{"id":27600,"date":"2022-08-14T06:10:58","date_gmt":"2022-08-14T10:10:58","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=27600"},"modified":"2024-01-01T08:28:28","modified_gmt":"2024-01-01T12:28:28","slug":"how-does-jargon-affect-communication","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/08\/how-does-jargon-affect-communication\/","title":{"rendered":"How does jargon affect communication?"},"content":{"rendered":"<h2>Gobbledygook makes you look less intelligent<\/h2>\n<p>There may be a link between jargon and poor business performance, according to <a href=\"http:\/\/www.mail-archive.com\/eristocracy@merrymeet.com\/msg00209.html\" target=\"_blank\" rel=\"noopener\">a study by Deloitte Consulting<\/a>. In one test, SEC documents got more and more obscure as the organizations got deeper and deeper into trouble.<\/p>\n<figure id=\"attachment_27603\" aria-describedby=\"caption-attachment-27603\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27603\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-does-jargon-affect-communication\/how-does-jargon-affect-communication-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-does-jargon-affect-communication\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get the blah blah out&lt;\/strong&gt; Technical jargon and other gobbledygook may suggest that your organization is in a slump. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/businessman-holding-paper-that-say-blah-113481784&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by happystock&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication.png\" alt=\"How does jargon affect communication\" title=\"How does jargon affect communication\" width=\"450\" height=\"300\" class=\"size-full wp-image-27603 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27603\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-does-jargon-affect-communication\/how-does-jargon-affect-communication-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-does-jargon-affect-communication\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get the blah blah out&lt;\/strong&gt; Technical jargon and other gobbledygook may suggest that your organization is in a slump. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/businessman-holding-paper-that-say-blah-113481784&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by happystock&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication.png\" alt=\"How does jargon affect communication\" title=\"How does jargon affect communication\" width=\"450\" height=\"300\" class=\"size-full wp-image-27603\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/how-does-jargon-affect-communication-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-27603\" class=\"wp-caption-text\"><strong>Get the blah blah out<\/strong> Technical jargon and other gobbledygook may suggest that your organization is in a slump. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/businessman-holding-paper-that-say-blah-113481784\" rel=\"noopener\" target=\"_blank\"><em>Image by happystock<\/em><\/a><\/figcaption><\/figure>\n<p>\u201cWe think that\u2019s a good indicator of the linkage between clear and straight communications and business performance, including the issue of transparency and trust,\u201d Deloitte Consulting partner Brian Fugere told Reuters.<\/p>\n<p>No wonder <em>The New York Times, The Wall Street Journal<\/em> and others have begun reporting readability of SEC documents in the financial pages. And the <em>Chicago Sun-Times<\/em> recently quoted this internal Chevron memo:<\/p>\n<div class=\"excerptbox\" style=\"border: 1px solid black;\">This position &amp; objectives are a new addition to the stable of existing Global Lubricant Solutions (GLS) functions. The role participates in the development of the ChevronTexaco Global Lubricants Innovation Solutions Vision and drives cultural change with associated front-end strategies and concepts that eventually become customer-facing differentiable Integrated Solutions. \u2026<\/div>\n<p>Reporter Zay N. Smith\u2019s response:<\/p>\n<h5 class=\"standalone\">\u201cSell your Chevron stock. Sell it now.\u201d<\/h5>\n<p>But jargon doesn\u2019t just suggest that your company may be in trouble. It also makes you look less intelligent.<\/p>\n<h3>Demonstrates your ignorance.<\/h3>\n<p>Using stuffy words might make you sound stuffy. But it won\u2019t make you sound smarter. In fact, people who use big words when smaller ones will do actually sound less intelligent, according to research at Princeton University.<\/p>\n<h5>\u201cWhile intelligent people can often simplify the complex, a fool is more likely to complicate the simple.\u201d<\/h5>\n<h6>\u2014 Henry David Thoreau, American author and philosopher<\/h6>\n<p>In one experiment, a group of bright Princeton undergrads read the original translation of Descarte\u2019s <em>Meditation<\/em>; another group read a simplified version. Participants who read the simplified version rated the author more intelligent than those reading the original version.<\/p>\n<p>Why?<\/p>\n<p>When people don\u2019t understand information, they tend to go more with the original, often too-technical and undigested information from a primary source, says Joseph M. Williams in <em>Style: Toward Clarity and Grace<\/em>:<\/p>\n<p>\u201cAs a novice in a field reads its professional prose, he will predictably try to imitate those features of style that seem most prominently to bespeak membership, professional authority. \u2026 Simultaneously, if a writer new to a field does not entirely control his ideas, his own prose will often slip into a style characterized by those same clumps of abstraction.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27602\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-does-jargon-affect-communication\/albert-einstein\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"albert-einstein\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein.png\" alt=\"Albert Eintein\" width=\"500\" height=\"300\" class=\"aligncenter size-full wp-image-27602 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein-300x180.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27602\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-does-jargon-affect-communication\/albert-einstein\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"albert-einstein\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein.png\" alt=\"Albert Eintein\" width=\"500\" height=\"300\" class=\"aligncenter size-full wp-image-27602\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/albert-einstein-300x180.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p>As no less a genius than Albert Einstein wrote: \u201cIf you can\u2019t explain something simply, you don\u2019t understand it well.\u201d<\/p>\n<p>And keep in mind these words from Margaret Mead, American cultural anthropologist, who certainly learned her way around concepts that were initially foreign to her:<\/p>\n<p>\u201cIf one cannot state a matter clearly enough so that even an intelligent twelve-year-old can understand it, one should remain within the cloistered walls of the university and laboratory until one gets a better grasp of one\u2019s subject matter.\u201d<\/p>\n<p>___<\/p>\n<p>Sources: Grant McCool, \u201c<a href=\"http:\/\/www.mail-archive.com\/eristocracy@merrymeet.com\/msg00209.html\" target=\"_blank\" rel=\"noopener\">Software to Cut the Bull from Corporate-Speak<\/a>,\u201d Reuters, June 20, 2003<\/p>\n<div id='MMC-Clear' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-81\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Reach more readers with tight writing<\/h3>\r\n\t\r\n<p>Would your piece be twice as good if it were half as long? Yes, say readability experts.<\/p>\r\n\t\r\n<p>So how long should your message be? Your paragraphs? Your sentences? Your words? What reading ease level should you hit?<\/p>\r\n\t\r\n<p>Learn how to write clearer, more concise messages at our <a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><strong>clear-writing course<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Gobbledygook makes you look less intelligent<\/p>\n","protected":false},"author":6,"featured_media":27603,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13016],"tags":[13017,97],"class_list":{"0":"post-27600","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jargon","8":"tag-gobbledygook","9":"tag-jargon","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How does jargon affect communication?<\/title>\n<meta name=\"description\" content=\"Get the blah blah out: Technical jargon and 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