{"id":27608,"date":"2022-08-14T06:36:54","date_gmt":"2022-08-14T10:36:54","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=27608"},"modified":"2024-01-01T08:29:06","modified_gmt":"2024-01-01T12:29:06","slug":"how-to-overcome-jargon","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/08\/how-to-overcome-jargon\/","title":{"rendered":"How to overcome jargon in writing"},"content":{"rendered":"<h2>Use the words in your reader\u2019s head, not the words in your head<\/h2>\n<p>When Elizabeth Kolbert wrote about climate change for <em>The New Yorker,<\/em> she had to define terms like <em>spectroradiometer<\/em> and <em>albedo<\/em>. Read how elegantly she describes them:<\/p>\n<figure id=\"attachment_27612\" aria-describedby=\"caption-attachment-27612\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27612\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-to-overcome-jargon\/how-to-overcome-jargon\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-overcome-jargon\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Things that make your readers go \u2018huh?\u2019&lt;\/strong&gt; Translate the language of your organization into the language of your audience. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/thinking-mans-head-had-idea-262508207&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by vchal&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon.png\" alt=\"How to overcome jargon\" title=\"How to overcome jargon\" width=\"500\" height=\"300\" class=\"size-full wp-image-27612 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon-300x180.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27612\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-to-overcome-jargon\/how-to-overcome-jargon\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-overcome-jargon\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Things that make your readers go \u2018huh?\u2019&lt;\/strong&gt; Translate the language of your organization into the language of your audience. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/thinking-mans-head-had-idea-262508207&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by vchal&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon.png\" alt=\"How to overcome jargon\" title=\"How to overcome jargon\" width=\"500\" height=\"300\" class=\"size-full wp-image-27612\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-to-overcome-jargon-300x180.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><figcaption id=\"caption-attachment-27612\" class=\"wp-caption-text\"><strong>Things that make your readers go \u2018huh?\u2019<\/strong> Translate the language of your organization into the language of your audience. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/thinking-mans-head-had-idea-262508207\" rel=\"noopener\" target=\"_blank\"><em>Image by vchal<\/em><\/a><\/figcaption><\/figure>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">During the Des Groseilliers expedition, he spent most of his time monitoring conditions on the floe using a device known as a spectroradiometer. Facing toward the sun, a spectroradiometer measures incident light, and facing toward earth it measures reflected light. If you divide the latter by the former, you get a quantity known as albedo. (The term comes from the Latin word for \u201cwhiteness.\u201d)<\/div>\n<p>I love learning the Latin ancestry of albedo and hearing the word albino in it!<\/p>\n<p>Overcoming jargon isn\u2019t just for audience members with a high school education. Note that even highly educated readers like <em>New Yorker<\/em> subscribers need to have terms described.<\/p>\n<p>Here\u2019s how to avoid jargon and other special terms and technical terms when writing to the general public and business-to-business or other audiences:<\/p>\n<h3>1. Define the term before using it.<\/h3>\n<p><em>New York Daily<\/em> News editorial writers Arthur Browne, Beverly Weintraub and Heidi Evans earned a Pulitzer for their series on the declining health of 9\/11 rescue workers.<\/p>\n<p>In doing so, they came across unfamiliar medical jargon like <em>interstitial lung disease<\/em>. But before the writers even introduce that term, they describe how the disease works:<\/p>\n<p>\u201cActually, DeBiase was on the verge of death. Inch by inch, his lungs were turning into scar tissue, slowly losing the ability to infuse his blood with oxygen and to cleanse it of carbon dioxide.\u201d<\/p>\n<h3>2. Write <em>about<\/em> jargon.<\/h3>\n<p>Sometimes the best thing to do with jargon is to acknowledge it and make fun of it. That\u2019s what the <em>Daily News<\/em> writers did in this passage from their Pulitzer-winning series:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">With his administration far behind the curve, Bloomberg dispatched two deputy mayors to survey how his agencies are responding to Ground Zero health issues and \u2014 take a deep, deep breath \u2014 to \u201creview the availability and sufficiency of resources aimed at assisting those who have been affected by WTC-related illness, and recommend strategies to ensure the ongoing adequacy of those resources.\u201d<\/div>\n<p>I love the line \u201ctake a deep, deep breath.\u201d In fact, I\u2019m hoping to run into some jargon in my next article so I can steal it.<\/p>\n<h3>3. Use concrete examples.<\/h3>\n<p>So you think your subject is complex? Try taking on nanotechnology.<\/p>\n<p>That\u2019s the subject of \u201c<a href=\"http:\/\/www.zyvex.com\/nanotech\/feynman.html\" target=\"_blank\" rel=\"noopener\">There\u2019s Plenty of Room at the Bottom<\/a>: An Invitation to Enter a New Field of Physics,\u201d a classic speech by Richard Feynman, one of the most influential American physicists of the 20th century.<\/p>\n<p>One of his techniques is to explain concepts using concrete examples from the audience\u2019s own world: \u201cWhy cannot we write the entire 24 volumes of the <em>Encyclopedia Brittanica<\/em> on the head of a pin?\u201d Feynman asks.<\/p>\n<h3>4. Use familiar words.<\/h3>\n<p>Of the nearly 7,000 words in Feynman\u2019s talk, my spell-checker tripped over only a handful. Most were people\u2019s names. The others: <em>demagnify<\/em>, <em>carotenoids<\/em> and <em>microsome<\/em>. That\u2019s .04 percent of the total number of words.<\/p>\n<p>So use the words in your reader\u2019s head, not the words in your head.<\/p>\n<p>That will help with SEO as well as reader understanding.<\/p>\n<p>\u201cThe very fact that a word is unexciting indicates that it\u2019s frequently used,\u201d writes usability guru Jakob Nielsen. \u201cOften, a boring keyword is a known keyword.\u201d<\/p>\n<h3>5. Use short words.<\/h3>\n<p>Feynman\u2019s words averaged 4.4 characters each. Again: The topic is nanotechnology! How does your piece on the United Way fund drive or the CEO\u2019s vision for the new year stack up?<\/p>\n<h3>6. Make reading easy.<\/h3>\n<p>Feynman\u2019s piece weighs in at the 9th grade level according to the Flesch-Kincaid Grade Level index. And it scores an amazing 62.5 percent on Flesch-Kincaid Reading Ease index.<\/p>\n<p>That makes Feynman\u2019s piece is much easier to read than virtually all of the business communications I review.<\/p>\n<h3>7. Use the words in your readers\u2019 heads.<\/h3>\n<p>Overcoming jargon will help you get readers to your content \u2014 and keep them there.<\/p>\n<p>Use generics: If prospects know their problem, but not the name of your solution, what words will they likely search for? Use those terms as well as your product and service names.<\/p>\n<p>After all, asks Barbara Krause, vice president of corporate communications at Krause Taylor &amp; Associates, how many people would look for <em>custom designed sports footware<\/em> when <em>running shoes<\/em> would suffice?<\/p>\n<h3>Bottom line \u2026<\/h3>\n<p>How to overcome jargon? Use the words in your readers\u2019 heads, not the words in your head.<\/p>\n<p>____<\/p>\n<p>Sources: Arthur Browne, Beverly Weintraub and Heidi Evans, \u201cSave Lives with a $150 Lung Exam,\u201d <em>New York Daily News<\/em>, Aug. 7, 2006<\/p>\n<p>Arthur Browne, Beverly Weintraub and Heidi Evans, \u201cEnough Studies: We Need Action,\u201d <em>New York Daily News<\/em>, Sept. 6, 2006<\/p>\n<p>Elizabeth Kolbert, \u201cThe Climate of Man I\u201d and \u201cThe Climate of Man II,\u201d <em>The New Yorker<\/em>, April 25 and May 2, 2005<\/p>\n<p>Jakob Nielsen, \u2018Use Old Words When Writing for Findability,\u201d Alertbox, Aug. 28, 2006<\/p>\n<div id='MMC-Clear' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-81\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Reach more readers with tight writing<\/h3>\r\n\t\r\n<p>Would your piece be twice as good if it were half as long? Yes, say readability experts.<\/p>\r\n\t\r\n<p>So how long should your message be? Your paragraphs? Your sentences? Your words? 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head<\/p>\n","protected":false},"author":6,"featured_media":27612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13016],"tags":[97],"class_list":{"0":"post-27608","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jargon","8":"tag-jargon","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to overcome jargon in writing<\/title>\n<meta name=\"description\" content=\"Things that make your readers go, \u201chuh?\u201d Translate the language of your 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