{"id":27515,"date":"2021-09-18T06:49:51","date_gmt":"2021-09-18T10:49:51","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=27515"},"modified":"2023-07-26T09:38:46","modified_gmt":"2023-07-26T13:38:46","slug":"seo-guidelines-for-content-writers","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/","title":{"rendered":"SEO guidelines for content writers"},"content":{"rendered":"<h2>Help web visitors find your page<\/h2>\n<p>Find out what your audience is looking for, choose the right keywords, optimize for mobile and otherwise help Google find you with these SEO guidelines for content writers.<\/p>\n<figure id=\"attachment_27521\" aria-describedby=\"caption-attachment-27521\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27521\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/seo-guidelines-for-content-writers\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers.png\" data-orig-size=\"556,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"seo-guidelines-for-content-writers\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you find me now?&lt;\/strong&gt; How to conduct keyword research and write great content that boosts organic traffic for webpages, blog posts, social media, content marketing and digital marketing. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/internet-search-webpage-input-textbox-mouse-pointer-and-button-gm870951080-145375791&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by olaser&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers-300x162.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers.png\" alt=\"SEO guidelines for content writers\" title=\"SEO guidelines for content writers\" width=\"556\" height=\"300\" class=\"size-full wp-image-27521 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers.png 556w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers-300x162.png 300w\" data-sizes=\"(max-width: 556px) 100vw, 556px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 556px; --smush-placeholder-aspect-ratio: 556\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27521\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/seo-guidelines-for-content-writers\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers.png\" data-orig-size=\"556,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"seo-guidelines-for-content-writers\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you find me now?&lt;\/strong&gt; How to conduct keyword research and write great content that boosts organic traffic for webpages, blog posts, social media, content marketing and digital marketing. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/internet-search-webpage-input-textbox-mouse-pointer-and-button-gm870951080-145375791&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by olaser&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers-300x162.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers.png\" alt=\"SEO guidelines for content writers\" title=\"SEO guidelines for content writers\" width=\"556\" height=\"300\" class=\"size-full wp-image-27521\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers.png 556w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/seo-guidelines-for-content-writers-300x162.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/noscript><figcaption id=\"caption-attachment-27521\" class=\"wp-caption-text\"><strong>Can you find me now?<\/strong> How to conduct keyword research and write great content that boosts organic traffic for webpages, blog posts, social media, content marketing and digital marketing. <a href=\"https:\/\/www.istockphoto.com\/photo\/internet-search-webpage-input-textbox-mouse-pointer-and-button-gm870951080-145375791\" rel=\"noopener\" target=\"_blank\"><em>Image by olaser<\/em><\/a><\/figcaption><\/figure>\n<h3>How to find keywords<\/h3>\n<p>How do you find keywords and other search terms to help visitors find your webpage, blog post or news release? To find primary keywords for your press release, post or page:<\/p>\n<p><strong>1. Brainstorm<\/strong>. Writers know more about what their readers are looking for than most. That makes this a perfect step for writers to take the lead on SEO: Come up with the words or phrases you think your customers might use to search online for products and services like yours.<\/p>\n<p>What do they want to know? According to Shel Holtz:<\/p>\n<ul>\n<li><strong>80% of the searches Google performs are informational<\/strong>: People are looking for answers to questions.<\/li>\n<li><strong>10% are navigational<\/strong>: People are trying to find a specific site, article or post.<\/li>\n<li><strong>10% are transactional<\/strong>: People are seeking information they need to buy a product or service.<\/li>\n<\/ul>\n<p>But the words in your head might not be the words in your visitors\u2019 heads. Online keyword research tools can help you find the words your potential customers really want.<\/p>\n<p><strong>2. Test terms with keyword-search tools<\/strong>. Now that you have your list of keywords, use online tools to test them. At Wylie Communications, we use <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/start\" target=\"_blank\" rel=\"noopener\">SEMRush Keyword Magic<\/a>. (We are not affiliated with SEMRush; we just love it.)<\/p>\n<p>Whatever tool you use will help you gauge:<\/p>\n<ul>\n<li><strong>Whether people are really searching for that term<\/strong>. Use the words in your target audience members\u2019 heads, not the words in your head.<\/li>\n<li><strong>Search volume and ranking factor<\/strong>. Your instinct might be to optimize for top-ranked terms. But unless you\u2019re the Coca-Cola of your industry, those terms may be too competitive. You might wind up at the bottom of a long search engine results page or overspend to get to the top.<\/li>\n<li><strong>Relevance<\/strong>. It\u2019s more important than popularity. If the term is super relevant and modestly popular, use it. Search for long tail keywords and phrases that are more specific to your content.<\/li>\n<\/ul>\n<figure id=\"attachment_27522\" aria-describedby=\"caption-attachment-27522\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27522\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/keyword-magic-tool\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keyword-magic-tool\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Unless you\u2019re the Coca-Cola of SEO or your topic, broad topics are too competitive &#8230;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27522 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-300x169.png 300w\" data-sizes=\"(max-width: 533px) 100vw, 533px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 533px; --smush-placeholder-aspect-ratio: 533\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27522\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/keyword-magic-tool\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keyword-magic-tool\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Unless you\u2019re the Coca-Cola of SEO or your topic, broad topics are too competitive &#8230;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27522\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-300x169.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/noscript><figcaption id=\"caption-attachment-27522\" class=\"wp-caption-text\">Unless you\u2019re the Coca-Cola of SEO or your topic, broad topics are too competitive &#8230;<\/figcaption><\/figure>\n<figure id=\"attachment_27523\" aria-describedby=\"caption-attachment-27523\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27523\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/keyword-magic-tool-cross\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keyword-magic-tool-cross\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;\u2026 I\u2019m not going to be able to compete with Moz on &lt;em&gt;SEO&lt;\/em&gt; at 110,000 searches a month.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27523 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross-300x169.png 300w\" data-sizes=\"(max-width: 533px) 100vw, 533px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 533px; --smush-placeholder-aspect-ratio: 533\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27523\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/keyword-magic-tool-cross\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keyword-magic-tool-cross\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;\u2026 I\u2019m not going to be able to compete with Moz on &lt;em&gt;SEO&lt;\/em&gt; at 110,000 searches a month.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27523\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-cross-300x169.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/noscript><figcaption id=\"caption-attachment-27523\" class=\"wp-caption-text\">\u2026 I\u2019m not going to be able to compete with Moz on <em>SEO<\/em> at 110,000 searches a month.<\/figcaption><\/figure>\n<figure id=\"attachment_27524\" aria-describedby=\"caption-attachment-27524\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27524\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/keyword-magic-tool-seo-for-writers\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keyword-magic-tool-seo-for-writers\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Instead, use long-tail terms: &lt;em&gt;SEO for writers&lt;\/em&gt; at 10 searches a month, maybe. I could write a post or page for each of these terms and dominate these terms organically.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27524 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers-300x169.png 300w\" data-sizes=\"(max-width: 533px) 100vw, 533px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 533px; --smush-placeholder-aspect-ratio: 533\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27524\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/keyword-magic-tool-seo-for-writers\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keyword-magic-tool-seo-for-writers\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Instead, use long-tail terms: &lt;em&gt;SEO for writers&lt;\/em&gt; at 10 searches a month, maybe. I could write a post or page for each of these terms and dominate these terms organically.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27524\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-for-writers-300x169.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/noscript><figcaption id=\"caption-attachment-27524\" class=\"wp-caption-text\">Instead, use long-tail terms: <em>SEO for writers<\/em> at 10 searches a month, maybe. I could write a post or page for each of these terms and dominate these terms organically.<\/figcaption><\/figure>\n<p><strong>3. Optimize for voice search<\/strong>. <em>Hey Siri:<\/em> Some 50% of searches are voice search these days, according to comScore. So optimize for voice search:<\/p>\n<ul>\n<li><strong>Choose long-tail search terms<\/strong>. These days, web visitors don\u2019t search for simple terms like \u201cLAX flight delays.\u201d Instead, they\u2019re more likely to ask a longer, more conversational, more precise question: \u201cWill Flight 457 on XYZ Airlines be delayed out of LAX?\u201d Consider that when choosing your terms. Indeed, most searchers use three or more keywords in their searches, according to a study of 10 million U.S. internet users by Experian Hitwise.<\/li>\n<li><strong>Ask questions<\/strong>. People tend to pose voice searches as questions: \u201cSiri, what time is sunset today?\u201d Find out what your audience is asking (on SEMRush, just click the Questions tab.) Then create pages, posts and other pieces with a popular question as the headline and its answer as the content.<\/li>\n<li><strong>Explain how to<\/strong>. The number of how-to searches has increased by 70%. Search for \u201cHow to [your topic]\u201d and choose the subjects your audience seeks help with. Use \u201cHow to [your topic]\u201d for the headline, page title and page description.<\/li>\n<li><strong>Use conversational keywords<\/strong>. People write more formally, but they speak more conversationally.<\/li>\n<\/ul>\n<figure id=\"attachment_27525\" aria-describedby=\"caption-attachment-27525\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27525\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/keyword-magic-tool-seo-writing\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keyword-magic-tool-seo-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Optimize for voice search by answering searchers\u2019 questions.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27525 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing-300x169.png 300w\" data-sizes=\"(max-width: 533px) 100vw, 533px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 533px; --smush-placeholder-aspect-ratio: 533\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27525\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/keyword-magic-tool-seo-writing\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keyword-magic-tool-seo-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Optimize for voice search by answering searchers\u2019 questions.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27525\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/keyword-magic-tool-seo-writing-300x169.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/noscript><figcaption id=\"caption-attachment-27525\" class=\"wp-caption-text\">Optimize for voice search by answering searchers\u2019 questions.<\/figcaption><\/figure>\n<figure id=\"attachment_27526\" aria-describedby=\"caption-attachment-27526\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27526\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/skim-newsletter-search\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skim-newsletter-search\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Check out the neighborhood: Make sure your search term means what you think it means.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27526 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search-300x169.png 300w\" data-sizes=\"(max-width: 533px) 100vw, 533px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 533px; --smush-placeholder-aspect-ratio: 533\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27526\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/skim-newsletter-search\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skim-newsletter-search\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Check out the neighborhood: Make sure your search term means what you think it means.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27526\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/skim-newsletter-search-300x169.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/noscript><figcaption id=\"caption-attachment-27526\" class=\"wp-caption-text\">Check out the neighborhood: Make sure your search term means what you think it means.<\/figcaption><\/figure>\n<p><strong>4. Check out the SERPs for your terms<\/strong>. Check out the neighborhood. You\u2019ll learn:<\/p>\n<ul>\n<li><strong>What Google people searching this term are really looking for<\/strong>. You don\u2019t want to burn two hours writing a post about how people skim newsletters only to find out that those searchers are looking for <em>theSkimm<\/em>, the newsletter.<\/li>\n<li><strong>What you can learn from the top-ranking pages<\/strong>. What other terms are they using? What\u2019s missing?<\/li>\n<li><strong>What gaps exist in the results<\/strong>. If you find a hole, fill it.<\/li>\n<\/ul>\n<h3>How to use keywords<\/h3>\n<p>You\u2019re not still stuffing keywords, are you? If so, 1998 called; it wants its SEO back.<\/p>\n<p>Early Google algorithms focused on keyword density \u2014 the percentage of keywords per 100 words on the page. But newer algorithms are more sophisticated: They seek to understand the searcher\u2019s intent.<\/p>\n<p>Each algorithm change \u2014 and apparently, <a href=\"https:\/\/www.cision.com\/us\/2017\/11\/seo-tricks-to-improve-your-press-release\/\" target=\"_blank\" rel=\"noopener\">Google changes its algorithm about three times a day<\/a> \u2014 is meant to keep people like us from gaming the system so Google can deliver the very best result for each search.<\/p>\n<figure id=\"attachment_27527\" aria-describedby=\"caption-attachment-27527\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27527\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/semrush-seo-writing\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"semrush-seo-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The SEMRush SEO Writing Assistant, a Google Docs add-on, makes content writing for all types of content a breeze.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27527 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing-300x169.png 300w\" data-sizes=\"(max-width: 533px) 100vw, 533px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 533px; --smush-placeholder-aspect-ratio: 533\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27527\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/09\/seo-guidelines-for-content-writers\/semrush-seo-writing\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"semrush-seo-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The SEMRush SEO Writing Assistant, a Google Docs add-on, makes content writing for all types of content a breeze.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing.png\" alt=\"\" width=\"533\" height=\"300\" class=\"size-full wp-image-27527\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/semrush-seo-writing-300x169.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/noscript><figcaption id=\"caption-attachment-27527\" class=\"wp-caption-text\">The SEMRush SEO Writing Assistant, a Google Docs add-on, makes content writing for all types of content a breeze.<\/figcaption><\/figure>\n<p>Instead of keyword stuffing, use SEMRush SEO Writing Assistant, a Google Docs add-on, to write pieces on content with exactly the right keyword density and recommended keywords.<\/p>\n<p>Write for humans, optimize for Google. SEO can help you get found, but only great content and a fine user experience can boost conversions. Struggling with a high bounce rate? This may be your problem.<\/p>\n<h3>Where to put keywords<\/h3>\n<p>Make sure you use your keywords in your:<\/p>\n<ul>\n<li>Title tag<\/li>\n<li>Meta descriptions<\/li>\n<li>Headline<\/li>\n<li>Body copy<\/li>\n<li>Links<\/li>\n<li>Images<\/li>\n<\/ul>\n<h3>More SEO guidelines for content writers<\/h3>\n<p>Boost your page rank:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/seo-tips-for-writers\/\"><strong>Easy SEO tips for writers<\/strong><\/a>: Help Google find you<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/seo-tips-for-writers\/resources-on-seo-tips-for-writers\/\"><strong>Resources on SEO tips for writers<\/strong><\/a>: Websites, books and tools<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/seo-tips-for-writers\/quotes-on-seo-tips-for-writers\/\"><strong>Quotes on SEO tips for writers<\/strong><\/a>: What writers &amp; others say<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/\"><strong>Online-writing training<\/strong><\/a>: Learn more SEO tips in these workshops, webinars and master classes<\/li>\n<\/ul>\n<div id='MC-PR-SEO' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-47\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Reach Readers Online workshops\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online workshops\" title=\"Reach Readers Online workshops\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online workshops\" title=\"Reach Readers Online workshops\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Optimize for Google and Humans<\/h3>\r\n<p>You\u2019re not still keyword stuffing, are you? Are you optimizing your content for mobile search? When was the last time you updated your SEO techniques?<\/p>\r\n\r\n<p>Google changes its algorithm <em>three times a day!<\/em> If you\u2019re still using the techniques you learned last year, Google may be penalizing \u2014 not rewarding \u2014 your SEO efforts.<\/p>\r\n\r\n<p>The good news is, SEO is easy if you have the right tools and techniques. The bad news is, few communicators know what those tools and techniques are.<\/p>\r\n\t\r\n<p>But at our<a title=\"Reach Readers Online workshops\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>Reach Readers Online workshops<\/strong><\/a>, you\u2019ll learn a simple, up-to-date system for helping people find your web content.<\/p>\r\n\t\r\n<p>Learn to avoid Google\u2019s wrath, write web content that doesn\u2019t get dinged by Google \u2014 even optimize for voice search.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Help web visitors find your page<\/p>\n","protected":false},"author":6,"featured_media":27521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[54],"tags":[],"class_list":{"0":"post-27515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-writing","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO guidelines for content writers<\/title>\n<meta name=\"description\" content=\"Can you find me now? 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