201chomophone for (your topic word).\u201d<\/strong> Find words that sound like your key words so you can sub a soundalike.<\/li>\n<\/ul>\n<p>The best words to play with are <a href=\"https:\/\/www.wyliecomm.com\/2021\/03\/why-is-rhyming-important-to-communication\/\">fluent words<\/a> \u2014 that is, they\u2019re short (one syllable\u2019s best), sweet and easy to pronounce. \u201cWorld,\u201d for instance, is going to give you a lot more options for wordplay than \u201cinternational.\u201d<\/p>\n<p>Finding the right word is the first step toward better wordplay. These tools can help you get there faster.<\/p>\n<p>Don\u2019t try to keep these words in your head. It\u2019s easier to play with your words if you get them down on paper or on the screen.<\/p>\n<h3>3. Find familiar phrases to twist.<\/h3>\n<p>There are lots of great tools out there to make this easy. Among them:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.phrasefinder.co.uk\/index.html\" target=\"_blank\" rel=\"noopener\"><strong>Phrase Thesaurus<\/strong><\/a>. This searchable database of the largest collection of English-language phrases and sayings available on the web is like an online sound bite generator.<\/li>\n<li><a href=\"http:\/\/www.imdb.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Internet Movie Database<\/strong><\/a>. Find movie titles to twist.<\/li>\n<li><strong>Lyrics.com<\/strong>. Find song titles and lyrics to twist.<\/li>\n<\/ul>\n<h3>4. Play twister.<\/h3>\n<p>Take your list of phrases and start substituting words.<\/p>\n<p>Sam Horn, author of <em>POP! The Art and Science of Creating the Next New Thing<\/em>, is the goddess of developing creative book titles. She uses these techniques to come up with twists of phrase:<\/p>\n<ul>\n<li>Reverse phrases.<\/li>\n<li>Replace words.<\/li>\n<li>Try different spellings.<\/li>\n<li>Substitute your key word for words that start with the same letter. (\u201cMovers and shakers,\u201d for instance, could become \u201cmothers and shakers.\u201d)<\/li>\n<\/ul>\n<p>Here\u2019s how it works \u2026<\/p>\n<p>.. in an IABC Southern Region Silver Quill call for entries:<\/p>\n<h5 class=\"standalone\">Nothing Entered. Nothing Gained.<\/h5>\n<p>.. on a <em>Men\u2019s Health<\/em> headline about how chocolate may be even more healthy than previously thought:<\/p>\n<h5 class=\"standalone\">Avoid Death, Buy Chocolate<\/h5>\n<p>&#8230; atop a business-to-business review of a marketing book:<\/p>\n<h5 class=\"standalone\">Life\u2019s a pitch \u2026 and then you buy<\/h5>\n<h3>Avoid stupid word tricks.<\/h3>\n<p>The Poynter Institute\u2019s Roy Peter Clark once asked, \u201cWhat value is there in a story of a renegade rooster that falls back on \u201cfoul play,\u201d or, even worse, \u2018fowl play\u2019?\u201d<\/p>\n<p>Wordplay is great. Unless it\u2019s not. Then it can be awful.<\/p>\n<p>How can you create wordplay that\u2019s witty, and not a joke?<\/p>\n<ul>\n<li><strong>Have a process<\/strong>. Don\u2019t just sit waiting for inspiration to slap you across the face.<\/li>\n<li><strong>Go beyond the surface of the story<\/strong>. Be specific. Get past the topic to the angle. Your phrases for \u201cmoney\u201d are going to be a lot shallower than those for \u201cmanaging your unexpected inheritance.\u201d<\/li>\n<li><strong>Throw away your first three ideas<\/strong>. Push past \u201cMaking \u2018cents\u2019 of your medications\u201d to something more sophisticated and original. If you spend no more than 45 seconds coming up with a concept, is it any wonder that it\u2019s a groaner?<\/li>\n<li>Remember, <a href=\"https:\/\/revvingupreadership.com\/2021\/03\/how-to-write-alliteration-in-corporate-communications\/\" target=\"_blank\" rel=\"noopener\"><strong>a little alliteration<\/strong><\/a> <strong>goes a long way<\/strong>.<\/li>\n<li><strong>Don\u2019t twist overused phrases<\/strong>.<\/li>\n<\/ul>\n<p>When Molly Ivins wrote a piece about a chicken-killing festival, she didn\u2019t fall back on:<\/p>\n<h5 class=\"standalone\">Fowl play<\/h5>\n<p>Instead of the late, great columnist famously described the event as a:<\/p>\n<h5 class=\"standalone\">Gang pluck<\/h5>\n<div id='MC-AOS-PWYW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-31\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds in our <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling workshops<\/strong><\/a>.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. 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And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center 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