{"id":27393,"date":"2021-08-23T09:58:57","date_gmt":"2021-08-23T13:58:57","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=27393"},"modified":"2021-08-23T09:58:57","modified_gmt":"2021-08-23T13:58:57","slug":"quotes-on-boosting-website-readability","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/website-readability\/how-long-should-your-webpage-be\/quotes-on-boosting-website-readability\/","title":{"rendered":"Quotes on boosting website readability"},"content":{"rendered":"

What writers & others say<\/h2>\n

\"Quotes

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“Beware: The infinite space on the Internet creates aerated prose.”<\/h5>\n
\u2014 Roy Peter Clark, The Poynter Institute\u2019s senior scholar and author of Writing Tools<\/i><\/h6>\n
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\u201cHigh-quality short copy will outperform poorly written long copy every time.\u201d<\/h5>\n
\u2014 Michel Fortin, chief experience office, Supportibles, Inc.<\/h6>\n
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\u201cThink index cards, not toilet paper.\u201d<\/h5>\n
\u2014 Jeff Herrington, president, Jeff Herrington Communications<\/h6>\n
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“Sometimes, users do read down an entire page. It does happen. Rarely.”<\/h5>\n
\u2014 Jakob Nielsen, usability expert<\/h6>\n
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“User attention eventually peters out. The further down the page users go, the less time they generally spend on each additional information unit.”<\/h5>\n
\u2014 Jakob Nielsen, usability expert<\/h6>\n
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“It’s as if users arrive at a page with a certain amount of fuel in their tanks.”<\/h5>\n
\u2014 Jakob Nielsen, usability expert<\/h6>\n
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“As they ‘drive’ down the page, they use up gas, and sooner or later they run dry. The amount of gas in the tank will vary, depending on each user’s inherent motivation and interest in each page’s specific topic. Also, the ‘gasoline’ might evaporate or be topped up if content down the page is less or more relevant than the user expected.”<\/h5>\n
\u2014 Jakob Nielsen, usability expert<\/h6>\n
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“Scrolling still reduces usability. But all design involves trade-offs, and the argument against scrolling is no longer as strong as it used to be. Thus, pages that can be markedly improved with a scrolling design may be made as long as necessary, though it should be a rare exception to go beyond three [screensful] on an average monitor.”<\/h5>\n
\u2014 Jakob Nielsen, usability expert<\/h6>\n
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“Each little piece of useless chatter is relatively innocent, and only robs us of a few seconds. The cumulative effect, however, is much worse: we assume that most communication is equally useless and tune it out, thus missing important information that\u2019s sometimes embedded in the mess.”<\/h5>\n
\u2014 Jakob Nielsen, \u201cthe king of usability\u201d<\/h6>\n
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“Let\u2019s clean up our information environment. Are you saying something that benefits your customers, or simply spewing word count? If users don\u2019t need it, don\u2019t write it. Stop polluting now.”<\/h5>\n
\u2014 Jakob Nielsen, \u201cthe king of usability\u201d<\/h6>\n
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“You\u2019d be wise to put your word count on a strict diet.”<\/h5>\n
\u2014 Jakob Nielsen, \u201cthe king of usability\u201d<\/h6>\n
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“The dirtiest four-letter word in the English language: ‘read.’”<\/h5>\n
\u2014 Evelyn Wood Reading Dynamics website<\/h6>\n
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