{"id":28338,"date":"2021-12-04T12:52:53","date_gmt":"2021-12-04T16:52:53","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=28338"},"modified":"2022-12-15T05:03:01","modified_gmt":"2022-12-15T09:03:01","slug":"8-good-writing-tips-for-corporate-communicators","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/","title":{"rendered":"8 good writing tips for corporate communicators"},"content":{"rendered":"<h2>How to tell better stories, write to persuade and more \u2026<\/h2>\n<p>Want to write better, easier and faster? Get clicked, read, liked and shared? Otherwise boost your writing skills?<\/p>\n<figure id=\"attachment_31116\" aria-describedby=\"caption-attachment-31116\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31116\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Point taken!&lt;\/strong&gt; Get your message across with these writing tips for corporate communicators, PR pros and other professional writers. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/yellow-pencils-on-a-white-background-gm1002855198-270978565&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by 5second&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips.png\" alt=\"Good writing tips\" title=\"Good writing tips\" width=\"450\" height=\"300\" class=\"size-full wp-image-31116 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31116\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Point taken!&lt;\/strong&gt; Get your message across with these writing tips for corporate communicators, PR pros and other professional writers. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/yellow-pencils-on-a-white-background-gm1002855198-270978565&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by 5second&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips.png\" alt=\"Good writing tips\" title=\"Good writing tips\" width=\"450\" height=\"300\" class=\"size-full wp-image-31116\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-31116\" class=\"wp-caption-text\"><strong>Point taken!<\/strong> Get your message across with these writing tips for corporate communicators, PR pros and other professional writers. <a href=\"https:\/\/www.istockphoto.com\/photo\/yellow-pencils-on-a-white-background-gm1002855198-270978565\" rel=\"noopener\" target=\"_blank\"><em>Image by 5second<\/em><\/a><\/figcaption><\/figure>\n<p>As we plan our <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/\">upcoming Master Classes<\/a>, I\u2019ve been creating a lot of new slides. Here\u2019s a sneak peek at some of my favorites.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31117\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2.png\" data-orig-size=\"526,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2-300x171.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2.png\" alt=\"Why be concrete\" title=\"Why be concrete\" width=\"526\" height=\"300\" class=\"aligncenter size-full wp-image-31117 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2.png 526w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2-300x171.png 300w\" data-sizes=\"(max-width: 526px) 100vw, 526px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 526px; --smush-placeholder-aspect-ratio: 526\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31117\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2.png\" data-orig-size=\"526,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2-300x171.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2.png\" alt=\"Why be concrete\" title=\"Why be concrete\" width=\"526\" height=\"300\" class=\"aligncenter size-full wp-image-31117\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2.png 526w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-2-300x171.png 300w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/noscript><\/p>\n<p><strong>1. Make messages colorful with concrete details<\/strong>. Fun facts and juicy details might seem like the Cheez Doodles and Cronuts of communication: tempting, for sure, but a little childish and not particularly good for you.<\/p>\n<p>But in fact they boost understanding, increase credibility, help people remember your message and move people to act. <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/storytelling-for-business-training\/\">Add color to every piece you write<\/a> with these nutritious elements.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31118\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3.png\" data-orig-size=\"539,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3-300x167.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3.png\" alt=\"Put your effort up top\" title=\"Put your effort up top\" width=\"539\" height=\"300\" class=\"aligncenter size-full wp-image-31118 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3.png 539w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3-300x167.png 300w\" data-sizes=\"(max-width: 539px) 100vw, 539px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 539px; --smush-placeholder-aspect-ratio: 539\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31118\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3.png\" data-orig-size=\"539,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3-300x167.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3.png\" alt=\"Put your effort up top\" title=\"Put your effort up top\" width=\"539\" height=\"300\" class=\"aligncenter size-full wp-image-31118\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3.png 539w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-3-300x167.png 300w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/noscript><\/p>\n<p><strong>2. Put your effort up top<\/strong>. Most writers spend very little time getting ready to write, more time writing and the most time fixing what they\u2019ve written. But comma-jockeying ain\u2019t writing, and the result is some pretty tepid prose. <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/writing-process-training\/\">Write Better, Easier and Faster<\/a> when you turn the writing process on its head.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31119\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4.png\" data-orig-size=\"536,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4-300x168.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4.png\" alt=\"Hit the right word count\" title=\"Hit the right word count\" width=\"536\" height=\"300\" class=\"aligncenter size-full wp-image-31119 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4.png 536w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4-300x168.png 300w\" data-sizes=\"(max-width: 536px) 100vw, 536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 536px; --smush-placeholder-aspect-ratio: 536\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31119\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4.png\" data-orig-size=\"536,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4-300x168.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4.png\" alt=\"Hit the right word count\" title=\"Hit the right word count\" width=\"536\" height=\"300\" class=\"aligncenter size-full wp-image-31119\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4.png 536w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-4-300x168.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/noscript><\/p>\n<p><strong>3. Stop agonizing over the right length for your blog post<\/strong>. Over-the-counter tools like SEMRush analyze successful posts to let you know what Google will rank for your search term. Get word length, keywords to use, readability levels and more. Plus, <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/content-writing-training\/\">find out how many words people really read<\/a> on social media channels.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31120\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-5\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5.png\" data-orig-size=\"536,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5-300x168.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5.png\" alt=\"David Barton gym\" title=\"David Barton gym\" width=\"536\" height=\"300\" class=\"aligncenter size-full wp-image-31120 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5.png 536w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5-300x168.png 300w\" data-sizes=\"(max-width: 536px) 100vw, 536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 536px; --smush-placeholder-aspect-ratio: 536\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31120\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-5\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5.png\" data-orig-size=\"536,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5-300x168.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5.png\" alt=\"David Barton gym\" title=\"David Barton gym\" width=\"536\" height=\"300\" class=\"aligncenter size-full wp-image-31120\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5.png 536w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-5-300x168.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/noscript><\/p>\n<p><strong>4. Lead with the benefits \u2026 substantiate with the features<\/strong>. Write about what readers can do with your products, services, programs and ideas \u2014 not about the products, services, programs and ideas themselves. The result: <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/persuasive-writing-training\/\">You\u2019ll draw readers in and move them to act<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31121\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-6\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6.png\" data-orig-size=\"534,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-6\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6.png\" alt=\"Get opened\" title=\"Get opened\" width=\"534\" height=\"300\" class=\"aligncenter size-full wp-image-31121 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6.png 534w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6-300x169.png 300w\" data-sizes=\"(max-width: 534px) 100vw, 534px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 534px; --smush-placeholder-aspect-ratio: 534\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31121\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-6\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6.png\" data-orig-size=\"534,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-6\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6.png\" alt=\"Get opened\" title=\"Get opened\" width=\"534\" height=\"300\" class=\"aligncenter size-full wp-image-31121\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6.png 534w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-6-300x169.png 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/noscript><\/p>\n<p><strong>5. Are you addressing your email envelope? <\/strong>Recipients use four elements \u2014 the sender, subject line, preheader text and preview pane \u2014 to decide whether to open or delete your email or report it as spam. So if you\u2019re just crafting your subject line, you\u2019re ignoring 75% of the elements that readers use to determine whether to open.<\/p>\n<p>To <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\">increase open rates<\/a>, address all four elements of the envelope \u2014 not just the subject line.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31122\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-7\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7.png\" data-orig-size=\"538,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-7\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7-300x167.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7.png\" alt=\"Avoid the worst cliches\" title=\"Avoid the worst cliches\" width=\"538\" height=\"300\" class=\"aligncenter size-full wp-image-31122 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7.png 538w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7-300x167.png 300w\" data-sizes=\"(max-width: 538px) 100vw, 538px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 538px; --smush-placeholder-aspect-ratio: 538\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31122\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-7\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7.png\" data-orig-size=\"538,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-7\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7-300x167.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7.png\" alt=\"Avoid the worst cliches\" title=\"Avoid the worst cliches\" width=\"538\" height=\"300\" class=\"aligncenter size-full wp-image-31122\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7.png 538w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-7-300x167.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/noscript><\/p>\n<p><strong>6. Avoid the worst news release quote clich\u00e9s<\/strong>. We know your VP is overcome with emotion over your latest Whatzit. But instead of quoting executives about how delighted, pleased, excited and thrilled they are, <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/pr-writing-training\/\">write how users are benefitting<\/a> from your product, service, program or idea. The result: sound bites journalists will use and readers will read.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31123\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-8\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8.png\" data-orig-size=\"538,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-8\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8-300x167.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8.png\" alt=\"U S Literacy\" title=\"U S Literacy\" width=\"538\" height=\"300\" class=\"aligncenter size-full wp-image-31123 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8.png 538w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8-300x167.png 300w\" data-sizes=\"(max-width: 538px) 100vw, 538px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 538px; --smush-placeholder-aspect-ratio: 538\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31123\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-8\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8.png\" data-orig-size=\"538,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-8\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8-300x167.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8.png\" alt=\"U S Literacy\" title=\"U S Literacy\" width=\"538\" height=\"300\" class=\"aligncenter size-full wp-image-31123\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8.png 538w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-8-300x167.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/noscript><\/p>\n<p><strong>7. Reach readers where they are, not where you wish they were<\/strong>. Most Americans have basic or below-basic reading skills. That means that if you write at the 11th-grade reading level, you\u2019ll miss 97% of Americans. Use readability statistics to <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-courses\/\">make your message easier to read<\/a> \u2014 for all of your audience members.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31124\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-9\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9.png\" data-orig-size=\"538,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-9\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9-300x167.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9.png\" alt=\"Average session duration\" title=\"Average session duration\" width=\"538\" height=\"300\" class=\"aligncenter size-full wp-image-31124 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9.png 538w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9-300x167.png 300w\" data-sizes=\"(max-width: 538px) 100vw, 538px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 538px; --smush-placeholder-aspect-ratio: 538\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31124\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/12\/8-good-writing-tips-for-corporate-communicators\/good-writing-tips-9\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9.png\" data-orig-size=\"538,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"good-writing-tips-9\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9-300x167.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9.png\" alt=\"Average session duration\" title=\"Average session duration\" width=\"538\" height=\"300\" class=\"aligncenter size-full wp-image-31124\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9.png 538w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/good-writing-tips-9-300x167.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/noscript><\/p>\n<p><strong>8. People spend half the time on your webpage when they\u2019re using a smartphone<\/strong>. To get the message across on the small screen, <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-class\/\">write shorter paragraphs, sentences and words<\/a>. Are you getting your message across on the mobile web?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to tell better stories, write to persuade and more \u2026<\/p>\n","protected":false},"author":6,"featured_media":31066,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[479],"tags":[13026,380,231,401,464,75],"class_list":{"0":"post-28338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-writing-tips","8":"tag-content","9":"tag-pr","10":"tag-storytelling","11":"tag-webpage","12":"tag-writing-techniques","13":"tag-writing-tips","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 good writing tips for corporate communicators<\/title>\n<meta name=\"description\" content=\"Point taken! 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