{"id":29434,"date":"2022-05-05T06:20:50","date_gmt":"2022-05-05T10:20:50","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=29434"},"modified":"2022-05-05T13:30:03","modified_gmt":"2022-05-05T17:30:03","slug":"human-interest-stories-examples","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/05\/human-interest-stories-examples\/","title":{"rendered":"Check out these human-interest stories [Examples!]"},"content":{"rendered":"<h2>Let customers, clients, kids &amp; more make your point for you<\/h2>\n<p>When Allstate Foundation launched a teen-driving summit to help reduce the number of teenagers killed in car crashes, the company\u2019s PR pros started the <a href=\"https:\/\/www.theautochannel.com\/news\/2006\/09\/30\/023594.html\" target=\"_blank\" rel=\"noopener\">press release<\/a> like this:<\/p>\n<figure id=\"attachment_29435\" aria-describedby=\"caption-attachment-29435\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29435\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/human-interest-stories-examples\/human-interest-stories-examples\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples.png\" data-orig-size=\"360,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"human-interest-stories-examples\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Find a poster person&lt;\/strong&gt; Steal a tip from these Silver Anvil winners and use a person to make your point. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/closeup-portrait-handsome-laughing-successful-young-174290246&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by pathdoc&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples-300x250.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples.png\" alt=\"Human interest stories examples\" title=\"Human interest stories examples\" width=\"360\" height=\"300\" class=\"size-full wp-image-29435 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples.png 360w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples-300x250.png 300w\" data-sizes=\"(max-width: 360px) 100vw, 360px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 360px; --smush-placeholder-aspect-ratio: 360\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29435\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/human-interest-stories-examples\/human-interest-stories-examples\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples.png\" data-orig-size=\"360,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"human-interest-stories-examples\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Find a poster person&lt;\/strong&gt; Steal a tip from these Silver Anvil winners and use a person to make your point. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/closeup-portrait-handsome-laughing-successful-young-174290246&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by pathdoc&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples-300x250.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples.png\" alt=\"Human interest stories examples\" title=\"Human interest stories examples\" width=\"360\" height=\"300\" class=\"size-full wp-image-29435\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples.png 360w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/human-interest-stories-examples-300x250.png 300w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/noscript><figcaption id=\"caption-attachment-29435\" class=\"wp-caption-text\"><strong>Find a poster person<\/strong> Steal a tip from these Silver Anvil winners and use a person to make your point. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/closeup-portrait-handsome-laughing-successful-young-174290246\" rel=\"noopener\" target=\"_blank\"><em>Image by pathdoc<\/em><\/a><\/figcaption><\/figure>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Seventeen-year-old Lauren Hashiguchi of Beaverton, Ore., lost her grandfather in a car crash caused by a teen driver. Sixteen-year-old Jessica Mann of Greensboro, N.C., says her friend died in a late night head-on collision when she swerved into oncoming traffic.<\/p>\n<p>Mourning the loss of loved ones isn\u2019t the only thing these teens have in common. They\u2019re on a mission, along with 44 other teen leaders from across the country, to take on the No. 1 killer of teens \u2014 car crashes \u2014 through a teen movement they\u2019re leading called \u201cKeep the Drive\u201d\u2019 funded by The Allstate Foundation.<\/p>\n<p>Nearly 6,000 teens die each year in car crashes, according to the Insurance Institute for Highway Safety. Crashes cause more teen deaths each year than drugs, violence or suicide. Other than the summer (May through August), October is the deadliest month for teen drivers.<\/p>\n<p>To reduce the statistics, the national teen leaders are participating in \u201cKeep the Drive U.S.A.\u201d\u2026,<\/p><\/div>\n<h4><strong>Show me one.<\/strong><\/h4>\n<p>Need to call attention to a problem or issue? Don\u2019t lead with the numbers. Find a \u201cposter person\u201d \u2014 a single human being who can stand for your point.<\/p>\n<p><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/human-interest-stories\/\">Writing a good human-interest story<\/a> focused on an individual or group of people can raise awareness about your product, service, program or idea. No wonder news reporters use this technique when writing news stories about natural disasters and other issues.<\/p>\n<p>Whether you\u2019re writing a social media post or a piece for another channel, human-interest feature stories can make your point. That\u2019s what Allstate and other Public Relations Society of America Silver Anvil winners did in these award-winning campaigns.<\/p>\n<h4><strong>Let Grammy sell knee replacements.<\/strong><\/h4>\n<p>To introduce the first replacement knee for women, Zimmer Inc. ran a campaign that included a series of patient stories like \u201c\u2018Grammy\u2019 Back to Babysitting Now that Knee Pain Is Gone.\u201d It started like this:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Eileen will never forget the morning she stopped by her daughter\u2019s house, and heard her 2-year-old granddaughter crying upstairs in her crib. She zipped up the stairs to tend to her and was rewarded with Anna\u2019s engaging smile for \u201cgrammy.\u201d<\/p>\n<p>It was all that much sweeter because Eileen couldn\u2019t have zipped up those stairs a few months earlier. Eileen, 68, had such pain in her right knee that the things she loved most, including babysitting for her grandchildren, going to the theater and dinner with friends, and even walks in the park had become impossible. \u2026<\/p><\/div>\n<h4><strong>Let patients sell VA centers.<\/strong><\/h4>\n<p>When the Carl T. Hayden VA Medical Center needed to improve its image among community members and employees, communicators developed a campaign that included a series of patient profiles. One included this passage:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Army Spec. Michael Hilliard\u2019s unit had been searching houses in Baghdad, looking for weapons and insurgents. After finding a cache of weapons and ammunition and detaining some people, they were leaving a house when it came under fire.<\/p>\n<p>\u201cThe next thing I know,\u201d says the Phoenix resident, \u201cI\u2019m waking up with the medic pressing a bandage to my head.\u201d<\/p>\n<p>Hilliard is lucky to be alive. \u2026<\/p><\/div>\n<h4><strong>Let people stand for policies.<\/strong><\/h4>\n<p>When Barb Farson, corporate communications manager for Ball Corporation, needed to communicate a change in the organization\u2019s volunteer policy, she could have boiled the life out of the story with a hierarchical blurtation of facts.<\/p>\n<p>Instead, she brought the story to life with one employee:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">It\u2019s 5 a.m. and Randy Smith arrives through the back door for volunteer duty at the Second Harvest Soup Kitchen. By 6 a.m., Smith finishes chopping up vegetables and meat and begins adding the ingredients to six 15-quart kettles of boiling stock. The kitchen opens its doors by 11 to serve today\u2019s homemade soup and fresh baked bread to 100 hungry souls.<\/p>\n<p>Smith volunteers more than 250 hours a year with Second Harvest \u2014 hours of his free time, off the clock, donated to the cause.<\/p>\n<p>Until now.<\/p>\n<p>Through the Ball Community Ambassador program, Smith now earns $20 per hour for his volunteer hours, which he, in turn, donates back to the soup kitchen. Last year, Ball employees logged more than 18,000 volunteer hours to support causes of their choice. At $20 per hour or $36,000, that\u2019s enough for one food bank to purchase 500,000 meals for hungry families in the 40 communities where Ball operates.<\/p><\/div>\n<h4><strong>Let people stand for products.<\/strong><\/h4>\n<p>When Gary Burris, national sales manager, Tec Laboratories, needed to promote a new product, he could have lead with the lame \u201cTec Labs recently announced the launch of its new <em>blah blah blah<\/em>.\u201d He could have smothered the human interest story in a phrase like \u201ca nightmare ordeal with head lice.\u201d<\/p>\n<p>Instead, he drew readers in with the story of the creator\u2019s moment of inception:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Six-year-old Amanda\u2019s screams ricocheted off every corner of her mother\u2019s barren kitchen, each wail bouncing back more loudly.<\/p>\n<p>Wendy Langley sat at the dinner table and caressed her daughter\u2019s head and tried desperately to calm her. But there was no calm, only chaos.<\/p>\n<p>Moments earlier, Langley, a confident, single mom, followed the directions on a popular everyday product from the drug store and poured a watery substance that smelled like bug spray onto her child\u2019s tender scalp. Even with tiny Amanda holding a large folded towel to her forehead, some of the burning liquid seeped into her eyes.<\/p>\n<p>That nightmare prompted the young mother to set a course that would eventually flip the lice industry on its head.<\/p>\n<p>\u201cAll I could think about was the number of parents out there who were facing the same horrible ordeal that I did,\u201d said Langley.<\/p>\n<p>She became empowered by the desire to help her daughter, and the millions of parents looking for a non-toxic and safe alternative to killing head lice.<\/p><\/div>\n<h3>Find a poster person.<\/h3>\n<p>It\u2019s The Writing Rule of One: Your readers care more about one person they know something about than dozens or hundreds of nameless, faceless souls.<\/p>\n<p>So find a person to stand for your point.<\/p>\n<p>Whether you\u2019re writing to clients and customers, employees, the community or members, how can you find a poster person to put a face on your position?<\/p>\n<div id='MC-AOS-OVW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-38\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds at <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling<\/strong><\/a>, our content-writing training workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. How to start an anecdote with a bang \u2014 instead of a whimper. And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center 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you<\/p>\n","protected":false},"author":6,"featured_media":29435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[13036,13040],"class_list":{"0":"post-29434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-human-interest","8":"tag-human-interest-stories","9":"tag-poster-person","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Check out these human-interest stories [Examples!]<\/title>\n<meta name=\"description\" content=\"Find a poster person: Steal a tip from these Silver Anvil winners and use a person to make your point.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/human-interest-stories-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Check out these human-interest stories [Examples!]\" \/>\n<meta property=\"og:description\" content=\"Find a poster person: Steal a tip from these Silver Anvil winners and use a person to make your point.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2022\/05\/human-interest-stories-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta 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