{"id":29595,"date":"2022-05-17T10:18:43","date_gmt":"2022-05-17T14:18:43","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=29595"},"modified":"2022-06-08T03:42:26","modified_gmt":"2022-06-08T07:42:26","slug":"every-business-has-a-story-to-tell","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/","title":{"rendered":"Every business has a story to tell"},"content":{"rendered":"<h2>Find yours with an RFS (Request for Stories)<\/h2>\n<p>How do you find awe-inspiring stories like these?<\/p>\n<figure id=\"attachment_29783\" aria-describedby=\"caption-attachment-29783\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29783\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/every-business-has-a-story-to-tell-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"every-business-has-a-story-to-tell\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Report for story&lt;\/strong&gt; The best way to find testimonials and other stories? Ask. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/a-word-writing-text-showing-concept-of-whats-your-story-made-of-different-magazine-gm868718150-144926603&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Artur&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell.png\" alt=\"Every business has a story to tell\" title=\"Every business has a story to tell\" width=\"450\" height=\"300\" class=\"size-full wp-image-29783 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29783\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/every-business-has-a-story-to-tell-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"every-business-has-a-story-to-tell\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Report for story&lt;\/strong&gt; The best way to find testimonials and other stories? Ask. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/a-word-writing-text-showing-concept-of-whats-your-story-made-of-different-magazine-gm868718150-144926603&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Artur&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell.png\" alt=\"Every business has a story to tell\" title=\"Every business has a story to tell\" width=\"450\" height=\"300\" class=\"size-full wp-image-29783\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-29783\" class=\"wp-caption-text\"><strong>Report for story<\/strong> The best way to find testimonials and other stories? Ask. <a href=\"https:\/\/www.istockphoto.com\/photo\/a-word-writing-text-showing-concept-of-whats-your-story-made-of-different-magazine-gm868718150-144926603\" rel=\"noopener\" target=\"_blank\"><em>Image by Artur<\/em><\/a><\/figcaption><\/figure>\n<h5 class=\"standalone\">\u2026 and they flew us to Rome by helicopter.<\/h5>\n<h5 class=\"standalone\">I walked past all the other stranded passengers and used my Platinum Card.<\/h5>\n<h5 class=\"standalone\">She wanted, more than anything, to have an elephant to ride at the party!<\/h5>\n<p>Ask.<\/p>\n<p>Here are three ways to report for story.<\/p>\n<h3>1. Request stories when you deliver the product.<\/h3>\n<p>My platinum AmEx card arrived yesterday, along with a hardbound book of stories. The stories were\u00a0<a href=\"https:\/\/www.wyliecomm.com\/2021\/06\/how-to-write-a-good-testimonial\/\">testimonials<\/a>, meant to reassure me that I\u2019m not an idiot for spending $550 a year on a credit card.<\/p>\n<p>AmEx\u2019s marketing technique is not just a great use of storytelling and\u00a0<a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/pull-quote\/\">dramatic callouts<\/a>\u00a0for marketing. It also illustrates a great way to get stories: The last page invites me to\u00a0tell my AmEx story\u00a0for inclusion in the next book.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29603\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/amex1\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1.png\" data-orig-size=\"590,252\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"amex1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1-300x128.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1.png\" alt=\"\" width=\"590\" height=\"252\" class=\"aligncenter size-full wp-image-29603 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1.png 590w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1-300x128.png 300w\" data-sizes=\"(max-width: 590px) 100vw, 590px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 590px; --smush-placeholder-aspect-ratio: 590\/252;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29603\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/amex1\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1.png\" data-orig-size=\"590,252\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"amex1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1-300x128.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1.png\" alt=\"\" width=\"590\" height=\"252\" class=\"aligncenter size-full wp-image-29603\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1.png 590w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex1-300x128.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29601\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/amex2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2.png\" data-orig-size=\"589,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"amex2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2-238x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2.png\" alt=\"\" width=\"589\" height=\"742\" class=\"aligncenter size-full wp-image-29601 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2.png 589w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2-238x300.png 238w\" data-sizes=\"(max-width: 589px) 100vw, 589px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 589px; --smush-placeholder-aspect-ratio: 589\/742;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29601\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/amex2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2.png\" data-orig-size=\"589,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"amex2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2-238x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2.png\" alt=\"\" width=\"589\" height=\"742\" class=\"aligncenter size-full wp-image-29601\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2.png 589w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex2-238x300.png 238w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29602\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/amex3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3.png\" data-orig-size=\"596,447\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"amex3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3-300x225.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3.png\" alt=\"\" width=\"596\" height=\"447\" class=\"aligncenter size-full wp-image-29602 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3.png 596w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3-300x225.png 300w\" data-sizes=\"(max-width: 596px) 100vw, 596px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 596px; --smush-placeholder-aspect-ratio: 596\/447;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29602\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/amex3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3.png\" data-orig-size=\"596,447\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"amex3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3-300x225.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3.png\" alt=\"\" width=\"596\" height=\"447\" class=\"aligncenter size-full wp-image-29602\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3.png 596w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex3-300x225.png 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29599\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/amex4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4.png\" data-orig-size=\"595,205\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"amex4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4-300x103.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4.png\" alt=\"\" width=\"595\" height=\"205\" class=\"aligncenter size-full wp-image-29599 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4.png 595w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4-300x103.png 300w\" data-sizes=\"(max-width: 595px) 100vw, 595px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 595px; --smush-placeholder-aspect-ratio: 595\/205;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29599\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/amex4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4.png\" data-orig-size=\"595,205\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"amex4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4-300x103.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4.png\" alt=\"\" width=\"595\" height=\"205\" class=\"aligncenter size-full wp-image-29599\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4.png 595w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/amex4-300x103.png 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/noscript><\/p>\n<h3>2. Distribute \u2018What\u2019s your story?\u2019 cards.<\/h3>\n<p>One simple way to get stories: Pass out cards people can fill out and send in to share their stories at events, points-of-purchase or kiosks.<\/p>\n<ul>\n<li>To generate stories for <em>Weight Watchers<\/em>\u00a0magazine, for instance, the organization piles stacks of \u201cTell us your success story\u201d cards near the check-in desks at meeting locations.<\/li>\n<li>One of my clients distributes \u201cWhat\u2019s your story?\u201d cards to employees at the annual companywide picnic.<\/li>\n<li>After audience members view a multimedia presentation at The World of Coca-Cola in Las Vegas, a host tells visitors, \u201c<em>Your<\/em> stories are the stories of Coca-Cola.\u201d Then he invites audience members to write down their own stories on cards in kiosks outside the theater. In the first three weeks, 1,800 people shared their stories.<\/li>\n<\/ul>\n<h3>3. Get success stories.<\/h3>\n<p>VSP asks doctors for \u201cEyefinity Success Stories\u201d and offers a $75 Visa gift card for stories it uses. It asks readers to describe two things:<\/p>\n<ul>\n<li><strong>\u201cYour practice before using Eyefinity<\/strong>. If possible, include specifics about how you were filing claims, buying optical products, completing lab orders or attracting new patients.<\/li>\n<li><strong>\u201cYour practice now that you are using Eyefinity<\/strong>. Why did you start using Eyefinity? How is it better? What features have benefited you most?\u201d<\/li>\n<\/ul>\n<p>That\u2019s the information communicators need to create a classic case study:<\/p>\n<ul>\n<li>Problem (before Eyefinity)<\/li>\n<li>Solution (Eyefinity)<\/li>\n<li>Results (after Eyefinity)<\/li>\n<\/ul>\n<p style=\"text-align: center; font-weight: bold;\">What stories would you get \u2014 if you only asked?<\/p>\n<div id='MC-ST' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-19\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds in our <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling workshops<\/strong><\/a>.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. How to start an anecdote with a bang \u2014 instead of a whimper. And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<p><!--<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"13299\" data-permalink=\"https:\/\/www.wyliecomm.com\/concrete-creative-connection-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/01\/concrete-creative-connection.jpg\" data-orig-size=\"265,397\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"concrete-creative-connection\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/01\/concrete-creative-connection-200x300.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/01\/concrete-creative-connection.jpg\" tabindex=\"0\" role=\"button\" class=\"aligncenter size-full wp-image-13299 lazyload\" title=\"graphic_amex_01\" data-src=\"https:\/\/revvingupreadership.com\/wp-content\/uploads\/2011\/01\/graphic_amex_01.png\" alt=\"\" width=\"653\" height=\"281\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 653px; 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--smush-placeholder-aspect-ratio: 537\/677;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13300\" title=\"graphic_amex_02\" src=\"https:\/\/revvingupreadership.com\/wp-content\/uploads\/2011\/01\/graphic_amex_02.png\" alt=\"\" width=\"537\" height=\"677\" \/><\/noscript>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13301 lazyload\" title=\"graphic_amex_03\" data-src=\"https:\/\/revvingupreadership.com\/wp-content\/uploads\/2011\/01\/graphic_amex_03.png\" alt=\"\" width=\"541\" height=\"669\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 541px; --smush-placeholder-aspect-ratio: 541\/669;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13301\" title=\"graphic_amex_03\" src=\"https:\/\/revvingupreadership.com\/wp-content\/uploads\/2011\/01\/graphic_amex_03.png\" alt=\"\" width=\"541\" height=\"669\" \/><\/noscript>--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find yours with an RFS (Request for Stories)<\/p>\n","protected":false},"author":6,"featured_media":29783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[66],"tags":[452,13045],"class_list":{"0":"post-29595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-storytelling","8":"tag-business","9":"tag-request-for-stories","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Every business has a story to tell<\/title>\n<meta name=\"description\" content=\"Report for story: The best way to find testimonials and other stories? 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