{"id":29448,"date":"2022-05-06T06:25:34","date_gmt":"2022-05-06T10:25:34","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=29448"},"modified":"2022-05-16T08:13:58","modified_gmt":"2022-05-16T12:13:58","slug":"example-of-a-human-interest-story","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/05\/example-of-a-human-interest-story\/","title":{"rendered":"Example of a human-interest story about members"},"content":{"rendered":"<h2>Let people stand for your association, bill or industry<\/h2>\n<p>Promoting an association, union, society or other members-only group? Use members to demonstrate the benefits of membership.<\/p>\n<figure id=\"attachment_29449\" aria-describedby=\"caption-attachment-29449\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29449\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/example-of-a-human-interest-story\/example-of-a-human-interest-story\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"example-of-a-human-interest-story\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Labor pains&lt;\/strong&gt; Want to showcase what your organization does for members? Showcase nonmembers. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/caucasian-contractor-tool-belt-holds-yellow-1913062873&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Mikhailov Studio&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story.png\" alt=\"Example of a human interest story\" title=\"Example of a human interest story\" width=\"300\" height=\"300\" class=\"size-full wp-image-29449 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29449\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/example-of-a-human-interest-story\/example-of-a-human-interest-story\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"example-of-a-human-interest-story\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Labor pains&lt;\/strong&gt; Want to showcase what your organization does for members? Showcase nonmembers. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/caucasian-contractor-tool-belt-holds-yellow-1913062873&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Mikhailov Studio&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story.png\" alt=\"Example of a human interest story\" title=\"Example of a human interest story\" width=\"300\" height=\"300\" class=\"size-full wp-image-29449\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/example-of-a-human-interest-story-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><figcaption id=\"caption-attachment-29449\" class=\"wp-caption-text\"><strong>Labor pains<\/strong> Want to showcase what your organization does for members? Showcase nonmembers. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/caucasian-contractor-tool-belt-holds-yellow-1913062873\" rel=\"noopener\" target=\"_blank\"><em>Image by Mikhailov Studio<\/em><\/a><\/figcaption><\/figure>\n<p>Or use nonmembers.<\/p>\n<p>Richard L. Trumka, secretary-treasurer of the AFL-CIO, knew how to tap the power of people. In <a href=\"https:\/\/web.archive.org\/web\/20061203061551\/http:\/\/www.aflcio.org\/mediacenter\/prsptm\/sp06181999.cfm\" target=\"_blank\" rel=\"noopener\">a speech<\/a> to the Industrial Relations Research Association, Trumka showed the need for unions through short profiles of individual people:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Nearly half of all working Americans would vote to form a union tomorrow if they had the chance. . . .<\/p>\n<p>They are workers like Miguel Matta, an immigrant from the Dominican Republic who earns substandard wages and whose family has no health benefits, even though he cooks for some of the richest folks in America at the opulent offices of Goldman Sachs in Manhattan.<\/p>\n<p>They are workers like Joe Reeves, an Atlanta resident who for nearly a quarter century has been driving a truck for Overnite Transportation, but who suddenly saw his family\u2019s livelihood threatened and his dreams falling apart when the $1 billion corporation began to slash wages and cut full-time jobs to part-time. \u2026<\/p>\n<p>And they are workers like Harry Thompson of Louisiana, an army veteran who 20 years ago took a job as a pipefitter at Avondale Shipyards \u2014 and who knew he needed a union when he discovered he was working at the shipyard with the lowest wages and one of the highest fatal accident rates in the country.<\/p>\n<p>It\u2019s easy to see why \u2026 Miguel, Joe and \u2026 Harry \u2014 and so many other workers \u2014 would want to form a union. \u2026<\/p><\/div>\n<p>If you want to bring your topic to life for your audience members, take a tip from Trumka: Try <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/human-interest-stories\/\">writing a good human interest story<\/a> about people who aren\u2019t getting the benefits your organization offers.<\/p>\n<h3>Use members to showcase your values.<\/h3>\n<p>The best way for a communicator to <a href=\"https:\/\/www.wyliecomm.com\/2022\/05\/human-interest-feature-story-examples\/\">make the organization\u2019s values credible<\/a> is to show the values instead of just telling about them.<\/p>\n<figure id=\"attachment_29453\" aria-describedby=\"caption-attachment-29453\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29453\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/example-of-a-human-interest-story\/get-personal\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal.png\" data-orig-size=\"379,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"get-personal\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get personal&lt;\/strong&gt; Yolanda personifies the Y\u2019s value of caring&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal-300x237.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal.png\" alt=\"Get personal\" width=\"379\" height=\"300\" class=\"size-full wp-image-29453 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal.png 379w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal-300x237.png 300w\" data-sizes=\"(max-width: 379px) 100vw, 379px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 379px; --smush-placeholder-aspect-ratio: 379\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29453\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/example-of-a-human-interest-story\/get-personal\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal.png\" data-orig-size=\"379,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"get-personal\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get personal&lt;\/strong&gt; Yolanda personifies the Y\u2019s value of caring&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal-300x237.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal.png\" alt=\"Get personal\" width=\"379\" height=\"300\" class=\"size-full wp-image-29453\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal.png 379w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/get-personal-300x237.png 300w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/noscript><figcaption id=\"caption-attachment-29453\" class=\"wp-caption-text\"><strong>Get personal<\/strong> Yolanda personifies the Y\u2019s value of caring<\/figcaption><\/figure>\n<p>That\u2019s what the Houston YMCA did.<\/p>\n<p>Executives at the Y decided one year to organize the annual report by the organization\u2019s values \u2014 concepts such as caring, respect and faith. The association could have chosen to have its chairman write a message about each of those values. I imagine it would have sounded something like this:<\/p>\n<h5 class=\"standalone\">Blah. Blah. Blah. Blah. Blah. Sharing. Blah. Blah. Blah. Blah. Blah. Responsibility. Blah. Blah. Blah. Blah. Blah. Caring. Blah. Blah. Blah. Blah. Blah. Respect. Blah. Blah. Blah. Blah. Blah. Faith. Blah. Blah. Blah. Blah. Blah. Honesty. Blah. Blah. Blah. Blah. Blah.<\/h5>\n<p>Instead, the organization presented its values through the stories of some of the people it had helped \u2014 people like Yolanda:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Yolanda jolted awake at the sound of the alarm clock before dawn. She had to feed and dress her daughter, beginning the daily routine of three bus transfers to get 7-year-old Beatrice to the YMCA summer camp before she herself had to be at work by 8 a.m. \u2026 Her hair in curlers and no makeup, Yolanda had no idea that someone was watching out for her on her daily trek. \u2026<\/div>\n<p>Stories like this make the YMCA\u2019s values more concrete, meaningful and credible.<\/p>\n<p>No wonder news reporters covering natural disasters and other major events include poster people in their news stories. Whether you\u2019re writing for social media or another channel, a feature story focused on people grabs attention and makes readers care.<\/p>\n<h3>Use constituents to pass your bill.<\/h3>\n<p>When Dan Ponder Jr. needed to flesh out a speech supporting hate-crimes legislation in the Georgia House of Representatives, he turned to his own friends and family members.<\/p>\n<p>The results: a powerful, personal testimonial that illustrates the problems of hate crimes:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">I come from a privileged background, but hate has no discrimination when it picks its victims. I have a Catholic brother-in-law. My sister could not be married in their church, and his priest refused to marry them because they were of different faiths.<\/p>\n<p>I have a Jewish brother-in-law. The difference in that religion has caused part of my family to be estranged from each other for over 25 years.<\/p>\n<p>I was the President of the largest fraternity at Auburn University \u2026. Out of over 100 members, six of those are now openly gay. But the \u201clasting bond of brotherhood\u201d that we pledged ourselves to during those idealistic days apparently doesn\u2019t apply if you should later come out and declare yourself gay.<\/p>\n<p>Some of you know that my family had an exchange student from Kosovo that lived with us for six months, during the entire time of the fighting over there.<\/p>\n<p>When we last heard from her, her entire extended family of 26 members had not been heard from. Not one of them. They had all been killed or disappeared because of religious and ethnic differences that we cannot even begin to understand. \u2026<\/p><\/div>\n<p>Talk about compelling.<\/p>\n<p>When Ponder began speaking, the vote stood at 83 to 82 against the legislation. When he finished, the bill passed 116 to 89 after a standing ovation for his speech.<\/p>\n<p>No wonder the speech earned Ponder a John F. Kennedy Profile in Courage Award.<\/p>\n<div id='MC-AOS-OVW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-38\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds at <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling<\/strong><\/a>, our content-writing training workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. How to start an anecdote with a bang \u2014 instead of a whimper. And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Let people stand for your association, bill or industry<\/p>\n","protected":false},"author":6,"featured_media":29449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[13036,13001],"class_list":{"0":"post-29448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-human-interest","8":"tag-human-interest-stories","9":"tag-testimonials","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Example of a human-interest story about members<\/title>\n<meta name=\"description\" content=\"Labor pains: Want to showcase what your organization does for members? 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