{"id":29180,"date":"2023-04-09T06:16:31","date_gmt":"2023-04-09T10:16:31","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=29180"},"modified":"2024-01-16T08:59:52","modified_gmt":"2024-01-16T12:59:52","slug":"whats-in-it-for-me-wiifm","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/04\/whats-in-it-for-me-wiifm\/","title":{"rendered":"Answer What\u2019s In It For Me (WIIFM)"},"content":{"rendered":"<h2>Position your message in the reader\u2019s best interest<\/h2>\n<p>Too often, communicators think the topic is the topic. But the topic is never the topic. The reader is always the topic.<\/p>\n<figure id=\"attachment_31819\" aria-describedby=\"caption-attachment-31819\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31819\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/whats-in-it-for-me-wiifm-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm.png\" data-orig-size=\"573,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"whats-in-it-for-me-wiifm\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The reader cares about the reader&lt;\/strong&gt; Don\u2019t focus on your organization and its stuff. Write about the reader and her needs. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/you-need-me-proud-boastful-confident-1437650840&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Cookie Studio&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm-300x157.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm.png\" alt=\"What\u2019s in it for me WIIFM\" title=\"What\u2019s in it for me WIIFM\" width=\"573\" height=\"300\" class=\"size-full wp-image-31819 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm.png 573w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm-300x157.png 300w\" data-sizes=\"(max-width: 573px) 100vw, 573px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 573px; --smush-placeholder-aspect-ratio: 573\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31819\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/whats-in-it-for-me-wiifm-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm.png\" data-orig-size=\"573,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"whats-in-it-for-me-wiifm\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The reader cares about the reader&lt;\/strong&gt; Don\u2019t focus on your organization and its stuff. Write about the reader and her needs. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/you-need-me-proud-boastful-confident-1437650840&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Cookie Studio&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm-300x157.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm.png\" alt=\"What\u2019s in it for me WIIFM\" title=\"What\u2019s in it for me WIIFM\" width=\"573\" height=\"300\" class=\"size-full wp-image-31819\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm.png 573w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm-300x157.png 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/noscript><figcaption id=\"caption-attachment-31819\" class=\"wp-caption-text\"><strong>The reader cares about the reader<\/strong> Don\u2019t focus on your organization and its stuff. Write about the reader and her needs. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/you-need-me-proud-boastful-confident-1437650840\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Cookie Studio<\/em><\/a><\/figcaption><\/figure>\n<p>Here\u2019s how it works:<\/p>\n<p>Before:<\/p>\n<h5 class=\"standalone\">Again, the visual assets for the homepage are due on May 16.\u00a0<\/h5>\n<p>Assigning colleagues a task? Make it go down easier by focusing on What\u2019s In It For Me:<\/p>\n<h5 class=\"standalone\">Make sure your homepage is pixel perfect. Please review it and have visual assets ready before it goes live on May 16.\u00a0<\/h5>\n<p>Here\u2019s another task for colleagues:<\/p>\n<h5 class=\"standalone\">Please review the new name ideas for our transformation framework by EOW to ensure we collect customer feedback during next week\u2019s focus groups.<\/h5>\n<p>Move colleagues to act by leading with the WIIFM:<\/p>\n<h5 class=\"standalone\">To wrap up your transformation project on time, be sure to review the new name ideas posted in slack by EOW.<\/h5>\n<p>Before:<\/p>\n<h5 class=\"standalone\">Want to know more about the Predictive Support solution?<\/h5>\n<p>Why would I? What\u2019s in it for me?<\/p>\n<h5 class=\"standalone\">You can now save time and money by predicting when your print\/scan devices will fail with our predictive support solution.<\/h5>\n<p>Before:<\/p>\n<h5 class=\"standalone\">XYZ\u2019s coordinated addiction-care program can help you manage pain while ending your reliance on opioids.<\/h5>\n<p>You\u2019ve got a good benefit there. Why bury it behind the name of your organization and your program? Focus on the WIIFM to readers:<\/p>\n<h5 class=\"standalone\">Reduce your pain and end your reliance on opioids with XYZ\u2019s coordinated addiction-care program.<\/h5>\n<p>Before:<\/p>\n<h5 class=\"standalone\">The new XYZ integration is a smart, compelling solution for your business that will allow you to drive sales productivity and maximize your current technology stack.<\/h5>\n<p>Don\u2019t bury the benefits behind an 8-word description of your product. Instead, lead with the WIIFM:<\/p>\n<h5 class=\"standalone\">Streamline sales processes and get more value out of your investment with the new XYZ integration.<\/h5>\n<p>Before:<\/p>\n<h5 class=\"standalone\">Using partners in deals is both beneficial to you and your customers.\u00a0<\/h5>\n<p>Pro tip: \u201cBenefit\u201d is not a benefit. Focus on what I can do differently by partnering with customers:<\/p>\n<h5 class=\"standalone\">Increase your quarterly sales up to three times and cut your customer\u2019s project implementation time in half by using partners in your deals.<\/h5>\n<p>Before:<\/p>\n<h5 class=\"standalone\">With our updated ABC, you can now measure each engagement and iterate based on actual data.<\/h5>\n<p>That sounds helpful. Why not lead with that WIIFM?<\/p>\n<h5 class=\"standalone\">Close more deals and find out what\u2019s working with our updated ABC. You can measure results down to the click.<\/h5>\n<p>Before:<\/p>\n<h5 class=\"standalone\">You should take this survey because it will help our team help you close more deals.<\/h5>\n<p>Don\u2019t lead with the task. Focus on how your ask will help me:<\/p>\n<h5 class=\"standalone\">Get the tools you need to hit your sales goals. Let us know how we can help you with this survey.<\/h5>\n<h3>Answer What\u2019s In It For Me (WIIFM).<\/h3>\n<p>As a reader, which would you rather read: the befores or afters? About the product or service or about how the product or service will help you?<\/p>\n<p style=\"text-align:center;\"><strong>How can you reframe your message to focus on the reader instead of on your organization and its stuff?<\/strong><\/p>\n<div id='MMC-Persuasive' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-82\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Persuasive-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/persuasive-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training-mmc.png\" alt=\"Persuasive-writing workshop, a mini master class\" title=\"Persuasive-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training-mmc.png\" alt=\"Persuasive-writing workshop, a mini master class\" title=\"Persuasive-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Move readers to act with persuasive writing<\/h3>\r\n\t\r\n<p>Your readers are bombarded with the data equivalent of 174 newspapers \u2014 ads included \u2014 every day, according to a study by USC\u2019s Annenberg School for Communication.<\/p>\r\n\t\r\n<p>In this environment, how do you grab readers\u2019 attention and move them to act?<\/p>\r\n\t\r\n<p>Learn how to write more engaging, persuasive messages at our <a title=\"Persuasive-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/persuasive-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>persuasive-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/persuasive-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/persuasive-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Position your message in the reader\u2019s best interest<\/p>\n","protected":false},"author":6,"featured_media":31819,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[303],"tags":[219,197],"class_list":{"0":"post-29180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-think-like-a-reader","8":"tag-benefits","9":"tag-wiifm","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Answer What\u2019s In It For Me (WIIFM)<\/title>\n<meta name=\"description\" content=\"The reader cares about the reader: Don\u2019t focus on your organization and its stuff. 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