{"id":27034,"date":"2023-09-19T08:57:49","date_gmt":"2023-09-19T12:57:49","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=27034"},"modified":"2024-01-17T10:55:40","modified_gmt":"2024-01-17T14:55:40","slug":"press-release-headline-length","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/","title":{"rendered":"What\u2019s the best press release headline length?"},"content":{"rendered":"<h2>Don\u2019t let your head get cut off<\/h2>\n<p>How short should your press release headline be?<\/p>\n<figure id=\"attachment_32601\" aria-describedby=\"caption-attachment-32601\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32601\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/press-release-headline-length-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png\" data-orig-size=\"453,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-headline-length\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;What\u2019s the right size?&lt;\/strong&gt; The most effective news release headlines weigh in at 40 characters or less. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/white-tape-measure-isolated-on-background-1723723954&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by TaniaKitura&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-300x199.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png\" alt=\"Press release headline length\" title=\"Press release headline length\" width=\"453\" height=\"300\" class=\"size-full wp-image-32601 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png 453w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-300x199.png 300w\" data-sizes=\"(max-width: 453px) 100vw, 453px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 453px; --smush-placeholder-aspect-ratio: 453\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32601\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/press-release-headline-length-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png\" data-orig-size=\"453,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-headline-length\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;What\u2019s the right size?&lt;\/strong&gt; The most effective news release headlines weigh in at 40 characters or less. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/white-tape-measure-isolated-on-background-1723723954&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by TaniaKitura&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-300x199.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png\" alt=\"Press release headline length\" title=\"Press release headline length\" width=\"453\" height=\"300\" class=\"size-full wp-image-32601\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png 453w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-300x199.png 300w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/noscript><figcaption id=\"caption-attachment-32601\" class=\"wp-caption-text\"><strong>What\u2019s the right size?<\/strong> The most effective news release headlines weigh in at 40 characters or less. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/white-tape-measure-isolated-on-background-1723723954\" rel=\"noopener\" target=\"_blank\"><em>Image by TaniaKitura<\/em><\/a><\/figcaption><\/figure>\n<h3>1. Don\u2019t let your head get cut off by Google.<\/h3>\n<p>Best practice: Keep release headlines to 55 characters or fewer.<\/p>\n<p>Why: Google\u2019s search results display only the first 63 characters of your headline. Longer, and your headline will be truncated on search engine results pages. To avoid getting your head cut off on Google, keep headlines to 55 characters or fewer.<\/p>\n<p>How are we doing? According to an analysis of more than 11,000 releases issued over BusinessWire wire service in a 31-day period:<\/p>\n<ul>\n<li>The average <strong>press release headline weighs in at 120 characters<\/strong>.<\/li>\n<li>Some <strong>79% of releases have headlines longer than 65 characters<\/strong>.<\/li>\n<li><strong>2% of releases have headlines longer than 300<\/strong> characters.<\/li>\n<li><strong>The longest headline was 2,141 characters<\/strong> long. That\u2019s a story, not a headline!<\/li>\n<\/ul>\n<figure id=\"attachment_27039\" aria-describedby=\"caption-attachment-27039\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27039\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/big-headed-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed.png\" data-orig-size=\"480,278\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"big-headed\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Big headed&lt;\/strong&gt; Readers get irritated when you make them play \u2018What\u2019s the last word in this headline?\u2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed-300x174.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed.png\" alt=\"\" width=\"480\" height=\"278\" class=\"size-full wp-image-27039 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed.png 480w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed-300x174.png 300w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/278;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27039\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/big-headed-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed.png\" data-orig-size=\"480,278\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"big-headed\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Big headed&lt;\/strong&gt; Readers get irritated when you make them play \u2018What\u2019s the last word in this headline?\u2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed-300x174.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed.png\" alt=\"\" width=\"480\" height=\"278\" class=\"size-full wp-image-27039\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed.png 480w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/big-headed-300x174.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><figcaption id=\"caption-attachment-27039\" class=\"wp-caption-text\"><strong>Big headed<\/strong> Readers get irritated when you make them play \u2018What\u2019s the last word in this headline?\u2019<\/figcaption><\/figure>\n<h3>2. Don\u2019t let your head get cut off by social.<\/h3>\n<p>How will your headline look when it shows up on Facebook, Twitter and other social sharing sites?<\/p>\n<p>Best practice: To avoid getting your head cut off on social media, aim for 55 characters or less.<\/p>\n<figure id=\"attachment_27043\" aria-describedby=\"caption-attachment-27043\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27043\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/pr-newswire\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire.png\" data-orig-size=\"384,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pr-newswire\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;In over your head&lt;\/strong&gt; At 31 words and 254 characters, this head is 137 characters too long for Twitter and gets cut off by Facebook. But, really, who\u2019d want to read it anyway? Might as well put a stamp on it: This headline\u2019s written for Google, not for humans.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire-288x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire.png\" alt=\"\" width=\"384\" height=\"400\" class=\"size-full wp-image-27043 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire.png 384w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire-288x300.png 288w\" data-sizes=\"(max-width: 384px) 100vw, 384px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 384px; --smush-placeholder-aspect-ratio: 384\/400;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27043\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/pr-newswire\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire.png\" data-orig-size=\"384,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pr-newswire\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;In over your head&lt;\/strong&gt; At 31 words and 254 characters, this head is 137 characters too long for Twitter and gets cut off by Facebook. But, really, who\u2019d want to read it anyway? Might as well put a stamp on it: This headline\u2019s written for Google, not for humans.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire-288x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire.png\" alt=\"\" width=\"384\" height=\"400\" class=\"size-full wp-image-27043\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire.png 384w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/pr-newswire-288x300.png 288w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/noscript><figcaption id=\"caption-attachment-27043\" class=\"wp-caption-text\"><strong>In over your head<\/strong> At 31 words and 254 characters, this head is 137 characters too long for Twitter and gets cut off by Facebook. But, really, who\u2019d want to read it anyway? Might as well put a stamp on it: This headline\u2019s written for Google, not for humans.<\/figcaption><\/figure>\n<h3>3. Don\u2019t let your head get cut off by mobile.<\/h3>\n<p>Best practice: Limit headlines to fewer than 40 characters<\/p>\n<p>Mobile apps and websites often truncate long headlines. To avoid getting your head cut off on mobile apps, follow the Associated Press\u2019s guideline: Keep your headline to 40 characters or less.<\/p>\n<figure id=\"attachment_27041\" aria-describedby=\"caption-attachment-27041\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27041\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/head-count-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count.png\" data-orig-size=\"400,386\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"head-count\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Head count&lt;\/strong&gt; These headlines are too long to be seen on Apple\u2019s News app.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count-300x290.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count.png\" alt=\"\" width=\"400\" height=\"386\" class=\"size-full wp-image-27041 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count-300x290.png 300w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/386;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27041\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/head-count-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count.png\" data-orig-size=\"400,386\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"head-count\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Head count&lt;\/strong&gt; These headlines are too long to be seen on Apple\u2019s News app.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count-300x290.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count.png\" alt=\"\" width=\"400\" height=\"386\" class=\"size-full wp-image-27041\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/head-count-300x290.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/noscript><figcaption id=\"caption-attachment-27041\" class=\"wp-caption-text\"><strong>Head count<\/strong> These headlines are too long to be seen on Apple\u2019s News app.<\/figcaption><\/figure>\n<h3>4. Don\u2019t get your head cut off by humans.<\/h3>\n<p>You have only a few seconds to reach mobile audiences before they swipe left or leave for another site. They want to scan at a glance, not study for a minute.<\/p>\n<p>Plus, long headlines get lost below the fold or take up too much valuable real estate on mobile screens.<\/p>\n<p>Best practice: To avoid getting your head cut off, keep your web head to 8 words or fewer, according to research by The American Press Institute.<\/p>\n<p>But online, shorter\u2019s better. My personal preference is web heads of 6 words or less, or about 30 characters.<\/p>\n<figure id=\"attachment_27042\" aria-describedby=\"caption-attachment-27042\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27042\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/hubspot-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot.png\" data-orig-size=\"400,353\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"hubspot\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Off the top of your head&lt;\/strong&gt; Long headlines (left) take up too much valuable real estate on your mobile content page. Shorter headlines (right) leave room to give readers more information \u2014 in this case, a full image and two lines of the lead. A deck under the headline and caption under the image would also help \u2014 and be more valuable than the date stamp, byline, sharing buttons and all of that extra leading.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot-300x265.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot.png\" alt=\"\" width=\"400\" height=\"353\" class=\"size-full wp-image-27042 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot-300x265.png 300w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/353;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27042\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/hubspot-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot.png\" data-orig-size=\"400,353\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"hubspot\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Off the top of your head&lt;\/strong&gt; Long headlines (left) take up too much valuable real estate on your mobile content page. Shorter headlines (right) leave room to give readers more information \u2014 in this case, a full image and two lines of the lead. A deck under the headline and caption under the image would also help \u2014 and be more valuable than the date stamp, byline, sharing buttons and all of that extra leading.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot-300x265.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot.png\" alt=\"\" width=\"400\" height=\"353\" class=\"size-full wp-image-27042\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/hubspot-300x265.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/noscript><figcaption id=\"caption-attachment-27042\" class=\"wp-caption-text\"><strong>Off the top of your head<\/strong> Long headlines (left) take up too much valuable real estate on your mobile content page. Shorter headlines (right) leave room to give readers more information \u2014 in this case, a full image and two lines of the lead. A deck under the headline and caption under the image would also help \u2014 and be more valuable than the date stamp, byline, sharing buttons and all of that extra leading.<\/figcaption><\/figure>\n<figure id=\"attachment_27040\" aria-describedby=\"caption-attachment-27040\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27040\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/get-your-head-examined-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined.png\" data-orig-size=\"400,354\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"get-your-head-examined\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get your head examined&lt;\/strong&gt; Some headlines are simply too long for humans. So you might get found by Google, but you\u2019re making it hard for people to read and understand at a glance.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined-300x266.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined.png\" alt=\"\" width=\"400\" height=\"354\" class=\"size-full wp-image-27040 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined-300x266.png 300w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/354;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27040\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/get-your-head-examined-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined.png\" data-orig-size=\"400,354\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"get-your-head-examined\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get your head examined&lt;\/strong&gt; Some headlines are simply too long for humans. So you might get found by Google, but you\u2019re making it hard for people to read and understand at a glance.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined-300x266.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined.png\" alt=\"\" width=\"400\" height=\"354\" class=\"size-full wp-image-27040\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/get-your-head-examined-300x266.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/noscript><figcaption id=\"caption-attachment-27040\" class=\"wp-caption-text\"><strong>Get your head examined<\/strong> Some headlines are simply too long for humans. So you might get found by Google, but you\u2019re making it hard for people to read and understand at a glance.<\/figcaption><\/figure>\n<h3>Off with your head<\/h3>\n<p>Hey, all those extra words aren\u2019t worth losing your head over. So when writing for mobile audiences, write headlines to go. Keep your head short.<\/p>\n<p>But not too short. Google \u201cprefers\u201d headlines of at least 5 words. The shortest headline in Schwartz\u2019s review: 18 characters. That\u2019s not enough room for long-tail keywords or phrases \u2014 or to satisfy Google.<\/p>\n<p>And \u2026 what\u2019s the right press release length?<br \/>\n___<\/p>\n<p>Sources: Andy Bechtel, \u201cWriting Headlines for Digital and Mobile Media,\u201d Poynter News University, Dec. 5, 2013<\/p>\n<p>Eric Ulken, \u201cWriting Online Headlines: SEO and Beyond,\u201d Poynter News University<\/p>\n<p>Eric Ulken, \u201cWriting Headlines for the web 2010,\u201d Poynter News University, July 29, 2010<\/p>\n<div id='MMC-Headlines' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-79\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div>\r\n<div style=\"float:left; width:30%;\"><a title=\"Headline-writing course, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/headline-writing-training-mmc.png\" alt=\"Headline-writing course, a mini master class\" title=\"Headline-writing course, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/headline-writing-training-mmc.png\" alt=\"Headline-writing course, a mini master class\" title=\"Headline-writing course, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/div>\r\n\r\n<div style=\"float:right; width:60%;\">\r\n<h3>Grab readers with great headlines<\/h3>\r\n<p>By the time you\u2019ve written your headline, said ad man David Ogilvy, you\u2019ve spent 80 cents of your communication dollar.<\/p>\r\n<p>Indeed, many times more people will read your headline than your body copy. Are you getting 80% of your ROI out of your headline?<\/p>\r\n<p>Learn how to use the most important line in your message at our <a title=\"Headline-writing course, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/\" target=\"\" rel=\"noopener\"><strong>headline-writing course<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/on-demand-training\/headline-writing-course\/upgrade-for-headline-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div>\r\n<\/div><\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t let your head get cut off<\/p>\n","protected":false},"author":6,"featured_media":32601,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13005],"tags":[13006,13007,332],"class_list":{"0":"post-27034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-releases","8":"tag-headline-length","9":"tag-news-releases-headline","10":"tag-press-releases","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s the best press release headline length?<\/title>\n<meta name=\"description\" content=\"What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s the best press release headline length?\" \/>\n<meta property=\"og:description\" content=\"What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ann.wylie.33\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-19T12:57:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-17T14:55:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Wylie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What\u2019s the best press release headline length?\" \/>\n<meta name=\"twitter:description\" content=\"What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-tw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Wylie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/\"},\"author\":{\"name\":\"Ann Wylie\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\"},\"headline\":\"What\u2019s the best press release headline length?\",\"datePublished\":\"2023-09-19T12:57:49+00:00\",\"dateModified\":\"2024-01-17T14:55:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/\"},\"wordCount\":698,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png\",\"keywords\":[\"headline length\",\"news releases headline\",\"press releases\"],\"articleSection\":[\"Releases\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/\",\"url\":\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/\",\"name\":\"What\u2019s the best press release headline length?\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png\",\"datePublished\":\"2023-09-19T12:57:49+00:00\",\"dateModified\":\"2024-01-17T14:55:40+00:00\",\"description\":\"What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png\",\"width\":453,\"height\":300,\"caption\":\"What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less. Image by TaniaKitura\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Releases\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/releases\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What\u2019s the best press release headline length?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\",\"name\":\"Ann Wylie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"caption\":\"Ann Wylie\"},\"description\":\"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.\",\"sameAs\":[\"https:\/\/www.facebook.com\/ann.wylie.33\",\"https:\/\/x.com\/AnnWylie\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What\u2019s the best press release headline length?","description":"What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/","og_locale":"en_US","og_type":"article","og_title":"What\u2019s the best press release headline length?","og_description":"What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less.","og_url":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_author":"https:\/\/www.facebook.com\/ann.wylie.33","article_published_time":"2023-09-19T12:57:49+00:00","article_modified_time":"2024-01-17T14:55:40+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-fb.png","type":"image\/png"}],"author":"Ann Wylie","twitter_card":"summary_large_image","twitter_title":"What\u2019s the best press release headline length?","twitter_description":"What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less.","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-tw.png","twitter_creator":"@AnnWylie","twitter_site":"@AnnWylie","twitter_misc":{"Written by":"Ann Wylie","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#article","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/"},"author":{"name":"Ann Wylie","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e"},"headline":"What\u2019s the best press release headline length?","datePublished":"2023-09-19T12:57:49+00:00","dateModified":"2024-01-17T14:55:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/"},"wordCount":698,"commentCount":0,"publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png","keywords":["headline length","news releases headline","press releases"],"articleSection":["Releases"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/","url":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/","name":"What\u2019s the best press release headline length?","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png","datePublished":"2023-09-19T12:57:49+00:00","dateModified":"2024-01-17T14:55:40+00:00","description":"What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less.","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png","width":453,"height":300,"caption":"What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less. Image by TaniaKitura"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Releases","item":"https:\/\/www.wyliecomm.com\/category\/releases\/"},{"@type":"ListItem","position":3,"name":"What\u2019s the best press release headline length?"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]},{"@type":"Person","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e","name":"Ann Wylie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","caption":"Ann Wylie"},"description":"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.","sameAs":["https:\/\/www.facebook.com\/ann.wylie.33","https:\/\/x.com\/AnnWylie"]}]}},"jetpack_featured_media_url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4rlSw-722","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/27034"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=27034"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/27034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/32601"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=27034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/categories?post=27034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/tags?post=27034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}