{"id":28234,"date":"2021-11-30T13:05:59","date_gmt":"2021-11-30T17:05:59","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=28234"},"modified":"2024-01-01T08:20:37","modified_gmt":"2024-01-01T12:20:37","slug":"how-to-hit-the-best-word-length-for-blog-posts-other-content","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/11\/how-to-hit-the-best-word-length-for-blog-posts-other-content\/","title":{"rendered":"How to hit the best word length for blog posts, other content"},"content":{"rendered":"<h2>Choose Anglo-Saxon words, write to \u2018you\u2019 &amp; more<\/h2>\n<p>More than 80 years of readability research demonstrate that <a href=\"https:\/\/www.wyliecomm.com\/2021\/11\/what-is-word-length-and-why-should-you-care\/\">short words are easiest to read and understand<\/a>. In fact, word length is the No. 1 predictor of readability.<\/p>\n<figure id=\"attachment_28237\" aria-describedby=\"caption-attachment-28237\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28237\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/11\/how-to-hit-the-best-word-length-for-blog-posts-other-content\/best-word-length-for-blog-posts\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"best-word-length-for-blog-posts\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Words have power, and short words are more powerful than long ones&lt;\/strong&gt; So stop stressing over the number of words you should hit in your blog post or other content, and start focusing on the number of characters in your words.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts.png\" alt=\"Best word length for blog posts\" title=\"Best word length for blog posts\" width=\"450\" height=\"300\" class=\"size-full wp-image-28237 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28237\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/11\/how-to-hit-the-best-word-length-for-blog-posts-other-content\/best-word-length-for-blog-posts\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"best-word-length-for-blog-posts\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Words have power, and short words are more powerful than long ones&lt;\/strong&gt; So stop stressing over the number of words you should hit in your blog post or other content, and start focusing on the number of characters in your words.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts.png\" alt=\"Best word length for blog posts\" title=\"Best word length for blog posts\" width=\"450\" height=\"300\" class=\"size-full wp-image-28237\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/11\/best-word-length-for-blog-posts-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-28237\" class=\"wp-caption-text\"><strong>Words have power, and short words are more powerful than long ones<\/strong> So stop stressing over the number of words you should hit in your blog post or other content, and start focusing on the number of characters in your words. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/words-have-power-typed-on-vintage-431705290\" rel=\"noopener\" target=\"_blank\"><em>Image by Ivelin Radkov<\/em><\/a><\/figcaption><\/figure>\n<p>We spend a lot of time talking about the magic number of words for blog content and other messages. Should you write longer articles or short posts?<\/p>\n<p>What\u2019s the sweet spot for attention spans? 200 words? 500 words? 2,000 words? And what role do search engines and keyword research play in these decisions.<\/p>\n<p>But the real question about the best word length for blog posts isn\u2019t average word count. It\u2019s the number of characters per word.<\/p>\n<p>Whether you\u2019re writing a longer post or other types of content, keep your word length to five characters or less. (I know you can do it, because <em>The New York Times<\/em> does it every day.<\/p>\n<p>Here are five ways to <a href=\"https:\/\/www.wyliecomm.com\/2021\/11\/whats-the-best-length-of-a-word-online\/\">keep your words short<\/a>:<\/p>\n<h3>1. Find long words.<\/h3>\n<p>Use your word count tool to find the average length of your words in characters. If it\u2019s more than five, you need to cut long words.<\/p>\n<p>Then eyeball your copy and scan for long words. Any word of three syllables or more is a candidate for replacing.<\/p>\n<h3>2. Use a better thesaurus.<\/h3>\n<p>Substitute shorter words where you can. A thesaurus can help. But don\u2019t use Microsoft Word\u2019s, which seems capable only of identifying longer words as substitutes.<\/p>\n<p>Instead, try <a href=\"http:\/\/www.visualthesaurus.com\/\" target=\"_blank\" rel=\"noopener\">Visual Thesaurus<\/a>, <a href=\"http:\/\/onelook.com\/reverse-dictionary.shtml\" target=\"_blank\" rel=\"noopener\">One Look Dictionary\u2019s reverse dictionary<\/a> or <a href=\"http:\/\/www.ironicsans.com\/thsrs\/\" target=\"_blank\" rel=\"noopener\">Thsrs<\/a> (The shorter thesaurus). Enter a long word, like \u201cironic,\u201d and it gives you a shorter word, like \u201cdry\u201d or \u201cwry.\u201d<\/p>\n<h3>3. Write about people doing things.<\/h3>\n<p>Think of your sentences as stories with clearly identifiable characters acting concretely, suggests the Little Red Schoolhouse school of readability:<\/p>\n<h5 class=\"standalone\">No: \u201cIts failure could affect vehicle directional control, particularly during heavy brake application.\u201d<\/h5>\n<h5 class=\"standalone\">Yes: \u201cYou won\u2019t be able to steer when you put on the brakes.\u201d<\/h5>\n<h3>4. Make subjects characters.<\/h3>\n<p>Write about people doing things, not about things doing things, as in this example from the Little Red Schoolhouse school of readability:<\/p>\n<h5 class=\"standalone\">No: \u201cOur expectation was for a National Labor Relations Board (NLRB) ruling that management interference with the strike or harassment of picketing workers was not permitted.\u201d<\/h5>\n<h5 class=\"standalone\">Yes: \u201cWe expected the National Labor Relations Board (NLRB) to rule that management could not interfere with the strike or harass picketing workers.\u201d<\/h5>\n<h3>5. Turn actions into verbs.<\/h3>\n<p>Write in verbs, not nouns, suggests the Little Red Schoolhouse school of readability:<\/p>\n<h5 class=\"standalone\">No: \u201cGrowth occurred in Pinocchio\u2019s nose when lies were told by him to Geppetto.\u201d<\/h5>\n<h5 class=\"standalone\">Yes: \u201cPinocchio\u2019s nose grew longer when he lied to Geppetto.\u201d<\/h5>\n<p>Corollary: <a href=\"https:\/\/www.wyliecomm.com\/2021\/12\/dont-commit-verbicide-choose-verbs-not-nouns\/\">Nix nominalizations<\/a>, or words that turn verbs (like explain) into nouns (like explanation).<\/p>\n<h3>6. Write to \u2018you.\u2019<\/h3>\n<p>Look at how writing directly to the reader streamlines syllables and sentences in this passage from the SEC\u2019s \u201c<a href=\"http:\/\/www.sec.gov\/pdf\/handbook.pdf\" target=\"_blank\" rel=\"noopener\">Plain English Handbook<\/a>\u201d (PDF):<\/p>\n<p>Before \u2014 5.1 characters per word:<\/p>\n<h5 class=\"standalone\">This Summary does not purport to be complete and is qualified in its entirety by the more detailed information contained in the Proxy Statement and the Appendices hereto, all of which should be carefully reviewed.<\/h5>\n<p>After \u2014 4.6 characters per word:<\/p>\n<h5 class=\"standalone\">Because this is a summary, it does not contain all the information that may be important to you. You should read the entire proxy statement and its appendices carefully before you decide how to vote.<\/h5>\n<h3>7. Write as you speak.<\/h3>\n<p>I often say to participants in my workshops, \u201cYou would never, ever say this.\u201d Your voice is a good filter for the words you use in your message.<\/p>\n<h5>\u201cGood writing is good conversation, only more so.\u201d<\/h5>\n<h6>\u2015 Ernest Hemingway, American author and journalist famous for his economical, understated style<\/h6>\n<p>So <a href=\"https:\/\/www.wyliecomm.com\/2020\/05\/conversational-tone-in-writing\/\">pass the \u201cHey! Did you hear?\u201d test<\/a>.<\/p>\n<p>Say, \u201cHey! Did you hear?\u201d Then read your message aloud. If it sounds as if your message logically follows those four one-syllable words, your message is crisp and conversational.<\/p>\n<p>If it sounds like a neurological dissertation, make your words shorter and chattier.<\/p>\n<h3>8. Choose one-syllable words.<\/h3>\n<p>\u201cShort words are best,\u201d said Winston Churchill, \u201cand old words when short are the best of all.\u201d<\/p>\n<p><a href=\"https:\/\/www.wyliecomm.com\/2021\/12\/write-like-churchill-in-one-syllable-words\/\">Take a tip from Churchill<\/a> \u2014 the only person I know of who slayed Nazis with words \u2014 and choose one-syllable words.<\/p>\n<h3>9. Choose Anglo-Saxon words.<\/h3>\n<p>English has two daddies: the Latin daddy, who spoke in long, abstract, fancy words about ideas, and the Anglo-Saxon daddy, who pointed at a rock and grunted, \u201cROCK!\u201d<\/p>\n<p>Choose from the Anglo-Saxon side of the family.<\/p>\n<p>\u201cAfter the Normans invaded England, Latin words became preferred by the country\u2019s royalty, clergy and scholars. Latin words were, and still are, more formal and indirect than their dirt cheap Anglo-Saxon equivalents,\u201d writes Bill Luening, senior editor, <em>The Kansas City Star<\/em>.<\/p>\n<p>\u201cAnglo-Saxon, the honest language of peasants, packs a wallop. In Anglo-Saxon, a man who drinks to excess is not bibulous but a drunk, a man who steals is not a perpetrator, but a thief, and a man who is follically-impaired is not glabrous, but bald. Direct language is powerful language.\u201d<\/p>\n<p>So make it <em>a drunk, bald thief<\/em>.<\/p>\n<h3>10. <a href=\"https:\/\/revvingupreadership.com\/2021\/06\/how-to-attribute-a-quote\/\">Don\u2019t find a euphemism for \u2018said.\u2019<\/a><\/h3>\n<p>\u201cLeave <em>said<\/em> alone,\u201d writes Roy Peter Clark, vice president and senior scholar, The Poynter Institute. \u201cDon\u2019t be tempted by the muse of variation to permit characters to opine, elaborate, cajole, or chortle.\u201d<\/p>\n<h3>11. Vary your word length.<\/h3>\n<p>\u201cExperiment with melody, rhythm and cadence,\u201d write Michelle Hiskey and Lyle Harris, journalists at the <em>Atlanta Journal-Constitution<\/em>.<\/p>\n<p>Roy Peter Clark agrees. The senior scholar at the Poynter Institute writes:<\/p>\n<p>\u201cPrefer the simple to the technical; put shorter words and paragraphs at the points of greatest complexity. \u2026 [R]eaders will remember how the story sounded and resonated in their heads long after they\u2019ve put [your copy] down.\u201d<\/p>\n<h3>12. Pack long words with short words.<\/h3>\n<p>The problem with most long words isn\u2019t the words themselves, it\u2019s the fact that people who use long words tend to use a lot of them in a row. Break up those multisyllabic pileups with one- and two-syllable words.<\/p>\n<h3>13. Put long words in short sentences.<\/h3>\n<p>The top two predictors of readability are <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-sentences\/\">sentence length<\/a> and <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/word-length\/\">word length<\/a>. If your words are on the long side, keep your sentences on the short side.<\/p>\n<h3>What\u2019s the best word length for blog posts?<\/h3>\n<p>When writing articles, blog posts and other social media content, worry less about whether to write a long article or a short one. To increase social shares and other analytics, produce high-quality content \u2014 and keep words short.<\/p>\n<div id='MMC-Clear' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-81\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Reach more readers with tight writing<\/h3>\r\n\t\r\n<p>Would your piece be twice as good if it were half as long? Yes, say readability experts.<\/p>\r\n\t\r\n<p>So how long should your message be? Your paragraphs? Your sentences? Your words? What reading ease level should you hit?<\/p>\r\n\t\r\n<p>Learn how to write clearer, more concise messages at our <a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><strong>clear-writing course<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" 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more<\/p>\n","protected":false},"author":6,"featured_media":28237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[294],"tags":[520,96,327],"class_list":{"0":"post-28234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-word-length","8":"tag-blog-posts","9":"tag-readability","10":"tag-words","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to hit the best word length for blog posts, other content<\/title>\n<meta name=\"description\" content=\"Words 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