{"id":27162,"date":"2021-07-16T14:46:11","date_gmt":"2021-07-16T18:46:11","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=27162"},"modified":"2022-12-21T07:53:09","modified_gmt":"2022-12-21T11:53:09","slug":"quotes-on-writing-for-the-web-and-mobile","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/quotes-on-writing-for-the-web-and-mobile\/","title":{"rendered":"Quotes on writing for the web and mobile"},"content":{"rendered":"<h2>What writers &amp; others say<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27006\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/quotes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" alt=\"Quotes on writing for the web and mobile\" title=\"Quotes on writing for the web and mobile\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27006 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27006\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/quotes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" alt=\"Quotes on writing for the web and mobile\" title=\"Quotes on writing for the web and mobile\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27006\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/p>\n<hr>\n<h5>\u201cApparently we love our own cell phones but we hate everyone else\u2019s.\u201d<\/h5>\n<h6>\u2014 Joe Bob Briggs, syndicated American film critic, writer and comic performer<\/h6>\n<hr \/>\n<h5>\u201cThree objects were considered essential across all participants, cultures and genders: keys, money and mobile phones.\u201d<\/h5>\n<h6>\u2014 Jan Chipchase, chief usability researcher, Nokia<\/h6>\n<hr \/>\n<h5>&#8220;Avoid the &#8216;frustrated finger&#8217; when designing for tablets. Engage the finger as well as the brain and eyes.&#8221;<\/h5>\n<h6>\u2014 Mario Garcia, CEO of Garcia Media and founder of the Graphics &amp; Design program at The Poynter Institute for Media Studies<\/h6>\n<hr \/>\n<h5>&#8220;Stop looking at your business as a physical, web, and mobile. It\u2019s about consumers, and the only thing that matters to consumers is the one screen that is in front of them.\u201d<\/h5>\n<h6>\u2014 Mitch Joel, president, Mirum Agency<\/h6>\n<hr \/>\n<h5>\u201cGet rid of half the words on each page, then get rid of half of what\u2019s left.\u201d<\/h5>\n<h6>\u2015 Steve Krug, in <em>Don&#8217;t Make Me Think: A Common Sense Approach to Web Usability<\/em><\/h6>\n<hr>\n<h5>\u201cA Eurobarometer survey of almost 1,000 children in 29 countries found most had telephones after age 9.\u201d<\/h5>\n<h6><em>\u2014 The New York Times<\/em><\/h6>\n<hr \/>\n<h5>\u201cContent comprehension suffers when you&#8217;re looking through a peephole, because there&#8217;s little visible context. The less you can see, the more you have to remember, and human short-term memory is notoriously weak.&#8221;<\/h5>\n<h6>\u2014 Jakob Nielsen, \u201cking of usability\u201d<\/h6>\n<hr \/>\n<h5>&#8220;Short is too long for mobile.&#8221;<\/h5>\n<h6>\u2014 Jakob Nielsen, &#8220;king of usability&#8221;<\/h6>\n<hr \/>\n<h5>\u201cThe phrase &#8216;mobile usability&#8217; is pretty much an oxymoron.&#8221;<\/h5>\n<h6>\u2014 Jakob Nielsen, \u201cking of usability\u201d<\/h6>\n<hr \/>\n<h5>&#8220;We still see users struggle to hit tiny areas that are much smaller than their fingers. The fat-finger syndrome will be with us for years to come.&#8221;<\/h5>\n<h6>\u2014 Jakob Nielsen, &#8220;king of usability&#8221;<\/h6>\n<hr \/>\n<h5>\u201cThe term for the fear of, and obsession with, losing and\/or being without a smartphone is Nomophobia (No-mobile-phobia) which was coined by UK researchers. This growing dependency and addiction to smart phones is very similar to substance addiction or other compulsive behaviors.\u201d<\/h5>\n<h6>\u2014 Shawn Parr, founder of Bulldog Drummond<\/h6>\n<hr \/>\n<h5>\u201cIn today\u2019s modern world, people are either asleep or connected.\u201d<\/h5>\n<h6>\u2014 Janice H. Reinold, Rosetta Marketing<\/h6>\n<hr \/>\n<h5>&#8220;Glowing rectangle: n. A mocking or satiric reference to a smartphone, tablet, laptop, or computer screen.&#8221;<\/h5>\n<h6>\u2014 Word Spy<\/h6>\n<hr \/>\n<h5>&#8220;Smartphone face: n. A drooping jawline and saggy jowls caused by neck muscles that have been shortened from constantly looking down at a smartphone or similar device.&#8221;<\/h5>\n<h6>\u2014 Word Spy<\/h6>\n<hr \/>\n<h5>&#8220;Reading a blog post on an iPhone is like reading <i>War and Peace<\/i> through a keyhole.&#8221;<\/h5>\n<h6>\u2014 Ann Wylie, president, Wylie Communications Inc.<\/h6>\n<hr \/>\n<h5>&#8220;Smartphone face is not to be confused with BlackBerry prayer, BlackBerry thumb, FOMO, iPod oblivion, laptop zombie disorder, mouse wrist, Nintendo epilepsy, Nintendo thumb, Nomophobia, phone neck, screen sightedness, text message injury, or Wii elbow.&#8221;<\/h5>\n<h6>\u2014 Ann Wylie, president, Wylie Communications Inc.<\/h6>\n<hr \/>\n<h5>&#8220;Reading on a smartphone is as different from reading on the web as reading on the web is from reading print.&#8221;<\/h5>\n<h6>\u2014 Ann Wylie, president, Wylie Communications<\/h6>\n<hr \/>\n<div id='MC-WFWM-RRO' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-2\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Reach Readers Online \u2014 our web-writing workshop, starting Oct. 23-27\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you reach readers where their eyes are?<\/h3>\r\n<p>Web visitors spend 57% above the fold, or on the first screen of a webpage, according to the Nielsen Norman Group. They spend 74% on the first two screens.<\/p>\r\n\r\n<p>Learn how to find out how to reach visitors where their eyes are at <a title=\"Reach Readers Online \u2014 our web-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>Reach Readers Online<\/strong><\/a> \u2014 our web-writing workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to stop dropping the best-read element on your webpage \u2026 how to avoid getting your head cut off on smartphones \u2026 how to get found with Ann\u2019s simple tricks and tools for SEO \u2026 and how to overcome the obstacles to reading on the screen to get the word out on mobile devices.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" 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say \u201cApparently we love our own cell phones but we hate everyone else\u2019s.\u201d \u2014 Joe Bob Briggs, syndicated American film critic, writer and comic performer \u201cThree objects were considered essential across all participants, cultures and genders: keys, money and mobile phones.\u201d \u2014 Jan Chipchase, chief usability researcher, Nokia &#8220;Avoid the &#8216;frustrated [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27006,"parent":3993,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-27162","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 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