{"id":27447,"date":"2021-09-06T08:56:32","date_gmt":"2021-09-06T12:56:32","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=27447"},"modified":"2023-10-14T06:35:07","modified_gmt":"2023-10-14T10:35:07","slug":"make-webpages-scannable-with-microcontent","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/make-webpages-scannable-with-microcontent\/","title":{"rendered":"Make webpages scannable with microcontent"},"content":{"rendered":"<h2>How to write web headlines, links, more<\/h2>\n<figure id=\"attachment_32870\" aria-describedby=\"caption-attachment-32870\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32870\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/make-webpages-scannable-with-microcontent\/make-webpages-scannable-with-microcontent-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\" data-orig-size=\"457,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"make-webpages-scannable-with-microcontent\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Web headlines, decks, subheads, bulleted lists and links help readers get the gist of your message without reading paragraphs. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/online-news-mobile-phone-close-smartphone-1204164946&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Tero Vesalainen&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent-300x197.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\" alt=\"Make webpages scannable with microcontent\" title=\"Make webpages scannable with microcontent\" width=\"457\" height=\"300\" class=\"size-full wp-image-32870 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png 457w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent-300x197.png 300w\" data-sizes=\"(max-width: 457px) 100vw, 457px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 457px; --smush-placeholder-aspect-ratio: 457\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32870\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/make-webpages-scannable-with-microcontent\/make-webpages-scannable-with-microcontent-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\" data-orig-size=\"457,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"make-webpages-scannable-with-microcontent\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Web headlines, decks, subheads, bulleted lists and links help readers get the gist of your message without reading paragraphs. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/online-news-mobile-phone-close-smartphone-1204164946&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Tero Vesalainen&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent-300x197.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png\" alt=\"Make webpages scannable with microcontent\" title=\"Make webpages scannable with microcontent\" width=\"457\" height=\"300\" class=\"size-full wp-image-32870\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent.png 457w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/10\/make-webpages-scannable-with-microcontent-300x197.png 300w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/><\/noscript><figcaption id=\"caption-attachment-32870\" class=\"wp-caption-text\">Web headlines, decks, subheads, bulleted lists and links help readers get the gist of your message without reading paragraphs. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/online-news-mobile-phone-close-smartphone-1204164946\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by Tero Vesalainen<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Micro content catches skimmers\u2019 eyes<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/\" target=\"\" title=\"How to write good web headlines\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"web-page-headlines-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" alt=\"How to write good web headlines\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29650 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"web-page-headlines-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" alt=\"How to write good web headlines\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29650\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/\" target=\"\" rel=\"noopener noreferrer\">How to write good web headlines<\/a><\/p>\n<p class=\"index-story-deck\">Draw people into your web pages, blog posts, emails and social media<\/p>\n<p style=\"text-align:left;\" class=\"index-story-intro\">Heads up: How do you write great headlines that grab reader attention and show up in search results?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to write a double deck headline\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/double-deck-headline\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline-150.png\" alt=\"How to write a double deck headline\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline-150.png\" alt=\"How to write a double deck headline\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a double deck headline\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/double-deck-headline\/\" target=\"\" rel=\"noopener noreferrer\">How to write a double deck headline<\/a><\/p>\n<p class=\"index-story-deck\">That second head drives readership, reaches nonreaders<\/p>\n<p class=\"index-story-intro\">Double decker: Multi-deck headlines get the word out to skimmers and scanners. So don\u2019t drop the deck.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/how-to-write-a-subheading\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"How to write a subheading\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading-150.png\" alt=\"How to write a subheading\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"How to write a subheading\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading-150.png\" alt=\"How to write a subheading\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a subheading\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/how-to-write-a-subheading\/\" target=\"\" rel=\"noopener noreferrer\">How to write a subheading<\/a><\/p>\n<p class=\"index-story-deck\">Subheads increase scanning and reading<\/p>\n<p class=\"index-story-intro\">Control where their eyes go: Subheads can change visitors\u2019 eye-tracking patterns so they read further and find what they want more easily.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-listicles\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27360 size-full lazyload\" title=\"How to write listicles, or list articles\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-to-write-listicles-150.png\" alt=\"How to write listicles, or list articles\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27360 size-full\" title=\"How to write listicles, or list articles\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-to-write-listicles-150.png\" alt=\"How to write listicles, or list articles\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write listicles, or list articles\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-listicles\/\" target=\"\" rel=\"noopener noreferrer\">How to write listicles, or list articles<\/a><\/p>\n<p class=\"index-story-deck\">Craft top 10 lists like a pro<\/p>\n<p class=\"index-story-intro\">Polish your listicles, or list articles, with these tips and techniques.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/link-writing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"Get clicked with good link writing\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-writing-150.png\" alt=\"Get clicked with good link writing\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"Get clicked with good link writing\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-writing-150.png\" alt=\"Get clicked with good link writing\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\" ><a title=\"Get clicked with good link writing\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/link-writing\/\" target=\"\" rel=\"noopener noreferrer\">Get clicked with good link writing<\/a><\/p>\n<p class=\"index-story-deck\">Grab readers\u2019 attention, help them find their way <\/p>\n<p class=\"index-story-intro\">Only connect: Good link writing can convince screen readers, users and other visitors to read more or click. And good link text helps nonreaders who are scanning your webpage.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>How to write web headlines, links, more Micro content catches skimmers\u2019 eyes How to write good web headlines Draw people into your web pages, blog posts, emails and social media Heads up: How do you write great headlines that grab reader attention and show up in search results? How to write a double deck headline [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":32870,"parent":17683,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-27447","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make webpages scannable with microcontent<\/title>\n<meta name=\"description\" content=\"Web headlines, decks, subheads, bulleted lists and links help readers get the gist of your message without reading paragraphs.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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