{"id":29111,"date":"2022-03-24T09:22:16","date_gmt":"2022-03-24T13:22:16","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=29111"},"modified":"2023-09-23T01:53:24","modified_gmt":"2023-09-23T05:53:24","slug":"skimmability-for-content-marketing","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/","title":{"rendered":"How to boost skimmability for content marketing and blog posts"},"content":{"rendered":"<h2>Reach flippers, skimmers and other nonreaders with words<\/h2>\n<figure id=\"attachment_29126\" aria-describedby=\"caption-attachment-29126\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29126\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/skimmability-for-content-marketing\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skimmability-for-content-marketing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Nobody\u2019s reading your thought leadership pieces &lt;\/strong&gt;They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/eye-monitoring-virtual-reality-700122865&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by MaximP&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png\" alt=\"Skimmability for content marketing\" title=\"Skimmability for content marketing\" width=\"450\" height=\"300\" class=\"size-full wp-image-29126 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29126\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/skimmability-for-content-marketing\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skimmability-for-content-marketing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Nobody\u2019s reading your thought leadership pieces &lt;\/strong&gt;They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/eye-monitoring-virtual-reality-700122865&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by MaximP&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png\" alt=\"Skimmability for content marketing\" title=\"Skimmability for content marketing\" width=\"450\" height=\"300\" class=\"size-full wp-image-29126\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-29126\" class=\"wp-caption-text\"><strong>Nobody\u2019s reading your thought leadership pieces <\/strong>They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words? <a href=\"https:\/\/www.shutterstock.com\/image-photo\/eye-monitoring-virtual-reality-700122865\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by MaximP<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How people read blog posts<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"People skim through the text of blog posts\" href=\"https:\/\/www.wyliecomm.com\/2022\/01\/skim-through-the-text\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skim-through-the-text-150.png\" alt=\"People skim through the text of blog posts\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skim-through-the-text-150.png\" alt=\"People skim through the text of blog posts\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"People skim through the text of blog posts\" href=\"https:\/\/www.wyliecomm.com\/2022\/01\/skim-through-the-text\/\" target=\"\" rel=\"noopener noreferrer\">People skim through the text of blog posts<\/a><\/p>\n<p class=\"index-story-deck\">They read 3.5% of the words on the page<\/p>\n<p class=\"index-story-intro\">Just say no: Your readers read an average of 50 words in your article. So how do you reach nonreaders with words?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"People skim and scan text in online news\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/skim-and-scan-text\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/skim-and-scan-text-150.png\" alt=\"People skim and scan text in online news\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/skim-and-scan-text-150.png\" alt=\"People skim and scan text in online news\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"People skim and scan text in online news\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/skim-and-scan-text\/\" target=\"\" rel=\"noopener noreferrer\">People skim and scan text in online news<\/a><\/p>\n<p class=\"index-story-deck\">Only 19% read word-by-word<\/p>\n<p class=\"index-story-intro\">Skimming along: 81% of participants in a Harris Interactive poll skim news online. So how do you reach these nonreaders?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Make content marketing more skimmable with display copy<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/\" target=\"\" title=\"How to write good web headlines\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"web-page-headlines-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" alt=\"How to write good web headlines\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29650 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"web-page-headlines-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" alt=\"How to write good web headlines\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29650\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/\" target=\"\" rel=\"noopener noreferrer\">How to write good web headlines<\/a><\/p>\n<p class=\"index-story-deck\">Draw people into your web pages, blog posts, emails and social media<\/p>\n<p style=\"text-align:left;\" class=\"index-story-intro\">Heads up: How do you write great headlines that grab reader attention and show up in search results?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to write a double deck headline\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/double-deck-headline\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline-150.png\" alt=\"How to write a double deck headline\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline-150.png\" alt=\"How to write a double deck headline\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a double deck headline\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/double-deck-headline\/\" target=\"\" rel=\"noopener noreferrer\">How to write a double deck headline<\/a><\/p>\n<p class=\"index-story-deck\">That second head drives readership, reaches nonreaders<\/p>\n<p class=\"index-story-intro\">Double decker: Multi-deck headlines get the word out to skimmers and scanners. So don\u2019t drop the deck.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/link-writing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"Get clicked with good link writing\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-writing-150.png\" alt=\"Get clicked with good link writing\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"Get clicked with good link writing\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-writing-150.png\" alt=\"Get clicked with good link writing\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\" ><a title=\"Get clicked with good link writing\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/link-writing\/\" target=\"\" rel=\"noopener noreferrer\">Get clicked with good link writing<\/a><\/p>\n<p class=\"index-story-deck\">Grab readers\u2019 attention, help them find their way <\/p>\n<p class=\"index-story-intro\">Only connect: Good link writing can convince screen readers, users and other visitors to read more or click. And good link text helps nonreaders who are scanning your webpage.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Reach flippers, skimmers and other nonreaders with words How people read blog posts People skim through the text of blog posts They read 3.5% of the words on the page Just say no: Your readers read an average of 50 words in your article. So how do you reach nonreaders with words? People skim and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29126,"parent":3993,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-29111","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to boost skimmability for content marketing and blog posts<\/title>\n<meta name=\"description\" content=\"Nobody\u2019s reading your thought leadership pieces: They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to boost skimmability for content marketing and blog posts\" \/>\n<meta property=\"og:description\" content=\"Nobody\u2019s reading your thought leadership pieces: They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-23T05:53:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to boost skimmability for content marketing and blog posts\" \/>\n<meta name=\"twitter:description\" content=\"Nobody\u2019s reading your thought leadership pieces: They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing-tw.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/\",\"name\":\"How to boost skimmability for content marketing and blog posts\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png\",\"datePublished\":\"2022-03-24T13:22:16+00:00\",\"dateModified\":\"2023-09-23T05:53:24+00:00\",\"description\":\"Nobody\u2019s reading your thought leadership pieces: They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png\",\"width\":450,\"height\":300,\"caption\":\"Nobody\u2019s reading your thought leadership pieces They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words? Image by MaximP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content-writing tips for communicators\",\"item\":\"https:\/\/www.wyliecomm.com\/writing-tips\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Web writing tips\",\"item\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How to boost skimmability for content marketing and blog posts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to boost skimmability for content marketing and blog posts","description":"Nobody\u2019s reading your thought leadership pieces: They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How to boost skimmability for content marketing and blog posts","og_description":"Nobody\u2019s reading your thought leadership pieces: They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words?","og_url":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_modified_time":"2023-09-23T05:53:24+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing-fb.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"How to boost skimmability for content marketing and blog posts","twitter_description":"Nobody\u2019s reading your thought leadership pieces: They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words?","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing-tw.png","twitter_site":"@AnnWylie","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/","url":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/","name":"How to boost skimmability for content marketing and blog posts","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png","datePublished":"2022-03-24T13:22:16+00:00","dateModified":"2023-09-23T05:53:24+00:00","description":"Nobody\u2019s reading your thought leadership pieces: They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words?","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/skimmability-for-content-marketing.png","width":450,"height":300,"caption":"Nobody\u2019s reading your thought leadership pieces They skim, on average 3.5% of the words on your post. So how do you reach nonreaders with words? Image by MaximP"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/skimmability-for-content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Content-writing tips for communicators","item":"https:\/\/www.wyliecomm.com\/writing-tips\/"},{"@type":"ListItem","position":3,"name":"Web writing tips","item":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/"},{"@type":"ListItem","position":4,"name":"How to boost skimmability for content marketing and blog posts"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]}]}},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P4rlSw-7zx","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/29111"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=29111"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/29111\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/3993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/29126"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=29111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}